Arts & Culture

Malcom Gladwell launches new podcast that takes listeners behind the scenes at Lexus

Celebrated storyteller Malcom Gladwell takes listeners behind the scenes at Lexus in a new podcast.

Photo courtesy of Toyota Motor Sales U.S.A., Inc.

He's written several bestselling books, been a longtime storytelling in The New Yorker magazine, and has hosted the Revisionist History podcast. Malcom Gladwell is also a self-proclaimed car nut. He's has teamed up with Lexus for a six-part podcast that is available now.

The podcast is titled "Go and See", which is an approximate translation of the Japanese "genchi genbutsu," or "go and see for yourself." The idea stems from the idea that if someone goes to see how something is made, designed, or created, they'll gain a greater understanding of the people behind the method. Lexus has invited Gladwell to visit Japan to take a behind-the-scenes look at Lexus operations.

Go And See Malcom Gladwell The podcast is available on a number of platforms.Photo courtesy of Toyota Motor Sales U.S.A., Inc.

"Human-centered design has been a Lexus core value since inception, and this has led to some interesting and original approaches through the years," said Lisa Materazzo, vice president of marketing at Lexus. "Malcolm Gladwell's curiosity is contagious, and we are so pleased that he accepted our invitation to take a closer look at Lexus. I believe he was able to gain an understanding of how we learn by studying people. The resulting podcast series is truly intriguing."

According to a release, the podcast series follows Gladwell as he travels to the company's headquarters in Japan, explores a top-secret racetrack, and shadows engineers and executives.

Lexus excels at infusing key components of Japanese culture into its vehicles' identity. Take, for example, the oragami-inspired folds of material in the Lexus LS.

The podcast takes a deeper look at this including how a Japanese tea ceremony influenced the engineering of a car window; to the musical composition of a coupe's engine and the emotions it elicits.

"I once had a Lexus sports car and loved it. But after I gave it up, I didn't really give them much more thought," said Gladwell. "In Japan, I saw firsthand just how much thought and cultural know-how and expertise goes into the final product."

Recorded over 10 weeks from December through February, Gladwell's own Pushkin Industries produced the six-part series in partnership with Lexus. The first episode became available on March 5, 2020, and new episodes launch on subsequent Thursday.s Listeners can stream or download the series from Apple Podcasts, Radio.com, Google Podcasts, Spotify, Pandora, Pocketcast, Stitcher, iHeartRadio, Castbox, NPR One, Web Players and more.

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Nuts & Bolts

 
 

The 2021 Nissan Rogue is made from recycled aluminum.

Photo courtesy of Nissan North America

While General Motors is busy readying its Spring Hill, Tennessee plant to run strictly on solar power, Nissan is making its Rogue out of recycled metals just down the street. The 2021 Nissan Rogue is the company's first global model built using a closed-loop recycling system for aluminum parts.

Using a closed-loop recycling system has several benefits. It saves 90 percent of the energy that would normally be used to create the parts that are now made of recycled parts. This type of system also helps reduce carbon dioxide emissions compared to the process of making products out of raw materials.

2021 Nissan Rogue The rear doors, which are stamped from aluminum alloy, open wide on the 2021 Rogue. Photo courtesy of Nissan North America

The process starts when scrap metal is shredded and collected through a pneumatic system. Nissan then separates the different grades of aluminum in order to ensure that the high-quality scrap is collected and sent to suppliers according to which parts they supply. Different grades of material are used to make different parts of the vehicle.

The scrap is then made into sheets of aluminum, which is delivered in rolls to Nissan where it is transformed into parts for the Rogue. The hood and doors of the 2021 Rogue are stamped from the aluminum alloy.

Aluminum, which is lighter than steel, is used to reduce vehicle weight, which helps to improve fuel efficiency and power performance of the vehicle.

Nissan redesigned the Rogue for the 2021 model year. It is more powerful and spacious than its predecessor. The Rogue is also chocked full of family-friendly features and fresh technology including a new high-tech driver information screen.

Nissan builds the 2021 Rogue in Kyushu, Japan, and Smyrna, Tennessee. As part of the recycling process, Nissan has collaborated with Kobe Steel, Ltd. and UACJ Corp. in Japan, and with Arconic Corporation and Novelis Inc. in the U.S.

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The new Porsche Boxster 25 years celebrates the anniversary of the convertible's debut.

Photo courtesy of Porsche AG

Twenty eight years ago, a convertible concept car made its debut at the 1993 Detroit Motor Show. The production version of that car launched in 1996 with hardly any changes. It was the Porsche Boxster. Now it its fourth generation, Porsche has sold more than 357,000 of the coupes.

To commemorate the anniversary, Porsche is selling the Boxster 25 years, a limited edition model that takes design notes from the original Boxster and applies them to the current edition. All Boxster 25 years models are based on the Boxster GTS.

Porsche Boxster 25 Years

Photo courtesy of Porsche AG

The model features a copper-like shimmering brown Neodyme paint color in the front apron, side air intakes with mono bar, lettering, and two-tone 20-inch alloy wheels. The original car was colored GT Silver Metallic and the special edition will be offered in that paint color as well as Deep Black Metallic and Carrara White Metallic.

Porsche script is featured own the fuel filler cap and there are high-gloss tailpipes on the car's sport exhaust system. The windscreen surround is finished in a contrasting black color.

The Bordeaux leather interior sits below a red fabric convertible top that bears the Boxster 25 lettering. Both are also available in black. The car's cabin also has an interior package in Aluminum, 14-way electrically adjustable sports seats, door sill trims with "Boxster 25" lettering, and the heated GT multifunction sports leather steering wheel.

Each model is powered by a 4.0-liter flat-six engine that has a top speed of 182 mph. There's a PDK gearbox and standard Sport Chrono package, Porsche Active Suspension Management sports suspension, and Porsche Torque Vectoring with mechanical limited-slip differential.

The Boxster 25 years is available to order now and will roll into dealerships from the end of March 2021. Just 1,250 units will be allocated.

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