Survey Says

New Lexus study reveals what people want, expect from luxury over the next decade

Lexus surveyed over 3,000 Americans to find out what they expect luxury to be like in the next 10 years.

Photo courtesy of Toyota Motor Sales, U.S.A., Inc.

Lexus wants to know what you expect from the future. What does luxury look like in a decade? Is it sustainable? Filled with refined materials and high-tech solutions? Does it solve life's problems before they pop up? The luxury arm of Toyota has commissioned a survey to ask Americans what they expect.

"From the very beginning, our greatest curiosity hasn't been machines, it's been people," said Lisa Materazzo, vice president of Lexus marketing. "What moves them? What makes them tick? It's the inspiration for everything we do. From the products we craft to the dealership experience, it's what makes us uniquely Lexus."

For the study, Lexus surveyed 3,200 Americans from Gen Z to Baby Boomers. Some information detailed as part of the results below, was gathered from an additional field study commissioned by the automaker on November 4, 2019 among 1,003 Americans aged 18-years old and older.

Most Americans (56%), feel that luxury is better described as a lifestyle of experiences than a collection of belongings.

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According to Lexus, "luxury has always been about exceptional quality and, more recently, experiences over possessions. They are the single most inherent features of luxury and are the top "must-haves" for luxury brands, according to the study findings. This trend is projected to continue, as the majority of Americans (73%) believe that identifying luxury with experiences over belongings will be just as, if not more, important in the next decade."

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A full 86 percent of Americans expect luxury brands to provide exceptional experiences.

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Those surveyed expect luxury brands to be highly responsive to customers' needs, providing expert support and focusing on the details as well as giving a personal touch to service. This personal touch includes knowing the customer's name and preferences and even attention to sensory elements, such as scent, lighting and mood.

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Nearly three times as many people a will associate luxury with the opportunity for the occasional "digital detox", according to the survey.

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Americans love their digital devices continue to feel pressured to be "plugged in" at all times. As the number and sophistication of devices rises, the pressure mounts.

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In the future, 93% of respondents expect to see just as much, if not more, features from luxury brands allowing them to make special requests.

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"I want it my way." Americans are able to customize their lifestyle more now than at any other time in history. They don't want that trend to reverse. More than half of the survey respondents (51%) are hoping to see additional tools and innovation supporting ways to customize their online luxury orders.

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Environmentally friendly manufacturing and messaging are important trends that Americans hope will continue in the next decade. 

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According to Lexus, "Most Americans expect luxury brands to have environmentally friendly manufacturing processes (81%). More than seven in 10 also believe luxury brands should act like leaders on issues surrounding sustainability (71%). And, they are open to innovative materials to help satisfy their demand for more sustainable manufacturing practices. In fact, nearly half (48%) look to see more original materials like faux leather and lab-grown diamonds in the future."

Ford also studies trends and each year releases their Ford Trend Report. One of the key findings of that global survey is that over one-third of respondents have no interest in owning an electric vehicle.

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The 2022 Bentley Bentayga S combines dark exterior accents with new dynamic capability.

Photo courtesy of Bentley Motors

Following a mid-generation facelift, Bentley is upping the ante once again on its popular Bentayga SUV. This time, the change comes in the form of a new model - Bentayga S - that is designed to be the sportiest offering in the crossover's lineup. This is the first time an "S" version of the Bentayga has been offered.

Its sport-tuned abilities come courtesy of standard Bentley Dynamic Ride, an anti-roll technology that plays with the model's 15 percent increase in damping in Sport mode to deliver a more engaging drive mode. The automaker has retuned the brakes for the car. It now lightly brakes the inside rear wheel at corner entry to sharpen the front axle turn-in.

The model continues to have four drive modes (Snow and Wet Grass, Dirt and Gravel, Mud and Trail, and Sand) and continues to be able to ford up to 500 mm of water.

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The Bentayga S rides on standard 22-inch wheels in the buyer's choice of one of three finishes while a larger-than-traditional spoiler takes up room out back. Black exterior accents give the Bentley a unique look while a newly designed, free-flowing sports exhaust provides a robust sound out the rear of the car. Gloss black side sills and front and rear lower bumpers work with dark tinted head and taillight lenses, black door mirrors, and black split-oval tailpipes complete the look.

Powering the auto is a 4.0-liter twin-turbo V8 that gets 542 brake horsepower and 568 pound-feet of torque. The power plant moves the car from zero to 60 mph in just 4.4 seconds with the accelerator at the floor and it has a top speed of 180 mph.

Bentyaga S's cabin has new seats, unique stitching, a fresh color split, and Alcantara upholstery. "S" badging can be found on the passenger fascia, instrument panel graphics, and illuminated treadplates.

Buyers can get the car in a four-, five- or seven-seat configuration. The seats are fluted with stitching contrasting and complementing the hide color.

In front of the driver is a fully digital instrument cluster that was designed to be reminiscent of high-end chronographs. Drivers can customize the look of the display.

Pricing for the model has yet to be released, but is expected to be a premium on the current Bentayga starting MSRP of around $166,000.

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Schedoni has created a three-piece luggage set for Bugatti clients.

Photo courtesy of Bugatti

There's owning a Bugatti Chiron and then there's *owning* your Bugatti Chiron. The French supercar manufacturer has teamed up with Schedoni to create a bespoke luggage set that can be configured to match their Chiron.

"Considering the amount of attention and care that goes into crafting every Bugatti model, every single piece of luggage we produce matches the same level of passion, craftsmanship and dedication," said Mr. Simone Schedoni, Chairman at Schedoni. "Our leather sets are especially made for the shape of the Chiron, so every item fits seamlessly, whether it is kept in the front trunk or in the cockpit. Every model made by Bugatti is highly personalized and tailored to its owner, and the options for the luggage sets allow for the same level of bespoke luxury."

Each set is made up of a weekender that is a perfect fit for the frunk of the Chiron. There are two soft garnet leather bags that fit nicely behind the two seats in the cabin of the exclusive hypercar.

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The luggage leather is pieced from the same cuts of leather that adorn the cabin of the Chiron so they will be a matching set.

The three-piece, highly individualized leather luggage set takes up to 110 hours to craft by Italian artisans. The complete set is made of over 150 separate pieces of leather, around 150 pieces of backing material and 50 cuts of lining.

Buyers can add on the luggage set while they are in the process of commissioning their vehicle. Customers can refine the hand-made leather luggage set to suit their own taste. The grade and type of leather can be changed, as well as the color of the leather and yarn. There are 31 hues to choose from that range from dark to light across a broad color chart.

Unique stitching, patters, and logos and make the luggage even more deeply personalized. Bugatti is willing to work with clients to make their stitching dreams come true.

Customers use the company's 3D car configurator to complete all elements of the design. While the design happens virtually, buyers can get an idea of the final product thanks to the design preview function that visualizes customers' wishes before an order is placed.

If a Chiron isn't in the cars for you, don't worry. Customers can also get complementary luggage sets for their Bugatti Divo or Centrodieci.

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