Survey Says

New Lexus study reveals what people want, expect from luxury over the next decade

Lexus surveyed over 3,000 Americans to find out what they expect luxury to be like in the next 10 years.

Photo courtesy of Toyota Motor Sales, U.S.A., Inc.

Lexus wants to know what you expect from the future. What does luxury look like in a decade? Is it sustainable? Filled with refined materials and high-tech solutions? Does it solve life's problems before they pop up? The luxury arm of Toyota has commissioned a survey to ask Americans what they expect.

"From the very beginning, our greatest curiosity hasn't been machines, it's been people," said Lisa Materazzo, vice president of Lexus marketing. "What moves them? What makes them tick? It's the inspiration for everything we do. From the products we craft to the dealership experience, it's what makes us uniquely Lexus."

For the study, Lexus surveyed 3,200 Americans from Gen Z to Baby Boomers. Some information detailed as part of the results below, was gathered from an additional field study commissioned by the automaker on November 4, 2019 among 1,003 Americans aged 18-years old and older.

Most Americans (56%), feel that luxury is better described as a lifestyle of experiences than a collection of belongings.

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According to Lexus, "luxury has always been about exceptional quality and, more recently, experiences over possessions. They are the single most inherent features of luxury and are the top "must-haves" for luxury brands, according to the study findings. This trend is projected to continue, as the majority of Americans (73%) believe that identifying luxury with experiences over belongings will be just as, if not more, important in the next decade."

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A full 86 percent of Americans expect luxury brands to provide exceptional experiences.

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Those surveyed expect luxury brands to be highly responsive to customers' needs, providing expert support and focusing on the details as well as giving a personal touch to service. This personal touch includes knowing the customer's name and preferences and even attention to sensory elements, such as scent, lighting and mood.

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Nearly three times as many people a will associate luxury with the opportunity for the occasional "digital detox", according to the survey.

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Americans love their digital devices continue to feel pressured to be "plugged in" at all times. As the number and sophistication of devices rises, the pressure mounts.

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In the future, 93% of respondents expect to see just as much, if not more, features from luxury brands allowing them to make special requests.

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"I want it my way." Americans are able to customize their lifestyle more now than at any other time in history. They don't want that trend to reverse. More than half of the survey respondents (51%) are hoping to see additional tools and innovation supporting ways to customize their online luxury orders.

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Photo courtesy of Toyota Motor Sales, U.S.A., Inc.

Environmentally friendly manufacturing and messaging are important trends that Americans hope will continue in the next decade. 

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According to Lexus, "Most Americans expect luxury brands to have environmentally friendly manufacturing processes (81%). More than seven in 10 also believe luxury brands should act like leaders on issues surrounding sustainability (71%). And, they are open to innovative materials to help satisfy their demand for more sustainable manufacturing practices. In fact, nearly half (48%) look to see more original materials like faux leather and lab-grown diamonds in the future."

Ford also studies trends and each year releases their Ford Trend Report. One of the key findings of that global survey is that over one-third of respondents have no interest in owning an electric vehicle.

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New luxury full-size SUV

All-new 2022 Lexus LX 600 will be here soon

The new LX will go on sale in early 2022.

Lexus

The Toyota Land Cruiser and Lexus LX are among the most revered off-road vehicles of all time. Even so, Toyota is cutting the Land Cruiser in the U.S. after the 2021 model year due to slow sales. We will see its twin, however, as the 2022 Lexus LX was just announced. The full-size SUV will go on sale in the first quarter of 2022 and will bring all two new trims, more intuitive tech, and updated but familiar exterior styling.

2022 Lexus LX The new LX gets a twin-turbo V6 instead of a big V8, and its new platform shaves weight while improving rigidity.Lexus

The 2022 Lexus LX 600 comes in five trims: Standard, Premium, Luxury, F Sport, and Ultra Luxury. The new Ultra Luxury trim cuts the number of seats to four by replacing the rear bench with a pair of plush reclining captain's chairs. A rear entertainment system and large rear center console complete the top-level trim. Also new for 2022 is the LX F Sport, which brings Lexus' sharp appearance package to the LX for the first time. The F Sport gets exclusive 22-inch wheels, aggressive exterior styling, and sport seats with unique color schemes.

The LX is powered by a twin-turbocharged 3.5-liter V6 that produces 409 horsepower and 479 pound-feet of torque. It's paired with a ten-speed automatic transmission. The body-on-frame SUV rides on an all-new GA-F platform that Lexus says is 20 percent more rigid than that of the previous model. Lexus also carved 441 pounds out of the previous LX's platform weight.

2022 Lexus LX The LX is available in five trims, including a new top Premium Luxury model. Lexus

A new Active Height Control (AHC) system and adaptive suspension provide stability and a comfortable ride while retaining the LX's off-road capabilities. AHC allows the driver to select from three ride heights depending on the situation, and a low setting is available for entering and exiting the vehicle. Three wheel sizes are available, and the F Sport trim comes with a Torsen limited-slip differential.

Lexus updated the LX's cabin for 2022 with new infotainment system and a cleaner, more upscale design. A new dual-screen infotainment system is standard. The top 12.3-inch touchscreen handles audio and infotainment duties, while the lower 7.0-inch touchscreen is used for climate controls and related settings. The LX also gets Lexus' new infotainment software, which promises to be more intuitive and simpler than previous systems. Over-the-air updates will bring new features and update existing functionality, while voice controls can command audio, navigation, phone, and other vehicle settings.

2022 Lexus LX Ultra Luxury trim reduces seating capacity to four but makes the LX's cabin seriously plush.Lexus

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New compact luxury SUV

2022 Lexus NX gets new tech and PHEV drivetrain

The NX is all-new for 2022.

Lexus

The NX may not be Lexus' most popular SUV – that title goes to the RX – but it's got a lot to offer in a compact package. Lexus redesigned the NX for 2022, and the big stories are its new PHEV powertrain, updated tech, and improved safety features.

The 2022 NX 450h+ is Lexus' first plug-in hybrid vehicle. It's expected to deliver 36 miles all-electric range, 84 MPGe combined, a 0-60 mph time of six seconds. It's joined in the NX lineup by the NX 350h hybrid, which uses a 2.5-liter four-cylinder engine with two high-torque motor-generators that produce a combined output of 239 horsepower. The NX 350h is capable of returning 39 mpg combined and a 0-60 mph time of 7.2 seconds.

2022 Lexus NX New tech and updated safety features are headline changes for 2022.Lexus

A turbocharged gas engine rounds out the NX powertrain selection. It's a 2.4-liter unit that makes 203 horsepower and 184 horsepower. Surprisingly, it's weaker than both of the hybrid powertrains, and is only capable of a 0-60 mph time of 8.2 seconds with front-wheel drive. Fuel economy lands at 28 mpg combined.

The new NX comes standard with a 9.8-inch touchscreen that employs a new Lexus interface to make interactions smoother and easier. A 14-inch touchscreen is optional, and includes a three-year trial for a bundle of connected services. Lexus offers a new connected smartphone feature that allows drivers to store their vehicle profiles in the cloud and take them to other Lexus vehicles equipped with the tech.

2022 Lexus NX The NX gets a PHEV powertrain option for the first time.Lexus

The Lexus Interface also offers advanced voice controls and a new voice assistant feature. The automaker says that it was designed to recognize natural speech, and uses two microphones with noise cancellation, seat detection, and speaker location capabilities. Drivers can ask for the weather, traffic situations, control the audio system, and more with their voice.

The NX's safety features got a boost for 2022 as well. Standard features now include risk avoidance emergency steer assist, left-turn oncoming vehicle detection and braking, right/left turn oncoming pedestrian detection and braking, and dynamic radar cruise control with curve speed management.

2022 Lexus NX F Sport models get sporty interior finishes.Lexus

The 2022 Lexus NX should begin arriving on dealers' lots in December 2021. Pricing for the NX 250 FWD starts at $39,025, which includes a $1,075 destination fee. The range-topping NX 450h+ starts at $56,635.

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