New sports sedan

Lexus IS 500 F Sport stars in new marketing campaign

Lexus took a different approach to launch the new IS.

Lexus

Lexus knows how to make a good V8. The LC 500, RC F, and even older cars like the SC 400 all feature a buttery, powerful Lexus V8. The IS sports sedan never has been given the V8 treatment, but that's about to change for the 2022 model year. The automaker is jamming a big V8 in the space normally occupied by a four- or six-cylinder engine to create the 2022 IS 500 F Sport. The automaker's new marketing campaign for the car takes a slightly different approach than the "big red bow" commercials it usually makes, starting with a short documentary called "License to Thrill."

2022 Lexus IS 500 F Sport14 drivers competed for a chance to be one of the first IS 500 F Sport owners.Lexus

The IS 500 F Sport is powered by a 5.0-liter V8 that makes 472 horsepower. It's the most powerful Lexus IS ever, so it's not surprising that the automaker chose to highlight its performance in its launch marketing campaign.



The documentary follows 14 auto enthusiasts who participated in a driving event for a chance to own (buy) one of five early cars. Drivers were taken to the Apex Motor Club in Arizona, where they received tips from Lexus IMSA drivers Townsend Bell, Jack Hawksworth, and Aaron Telitz before hitting the track in an IS 500 F Sport. Each driver had an opportunity to set the best lap times in the car. Top lap times earned a chance to be one of the first to purchase the car, but Lexus also gave away one IS 500 to an unexacting participant.

2022 Lexus IS 500 F SportLexus gave away one of the cars.Lexus

The IS 500 launch will include other events that involve artists and content producers. Pro driver JR Hildebrand will drive the car for a MotorTrend special, while 100 Thieves and Garagisme will create publications and video content involving the car.

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Refreshed luxury crossover

2022 Lexus NX earns Top Safety Pick +

The 2022 NX earned a Top Safety Pick + award.

Lexus

The redesigned 2022 Lexus NX just got its crash test scores, and they're strong. The new crossover picked up a Top Safety Pick + award from the Insurance Institute for Highway Safety (IIHS), the agency's top award. It's the NX's fourth consecutive Top Safety Pick + award, and before that the vehicle earned Top Safety Picks.

2022 Lexus NXThe NX has picked up top awards for several years in a row. Lexus

The 2022 NX picked up top scores in testing, earning a "Good" rating in all crash-test categories, a "Good" score for headlights, "Superior" scores for both vehicle-to-vehicle and vehicle-to-pedestrian crash prevention, and a "Good+" score for LATCH system ease of use. Though the 2021 model also picked up a Top Safety Pick + award, it scored lower for its car seat anchors.

Lexus offers the new NX with a whopping four propulsion options, including a 2.5-liter four-cylinder engine making 203 horsepower, a 2.4-liter turbocharged four-cylinder with 275 horsepower, a 2.5-liter hybrid with 239 horsepower and a plug-in hybrid powertrain with 302 horsepower. The two gas engines come paired with an eight-speed automatic transmission and either front- or all-wheel drive, while the two hybrids both get all-wheel drive.

2022 Lexus NXLexus offers the NX with four powertrain options. Lexus

Pricing for the 2022 NX starts at $39,025 for the base NX250. Moving up the line, the NX350h starts at $42,125 and the NX450h+ starts at $56,725.

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New luxury EV

Lexus announces all-electric RZ 450e

Lexus just announced the new RZ 450e

Lexus

Lexus and Toyota have finally jumped onto the EV train, and we’ll soon see new all-electric SUVs from both. The Lexus variant, named RZ 450e, features a reasonable range, upscale interior, and neat all-wheel drive technology. We don’t have firm pricing for the Lexus, but expect it to start in the mid-to-high $40,000 range.

2023 Lexus RZRange is expected to reach 225 miles per chage. Lexus

The RZ shares a platform and much of its underlying engineering with the Toyota bZ4X and Subaru Solterra, but will take a more upscale approach. Though its size and overall shape are similar to the others, the Lexus’ exterior styling is sharper and sportier, with functional aerodynamic bodywork. A new Lexus logo is spelled out on the rear gate, instead of the traditional “L” of previous models.

The SUV comes with a 71.4-kWh battery that should deliver a range of around 225 miles on a charge. All-wheel drive is standard, and uses the RZ’s dual electric motors to shift power between the wheels that need it most.

Inside, the RZ features a minimalist, open space with controls meant to remind drivers of a horse’s reins. Ultrasuede upholstery and woodgrain trim come standard. Lexus notes the RZ’s head-up display is controllable via steering wheel-mounted buttons that handle navigation, audio, and other functions.

2023 Lexus RZThough similar to the Toyota bZ4X inside, the Lexus IS more upscale and minimalist. Lexus

Speaking of the steering wheel, the first RZs will be available with a round wheel only, but later on, Lexus will offer a yoke-style wheel like the one seen in the Toyota bZ4X concept and Tesla’s Plaid models.

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