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Lexus teams up with Cerebral Palsy Foundation to create one-off vehicle for kids

Dreams do come true for one child, who received a fancy new Lexus play car.

Photo courtesy of Toyota Motor Sales U.S.A., Inc.

Lexus has teamed up with the Cerebral Palsy Foundation (CPF) to create a one-of-a-king ride-on vehicle inspired by children with cerebral palsey. The automaker says that the untraditional vehicle combines Lexus's "human-centric design philosophy with CPF's mission of improving the lives of people with cerebral palsy and opening up the world of possibilities."

The special ride-on vehicle was presented to its recipient Finley Smallwood earlier this month, which is designated National Cerebral Palsy Awareness Month.

Lexus Cerebral Palsy Foundation custom car The play car has been modified to allow Smallwood to enjoy play in a way that doesn't restrict her.Photo courtesy of Toyota Motor Sales U.S.A., Inc.

"People with cerebral palsy rarely get the interventions and support they need at the moments they need them," said Rachel Byrne, CPF executive director. "Our mission is to shift that paradigm and be a catalyst for creating positive change through innovative collaborations and partnerships."

For children with cerebral palsy, one of the greatest challenges is being able to participate in their environment and play as other children do. Many children with cerebral palsy don't have the strength to be able to hold and turn a steering wheel consistently for a given period of time, and mobility challenges can make using a foot pedal impossible. Smallwood has difficulty sitting for long periods of time.

"At Lexus, our core design philosophy has always been human-centric," said Cooper Ericksen, Lexus group vice president, product planning & strategy. "We create vehicles around the art and science of human needs. In this case, we wanted to push the envelope and explore what that might mean for a child with cerebral palsy who hasn't been able to experience the joy of mobility like other children have."

Smallwood's custom crafted vehicle includes modifications to the seat, with additional side padding for lateral support around her waist along with an adjustable headrest and a five-point harness. Her customized ride-on car also includes increased door size and reduced ground clearance to allow for ease of entry and exit.

Lexus Cerebral Palsy Foundation custom car A team of Lexus engineers worked on the project.Photo courtesy of Toyota Motor Sales U.S.A., Inc.

There's an armrest joystick that allows Smallwood the ability to control the direction and acceleration of the vehicle without the need for foot pedals or holding a steering wheel for an extended period of time.

"Oh, and we painted the body of the car purple," said Ericksen. "Because that's Finley's favorite color."

The project was in partnership with Givewith. You can learn more about Smallwood's story here.

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Nuts & Bolts

 
 

WWE logos are shown on screens before a WWE news conference at T-Mobile Arena on October 11, 2019 in Las Vegas, Nevada.

Photo by Ethan Miller/Getty Images

They're used to taking it to the mat, but this autumn, the stars of the WWE will be taking to the internet as part of a partnership with Hyundai to produce a 10-episode video series that features storytelling centered around the passion for enriching people's lives. "Drive For Better" will appear on WWE's digital platforms throughout the second half of the year.

"As an official sponsor of WWE, we are excited to be working together to share the personal stories of the Superstars and help put a smile on people's faces," said Angela Zepeda, CMO, Hyundai Motor America. "We both believe everyone deserves better and this series is representative of that."

"WWE and Hyundai's shared passion for supporting local communities truly makes this a rewarding partnership," said John Brody, Executive Vice President and Global Head of Sales & Partnerships, WWE. "We are extremely grateful to Hyundai for their commitment and hope this series will inspire people across the country at a time when it's needed most."

The first episode of the series features WWE Universal Champion Roman Reigns and his recent virtual visit with patients at the Children's Hospital of Orange County. It debuted in July and is posted on WWE's digital platforms and the Superstars' social media channels along with other episodes in the series.

The series is part of a larger partnership between Hyundai and WWE. The two brands have delivered custom content integrations across WWE's global media platforms throughout 2020. Hyundai is also the Co-Presenting Partner of WWE Clash of Champions on Sunday, September 27 and will receive weekly exposure in Monday Night Raw and Friday Night SmackDown programming throughout the month of September.

In addition to the episodic programming, the partnership will work to promote Hyundai Hope On Wheels during Childhood Cancer Awareness Month. Hyundai Hope on Wheels is a charitable organization that recently provided millions of dollars in grants to aid with COVID-19 testing.

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Lexus has introduced the 2021 Lexus RC F Fuji Speedway Edition in addition to enhancements to the 2021 RC lineup.

Photo courtesy of Toyota Motor Sales U.S.A. Inc.

The Lexus RC is generally known for being a competent sports car. It straddles the line between comfort and capability. The RC F is its high-performance variant, powered by a naturally-aspirated 5.0-liter V8 that produces 472 horsepower and 395 pound-feet of torque. For 2021, Lexus has introduced a limited edition version of that model to its lineup for 2021.

The 2021 Lexus RC F Fuji Speedway Edition gets its name comes from the renowned raceway at Mt. Fuji, known as the "Temple of Speed". Lexus has that the car is engineered "beyond the base RC F" and features upgrades that reduce weight and up the car's performance. It features Brembo Carbon Ceramic brakes, titanium exhaust, and carbon fiber, including on the hood, to enhance the car's aerodynamics. The car takes just 3.96 seconds for the car to accelerate to 60 mph from a standstill.

2021 Lexus RC F Fuji Speedway Edition The 2021 Lexus RC F Fuji Speedway Edition aside the 2021 Lexus RC.Photo courtesy of Toyota Motor Sales U.S.A. Inc.

Lexus will make the car only in Arctic Blast Satin or Cloudburst Gray paint colors. Arctic Blast Satin is a Lexus-first color offerings. It is a white paint that features a semi-matte finish. According to the company, "The paint expresses a beautiful satin luster like that of a true matte finish, yet is durable enough go through an automatic car wash."

There are no interior options. Every version of the car comes with Circuit Red leather-trimmed seats with Alcantara accents. Red Carbon Fiber ornamentation adorns the cabin.

The car will also get the enhancements the rest of the Lexus RC lineup gets for 2021 including standard blind spot monitoring and rear cross-traffic alert technology. Android Auto has been added to Apple CarPlay and Amazon Alexa capability.

It is limited to a production run of 60 units. With purchase, each owner get a limited production MSTR automatic movement watch. The timepiece features RC F-inspired elements such as a gunmetal bezel, red stitching on its band, and Fuji Speedway and F logos.

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