Super Bowl LIV

GMC banks on 'Quiet Revolution' starring LeBron James and the new Hummer EV

NBA superstar LeBron James stars in GMC's new Super Bowl commercial.

Photo courtesy of GMC

Save the date. May 20, 2020. That's the day we'll see the GMC Hummer EV IRL. Until then, we have a commercial that features NBA star LeBron James and the promise of quiet power.

"Teaming up with GMC to introduce the Hummer EV is a natural fit. Everyone knows about my love for Hummer since high school and I'm proud to be a part of announcing the new EV model," said LeBron James. "The truck may be quiet, but the performance numbers speak for themselves."

The 30-second TV spot is scheduled to air during the second quarter of the Super Bowl in the U.S. market and during the fourth quarter in Canada. The spot highlights the anticipated performance of the vehicle GMC is calling an "all-electric super truck."

As AutomotiveMap previous reported, the new GMC Hummer EV will feature 1,000 horsepower, 11,500 pound-feet of torque, and a zero to 60 mph time of three seconds.

"GMC builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to new heights," said Duncan Aldred, vice president of Global Buick and GMC. "We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising."

The GMC Hummer EV will be assembled at General Motors's Detroit-Hamtramck plant starting in 2021.

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Updated EV

2023 Nissan Leaf pricing announced

The Leaf got a mild facelift for 2023.

Nissan

Nissan is nearing the release of the Ariya, its first new EV in several years. Even so, the brand hasn't forgotten about its first mass-market EV, the Leaf. It was an early entrant in the space, and has been an efficient, affordable, commuter car for over a decade. The car got a mild facelift for 2023, with updated wheels and exterior styling accents. Today, Nissan announced pricing for the Leaf, which starts at just under $29,000.

2023 Nissan LeafThe Leaf feels lively, despite middling power numbers.Nissan

The base Leaf comes with a 40-kWh battery capable of delivering a 149-mile range. Its 110-kW electric motor produces 147 horsepower and 236 pound-feet of torque. The Leaf SV Plus features a 60-kWh battery for a range of 212 miles. It comes with a 160-kW motor that makes 214 horsepower and 250 pound-feet of torque. Nissan backs all Leaf models with an eight-year/100,000-mile battery warranty.

ProPilot Assist comes standard for the Leaf SV Plus, and brings a full suite of advanced driver aids that include adaptive cruise control, driver alertness features, and a surround-view monitor. All Leaf models get Nissan Safety Shield 360, which includes automatic emergency braking with pedestrian detection, lane departure warnings, blind spot monitoring with rear cross-traffic alerts, automatic high beams, and rear automatic braking.

2023 Nissan LeafThe Leaf SV Plus offers up to 212 miles of range.Nissan

The new Leaf starts at $28,895, which includes a $1,095 destination charge. The Leaf SV Plus starts at $36,895. The 2023 Nissan Leaf is on sale now, and may be eligible for federal tax credits of up to $7,500. Depending on where you live, you may also be able to receive a state tax credit or other incentives.

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The EQB lands this summer with a not-so-bad starting price.

Mercedes-Benz

Mercedes-Benz is pressing ahead with its electrification goals. Following the release of the EQS flagship electric sedan last year, the automaker is readying the EQB, an electric SUV with up to seven seats. Today, Mercedes announced pricing for the vehicle, and it's surprisingly reasonable. Two trim levels will be offered for the EQB in the United States: Exclusive and Pinnacle, and wecould see an AMG variant at some point down the road.

The EQB comes in two variants, including the EQB 300 and EQB 350, both of which come with all-wheel drive. The EQB 300 offers 225 horsepower and the 350 delivers 288 ponies. Those aren't super-serious numbers and they don't have to be. The EQB competes with vehicles like the Volkswagen ID.4, so mind-blowing performance isn't exactly the goal. Mercedes hasn't given range estimates yet, but they should fall in line with the competition.

2023 Mercedes-Benz EQBThe EQB will come in two powertrain variants, each with two trims.Mercedes-Benz

The SUV comes standard with a 10.25-inch configurable digital gauge cluster and a 10.25-inch touchscreen. Mercedes includes a good list of standard safety features, including lane keep assist, blind spot monitoring, and active brake assist. Additionally, the EQB's navigation system routes the vehicle for the best efficiency and can help locate charging stations.

The 2023 Mercedes-Benz EQB 300 starts at $56,800, including a $1,050 destination charge. A range-topping Pinnacle trim is available for $59,350. The EQB 350 starts at $60,350. Mercedes says the SUV will go on sale in summer 2022.

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