Super Bowl LIV

GMC banks on 'Quiet Revolution' starring LeBron James and the new Hummer EV

NBA superstar LeBron James stars in GMC's new Super Bowl commercial.

Photo courtesy of GMC

Save the date. May 20, 2020. That's the day we'll see the GMC Hummer EV IRL. Until then, we have a commercial that features NBA star LeBron James and the promise of quiet power.

"Teaming up with GMC to introduce the Hummer EV is a natural fit. Everyone knows about my love for Hummer since high school and I'm proud to be a part of announcing the new EV model," said LeBron James. "The truck may be quiet, but the performance numbers speak for themselves."

The 30-second TV spot is scheduled to air during the second quarter of the Super Bowl in the U.S. market and during the fourth quarter in Canada. The spot highlights the anticipated performance of the vehicle GMC is calling an "all-electric super truck."

As AutomotiveMap previous reported, the new GMC Hummer EV will feature 1,000 horsepower, 11,500 pound-feet of torque, and a zero to 60 mph time of three seconds.

"GMC builds premium and capable trucks and SUVs and the GMC HUMMER EV takes this to new heights," said Duncan Aldred, vice president of Global Buick and GMC. "We are excited to debut our revolutionary zero-emissions truck during the biggest night in TV advertising."

The GMC Hummer EV will be assembled at General Motors's Detroit-Hamtramck plant starting in 2021.

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Polestar currently operates four showrooms in the U.S.

Photo courtesy of Polestar

Polestar, an electric performance car brand, will be opening 15 new sales locations in the U.S. by the end of 2021. Called Polestar Spaces, the showrooms are more in line with what Tesla offers and less like a traditional auto dealership.

Each Polestar Space features minimalist Scandinavian-like design, pulling together the heritage of the company with a modern sales environment. Each location is staffed by non-commissioned Polestar Specialists. Test drives can be coordinated on-site or at home.

In the next few months, locations in Austin, Texas; Boston; Denver, Seattle; South Florida; and Washington D.C. will open. Those new showrooms will be established in connection with established retailer groups in the area. Additional information regarding the D.C. and Florida locations is expected soon.

2021 Polestar 2 The fastback Polestar 2 is a head-turner. Photo courtesy of Polestar

The second-half of 2021 will welcome the opening of additional showrooms in Atlanta; Central and South New Jersey; Connecticut; Dallas; Detroit; Minneapolis; Phoenix; and Orange County, California.

Specific showroom details are available at Polestar.com/Spaces.

"In 2019 we stated our goal of servicing 85% of the addressable EV market within a year of the Polestar 2 launch," said Gregor Hembrough, Head of Polestar in North America. "With these 2021 appointments, we will accomplish that and more- especially with our free pickup and delivery servicing within 150 miles of a brick-and-mortar Polestar location."

Polestar Spaces are already open in Los Angeles (Santa Monica) and Manhattan, plus two locations in the San Francisco Bay Area (Corte Madera and Santa Clara).

The automaker currently offers the Polestar 2 for sale in the U.S. AutomotiveMap recently had the opportunity to test drive the car for review.

It was recently confirmed that the Polestar Precept concept is headed to production. The concept version of the car is noted for its sustainable materials and minimalist design.

Additionally, Polestar and Koenigsegg are working on a project.

Further markets for expansion will be announced later in 2021.

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The Volvo C40 Recharge is a couple-like version of the XC40.

Photo courtesy of Volvo Car USA

Earlier this week, Volvo announced that it is going all-in on electric vehicles by 2030. Now it's showing off its latest model, a take on the XC40 Recharge - the 2022 Volvo C40 Recharge.

Taking a note from the Audi playbook, the C40 Recharge is a sloped roof version of the XC40 Recharge. It has sleeker design than its predecessor even though they both ride on the same platform. The face of the model shows off a new design path for Volvo and has headlights with state-of-the-art pixel technology, something also on the Hyundai Ioniq 5.

Volvo has given the car an electric powertrain that consists of two electric motors, one on the front axle and one at the back, which are powered by a 78-kilowatt-hour battery that can be charged to 80 percent in 40 minutes. It has an expected range of 260 miles.

2022 Volvo C40 Recharge

Photo courtesy of Volvo Car USA

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The C40 Recharge offers a high seating position and is available in a large range of color ways. It is the first Volvo model to be completely leather-free. Volvo has given the model its infotainment system, which runs on Android technology. Apps such as Google Maps, Google Assistant, and the Google Play Store are built in. The tech allows for over-the-air updates.

Volvo will only sell the C40 Recharge online and it will come with a care package.

"The C40 Recharge represents the future of Volvo and shows where we are going," said Henrik Green, chief technology officer. "It is fully electric, offered online only with a convenient care package and will be available for quick delivery. Getting a new Volvo was never this attractive."

The XC40 was Volvo's first all-electric car. Volvo promises additional electric models are on their way in the coming years. The automaker predicts that by 2025, 50 percent of its global sales volume will consist of fully electric cars. The rest will be hybrids. To achieve this, Volvo is expected to lean heavily on the Asian and European markets where EVs are more popular with buyers due to government regulation.

The C40 Recharge will go in production this fall and will be built alongside the XC40 Recharge at the Volvo Cars manufacturing plant in Ghent, Belgium.

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