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Special Vehicle Operations is Jaguar Land Rover's biggest success story of 2020

Jaguar Land Rover sells high-powered and customized versions of its models for discerning customers.

Photo courtesy of Land Rover

Want it faster? With more of a growl coming from the exhaust? Incredibly spacious? What you want are Jaguar Land Rover's range of Special Vehicle Operations (SV) models.

You're not alone, that aspect of JLR's business retailed over 9,500 high-performance and luxury SV products in the 2019-2020 fiscal year, up 64 percent from the previous year.

Range Rover Sport SVR Media Drive, March 2018 Models in the Special Vehicle Operations product line wear SV badging. Photo courtesy of Land Rover

"Despite a challenging sales environment for the automotive industry as a whole, we're delighted that the demand for Jaguar and Land Rover SV products continues to grow strongly, just five years after the division was first launched," said Michael van der Sande, Managing Director, Jaguar Land Rover Special Vehicle Operations. "We currently have our broadest-ever range of models offering enhanced performance and luxury, each with its own distinctive personality that resonates with our customers."

The strong demand is well distributed. There are seven SV vehicles offered that have driven the growth, including the long wheelbase Range Rover SVAutobiography, which offers airline-style Executive Class seating, and the driver-focused 550-horsepower Range Rover SVAutobiography Dynamic.

JLR's best-selling SV SUV is the 575-horsepower Range Rover Sport SVR, which saw sales growth in its fifth year of production.

The company launched the 550-horsepower Jaguar F-PACE SVR and Range Rover Velar SVAutobiography Dynamic Edition in 2019.

To capitalize on markets primed for these models, JLR has rolled out SV Specialist Centers in the areas and dedicated SV areas at retailers. The company says that these retailers are specially trained to meet the needs of the SV customer base. SV Specialist Centers have already launched at 100 retailer sites globally, with more to follow.

"We've focused on satisfying demand for existing SV vehicles, while simultaneously expanding into new sectors with models such as the Jaguar F-PACE SVR, which instantly became our second highest volume vehicle," said Mark Turner, Commercial Director, Jaguar Land Rover Special Vehicle Operations. "Developing the SV presence in the global Jaguar Land Rover retail network and on social media, in conjunction with SV Bespoke, is also having a positive effect on our business."

There's another page to the menu. The Special Vehicle Operations SV Bespoke department is available to customize the vehicles from tailoring paint color and finish to interior and exterior trim choices. This area of the business has seen a 20 percent growth in bespoke commissions and Premium Palette paint finishes for a selection of Jaguar and Land Rover vehicles.

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The new Grand Cherokee L is on its way to dealers now.

Stellantis

The all-new three-row Grand Cherokee L was unveiled earlier this year, and features an ultra-premium interior, a load of new tech, and sharp styling that shouts back to Jeep models of the past. Just a few weeks ago, we learned pricing and feature details for the new model, and now Jeep says the vehicle is on its way to dealerships across the country.


Jeep Grand Cherokee L The L is the first three-row Grand Cherokee.Stellantis


In terms of styling, the L's shape has been reworked from previous Grand Cherokee models to be more reminiscent of the Jeep Grand Wagoneer. The automaker says that the grille has been tilted forward and is now wider for better air flow and a more dramatic appearance. The idea was to make the Grand Cherokee L look rugged, but keep it sleek and technical in the process.

The stretched Grand Cherokee retains the engines that powered its predecessors. That means a 3.6-liter V6 is standard, which delivers 293 horsepower and 260 pound-feet of torque. A 5.7-liter V6 is optional, and makes 357 horsepower and 390 pound-feet of torque. Both engines come paired with an eight-speed automatic transmission and either rear- or al-wheel drive. Either powertrain option will provide decent towing capability, but the V8 is unsurprisingly more powerful. With a V6 on board, the Grand Cherokee L can tow 6,200 pounds, while V8-powered models can pull 7,200 pounds.


Jeep Grand Cherokee L The L's styling is modern but nostalgic.Stellantis


Inside, Jeep says the L can be equipped with the latest tech and entertainment features. Running the latest Uconnect infotainment software, the Grand Cherokee L will be capable of wireless Apple CarPlay and Android Auto, and can be had with a head-up display, a rear-seat monitoring camera system, and a 950-watt 19-speaker McIntosh audio system. At the top end of the lineup, the Summit Reserve model gets Palermo quilted leather, open-pore waxed walnut wood, and 21-inch wheels.

Pricing for the L starts at $38,690 after destination, which buys the base Laredo trim. The range-topping Summit Reserve model starts at $61,690 after destination. Dealer deliveries are underway now, supported by almost 5,000 employees at Stellantis' Detroit Assembly Complex.

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The F-Type P450 cars replace the P300 and P380 as part of the Jaguar lineup.

Photo courtesy of Jaguar

Two new versions of the Jaguar F-Type are on the horizon. New versions of the model have been created to further the car's luxury proposition and both are powered by a roaring V8 engine. The new P450 variants replace the P300 and P380 models currently in the lineup. Jaguar is keeping the F-Type R around.

2022 Jaguar F-Type P450

The 2022 Jaguar F-Type P450 will be available as a coupe or convertible in P450 RWD or P450 R-DYNAMIC AWD grades. All varieties come with a 444-horsepower supercharged V8 under the hood that achieves 428 pound-feet of torque. An electronic active differential is standard. In all configurations, the car gets from zero to 60 mph in 4.4 seconds and has a top speed of 177 mph.

2022 Jaguar F-Type P450 The car has received minor exterior updates from the 2021 model.Photo courtesy of Jaguar

In a nod to its suburban buyers, the F-Type has a Quiet Star mode that allows a more subtle roar out the back side of the car upon startup. Drivers who don't care about keeping quiet can switch the car in to Dynamic mode and let the rumble out.

Each F-Type P450 rides on 20-inch wheels, has larger brakes than traditional F-Type models, and has the switchable exhaust. Double J-Blade daytime running lights feature up front while new slender rear lights allow the body of the car to speak for itself.

Buyers who get the F-Type P450 R-Dynamic AWD get bespoke badging; a gloss black front splitter, side sills, valance, and venturi; auto-dimming, power- folding, heated door mirrors with memory; and 20-inch Style 6003, split-spoke, gloss Dark Grey with Contrast Diamond Turned Finish Wheels.

2022 Jaguar F-Type P450 The interior sports a refined appearance.Photo courtesy of Jaguar

Monogram stitch patterns on the car's seats and interior accents in Windsor Leather and satin-finish Noble Chrome enhance the interior. Additionally, there are "Jaguar Est.1935" markings on the center console finisher, glovebox release button surround, and seatbelt guides. Six-way electric power seats are standard on F-Type P450 RWD, while F-Type P450 R-Dynamic AWD adds 12-way electric memory front seats, electrically adjustable steering column with memory, Delta Aluminum Center Console, and R-Dynamic branded metal treadplates as standard equipment.

A 12.3-inch driver information display is standard.

F-Type P450 is available in 11 standard exterior colors, and can be ordered in over a dozen custom SVO paint finishes. It starts at $69,900 for the P450 RWD Coupe and $79,900 for the R450 R-Dynamic AWD Coupe.

2022 Jaguar F-Type R

The F-Type R is the pinnacle of the Jaguar lineup with torque on-demand all-wheel drive, Jaguar Intelligent Driveline Dynamics control technology, a double wishbone front and rear suspension, and electric power-assisted steering.

It can get from zero to 60 mph in 3.5 seconds and has an electronically limited top speed of 186 mph thanks to its 575-horsepower supercharged V8 engine. All-wheel drive is standard.

This model starts at $103,200.

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