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Special Vehicle Operations is Jaguar Land Rover's biggest success story of 2020

Jaguar Land Rover sells high-powered and customized versions of its models for discerning customers.

Photo courtesy of Land Rover

Want it faster? With more of a growl coming from the exhaust? Incredibly spacious? What you want are Jaguar Land Rover's range of Special Vehicle Operations (SV) models.

You're not alone, that aspect of JLR's business retailed over 9,500 high-performance and luxury SV products in the 2019-2020 fiscal year, up 64 percent from the previous year.

Range Rover Sport SVR Media Drive, March 2018 Models in the Special Vehicle Operations product line wear SV badging. Photo courtesy of Land Rover

"Despite a challenging sales environment for the automotive industry as a whole, we're delighted that the demand for Jaguar and Land Rover SV products continues to grow strongly, just five years after the division was first launched," said Michael van der Sande, Managing Director, Jaguar Land Rover Special Vehicle Operations. "We currently have our broadest-ever range of models offering enhanced performance and luxury, each with its own distinctive personality that resonates with our customers."

The strong demand is well distributed. There are seven SV vehicles offered that have driven the growth, including the long wheelbase Range Rover SVAutobiography, which offers airline-style Executive Class seating, and the driver-focused 550-horsepower Range Rover SVAutobiography Dynamic.

JLR's best-selling SV SUV is the 575-horsepower Range Rover Sport SVR, which saw sales growth in its fifth year of production.

The company launched the 550-horsepower Jaguar F-PACE SVR and Range Rover Velar SVAutobiography Dynamic Edition in 2019.

To capitalize on markets primed for these models, JLR has rolled out SV Specialist Centers in the areas and dedicated SV areas at retailers. The company says that these retailers are specially trained to meet the needs of the SV customer base. SV Specialist Centers have already launched at 100 retailer sites globally, with more to follow.

"We've focused on satisfying demand for existing SV vehicles, while simultaneously expanding into new sectors with models such as the Jaguar F-PACE SVR, which instantly became our second highest volume vehicle," said Mark Turner, Commercial Director, Jaguar Land Rover Special Vehicle Operations. "Developing the SV presence in the global Jaguar Land Rover retail network and on social media, in conjunction with SV Bespoke, is also having a positive effect on our business."

There's another page to the menu. The Special Vehicle Operations SV Bespoke department is available to customize the vehicles from tailoring paint color and finish to interior and exterior trim choices. This area of the business has seen a 20 percent growth in bespoke commissions and Premium Palette paint finishes for a selection of Jaguar and Land Rover vehicles.

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The Hyundai Santa Cruz will debut next week but ahead of that, the design department is giving a closer look at the truck in a new video.

Photo courtesy of Hyundai Motor America

We'll see the Hyundai Santa Cruz in full for the first time when it debuts on April 15 but ahead of time, Hyundai is setting the stage for expectations with the model. To help with that, the company released a video today featuring the truck's design manager discussing the inspiration for the utility vehicle.

The quick one-minute video is hosted by Brad Arnold, design manager at Hyundai North America. The Southern California native is the leader of the team that created the Santa Cruz, a project that began years ago. He's joined in the video by Senon Franco, the lead designer at Hyundai North America.

2022 Hyundai Santa Cruz

Photo courtesy of Hyundai Motor America
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As Arnold explains in the video, the design of the Santa Cruz started with a simple premise: "this is not a typical truck". Based on how Arnold describes the capabilities of the truck, that sounds true. It is meant to "thrive in dense urban environments and the open outdoors". One could argue that no full-size truck on the market today does that. Neither do most of the midsize models, though their sizing is better for that landscape.

Arnold says that the Santa Cruz is "small in size", a call that serves to remind viewers that the Santa Cruz isn't a big truck. It's more similar in size to the forthcoming Ford Maverick, a small truck that slots below the Ranger in Ford's lineup.

However, the company isn't even calling it a truck. The new model is being referred to as the Santa Cruz Sport Adventure Vehicle. This sounds a lot like how Kia is referring to the new generation of its Carnival minivan as a multi-purpose vehicle (MPV).

Arnold says that the design is meant to make the Santa Cruz not look like a truck. Rather, it's supposed to look "like a Santa Cruz". Part of that includes the front end, which looks like a carryover from the fascia of the 2022 Hyundai Tucson.

Among the other secrets Hyundai is giving away ahead of the product's reveal is that there will be more than one "efficient" powertrain, a flexible bed, "cutting-edge" connectivity, and all-wheel drive.

Watch the video for yourself below.

Design Inspiration | 2022 Santa Cruz | Hyundai www.youtube.com

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The WarnerMediaRIDE App provides thousands of hours of streaming content to Toyota and Lexus vehicle owners.

Photo courtesy of Toyota Motor Sales U.S.A. Inc.

If there's one thing parents want, it's a way to keep kids from fighting in the car. Not only that, it has to work. Toyota and AT&T have teamed up to deliver just such a solution to Toyota and Lexus vehicle owners.

When connected to AT&T in-car Wi-Fi, the WarnerMedia RIDE App allows Toyota and Lexus owners to connect up to five compatible devices to browse, stream and share content from the open road. Passengers can view a rotating selection of live and on-demand content, including thousands of hours of hit TV shows and movies from top channels and services such as Cartoon Network, CNN, HBO Max, and TruTV, spanning animation, news and sports programming and more.

Owners of select 2020 model year and newer Toyota and Lexus vehicles are eligible for a complimentary Wi-Fi data plan trial for up to 90 days. Owners can activate their trial within the Toyota and Lexus owners app.

2021 Toyota Highlander Select Toyota vehicles will get the tech. Expect the Toyota Sienna to be one of them. Photo courtesy of Toyota Motor Sales U.S.A. Inc.

"By working with AT&T to provide access to WarnerMedia RIDE, we are reimagining the in-vehicle entertainment experience and ensuring that passengers have access to their favorite content wherever the road may take them," said Steve Basra, group vice president, Toyota Motor North America, Connected Technologies. "We're also excited to offer additional enhancements within our customer app and to provide one resource for our customers to access their in-vehicle features."

"Customers are hungry for access to new experiences with integrated, everywhere connectivity. Our relationship with Toyota is helping us deliver more for our customers – whether they're on a long road trip or short commute," said Joe Mosele, vice president, Mobility & Internet of Things, AT&T Business. "Since the launch of WarnerMedia RIDE, passengers are enjoying their favorite animated friends with 'Looney Tunes', 'Tom & Jerry', and 'The Jetsons' as some of our most watched content."

The WarnerMedia RIDE is available now in the App Store and Google Play for all U.S. unlimited data plan subscribers. WarnerMedia RIDE is included at no additional cost for existing and new unlimited subscribers. The Toyota and Lexus Owner App download is available for iPhone or Android smartphones.

Toyota isn't the only company getting into the streaming game. Stellantis recently announced that select customers will be able to stream Amazon Prime TV programming in their new Jeep Wagoneers.

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