Off-Roading

Land Rover Experience Centers across the country reopen for off-roading adventures

U.S. Ski & Snowboard Cross Country athlete and 2018 gold medalist Jesse Diggins took a Land Rover Defender out on the trails at the Center in Vermont this week.

Photo courtesy of Land ROver

With social distancing and fun in focus, Land Rover Experience Centers across the U.S. have reopened. The schools are located at Quail Lodge in Carmel, California; Equinox Resort in Manchester, Vermont; and the Biltmore Estate in Asheville, North Carolina.

Each experience continues to offer adventurous off-road drive experiences in Land Rover vehicles, including the new Land Rover Defender. However, there are changes regarding how the programs operate. Expert instructor coaching will no longer be in-vehicle, but rather delivered via lead follow 2-way radio communication, hand signals, and ground marshaling.

Land Rover will also provide all guests with face masks, gloves, and hand sanitizer upon arrival and all vehicles will be fully sanitized after each Experience. In addition, temperature checks will be conducted for staff members daily, and for guests prior to each experience.

Land Rover Teen Driver Experience The Experience Centers offer off-road driving instruction for teens and adults.Photo courtesy of Land Rover

"We are thrilled to be able to reopen our Land Rover Experience Centers throughout the U.S. The wellbeing of our guests and staff is at the center of the extensive health and safety guidelines we have put in place at each location," said Michael Curmi, Director, Brand Experience, Jaguar Land Rover North America. "We are especially excited for guests to experience the Centers' latest addition, the new 2020 Land Rover Defender."

U.S. Ski & Snowboard Cross Country athlete and 2018 gold medalist Jesse Diggins was among the first to take advantage of the school reopening, taking a new Defender out at Equinox Lodge earlier this week.

"Visiting the Land Rover Experience driving school and getting behind the wheel of the new Defender was an awesome experience," said Land Rover Ambassador Jessie Diggins. "As an athlete, I also take health and safety very seriously, and the team at the Land Rover Experience did an outstanding job with their COVID-19 procedures and made me feel very comfortable. It was such a fun experience and it certainly expanded my driving abilities."

Experiences at the centers range from one hour to full day, and start at $275. Available packages include Half Day, Full Day, and Heritage Experiences. Each experience takes advantage of the expertise of certified Land Rover Experience Instructors, who demonstrate the full capabilities of the brand's latest SUV vehicles across a variety of terrains including water crossings, muddy ruts and rock crawls, all redesigned to be entirely outdoors.

New for the season is the "Bring Your Own Vehicle Experience", a half-day program where participants can explore the Center trails in their own Land Rover vehicles. Guests will also have the opportunity to drive the most capable Land Rover ever produced with the addition of the Defender to the Centers.

For more information visit www.landroverusa.com/experience.

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Nuts & Bolts

 
 

The new RM20e Racing Midship Sports Car showcases the future of the Hyundai brand.

Photo courtesy of Hyundai Motor Group

Hyundai debuted the RM20e Racing Midship Sports Car this week, showcasing what isn't the beginning but what is very much the future of what the Hyundai brand will offer. The electric-based high-performance race car, like those designed by other manufacturers is a proving ground for technologies that may be employed in Hyundai passenger vehicles in the future.

Hyundai has been quite open about this calling the platform the RM20e is based on, the RM development platform, will be used for future N brand products that are inspired by the car. This follows as part of the progressive evolution of the car with previous iterations bearing the names RM14, RM15, RM16 and RM19.

RM20e Racing Midship Sports Car

Photo courtesy of Hyundai Motor Group

Hyundai's first electric race car was developed for the eTCR electric touring car series in 2019 - the Veloster N eTCR.

"Our new electrified RM20e pushes the proven RM platform forcefully into a new, environmentally-focused decade of the 21st century, stretching the performance envelope of electrification on normal road environments," said Albert Biermann, President and Head of Research and Development Division at Hyundai Motor Group. "RM20e represents a revolutionary new chapter of electrified performance for the Racing Midship series, and our N engineers continue to garner valuable insights in the arena of zero-emission performance dynamics."

The mid-engined, rear-wheel drive RM20e features a powertrain that achieves 810 horsepower and 708 pound-feet of torque thanks to its electric motor. It can get from zero to 62 mph in less than three seconds and to 124 mph from a standstill in 9.88 seconds.

Hyundai says that the RM20e combines "race car-like levels of performance, balance, braking, and grip while retaining daily-driver quietness, responsiveness and road-going capability".

The propulsion system driving the car, as well as the equipment that helps it achieve the "race car-like levels of performance, balance, braking, and grip" are part of Hyundai's larger plant to develop hybrid, plug-in hybrid, battery, and fuel cell electric vehicles.

Hyundai isn't working alone. The company has formed a strategic partnership with Rimac Automobili to co-develop battery and fuel cell electric vehicle prototypes.

Additionally, Hyundai Motor Group, the parent company of the Hyundai, Genesis, Kia, and new Ioniq brand, has committed to addinng 44 "eco-friendly" models by 2025.

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John Mayer has been a Land Rover Defender enthusiast for more than a decade.

Photo by Eric Ryan Anderson, courtesy of Land Rover

Instagram users are familiar with seeing musician John Mayer inside his home, broadcasting on Live in his "Current Mood" series. now, they can head to his IGTV channel to see "John Mayer Goes Outside", a new advertising campaign from Atlantic Re:think and Land Rover.

The video features Mayer journeying into the forests of Northern California including Jedediah Smith Redwoods State Park while behind the wheel of the 2020 Land Rover Defender. The film was show over three days in March, just before the COVID-19 pandemic took hold of the conversation. The collaboration includes behind-the-scenes images and videos from the shoot.

John Mayer, Land Rover Defender  Goes Outside Mayer journey's to one of America's most beloved state parks.Photo by Eric Ryan Anderson, courtesy of Land Rover

Speaking of his time adventuring in the woods, Mayer said, "I don't think you can come out here and get any other message from yourself other than, 'You're alright. You're okay.'"

The shoot marked Mayer's first time in Jedediah Smith Redwoods State Park and first time driving the new Land Rover Defender, a vehicle Mayer has history with as he has been a Defender enthusiast and vintage model owner for more than a decade.

"We wanted to capture the experience of being outdoors, in a way that didn't feel forced or scripted. In other words, get John Mayer in his favorite car and show him a good time in the wilderness," says Jeremy Elias, executive creative director of Atlantic Re:think. "The trip has taken on new meaning in the months since we filmed, and so has the brand's message of embracing the power and beauty of the great outdoors."

John Mayer, Land Rover Defender  Goes Outside The film includes plenty of Redwood trees.Photo by Eric Ryan Anderson, courtesy of Land Rover

"John Mayer, in addition to being an incredibly accomplished musician, is a gear aficionado with a passion for all things mechanical," said Stuart Schorr, Vice President of Communications, Jaguar Land Rover North America. "He has been watching the development of the new Defender, and we have been keenly aware of his Defender collection as well as frankly being fans of his music. We are so proud he's one of the first people in the United States to get in a Defender, and that he was able to share his poetic take on exploring America's national parks."

Click here to visit John Mayer's Instagram feed and view the film.

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