Land Rover Experience Centers across the country reopen for off-roading adventures
With social distancing and fun in focus, Land Rover Experience Centers across the U.S. have reopened. The schools are located at Quail Lodge in Carmel, California; Equinox Resort in Manchester, Vermont; and the Biltmore Estate in Asheville, North Carolina.
Each experience continues to offer adventurous off-road drive experiences in Land Rover vehicles, including the new Land Rover Defender. However, there are changes regarding how the programs operate. Expert instructor coaching will no longer be in-vehicle, but rather delivered via lead follow 2-way radio communication, hand signals, and ground marshaling.
Land Rover will also provide all guests with face masks, gloves, and hand sanitizer upon arrival and all vehicles will be fully sanitized after each Experience. In addition, temperature checks will be conducted for staff members daily, and for guests prior to each experience.
"We are thrilled to be able to reopen our Land Rover Experience Centers throughout the U.S. The wellbeing of our guests and staff is at the center of the extensive health and safety guidelines we have put in place at each location," said Michael Curmi, Director, Brand Experience, Jaguar Land Rover North America. "We are especially excited for guests to experience the Centers' latest addition, the new 2020 Land Rover Defender."
U.S. Ski & Snowboard Cross Country athlete and 2018 gold medalist Jesse Diggins was among the first to take advantage of the school reopening, taking a new Defender out at Equinox Lodge earlier this week.
"Visiting the Land Rover Experience driving school and getting behind the wheel of the new Defender was an awesome experience," said Land Rover Ambassador Jessie Diggins. "As an athlete, I also take health and safety very seriously, and the team at the Land Rover Experience did an outstanding job with their COVID-19 procedures and made me feel very comfortable. It was such a fun experience and it certainly expanded my driving abilities."
Experiences at the centers range from one hour to full day, and start at $275. Available packages include Half Day, Full Day, and Heritage Experiences. Each experience takes advantage of the expertise of certified Land Rover Experience Instructors, who demonstrate the full capabilities of the brand's latest SUV vehicles across a variety of terrains including water crossings, muddy ruts and rock crawls, all redesigned to be entirely outdoors.
New for the season is the "Bring Your Own Vehicle Experience", a half-day program where participants can explore the Center trails in their own Land Rover vehicles. Guests will also have the opportunity to drive the most capable Land Rover ever produced with the addition of the Defender to the Centers.
For more information visit www.landroverusa.com/experience.