Marketing

British royal family member challenged a stunt driver to a race for a Land Rover Defender

Stunt driver Jess Hawkins and British royal family member Arthur Chatto went head to head in a new competition

Photo courtesy of Land Rover

Earlier this year the grandson of the Queen of England's late sister, Princess Margaret, was one in a foursome that captured the Guinness Book of World Records title as being the youngest team to row around Great Britain, a 2,000-mile feat.

Team Exe Endurow set off on the journey by launching their quad boat into the water near Tower Bridge in London using a 2020 Land Rover Defender, while wearing Land Rover x Elliot Brown Holton Professional watches.

Another unique athletic venture has paired up Chatto and the watch again. The young royal challenged challenged stunt driver and W Series racing driver Jess Hawkins to a race: each would travel across the wilderness and the first one to the destination would be the winner. Hawkins entered the race fresh off serving as a stunt driver for the new James Bond movie “No Time to Die". She took the wheel of a 2020 Defender for the challenge. Chatto went on foot.

Before setting out, the two placed a wager. If Hawkins won, she would turn her Defender over to Chatto. If he won, he would turn his watch over to her.

A new video from Land Rover showcases the battle, marketing style, with the duo covering muddy tracks, rivers, and other natural obstacles. Watch the video below.

Land Rover x Elliot Brown www.youtube.com

The new Land Rover Defender is on sale now. The Land Rover x Elliot Brown Hilton Professional watch was built to withstand harsh environments. It retails for $624 in the U.S. as part of Land Rover's Above and Beyond Collection of technical clothing and equipment.

Chatto isn't the only British royal family member with ties to Land Rover. His cousin, Zara Tindall had an ongoing professional relationship with the company for years as a brand ambassador (Tindall is a world champion horse rider and won a silver Olympic medal in Eventing in 2012).

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The Ford Motor Company will recall about 3 million vehicles as part of the Takata airbag recall.

Photo by Matthew Horwood/Getty Images

Following the denial of a 2017 petition to the U.S. Department of Transportation National Highway Traffic Safety Administration (NHTSA), Ford Motor Company has announced a recall of 3 million vehicles, a move that will cost the company an estimated $610 million, according to internal estimates.

The petition is part of the larger Takata airbag recall and specifically involves the defect of phase-stabilized ammonium nitrate in the driver-side air bag inflators that Takata manufactured with a calcium sulfate desiccant. Ford wasn't the only recipient of the defective inflators. Mazda also utilized the parts.

The list of impacted Ford vehicles ranges from the 2006 to 2012 model years. They include Ford Ranger (2007-2011), Fusion (2006-2012), Edge (2007-2010), Lincoln MKZ/Zephyr (2006-2012), MKX (2007-2010), and Mercury Milan (2006-2011). Approximately 2.7 million of those vehicles are in the U.S. and 300,000 are in Canada.

Mazda is also part of the recall, with 5,848 vehicles effected by the inflator issue. Those models are 2007-2009 B-Series pickup trucks, which were built on the same platform using the same air bag inflators as the 2007-2011 Ford Ranger.

Late last year, the NHTSA ordered General Motors to recall 7 million trucks and SUVs after a four-year back-and-forth battle over whether or not the Takata air bag recall was absolutely necessary for GM products. The models recalled as part of this action are "GMT900" models that contain "SPI YP" and "PSPI-L YD" inflator variants. The GMT900 is a General Motors-specific platform that underpins a number of light- and heavy-duty pickup trucks and SUVs including: Chevrolet Silverado 1500, GMC Sierra 1500, Chevrolet Silverado 2500/3500, GMC Sierra 2500/3500, Chevrolet Tahoe, Chevrolet Suburban, Chevrolet Avalanche, GMC Yukon, GMC Yukon XL, Cadillac Escalade, Cadillac Escalade ESV, and Cadillac Escalade EXT. The petition involves approximately 5.9 million model year 2007–2014 vehicles.

2014 Chevrolet Suburban The 2014 Chevrolet Suburban is one of the models NHTSA recently ruled needed to be recalled. Photo courtesy of Chevrolet

In early 2020, 10 million vehicles were recalled after having their original equipment replaced with new versions of the same thing with the same design and chemistry rather than newly designed parts.

The Takata airbag recalls are part of the largest automotive recall in U.S. history. It involves more than 67 million vehicles to date.

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The new Safety Insights software takes away time delays and legwork issues surrounding traffic issue solution responsiveness.

Photo courtesy of Ford Motor Company

Henry Ford opened his first Canadian operation in 1904 just over the boarder from Detroit in the City of Windsor, Ontario. Today, the town is the country's first Canadian customer for Ford's Safety Insights platform. The platform, a new software tool the company is rolling out connects government workers with vehicle insights that give them an in-depth look at their city's streets without having to step outside the door of their office.

Safety Insights utilizes artificial intelligence, machine learning, and algorithms to deliver crash reduction predictions that can be explored using simulations and deep data dives without having to deploy any human resources to comb through police reports, send public works employees to sit at an intersection all day to investigate, or wait for calls from concerned citizens to come pouring in.

Ford Safety Insights software The Safety Insights software allows users to run simulations based on real traffic data.Photo courtesy of Ford Motor Company

Ford Safety Insights software

The data comes from Ford vehicles, simulations, and predictions that city planners and public works officials make by running simulations. The data taken from vehicles includes indicators of crash trends like harsh braking, traction control issues, and near misses. These numbers help give context to traditional crash data.

Safety Insights also integrates multi-modal traffic volume data from StreetLight Data.

Traditionally, cities use transportation data to identify traffic issues, but combing through it can be a costly and time-consuming process, according to Ford. With the combination of crash data and available simulation predictions, the Safety Insights system takes analysis and planning to the next level, allowing them to test new options for traffic flow and make more informed decisions.

Users can comb through the data, layer by layer, filtering by type of collision, including those involving pedestrians and cyclists, rear-end crashes, or rush hour collisions. The results are available in seconds rather than the days or weeks it would traditionally take.

The simulations run by the software include the impact of a crosswalk or bike line on traffic flow, or what adjusting signal timing would look like.

Ford isn't just offering Safety Insights to Canadian customers. U.S. municipalities are allowed to purchase it as well.

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