Marketing

British royal family member challenged a stunt driver to a race for a Land Rover Defender

Stunt driver Jess Hawkins and British royal family member Arthur Chatto went head to head in a new competition

Photo courtesy of Land Rover

Earlier this year the grandson of the Queen of England's late sister, Princess Margaret, was one in a foursome that captured the Guinness Book of World Records title as being the youngest team to row around Great Britain, a 2,000-mile feat.

Team Exe Endurow set off on the journey by launching their quad boat into the water near Tower Bridge in London using a 2020 Land Rover Defender, while wearing Land Rover x Elliot Brown Holton Professional watches.

Another unique athletic venture has paired up Chatto and the watch again. The young royal challenged challenged stunt driver and W Series racing driver Jess Hawkins to a race: each would travel across the wilderness and the first one to the destination would be the winner. Hawkins entered the race fresh off serving as a stunt driver for the new James Bond movie “No Time to Die". She took the wheel of a 2020 Defender for the challenge. Chatto went on foot.

Before setting out, the two placed a wager. If Hawkins won, she would turn her Defender over to Chatto. If he won, he would turn his watch over to her.

A new video from Land Rover showcases the battle, marketing style, with the duo covering muddy tracks, rivers, and other natural obstacles. Watch the video below.

Land Rover x Elliot Brownwww.youtube.com

The new Land Rover Defender is on sale now. The Land Rover x Elliot Brown Hilton Professional watch was built to withstand harsh environments. It retails for $624 in the U.S. as part of Land Rover's Above and Beyond Collection of technical clothing and equipment.

Chatto isn't the only British royal family member with ties to Land Rover. His cousin, Zara Tindall had an ongoing professional relationship with the company for years as a brand ambassador (Tindall is a world champion horse rider and won a silver Olympic medal in Eventing in 2012).

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The IIHS may increase the speeds it uses to test advanced driver aids.

Insurance Institute for Highway Safety

The Insurance Institute for Highway Safety (IIHS) recently announced that it is considering changing the speeds it uses to test vehicle-to-vehicle front crash prevention systems. The agency currently tests the systems at 12 and 25 mph, but says that the speeds don't accurately represent the types of crashes the safety tech is meant to prevent.

Front crash preventionwww.youtube.com

Automatic emergency braking (AEB) is designed to notify of a possible collision and help respond with automatic application of braking. Just like a human using the brake pedal, it can stop the car, but higher speeds make it difficult to stop in time. The new tests would be conducted at 35 to 45 mph, which is the range where a large number of rear-end crashes occur. As Automotive News noted, an IIHS study showed 43 percent of rear-end crashes occur at speeds of 45 mph or less, so it's important to have a test that shows how well the tech performs at those levels.

A whopping 85 percent of 2022 vehicles earned a "Superior" rating in the current testing regime, so the IIHS will remove it from 2023 testing and Top Safety Pick award evaluations. Their view is that, since the majority of vehicles meet the criteria, it's no longer an accurate way of evaluating performance. In its place, the agency introduced a night test for automatic emergency braking systems that will begin next year.

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The new Type R set a Suzuka Circuit lap record.

Honda

The new Honda Civic somehow improves on the formula laid out by its numerous predecessors and does so with style, refinement, and value. The Civic Si built on that foundation with a potent turbocharged engine and solid handling, but Honda's not done with the Civic. The automaker just teased the new Civic Type R, and it set records at Japan's Suzuka Circuit during a recent testing session.

The All-New 2023 Type R Achieves Track Record at Suzukawww.youtube.com

The Type R lapped Suzuka Circuit in 2 minutes, 23.120 seconds, a record-breaking lap for a front-wheel drive car. The video features neat telemetry information on-screen during the lap as well, but the real excitement comes later when full specs are revealed.

Honda's been understandably mum on details on the new Type R's powertrain and performance numbers, but the car is expected to carry the same powertrain with its predecessor. The 300-horsepower turbocharged 2.0-liter four-cylinder engine made that car a force to be reckoned with, so the 2023 Civic Type R will likely continue carrying that torch.

Honda Civic Type RHonda will fully reveal the car this summer. Honda

Honda will reveal the car in all its glory this summer. As for pricing, the previous car started around $38,000, so the new model should be around there to start. That, of course, is before dealers mark it up and other lucky buyers snap them up for insane resale on an auction site.

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