Timepieces

Land Rover x Elliot Brown collaboration creates one of the world's toughest watches

The watch is an ultra-rugged yet elegant timepiece.

Photo courtesy of Land Rover
The Row GB Challenge is one of the world's toughest rowing tests and the team needed a timepiece to match. The four rowers - Oliver Dawe-Lane, Arthur Chatto, Harry Lidgely, and Charles Bromhead - are taking to the seas to raise money for the British Red Cross and JustOneOcean, an environmental charity. The course will take them around 2,000 miles of U.K. coastline.

Team Exe Endurow set off on the journey by launching their quad boat into the water near Tower Bridge in London using a 2020 Land Rover Defender, while wearing the timepieces. They will row, unassisted around Great Britain, in waters known for being choppy and chilly.

Land Rover x Elliot Brown Members of team Exe Endurow pose in front of a Land Rover Defender ahead of setting off.Photo courtesy of Land Rover

"We are very grateful to team Exe Endurow for choosing to raise money for the British Red Cross as they take on this incredible challenge," said Paul Amadi, Chief Supporter Officer, British Red Cross.

Amadi added, "The British Red Cross has supported people in crisis for over 150 years and the money raised will help us continue to support the most vulnerable people. The British Red Cross has helped the nation through its darkest days and coronavirus is no exception. We are focused on supporting people through this crisis by delivering food and medicine, making sure refugees and people seeking asylum are safe, and supporting the NHS to get patients home from hospital. We wish Arthur, Harry, Charles and Oliver the best of luck."

The Land Rover x Elliot Brown Holton Professional watch is based on the Elliot Brown Holton Professional watch, which was developed with a specialist branch of the U.K. special forces. It's built to withstand extreme military field tests and harsh environments.

Land Rover x Elliot Brown The timepiece features an antibacterial coating designed to last a lifetime.Photo courtesy of Land Rover

Before customers take delivery, each watch must pass three separate pressure tests using air and water. In addition Elliot Brown watches have been put through real-world testing, surviving being strapped to the bows of round-the-world yachts and submerged to depths of 1,921 meters.

Its bolted-down compressor caseback system and triple-sealed crowns provide impressive water protection up to 200 meters. The case and strap bars are made from marine-grade 316L stainless steel. It also features scratch-resistant sapphire crystal glass.

According to its spec list, "the precision Swiss quartz movement is housed inside a proprietary shock protection system. The watch can survive the impact of a three kilogram stainless mallet which imparts a force of about 5000G." Additionally, the EPDM rubber strap is hypoallergenic and resistant to seawater, UV rays, and extreme cold temperatures. Buyers get a second strap option. The watch comes with an easy-to-change lightweight webbing strap with double selvedges and coated in an antibacterial treatment that is designed to last a lifetime.

It was the first watch supplied to the specialists after more than a decade without a suitable watch for their tough on-the-job conditions. The watch is also worn by Mountain Rescue England and Wales.

It comes with a five-year warranty and three-year battery life.

The Land Rover x Elliot Brown watch will be available in the U.S. later this year as part of the Land Rover brand's Above and Beyond collection of technical clothing and equipment.

The 2020 Land Rover Defender110, on sale now in the U.S. and starts at $49,000.

Trending News

Nuts & Bolts

 
 

The Twisted NAS-E California Series is a new all-electric 4x4.

Photo courtesy of Twisted

Earlier this year, a luxury 4x4 retailer in Austin, Texas showed off the Twisted NA-V8, a vehicle based on a classic Defender that comes in five different body styles. Now a limited run of 30 Twisted NAS-E all-electric 4x4 is bowing.

The NAS-E is born of the classic Land Rover Defender 90 body with a soft top and features an electric powertrain, a luxurious interior, and impressive off-roading capability. Each model is compliant with all North American EV Regulations and California CARB regulations.

Twisted NAS-E and NAS-E Plus

Photo courtesy of Twisted

"As the world moves steadily toward mass electrification, the Californian market has been missing a uniquely stylish electric 4x4 option that can stand out at the beach, off-road and at stoplights with a level of exclusivity and prestige that can only come from the timeless British Defender form," said Bruce Riggs, COO, Twisted North America. "With color schemes reflecting the natural beauty of California, a removable soft top shape to fully live the elements, advanced electric powertrain engineering exclusive to Twisted, zero-emission power, practical battery range and luxuriously modern interior touches, the Twisted NAS-E is the ultimate expression of the American coastal lifestyle."

The model is the first hero vehicle of the Twisted Legacy collection. It will be sold in two trim levels: NAS-E and NAS-E Plus. The difference mainly comes down to the power allocation. The NAS-E will be powered by a Remy Borg-Warner motor delivering more than 280 pound-feet of torque and 214 brake horsepower. The NAS-E Plus sees its output upped to 309 pound-feet of torque and 320 brake horsepower.

Twisted NAS-E Malibu Photo courtesy of Twisted

Twisted says that the model has a 200-mile range from its 60 kilowatt-hour battery pack.

The SUVs have custom-valved dampers, six-piston front brakes, four-piston rear brakes, hard-use RS29 brake pads, and a traction control system. Four-wheel drive is standard. There are Sport, Eco, and Off-Road drive modes.

The model will be offered in three color options: Malibu, Yosemite, and Tahoe. They will make up the California Series of the models, a limited time 30-vehicle offering.

Twisted NAS-E Tahoe Photo courtesy of Twisted

The NAS-E comes with a good list of features: cream leather seats featuring Alston Alcantara inserts, a three-seat bench across the front row with detachable headrests, 4x tip ups located in the load area, Twisted Sport Wheels finished in silver, a Twisted Stage One front end, NAS roll cage, Bimini hood, an infotainment system, EV management system touch screen, raptored 'spray down' unique flooring, eight-channel audio system, rearview camera with wideview angle, GPS tracker, immobilizer, and air conditioning.

The NAS-E Plus builds on that to include a NAS brush bar, NAS side steps, roll-bar spotlights, NAS-E body stripe decal, and black side sills.

Twisted offers the model with a comprehensive 24-month/20,000-mile warranty. Extensions are available.

Twisted NAS-E Malibu Photo courtesy of Twisted

The Twisted NAS-E starts at $185,000 while the NAS-E Plus comes in at $210,000. Each has a lead time of approximately nine months and requires a fully refundable deposit to reserve. Limited test drives will be available early October 2020.

Trending News

 
 

This image of a young child was considered so perverted by some that Audi decided to apologize for it.

Photo courtesy of Audi A

Audi has apologized for an advertisement that shows an image of a young girl eating a banana while she stands in front of an Audi RS 4 Avant.

The apology was issued after outcry from critics on Twitter who pointed to perceived numerous flaws in the ad from the overt sexualization of the child because of the banana involved to the potential danger the child was in because she was standing in front of a parked vehicle that can go up to 174 mph.

In the three-part apology, Audi stated, "We care for children. We hear you and let's get this straight: We care for children. The Audi RS 4 is a family car with more than thirty driver assistance systems including an emergency break system. That's why we showcased it with various family members for the campaign."
The statement continues, “We hoped we could convey these messages, showing that even for the weakest traffic participants it is possible to relaxingly lean on the RS technology. That was a mistake! Audi never intended to hurt anyone's feelings. We sincerely apologize for this insensitive image and ensure that it will not be used in future. We will also immediately examine internally, how this campaign has been created and if control mechanisms failed in this case.“
Some of Audi's Twitter followers said that, in their view, the criticism was likely unwarranted while others chose to concentrate on the fact that the model in the photo features a potent power plant. Others pointed out that they felt that the image was pro-pedophilia writing, in German, “I see a pedophile ad here. And child abuse. Disgusting and reprehensible.“

Though this is the first advertising slip up this year for the Audi brand, it's the second major ad folly for Volkswagen Group, Audi's parent company. In May, the company became embroiled in a controversy surrounding an advertisement that features a dark-skinned man being maneuvered around by the hands of a white woman. As the ad developed, the dark-skinned man ended up being flicked away from a yellow Volkswagen Golf, all while upbeat music played in the background.

Trending News