Time to Play

Land Rover partners with LEGO for new Defender Technic vehicle

Eileen Falkenberg-Hull
Sep 30, 2019, 8:37 am

Land Rover has partnered with LEGO to create a Defender Technica vehicle.

Photo courtesy of Land Rover

If the full-size Land Rover Defender isn't in your budget, perhaps this pint-sized model is. Developed in partnership with Land Rover, LEGO will be selling a 2.573-piece model of the reborn SUV starting October 1.

The LEGO Technic Land Rover Defender isn't just shelf-worthy. It has realistic elements and functions including body panels and rims, four-wheel drive with three differentials, a fully independent suspension, winch, and a gearbox.

The new LEGO Technic Land Rover Defender is an automotive icon you can build at home. Developed in partnership with Land Rover and launched alongside the New Defender at the Frankfurt Motor Show, the 2,573-piece model combines the creativity of LEGO with New Defender's instantly recognizable silhouette and capability.

 LEGO Technic Land Rover Defender

LEGO Technic Land Rover Defender Toy Front

Photo courtesy of Land Rover

LEGO Technic Land Rover Defender

"With every LEGO element, children can build anything they can imagine. I'm very excited about this new model – a truly impressive job done by our LEGO Group designers," said Niels Henrik Horsted, marketing director, LEGO Group. "Together with Land Rover, we've blended elements, design and innovative engineering into a set that shows the boundless creativity of LEGO play, and that with LEGO Technic you can build for real."

The LEGO Technic Defender will be available to buy online beginning October 1.

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Hollywood

Defender, Land Rover Defender: Go behind the scenes of new Bond film 'No Time to Die​'

Jessica Hawkins, stunt driver, sits behind the wheel of the 2020 Land Rover Defender on the set of 'No Time to Die'.

Photo courtesy of Land Rover

When James Bond knocks, you answer. Whether it's Aston Martin or Land Rover, British auto brands have been well represented in the forthcoming James Bond movie "No Time to Die".

The new Land Rover Defender 110 appears alongside Daniel Craig, Rami Malek, Naomie Harris, Ralph Finnes, and Ben Whitshaw. It is featured in a change sequence that showcases the vehicle's prowess in extreme off road conditions. Behind the scenes photos of the action show stunt coordinator Lee Morrison, who has worked on Jason Bourne, Indiana Jones, and James Bond movies, and stunt driver Jessica Hawkins, who competes in the W Series, at work.

The Land Rover Defender 110 driving through thick mud during filming of "No Time to Die."

"Designing and coordinating the action sequences for the Bond franchise requires a non-compromising mindset." said Morrison. "We needed an unstoppable vehicle to help us battle against the elements, steep descents and river crossings so we chose the new Defender. I'm beyond impressed that the Defender is not only back but much, much better!"

The Defender appears alongside the Range Rover Sport SVR, Land Rover Series III, and Range Rover Classic as the Bond character, played by Craig, traverses the globe to rescue a kidnapped scientist.

Land Rover's design team worked closely with Special Effects and Action Vehicles Supervisor Chris Corbould to spec the Defender vehicles in the film. They are based on the Defender X model in Santorini Black, with darkened skid pans, 20-inch dark finish wheels, and professional off-road tires. The modes were the first Defender vehicles to be built at Jaguar Land Rover's new production facility in Nitra, Slovakia.

No Time To Die | Land Rover USA www.youtube.com

Land Rover has had a long-standing partnership with EON Productions on the Bond films, going back to 1983 when a Range Rover Convertible appeared in "Octopussy".

The Land Rover Defender 110 featured in "No Time To Die" will be on display for the first time in Los Angeles during the Los Angeles Auto Show in November. Consumers can see the vehicle at the 2019 Los Angeles International Auto Show between November 20 and December 1, 2019.

"No Time to Die" will be released starting April 2, 2020 in the U.K. and in the U.S on April 10.

The Defender 110 will be priced from $49,900 in the U.S. and will go on sale in the spring.

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Off-Roading

Here's how to be one of the first to drive the new Land Rover Defender in the U.S.

The Land Rover Defender has debuted and it's getting ready to go on sale in the U.S.

Photo courtesy of Land Rover

Land Rover doesn't just make adventuremobiles. They also make luxury lifestyle transportation solutions. As capable as a Land Rover SUV is, it's also as stylish.

The idea behind that blend is the anthesis of the 4xFAR live music festival event. 4xFAR combines lifestyle, culinary, adventure, and music experiences on January 18-19, 2020 at the Empire Grand Oasis in the Coachella Valley.

"The new Land Rover Defender is an iconic vehicle reimaged for the modern era. We've created the 4xFAR Festival to introduce the Defender back to the U.S. in a fresh and exciting way by bringing together a unique experience combining adventure, culinary arts, and music in an unforgettable weekend," said Kim McCullough, Vice President of Marketing, Jaguar Land Rover North America.

4xFAR event poster Land Rover will host the 4xFAR festival, where event goers will be the first in the country to drive the new 2020 Land Rover Defender.Photo courtesy of Land Rover

The festival was created in honor of the arrival of the 2020 Land Rover Defender on U.S. shores. Alongside the traditional lifestyle elements, event goers will be able to test out the Defender on a purpose-built off-road course, alongside the full range of current Land Rover vehicles. There will also be displays of Land Rover heritage vehicles and parking corrals for Land Rover Club members.

The musician lineup is impressive. The line-up is led by Grammy-winning Anderson .Paak & The Free Nationals with Mark Ronson & Q-Tip, as well as two-time Grammy nominated live electronic duo Sofi Tukker. The unique programming continues with former The War on Drugs frontman turned solo artist Kurt Vile and the Violators, and British-Japanese electronic house producer Maya Janes Coles. Additionally, Young The Giant, English songwriting prodigy Mahalia, surf-rock icons Tijuana Panthers, synthesizer expert LP Giobbi, and Brighton's Chappaqua Wrestling join the lineup. More artists will be announced closer to the event date.

An adventure area will include workshops in slacklining, rock climbing, yoga & mobility, mountain biking, campsite mixology, navigation & wilderness safety, along with other demos and activities throughout the weekend.

Celebrity brand ambassadors including professional volleyball player Gabby Reece and big-wave surfer Laird Hamilton, the United States Equestrian Federation and the United States Ski and Snowboard teams will be at the event.

There will also be activations from art and design companies, interactive photo moments, VIP amenities, and exclusive branded and curated goods and apparel.

Tickets for the event start at $185 and can be purchased at www.4xfar.com.

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