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John Mayer, Land Rover Defender went into the woods and made a film

John Mayer has been a Land Rover Defender enthusiast for more than a decade.

Photo by Eric Ryan Anderson, courtesy of Land Rover

Instagram users are familiar with seeing musician John Mayer inside his home, broadcasting on Live in his "Current Mood" series. Now, they can head to his IGTV channel to see "John Mayer Goes Outside", a new advertising campaign from Atlantic Re:think and Land Rover.

The video features Mayer journeying into the forests of Northern California including Jedediah Smith Redwoods State Park while behind the wheel of the 2020 Land Rover Defender. The film was show over three days in March, just before the COVID-19 pandemic took hold of the conversation. The collaboration includes behind-the-scenes images and videos from the shoot.

John Mayer, Land Rover Defender  Goes Outside Mayer journey's to one of America's most beloved state parks.Photo by Eric Ryan Anderson, courtesy of Land Rover

Speaking of his time adventuring in the woods, Mayer said, "I don't think you can come out here and get any other message from yourself other than, 'You're alright. You're okay.'"

The shoot marked Mayer's first time in Jedediah Smith Redwoods State Park and first time driving the new Land Rover Defender, a vehicle Mayer has history with as he has been a Defender enthusiast and vintage model owner for more than a decade.

"We wanted to capture the experience of being outdoors, in a way that didn't feel forced or scripted. In other words, get John Mayer in his favorite car and show him a good time in the wilderness," says Jeremy Elias, executive creative director of Atlantic Re:think. "The trip has taken on new meaning in the months since we filmed, and so has the brand's message of embracing the power and beauty of the great outdoors."

John Mayer, Land Rover Defender  Goes Outside The film includes plenty of Redwood trees.Photo by Eric Ryan Anderson, courtesy of Land Rover

"John Mayer, in addition to being an incredibly accomplished musician, is a gear aficionado with a passion for all things mechanical," said Stuart Schorr, Vice President of Communications, Jaguar Land Rover North America. "He has been watching the development of the new Defender, and we have been keenly aware of his Defender collection as well as frankly being fans of his music. We are so proud he's one of the first people in the United States to get in a Defender, and that he was able to share his poetic take on exploring America's national parks."

Click here to visit John Mayer's Instagram feed and view the film.

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The material Jaguar Land Rover is adding to its vehicle interiors is called Econyl.

Photo courtesy of Jaguar Land Rover

As automaker work toward more sustainable business practices, Jaguar Land Rover is working with Econyl nylon to develop high-quality interiors made from ocean and landfill waste. The automaker promises that next-generation Jaguar and Land Rover models will feature floor mats and trims made with Econyl fiber from recycled industrial plastic, fabric offcuts from clothing manufacturers, fishing nets from the farming industry, and those abandoned in the ocean– known as 'ghost nets'.

Econyl nylon was created by Aquafil. It's already been sued in the high-end fashion, sportswear, and luxury watch industries to create handbags, backpacks, swimwear, and watch straps. In one year, the company recycles as much as 40,000 tons of waste, making it in to the nylon. For every 10,000 tonnes of Econyl raw material produced, 70,000 barrels of crude oil are saved and 65,100 tons of carbon emissions equivalent are avoided.

Jaguar Land Rover Econyl interior Jaguar Land Rover has committed to including more sustainable materials in its interiors.Photo courtesy of Jaguar Land Rover

Turning to sustainable materials isn't a new idea. For years Ford has been incorporating all manner of materials into its vehicles including tomatoes, soy, and coffee chaff from McDonald's. General Motors recently showcased a breakdown of how recycled materials are used inside their automobiles.

Bentley's facility in Crewe, England is collecting rainwater for use in its office building allowing the company to not have to draw from the local water system.

Each year automakers release their sustainability report, which champions all the ways that the company is moving forward in its resources conservation plans. This year's GM report sets forth numerous goals. Among them, by 2030, 50 percent of the parts used in General Motors vehicles will be made with sustainable materials. Additionally, GM's Spring Hill plant in Tennessee will run solely on solar power by 2022.

FCA made big strides in 2019. Their 2020 sustainability report touted their 40 percent reduction in water use and 27 percent carbon footprint reduction per vehicle.

Jaguar Land Rover Econyl interior Photo courtesy of Jaguar Land Rover

This week Polestar announced that its Precept concept vehicle is headed into production. When the Precept debuted a few months ago, the company bragged about its sustainable interior.

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