Advertising

John Mayer, Land Rover Defender went into the woods and made a film

Eileen Falkenberg-Hull
Sep 27, 2020, 8:55 am

John Mayer has been a Land Rover Defender enthusiast for more than a decade.

Photo by Eric Ryan Anderson, courtesy of Land Rover

Instagram users are familiar with seeing musician John Mayer inside his home, broadcasting on Live in his "Current Mood" series. Now, they can head to his IGTV channel to see "John Mayer Goes Outside", a new advertising campaign from Atlantic Re:think and Land Rover.

The video features Mayer journeying into the forests of Northern California including Jedediah Smith Redwoods State Park while behind the wheel of the 2020 Land Rover Defender. The film was show over three days in March, just before the COVID-19 pandemic took hold of the conversation. The collaboration includes behind-the-scenes images and videos from the shoot.

John Mayer, Land Rover Defender Goes Outside Mayer journey's to one of America's most beloved state parks.Photo by Eric Ryan Anderson, courtesy of Land Rover

Speaking of his time adventuring in the woods, Mayer said, "I don't think you can come out here and get any other message from yourself other than, 'You're alright. You're okay.'"

The shoot marked Mayer's first time in Jedediah Smith Redwoods State Park and first time driving the new Land Rover Defender, a vehicle Mayer has history with as he has been a Defender enthusiast and vintage model owner for more than a decade.

"We wanted to capture the experience of being outdoors, in a way that didn't feel forced or scripted. In other words, get John Mayer in his favorite car and show him a good time in the wilderness," says Jeremy Elias, executive creative director of Atlantic Re:think. "The trip has taken on new meaning in the months since we filmed, and so has the brand's message of embracing the power and beauty of the great outdoors."

John Mayer, Land Rover Defender Goes Outside The film includes plenty of Redwood trees.Photo by Eric Ryan Anderson, courtesy of Land Rover

"John Mayer, in addition to being an incredibly accomplished musician, is a gear aficionado with a passion for all things mechanical," said Stuart Schorr, Vice President of Communications, Jaguar Land Rover North America. "He has been watching the development of the new Defender, and we have been keenly aware of his Defender collection as well as frankly being fans of his music. We are so proud he's one of the first people in the United States to get in a Defender, and that he was able to share his poetic take on exploring America's national parks."

Click here to visit John Mayer's Instagram feed and view the film.

From Your Site Articles

Trending News

 
 

Documentary

A+E Networks, Land Rover team up for 'All You Need To Know: Overlanding' special

The Land Rover Defender is showcased in a new documentary that features a five-day overloading expedition.

Photo courtesy of Land Rover North America

A new 60-minute documentary will explore the ins and outs of overlanding. "All You Need to Know: Overlanding" is a joint effort from A+E Networks and Land Rover North America and will be presented on FYI on Saturday, April 18.

The special dives into the trend of overlanding, a type of outdoor adventuring that is rooted in off-the-grid travel and exploration sans hotel, motel, or Holiday Inn.

Created in partnership with the Land Rover brand's media agency of record, Dentsu X, the documentary explores how the newest generation Land Rover Defender can take three adventurers to their limit as they travel through Arizona and Utah.

For 2021, the Land Rover Defender has gotten a new mid-grade X-Dynamic model. Photo courtesy of Land Rover

2021 Land Rover Defender

"Popular interest in overlanding is exploding worldwide and set to become the next really big thing in the outdoor and SUV space," said Christian Murphy, head of Enthusiast brands, A+E Networks. "Through this unique partnership with Land Rover, the Defender becomes a character in the adventure - not only enabling the journey but capturing the spirit of outdoor exploration. We've created content that inserts unique expertise into this huge trend, features American landmarks and hopefully spurs audiences to explore the great outdoors."

The show is hosted by Murphy, a native Australian, outdoor enthusiast, and professional presenter who has been storytelling via video for over 20 years.

Murphy is joined by overland expert Scott Brady, an overloading pro, for a five-day off-the-grid overloading adventure. The duo explore North America's landscape taking in iconic and beautiful scenery.

"Overlanding brings a unique joy and nuance to travel, providing access to all of the experiences, culture, and natural beauty between points A and Z," said Brady, CEO of Overland International, Inc. "Using an overland vehicle like the Defender allows us to get off the beaten path, to venture further into the unknown, and the connect with adventure in entirely different ways. As travelers, we need experiences like that more than ever."

The program is aimed at educating and equipping outdoor enthusiast viewers with practical aspects of overlanding - background and history, planning, driving techniques, expert advice, products, tools and resources.

The Defender, a legendary off-roader, was remade for the 2020 model year. It comes in both Defender 90 and Defender 110 versions. The 90s are three-door models while the 110s have five-doors. The 2021 version of the Defender is now on sale in the U.S.

"AYNTK: Overlanding" premieres in the Outdoor block Sunday, April 18th at 10 p.m. ET on FYI followed by an encore on The HISTORY Channel Saturday, April 24th at 9 a.m. ET.

From Your Site Articles

Trending News

 
 

Advertising

Academy Award-winner Brie Larson channels Farrah Fawcett in new Nissan ad

Brie Larson got into costume for an ad celebrating Nissan's history.

Photo courtesy of Nissan North America

On the court, you know what you need to do. Get the win. You may have to pivot, stop to catch your breath, and change up the plan along the way, but that's all part of the game. Whether it's March Madness or a Nissan company plan, both follow a similar route.

Nissan, an official NCAA partner, debuted "Thrill", a new ad campaign starring Brie Larson during the NCAA Men's Final Four over the weekend. The new spot, named "The New Nissan" aims to showcase the company's heritage and future.

The New Nissan www.youtube.com

The spot opens with Larson experiencing some of Nissan's most iconic heritage vehicles through the decades, asserting that cars once played important roles in pop culture, but noting that the feeling has been lost in recent years. The story takes a sudden turn to feature Larson driving spiritedly in a Z Proto, then off-roading in a Frontier, driving an all-electric LEAF, and behind the wheel of a Rogue. The spot ends with Larson driving away in the Nissan Ariya, followed by a wide shot displaying the new Nissan product portfolio.

"At Nissan, we want to thrill people at every turn and we're excited to showcase this with our completely refreshed product lineup," said Allyson Witherspoon, vice president and chief marketing officer, Nissan U.S. "We've been working with Brie for more than a year and she definitely brings the spirit of our message to life in this latest campaign."

This isn't the first time that Larson has worked with Nissan. She was the face of the "Refuse to Compromise" campaign for the redesigned Sentra. She also was part of the launch of the 2021 Nissan Rogue.

In the coming months, Nissan will launch the redesigned 2022 Pathfinder and Frontier, and debut the next-gen Nissan Z. That's all before the Nissan Ariya arrives on U.S. shores closer to the start of 2022.

From Your Site Articles

Trending News