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John Mayer, Land Rover Defender went into the woods and made a film

Eileen Falkenberg-Hull
Sep 27, 2020, 7:55 am

John Mayer has been a Land Rover Defender enthusiast for more than a decade.

Photo by Eric Ryan Anderson, courtesy of Land Rover

Instagram users are familiar with seeing musician John Mayer inside his home, broadcasting on Live in his "Current Mood" series. Now, they can head to his IGTV channel to see "John Mayer Goes Outside", a new advertising campaign from Atlantic Re:think and Land Rover.

The video features Mayer journeying into the forests of Northern California including Jedediah Smith Redwoods State Park while behind the wheel of the 2020 Land Rover Defender. The film was show over three days in March, just before the COVID-19 pandemic took hold of the conversation. The collaboration includes behind-the-scenes images and videos from the shoot.

John Mayer, Land Rover Defender Goes Outside Mayer journey's to one of America's most beloved state parks.Photo by Eric Ryan Anderson, courtesy of Land Rover

Speaking of his time adventuring in the woods, Mayer said, "I don't think you can come out here and get any other message from yourself other than, 'You're alright. You're okay.'"

The shoot marked Mayer's first time in Jedediah Smith Redwoods State Park and first time driving the new Land Rover Defender, a vehicle Mayer has history with as he has been a Defender enthusiast and vintage model owner for more than a decade.

"We wanted to capture the experience of being outdoors, in a way that didn't feel forced or scripted. In other words, get John Mayer in his favorite car and show him a good time in the wilderness," says Jeremy Elias, executive creative director of Atlantic Re:think. "The trip has taken on new meaning in the months since we filmed, and so has the brand's message of embracing the power and beauty of the great outdoors."

John Mayer, Land Rover Defender Goes Outside The film includes plenty of Redwood trees.Photo by Eric Ryan Anderson, courtesy of Land Rover

"John Mayer, in addition to being an incredibly accomplished musician, is a gear aficionado with a passion for all things mechanical," said Stuart Schorr, Vice President of Communications, Jaguar Land Rover North America. "He has been watching the development of the new Defender, and we have been keenly aware of his Defender collection as well as frankly being fans of his music. We are so proud he's one of the first people in the United States to get in a Defender, and that he was able to share his poetic take on exploring America's national parks."

Click here to visit John Mayer's Instagram feed and view the film.

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Special edition Land Rover

Special Land Rover Defender stars in new James Bond film

The special Defender features several 007-inspired touches.

Land Rover

James Bond and British vehicles go together like bread and butter. The spy's most well-known rides come from Aston Martin, but Land Rover isn't sitting out on the action. The 25th film in the Bond series, No Time To Die, premiers in just a few weeks, and with it, a new special edition Land Rover Defender. Land Rover's SV Bespoke division created the special Defender, which in addition to making an appearance on the silver screen, will be on sale for a limited run to 300 lucky Bond fans willing to shell out the cash.


2022 Land Rover Defender V8 Bond Edition The Defender gets exclusive infotainment animations.Land Rover


The villainous Defender is powered by a supercharged 5.0-liter V8 that produces 518 horsepower and 461 pound-feet of torque. An eight-speed automatic transmission is standard, and Land Rover says the powertrain is strong enough to push the hefty off-roader to 60 mph from a stop in just 5.1 seconds. The V8 is a recent addition to the Defender line, and comes paired here with unique suspension and transmission tuning, bespoke spring and damper rates, and a new electronic active rear differential.



2022 Land Rover Defender V8 Bond Edition The 007 Defender V8 get special puddle lights.Land Rover


Unique touches to the 007 Defender include "Defender 007" treadplates, special infotainment animations, and "007" exterior puddle lamps. The interior will get a laser-etched detail plate to denote its number among the 300 vehicles. No Time To Die will feature the Defender front and center, but it's not the only Land Rover in the film. Two Range Rover Sport SVR SUVs will also make an appearance, along with a Range Rover Classic and a Land Rover Series III.


2022 Land Rover Defender V8 Bond Edition You'll need to be really into Bond to truly appreciate the special Defender.Land Rover


If you're more interested in seeing the Defender's time on screen than you are in getting behind the wheel, it hits theaters in the U.S. starting on October 8, 2021. The film will be the fifth and final movie to feature Daniel Craig as Bond. However, if you're really excited about the Defender, get ready to pay up. Prices start at $114,600 and supplies are extremely limited.

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Music

'Scrambler Ducati Live' features live sessions with six Italian musicians

Eugenia Post Modern poses with a Ducati Scrambler in a publicity photo for the musical series.

Photo courtesy of Ducati

A new, six-episode web series brings together the sounds of Italian musicians and the stories of their lives. It's all part of a marketing campaign for the new Ducati Scrambler, a motorcycle that the manufacturer bills as having a "non-conformist nature", the very same thing that many musicians are accused of.

Scrambler Ducati Live features six live sessions and interviews with emerging musicians in Italy. The project is carried out in collaboration with Fonoprint, the historic recording studio in Bologna which has hosted and contributed to the greatest hits of artists such as Zucchero, Vasco Rossi, Francesco Guccini, and Andrea Bocelli.

Ducati Scrambler Series Sunday Morning records their live session as part of the Ducati series.Photo courtesy of Ducati

The bands featured in the series represent a variety of musical genres from rock and blues to folk and post-punk. The bands each sing in English. The list of featured talent includes Jennifer Gentle, Giungla, Bee Bee Sea, Black Snake Moan, and Sunday Morning.

The first episode of the web series is available on Scramblerducati.com, on the YouTube page and on the Scrambler Ducati social channels. It features Eugenia Post Meridiem who, in the setting of the recording and production facilities of Fonoprint's Studio A and the Scrambler Ducati Food Factory restaurant, talk about themselves in music and words.

Ducati isn't the only company incorporating music into the promotional rollout for its products. Singer Chris Stapleton recently covered a vintage song by legendary R&B singer Al Green for a new Ram Trucks campaign. DJ MK created a Spotify playlist as part of a multifaceted initiative surrounding the refreshed 2021 Jaguar F-Pace. Ford tapped DJ D-Nice for an F-150 commercial while Hyundai teamed up with singer/songwriter Ren Harvieu to create new music that celebrates the possibility of a zero emissions future.

Other automakers are getting straight into the headphones and speaker game. Bugatti and Tidal have co-created a new type of speaker system for high-end clients while Lamborghini and Master & Dynamic have launched a series of head- and earphones.

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