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John Mayer, Land Rover Defender went into the woods and made a film

Eileen Falkenberg-Hull
Sep 27, 2020, 8:55 am

John Mayer has been a Land Rover Defender enthusiast for more than a decade.

Photo by Eric Ryan Anderson, courtesy of Land Rover

Instagram users are familiar with seeing musician John Mayer inside his home, broadcasting on Live in his "Current Mood" series. Now, they can head to his IGTV channel to see "John Mayer Goes Outside", a new advertising campaign from Atlantic Re:think and Land Rover.

The video features Mayer journeying into the forests of Northern California including Jedediah Smith Redwoods State Park while behind the wheel of the 2020 Land Rover Defender. The film was show over three days in March, just before the COVID-19 pandemic took hold of the conversation. The collaboration includes behind-the-scenes images and videos from the shoot.

John Mayer, Land Rover Defender Goes Outside Mayer journey's to one of America's most beloved state parks.Photo by Eric Ryan Anderson, courtesy of Land Rover

Speaking of his time adventuring in the woods, Mayer said, "I don't think you can come out here and get any other message from yourself other than, 'You're alright. You're okay.'"

The shoot marked Mayer's first time in Jedediah Smith Redwoods State Park and first time driving the new Land Rover Defender, a vehicle Mayer has history with as he has been a Defender enthusiast and vintage model owner for more than a decade.

"We wanted to capture the experience of being outdoors, in a way that didn't feel forced or scripted. In other words, get John Mayer in his favorite car and show him a good time in the wilderness," says Jeremy Elias, executive creative director of Atlantic Re:think. "The trip has taken on new meaning in the months since we filmed, and so has the brand's message of embracing the power and beauty of the great outdoors."

John Mayer, Land Rover Defender Goes Outside The film includes plenty of Redwood trees.Photo by Eric Ryan Anderson, courtesy of Land Rover

"John Mayer, in addition to being an incredibly accomplished musician, is a gear aficionado with a passion for all things mechanical," said Stuart Schorr, Vice President of Communications, Jaguar Land Rover North America. "He has been watching the development of the new Defender, and we have been keenly aware of his Defender collection as well as frankly being fans of his music. We are so proud he's one of the first people in the United States to get in a Defender, and that he was able to share his poetic take on exploring America's national parks."

Click here to visit John Mayer's Instagram feed and view the film.

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Music

'Scrambler Ducati Live' features live sessions with six Italian musicians

Eugenia Post Modern poses with a Ducati Scrambler in a publicity photo for the musical series.

Photo courtesy of Ducati

A new, six-episode web series brings together the sounds of Italian musicians and the stories of their lives. It's all part of a marketing campaign for the new Ducati Scrambler, a motorcycle that the manufacturer bills as having a "non-conformist nature", the very same thing that many musicians are accused of.

Scrambler Ducati Live features six live sessions and interviews with emerging musicians in Italy. The project is carried out in collaboration with Fonoprint, the historic recording studio in Bologna which has hosted and contributed to the greatest hits of artists such as Zucchero, Vasco Rossi, Francesco Guccini, and Andrea Bocelli.

Ducati Scrambler Series Sunday Morning records their live session as part of the Ducati series.Photo courtesy of Ducati

The bands featured in the series represent a variety of musical genres from rock and blues to folk and post-punk. The bands each sing in English. The list of featured talent includes Jennifer Gentle, Giungla, Bee Bee Sea, Black Snake Moan, and Sunday Morning.

The first episode of the web series is available on Scramblerducati.com, on the YouTube page and on the Scrambler Ducati social channels. It features Eugenia Post Meridiem who, in the setting of the recording and production facilities of Fonoprint's Studio A and the Scrambler Ducati Food Factory restaurant, talk about themselves in music and words.

Ducati isn't the only company incorporating music into the promotional rollout for its products. Singer Chris Stapleton recently covered a vintage song by legendary R&B singer Al Green for a new Ram Trucks campaign. DJ MK created a Spotify playlist as part of a multifaceted initiative surrounding the refreshed 2021 Jaguar F-Pace. Ford tapped DJ D-Nice for an F-150 commercial while Hyundai teamed up with singer/songwriter Ren Harvieu to create new music that celebrates the possibility of a zero emissions future.

Other automakers are getting straight into the headphones and speaker game. Bugatti and Tidal have co-created a new type of speaker system for high-end clients while Lamborghini and Master & Dynamic have launched a series of head- and earphones.

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Domino's is bringing back The Noid to promote autonomous pizza delivery in Houston

The Noid chases a Nuro 2 around Houston in a new commercial.

Photo courtesy of Domino's

The largest pizza company in the world, which got its start thanks to a Volkswagen, is welcoming back its biggest nemesis: the Noid. The antihero has been a part of Domino's advertising campaigns, comically working to prevent pizza delivery since 1986.

The Noid has been silent for a while, but now is part of a new marketing campaign featuring Nuro's R2 robot, the autonomous vehicle that is conducting driverless pizza deliveries in Houston, Texas. The delivery system recently went live and is part of a larger autonomous vehicle trial operation. You can find out which self-driving vehicles are being tested in your neck of the woods by clicking here.

"The Noid is Domino's oldest and most famous villain, and the pizza delivery testing we're doing with Nuro's autonomous vehicle is exactly the kind of technology innovation that could provoke the Noid to return," said Kate Trumbull, Domino's vice president of advertising. "However, after 35 years of practice in avoiding the Noid, we're pretty confident we know how to defeat it."

In addition to television commercials, the Noid will return to \screens in the new installment of the Crash Bandicoot gaming series, "Crash Bandicoot: On the Run!". For a limited time, the Noid will be featured as one of the game's mini bosses, pitting players against the Noid as Crash progresses through the story. Players will have the opportunity to access exclusive Domino's pizza-themed player skins.

"We're excited to launch our first in-game collaboration for 'Crash Bandicoot: On the Run!' with Domino's," said Richard Hocking, head of marketing at King, the game's developer. "With the Noid making its big return this year and the Crash Bandicoot franchise celebrating its 25th anniversary, it was the perfect opportunity to have players take on the Domino's antihero alongside other nostalgic Crash bosses in this brand-new mobile adventure."

The Noid can also be found on GIPHY by searching "The Noid" in GIF and sticker search engines on Facebook, Twitter, Instagram, Snapchat, and TikTok.

There's a charitable element to the campaign as well. For a limited time, "Hanging in There" and "Avoice the Noid" t-shirts and tumblers are available on Amazon. All profits from the merchandise will go to the Domino's Partners Foundation, an independent internal nonprofit organization that provides financial assistance to Domino's franchise and corporate team members in need.

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