Hollywood

New Land Rover ad leaves hearts thumping as it goes behind the scenes of 'No Time to Die'

The Land Rover Defender stars alongside Daniel Craig in Bond 25.

Photo courtesy of Land Rover

Most people are guilty of fast forwarding through commercials on their DVR to get to the good stuff. James Bond doesn't have time to waste, and neither do you. A new Land Rover ad for the 2020 Defender will give you good reason to watch again and again - unless you don't care for heart thumping, blood pumping off-roading chase scenes.

Set up as a peek behind the scenes at the 25th James Bond film "No Time to Die", the spot takes audiences through an audacious test run of the Bond scenes, complete with mud, much, hills, motorcycles, and a rollover. It's at least as thrilling as it sounds.

2020 Land ROver Defender stunt No Time to Die James Bond 25 The new spot features a myriad of stunts that will get viewers' hearts thumping.Photo courtesy of Land Rover

"We developed a new test standard for Defender, the most challenging we've ever had and unique to this vehicle," said Nick Collins, Land Rover Defender vehicle line director "Physical strength and durability is measured by a number of different tests including a bridge jump test which gave us confidence to deliver what the stunt team needed to create for "No Time To Die", with no modifications to the body structure except the installation of a roll cage."

Defender's off-road prowess should be of no surprise to off-roading enthusiasts. Land Rover is known for their competent powertrains and go-anywhere capability. The new Defender was tested by Red Cross all-terrain experts during development to ensure its readiness for all types of terrain.

Land Rover recently allowed brand and Bond enthusiasts a peek behind the scenes of Bond 25 when they debuted still imagery of their models in the film and highlighted the work of stunt coordinator Lee Morrison and stunt driver Jessica Hawkins.

Jessica Hawkins Land Rover Defender No Time to Die James Bond Jessica Hawkins, stunt driver, sits behind the wheel of the 2020 Land Rover Defender on the set of 'No Time to Die'. Photo courtesy of Land Rover

In the movie, the Defender appears alongside the Range Rover Sport SVR, Land Rover Series III, and Range Rover Classic as the Bond character, played by Craig, traverses the globe to rescue a kidnapped scientist. Ten Defenders were used in the making of "No Time To Die" including the seventh Defender built VIN 007.

Land Rover's design team worked closely with Special Effects and Action Vehicles Supervisor Chris Corbould to spec the Defender vehicles in the film. They are based on the Defender X model in Santorini Black, with darkened skid pans, 20-inch dark finish wheels, and professional off-road tires. The modes were the first Defender vehicles to be built at Jaguar Land Rover's new production facility in Nitra, Slovakia.

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"No Time to Die" will be released starting April 2, 2020 in the U.K. and in the U.S on April 10.

The Defender 110 will be priced from $49,900 in the U.S. and will go on sale in the spring.

Learn more about the Defender's development and design here.

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The 2021 Ford F-150 will come in a hybrid variant

Photo courtesy of Ford Motor Company

If Ford is making anything clear these days, it’s that the future all-electric F-150 won’t just just a mundane street car. The future model will be capable of achieving the same feats as the rest of the company’s family of full-size pickup trucks, if not with more gusto than its relatives.

Ford has confirmed that the battery-electric (BEV) F-150 will be on sale in just a few years. To get to that point, there’s a lot of work that isn’t just going into product development, but also into facilities development. Demand for the F-150 BEV is expected to be high and Ford’s Rouge Complex can’t absorb it as the plant stands now.

Ford Rouge Complex The Ford plant in Dearborn will be the home of the F-150 electric truck.Photo courtesy of Ford Motor Company

The company will invest $700 million in the Dearborn, Michigan plant to include a new high-tech manufacturing home for the model. The investment will add 300 jobs. This $700 million is on top of the $1.45 billion that Ford is spending to equip its Michigan Assembly Plant in Wayne, Michigan to produce the Ranger and Bronco.

"We are proud to once again build and innovate for the future here at the Rouge with the debut of our all-new F-150 and the construction of a modern new manufacturing center to build the first-ever all-electric F-150," said Bill Ford, executive chairman, Ford Motor Company. "This year's COVID-19 crisis made it clear why it is so important for companies like Ford to help keep our U.S. manufacturing base strong and help our country get back to work."

The all-electric Ford F-150 is expected to come to market in mid-2022. The redesigned 2021 F-150 will come to market later this year and include a new hybrid powertrain option dubbed the F-150 PowerBoost.

Recently, the company captured video of the F-1500 BEV testing in the wild.

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The new Mitsubishi Eclipse Cross used the Internet of Things to connect to the My Mitsubishi Connect app

Photo courtesy of Mitsubishi Motors North Americ

Mitsubishi has enlisted Aeris and Dealer-FX to better connect owners to their vehicles. Using integrations with the Aeris Mobility Services and Dealer-FX ONE platforms, the My Mitsubishi Connect mobile app will now enable Mitsubishi Eclipse Cross drivers to view real-time service and maintenance needs, as reported by their vehicles.

The system will push timely notifications from the vehicle to the app and the owner's smart mobile device allowing them to act in a matter of seconds rather than trying to remember that a warning light cane in while operating the vehicle.

"Mitsubishi customers are dreamers, achievers, entrepreneurs – active in their communities and in their family homes, and their time is extremely valuable," said Mark Chaffin, Chief Operating Officer of MMNA. "The My Mitsubishi Connect app allows us to enhance their experience, be more efficient with their time and continue to demonstrate our commitment to delivering high quality, top value vehicles with leading-edge technology in the U.S."

This isn't the company's first IoT foray. When it debuted, Mitsubishi Road Assist+ was the first hardware-free, smartphone-based app provided by an OEM that allowed owners to realize the cost savings of usage-based insurance without having to own "connected car" with built-in telematics capabilities or aftermarket-installed telematics hardware.

Mitsubishi continues to grow its presence in the U.S. market. The company recently relocated its headquarters from California to the Nashville, Tennessee area near where Renault-Nissan- Mitsubishi Alliance member Nissan has its North American headquarters.

The company recently announced a partnership with the Nashville Entrepreneur Center to create the Small Batch - Big Ideas Entrepreneur Network, which gives entrepreneurs the opportunity to learn from Mitsubishi executives, among other benefits.

The My Mitsubishi Connect and Mitsubishi Road Assist+ apps are currently available on the Google Play store and the Apple's App Store for use on Android and iOS devices.

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