New Land Rover ad leaves hearts thumping as it goes behind the scenes of 'No Time to Die'
Most people are guilty of fast forwarding through commercials on their DVR to get to the good stuff. James Bond doesn't have time to waste, and neither do you. A new Land Rover ad for the 2020 Defender will give you good reason to watch again and again - unless you don't care for heart thumping, blood pumping off-roading chase scenes.
Set up as a peek behind the scenes at the 25th James Bond film "No Time to Die", the spot takes audiences through an audacious test run of the Bond scenes, complete with mud, much, hills, motorcycles, and a rollover. It's at least as thrilling as it sounds.
The new spot features a myriad of stunts that will get viewers' hearts thumping.Photo courtesy of Land Rover
"We developed a new test standard for Defender, the most challenging we've ever had and unique to this vehicle," said Nick Collins, Land Rover Defender vehicle line director "Physical strength and durability is measured by a number of different tests including a bridge jump test which gave us confidence to deliver what the stunt team needed to create for "No Time To Die", with no modifications to the body structure except the installation of a roll cage."
Defender's off-road prowess should be of no surprise to off-roading enthusiasts. Land Rover is known for their competent powertrains and go-anywhere capability. The new Defender was tested by Red Cross all-terrain experts during development to ensure its readiness for all types of terrain.
Land Rover recently allowed brand and Bond enthusiasts a peek behind the scenes of Bond 25 when they debuted still imagery of their models in the film and highlighted the work of stunt coordinator Lee Morrison and stunt driver Jessica Hawkins.
In the movie, the Defender appears alongside the Range Rover Sport SVR, Land Rover Series III, and Range Rover Classic as the Bond character, played by Craig, traverses the globe to rescue a kidnapped scientist. Ten Defenders were used in the making of "No Time To Die" including the seventh Defender built VIN 007.
Land Rover's design team worked closely with Special Effects and Action Vehicles Supervisor Chris Corbould to spec the Defender vehicles in the film. They are based on the Defender X model in Santorini Black, with darkened skid pans, 20-inch dark finish wheels, and professional off-road tires. The modes were the first Defender vehicles to be built at Jaguar Land Rover's new production facility in Nitra, Slovakia.
"No Time to Die" will be released starting April 2, 2020 in the U.K. and in the U.S on April 10.
The Defender 110 will be priced from $49,900 in the U.S. and will go on sale in the spring.
Learn more about the Defender's development and design here.
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