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Exclusive Lamborghini lounge opens its doors in New York City

The Lamborghini Lounge NYC opens this spring in Chelsea, Manhattan.

Photo courtesy of Lamborghini Automobili

The world of Lamborghini is available by appointment only. Tucked beneath the High Line in the Chelsea neighborhood in New York City, an exclusive lounge has opened its doors. The 5,400-square-foot Lamborghini Lounge is the automaker's new NYC flagship location.

The space is designed to be reminiscent of Lamborghini's facilities in Sant'Agata Bolognese, Italy. Lamborghini Lounge NYC offers guests exclusive access to never-before-seen vehicles, Italian culinary experience and bespoke exhibitions. The space can also be utilized for private meetings and events. Attendance is always invite-only.

Lamborghini Lounge in NYC

Lamborghini Lounge in NYC

Photo courtesy of Lamborghini Automobili

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"We are opening the doors to a private space our customers and friends can call their own with exclusive access," said Stephan Winkelmann, President and Chief Executive Officer of Automobili Lamborghini. "Following the success of our Lamborghini Lounge venues across the globe, this new flagship in Manhattan will create a vibrant and personal connection to share the Lamborghini lifestyle; a true reflection of our fine Italian heritage. I look forward to visiting our Lamborghini customers and friends in New York soon."

The two-story gallery-style venue features private spaces as well as an Ad Personam design studio, meeting spaces, and a full-service kitchen.The design of the kitchen and finishes are by Italian luxury kitchen manufacturer La Dolce Vita. Sound for the lounge is filtered through a Bang & Olufsen audio system. Trademark Italian furnishings from Living Divani garnish each room.

"This unique space will serve as Lamborghini's outpost in one of the world's greatest cities," said Federico Foschini, Chief Marketing and Sales Officer of Automobili Lamborghini. "The Ad Personam studio provides an extension and personal touchpoint, which could previously only be found at our home in Sant'Agata, and we look forward to offering this and access to never-before-seen limited-edition models to VIP visitors of the Lounge NYC."

Currently, a Lamborghini Huracán Super Trofeo Omologata (STO) makes its home in the space. A similarly named watch, Roger Dubuis's newest timepiece – Excalibur Huracán STO – is featured in the space's Gravity Window. Only 88 units of the watch will be produced and sold.

Multiple brand partners will be activated throughout the space in the coming month, exclusive to Lounge guests.

The Lamborghini Lounge opens this spring.

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This 2020 Ford GT drew over $1 million at the auction.

Mecum

The world may be going through some tough times right now, but you'd never know it looking at auto auction results. One of the largest, Mecum, just reported sales from the auctions it held in Arizona last week, and the results are astonishing. Mecum says it took in $66.3 million in sales, which is a big increase over the previous year's auctions. Attendance was also up, and the event was packed with high-dollar, desirable vehicles.

Mecum Arizona AuctionHow about a 1967 Ferrari for a little over $3 million?Mecum

Mecum says that private collection sales generated $20 million of the $66.3 million, as some brought dozens of vehicles to participate in the auction. The Hooked on Vettes Collection, for example, brought 13 cars and sold every one of them. It even sold a load of neon signs for well over a million dollars.

The top ten vehicles sold at auction drew big dollars. A few include:

  • 1967 Ferrari 275 GTB/4: $3,025,000
  • 1929 Duesenberg Model J Murphy Convertible Coupe: $2,365,000
  • 2005 Porsche Carrera GT: $2,200,000
  • 2020 Ford GT: $1,100,000
  • 2017 Lamborghini Aventador LP700-4 Roadster: $698,500

Mecum Arizona AuctionThere was even a Duesenberg, which sold for almost $2.4 million.Mecum

If you've got money to burn and you're sad to have missed out on the Arizona auction, your next shot will be at the end of this month when Mecum hits Houston with 1,100 vehicles. The flagship Mecum auction in Indianapolis takes place in mid-May, and will feature 3,000 cars.

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Lamborghini is accelerating its path toward an all-electric future.

Photo courtesy of Lamborghini Automobili

Lamborghini plans to electrify its lineup and now we know how fast that process will be going and what the company won't be focusing on. In a presentation, Stephan Winkelmann, President and CEO of Automobili Lamborghini, detailed that the super luxury automaker will "focus continually on identifying technologies and solutions that guarantee top performance and driving dynamics" rather than fuel economy. Those words are magic to enthusiasts ears.

"Lamborghini's electrification plan is a newly-plotted course, necessary in the context of a radically-changing world, where we want to make our contribution by continuing to reduce environmental impact through concrete projects," said Winkelmann. "Our response is a plan with a 360 degree approach, encompassing our products and our Sant'Agata Bolognese location, taking us towards a more sustainable future while always remaining faithful to our DNA."

The three-phase approach to electrification starts this year. From 2021 to 2022, Lamborghini will focus on "presenting models paying tribute to the company's recent period of continuous success". Expect two new cars in the V12 model line-up to be announced this year.

By the end of 2024, the hybrid transition for the automaker will be well underway. In 2023 Lamborghini will launch its first hybrid series production car and by the end of 2024, the entire range will be electrified. The company's internal target for this phase is to reduce product carbon dioxide emissions by 50 percent by the beginning of 2025.

In this second phase, Lamborghini is committed to keeping the drive experience in focus as well as the application of carbon fiber materials, which the company sees as crucial in developing their new product lineup.

Lamborghini is committing to bringing the company's first fully-electric car to the market in the second half of the 2020s with a number of electric vehicles on the horizon. The automaker expects to introduce a fourth model.

The automaker has initiated an investment of 1.5 billion euros to create the pathway to electrification. The money will be spent over four years time.

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