Exclusive Lamborghini lounge opens its doors in New York City
The world of Lamborghini is available by appointment only. Tucked beneath the High Line in the Chelsea neighborhood in New York City, an exclusive lounge has opened its doors. The 5,400-square-foot Lamborghini Lounge is the automaker's new NYC flagship location.
The space is designed to be reminiscent of Lamborghini's facilities in Sant'Agata Bolognese, Italy. Lamborghini Lounge NYC offers guests exclusive access to never-before-seen vehicles, Italian culinary experience and bespoke exhibitions. The space can also be utilized for private meetings and events. Attendance is always invite-only.
"We are opening the doors to a private space our customers and friends can call their own with exclusive access," said Stephan Winkelmann, President and Chief Executive Officer of Automobili Lamborghini. "Following the success of our Lamborghini Lounge venues across the globe, this new flagship in Manhattan will create a vibrant and personal connection to share the Lamborghini lifestyle; a true reflection of our fine Italian heritage. I look forward to visiting our Lamborghini customers and friends in New York soon."
The two-story gallery-style venue features private spaces as well as an Ad Personam design studio, meeting spaces, and a full-service kitchen.The design of the kitchen and finishes are by Italian luxury kitchen manufacturer La Dolce Vita. Sound for the lounge is filtered through a Bang & Olufsen audio system. Trademark Italian furnishings from Living Divani garnish each room.
"This unique space will serve as Lamborghini's outpost in one of the world's greatest cities," said Federico Foschini, Chief Marketing and Sales Officer of Automobili Lamborghini. "The Ad Personam studio provides an extension and personal touchpoint, which could previously only be found at our home in Sant'Agata, and we look forward to offering this and access to never-before-seen limited-edition models to VIP visitors of the Lounge NYC."
Currently, a Lamborghini Huracán Super Trofeo Omologata (STO) makes its home in the space. A similarly named watch, Roger Dubuis's newest timepiece – Excalibur Huracán STO – is featured in the space's Gravity Window. Only 88 units of the watch will be produced and sold.
Multiple brand partners will be activated throughout the space in the coming month, exclusive to Lounge guests.
The Lamborghini Lounge opens this spring.