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Kia to offer 11 EVs by 2025 as part of 'Plan S' strategy, launch first dedicated EV in 2021

Kia Motors has given insight into the company's future product plans.

Photo courtesy of Kia Motors

Kia is charging ahead with an aggressive electric vehicle (EV) implementation plan that includes 11 new vehicles in the next five years. The strategy, called "Plan S" starts with the company's first dedicated EV in 2021.

Plan S is a dual-focus shift for the company. On one side they will be progressing toward an EV-centric product strategy while in the other hand Kia will be focusing on customized mobility solutions. They will also be focusing on autonomous vehicle development.

By the end of 2025, Kia plans to offer a full line-up of 11 battery electric vehicles. The company is aiming to have 25 percent of its vehicle sales outside of China come from what they call "eco-friendly cars" by 2025 on their way to achieving a 6.6 percent market share in the global EV market (500,000 annual EV sales excluding China). According to a McKinsey & Co. analysis published April, the U.S. EV market almost doubled to 360,000 EV units in 2018, mainly because of the strong sales performance of Tesla's Model 3.

From 2022, Kia plans to add EVs in the passenger vehicles, SUVs, and MPVs categories. They further outlined their electric vehicle development:

The dedicated EV model to be launched 2021 will be built on a unique platform specifically engineered to accommodate the car's world-leading EV powertrain and technologies. It will offer a crossover design which blurs the boundaries between passenger and sport utility vehicles, a future-oriented user experience, a single-charge driving range of over 500 kilometers, and sub-20-minute high-speed charging time.

Across its EV line-up, Kia plans to operate two different types of EVs with different charging capabilities (400V/800V) -- high-performance dedicated models and derivative models with reasonable pricing -- to meet the diverse needs of customers.

Growth in global EV sales will be pursued in accordance with a customized, market-oriented strategy, which considers regional differences in environmental regulation, subsidies, infrastructure and more.

These EVs are expected to first be sold as a trim level option in Kia vehicles in the same vein as the Niro EV and Soul EV.

Additional Kia expansion is planned to come from car-sharing and e-commerce businesses.

"Plan S is a bold and enterprising roadmap for Kia's future business transition, buttressed by the two pillars of electric vehicles and mobility solutions," said Han-woo Park, president and CEO, Kia Motors. "Our approach is to put customers first, and Kia will reinvigorate its brand innovation by developing products and services that offer new experiences for customers."

Easily missed in this plan is Kia's proposition to raise the sales of internal combustion engined vehicles while at the same time establish the development system for EV architecture. Though they say that they'll focus those efforts on emerging markets, it's relatively safe to say that the Soul, Forte, and Telluride aren't going away any time soon.

Kia is activating recent partnerships and company share acquitions to get to this goal. Last year, the Korean automaker invested in Croatian performance EV manufacturer Rimac Automobili and IONITY, which specializes in building high-speed charging infrastructures.

They're also planning on building "Mobility Hubs", transfer stations between electric vehicles and internal combustion engine vehicles. Long term plans call for self-driving robotaxis and on-demand roboshuttles to also populate these Mobility Hubs.

Kia is part of a car-sharing services joint venture with Repsol, Spain's major energy corporation, in Madrid via its WiBLE brand.

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The Lordstown Endurance all-electric pickup truck is moving closer to production.

Photo courtesy of Lordstown Motors

The Lordstown Endurance isn’t under production yet, but the company is already receiving orders for the all-electric pickup truck - 40,000 of them. The model is targeted at commercial fleet vehicle buyers like city governments and large corporate entities that require the capability of a full-size truck.

Each pre-order is a non-binding agreement to purchase the truck, the same as the reservations received by Ford for the Mustang Mach-E and Tesla for the Cybertruck. The purchases equal $2 billion in revenue for the company, which is based in Lordstown, Ohio.

2021 Lordstown Endurance The design of the interior of the Endurance is crisp and modern.Photo courtesy of Lordstown Motors

Lordstrown has kicked up the cadence of its news releases as the company moves closer to production. In June, the company debuted the truck and announced its $52,000 price point.

July marked the release of the first renderings of the interior of the Endurance and the debut of the first commercial starring the truck. Then, in August, Lordstown announced that they had entered into an agreement with DiamondPeak Holdings to become a publicly traded company.

Lordstown Motors is operating out of the former General Motors Lordstown Assembly site. The new company has its plant next to the battery facility that General Motors is developing to assist with the products coming to market in the future, like the Cadillac Lyriq.

2021 Lordstown Endurance The large screen combines most vital functions of the car’s command center into one place.Photo courtesy of Lordstown Motors

Now, the company as revealed its first pictures of the interior of the truck. Notably, the Endurance has its large screen spanning the width of the driver and center console, housing most all vital functional controls of the vehicle.

Reservations for the truck continue to be taken via the company’s website.

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Southern California is one of the hotspots for pollution in the U.S.

Photo by Getty Images

California is the country's largest new vehicle sales market. It's also in the crosshairs of climate change activists fighting to change decades of regulations in an effort to improve the livelihoods of the state's residents while also benefitting the plants and animals that live in the state.

Governor Gavin Newson today issued an executive order requiring sales of all new passenger vehicles to be zero-emission by 2035. This means that the sales of gasoline- and diesel-powered vehicles will be banned in favor of battery electric (BEV) and hydrogen fuel cell (FCEV) vehicles.

That goal is poised to eliminate 35 percent of the greenhouse gas emissions and 80 percent of the oxides of nitrogen emissions from cars statewide, according to the State.

Data from the State shows that the transportation sector is responsible for more than half of all California's carbon pollution. Eighty percent of the that is from smog-forming pollution while 95 percent is from diesel emissions. The transportation sector includes passenger vehicles as well as shipping and other forms of mobility.

"This is the most impactful step our state can take to fight climate change," said Governor Newsom. "For too many decades, we have allowed cars to pollute the air that our children and families breathe. Californians shouldn't have to worry if our cars are giving our kids asthma. Our cars shouldn't make wildfires worse – and create more days filled with smoky air. Cars shouldn't melt glaciers or raise sea levels threatening our cherished beaches and coastlines."

The next steps include the California Air Resources Board developing regulations to mandate that 100 percent of in-state sales of new passenger cars and trucks are zero-emission by 2035. Additionally, medium- and heavy-duty vehicles are mandated to be 100 percent zero emission by 2045 where feasible, with the mandate going into effect by 2035 for drayage trucks.

The move to all-BEV and FCEV vehicles won't eliminate the pollutants spewed by vehicles purchased prior to 2035 or the purchase of used vehicles.

This isn’t the first time California has attempted to regulate electrified vehicles into popularity. Despite the state’s efforts, BEVs, FCEVs, and plug-in hybrid vehicles (PHEVs) are unpopular among buyers nationwide. Out of the 17 million vehicles sold in the U.S. in 2019, just 330,000 of them were plug-in electric cars (BEVs and PHEVs) with 80 percent of those being Teslas. Only 7,000 FCEVs were sold or leased during the same period.

Additionally, “the executive order directs state agencies to develop strategies for an integrated, statewide rail and transit network, and incorporate safe and accessible infrastructure into projects to support bicycle and pedestrian options, particularly in low-income and disadvantaged communities” according to a release by the Governor’s office.

Earlier this year, the California Air Resources Board has approved new regulations requiring truck manufacturers to transition to electric zero-emission trucks beginning in 2024.

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