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Kia to offer 11 EVs by 2025 as part of 'Plan S' strategy, launch first dedicated EV in 2021

Kia Motors has given insight into the company's future product plans.

Photo courtesy of Kia Motors

Kia is charging ahead with an aggressive electric vehicle (EV) implementation plan that includes 11 new vehicles in the next five years. The strategy, called "Plan S" starts with the company's first dedicated EV in 2021.

Plan S is a dual-focus shift for the company. On one side they will be progressing toward an EV-centric product strategy while in the other hand Kia will be focusing on customized mobility solutions. They will also be focusing on autonomous vehicle development.

By the end of 2025, Kia plans to offer a full line-up of 11 battery electric vehicles. The company is aiming to have 25 percent of its vehicle sales outside of China come from what they call "eco-friendly cars" by 2025 on their way to achieving a 6.6 percent market share in the global EV market (500,000 annual EV sales excluding China). According to a McKinsey & Co. analysis published April, the U.S. EV market almost doubled to 360,000 EV units in 2018, mainly because of the strong sales performance of Tesla's Model 3.

From 2022, Kia plans to add EVs in the passenger vehicles, SUVs, and MPVs categories. They further outlined their electric vehicle development:

The dedicated EV model to be launched 2021 will be built on a unique platform specifically engineered to accommodate the car's world-leading EV powertrain and technologies. It will offer a crossover design which blurs the boundaries between passenger and sport utility vehicles, a future-oriented user experience, a single-charge driving range of over 500 kilometers, and sub-20-minute high-speed charging time.

Across its EV line-up, Kia plans to operate two different types of EVs with different charging capabilities (400V/800V) -- high-performance dedicated models and derivative models with reasonable pricing -- to meet the diverse needs of customers.

Growth in global EV sales will be pursued in accordance with a customized, market-oriented strategy, which considers regional differences in environmental regulation, subsidies, infrastructure and more.

These EVs are expected to first be sold as a trim level option in Kia vehicles in the same vein as the Niro EV and Soul EV.

Additional Kia expansion is planned to come from car-sharing and e-commerce businesses.

"Plan S is a bold and enterprising roadmap for Kia's future business transition, buttressed by the two pillars of electric vehicles and mobility solutions," said Han-woo Park, president and CEO, Kia Motors. "Our approach is to put customers first, and Kia will reinvigorate its brand innovation by developing products and services that offer new experiences for customers."

Easily missed in this plan is Kia's proposition to raise the sales of internal combustion engined vehicles while at the same time establish the development system for EV architecture. Though they say that they'll focus those efforts on emerging markets, it's relatively safe to say that the Soul, Forte, and Telluride aren't going away any time soon.

Kia is activating recent partnerships and company share acquitions to get to this goal. Last year, the Korean automaker invested in Croatian performance EV manufacturer Rimac Automobili and IONITY, which specializes in building high-speed charging infrastructures.

They're also planning on building "Mobility Hubs", transfer stations between electric vehicles and internal combustion engine vehicles. Long term plans call for self-driving robotaxis and on-demand roboshuttles to also populate these Mobility Hubs.

Kia is part of a car-sharing services joint venture with Repsol, Spain's major energy corporation, in Madrid via its WiBLE brand.

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The Sakura is Nissan's newest EV.

Nissan

It's no secret that the Japanese get all manner of quirky, cool cars that we don't see here in the States. Sure, there's the Nissan Skyline and Mitsubishi Delica van, but tiny vehicles like kei cars and "minivehicles" are popular imports for Americans looking to diversify their drives. Pint-sized kei cars are ripe for electrification, and Nissan did just that with its new Sakura EV, which comes almost a year after the automaker announced it was working with Mitsubishi to develop tiny electric models. It's one of dozens of new EVs slated to come from the Mitsubishi-Nissan-Renaul Alliance this decade.

Though tiny, the Sakura offers a decent top speed of 80 mph, and its range of around 112 miles could make it an ideal urban runabout for many. That said, there's little chance the car will come to the United States. Japan's minivehicles and kei cars are far smaller than anything currently on sale here. For example, the Sakura's 133.6-inch length makes it almost 18 inches shorter than a Mitsubishi Mirage hatchback, a car that Americans would consider minuscule.

Nissan SakuraThe Sakura borrows features from the Nissan Leaf, including its battery.Nissan

Nissan borrowed the Sakura's 20-kWh battery from the Leaf and says it can be used to provide power for external devices or even power a home for up to a day. The car comes with three driving modes to change the behavior of things like regenerative braking and throttle response, and Nissan says it took further guidance from the Leaf to give the Sakura the quietest cabin in its class.

The Sakura's upright shape likely helps with headroom, but it certainly doesn't increase cargo space, as Nissan claims just 107 liters (4 cubic feet) of room. That said, the car features small-item storage spaces for gear like a smartphone or wallet. Buyers can opt for black, beige, or blue-grey interior colors, and an upgrade package is available that brings a leather-wrapped steering wheel.

There are a surprising number of features packed into the minute Nissan's cabin. A 7-inch digital gauge cluster comes standard, and a 9-inch infotainment touchscreen with navigation. Wireless Apple CarPlay and Android Auto are also standard. Nissan says the car's displays are oriented to reduce distraction and keep the driver's eyes on the road, and ProPilot safety systems are standard, including a new parking assist feature. ProPilot is a stepping stone toward Nissan's goal of debuting autonomous driving tech by 2030.

Nissan SakuraThe Sakura isn't destined for the U.S. - yet, anyway. Nissan

The Sakura goes on sale in Japan this summer. It's priced at 1.78 million yen, or around $14,000. The car will be available for purchase online, and Nissan says it will offer video chats and other resources to help buyers with the process. Buyers will be able to opt for a full in-person buying experience, a completely virtual experience, or anything in between.

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New electric SUV

Honda teases its first EV

The Prologue will go on sale as a 2024 model.

Honda

Honda is nearing the unveiling of its first electric vehicle, the Prologue, and today the automaker gave us our first glimps of the new vehicle. It's just a sketch, but Honda did share some production details and information on its product roadmap.

Honda DealerHonda plans to sell half a million EVs by the end of the decade. Honda

Honda says the Prologue will be an adventure-ready SUV "capable of satisfying everyday driving and weekend getaways with a strong hint of the well-received Honda e in the front fascia." The SUV was developed in Honda's Design Studio in Los Angeles, and was designed with an eye on Honda's global EV models. Honda said it focused on aerodynamics and fine-tuning the body to reducelines and improve range.

The Japanese automaker developed the Prologue alongside GM, but it has other EVs coming to market by 2026. By 2030, Honda says it will release 30 new EVs globally with a production volume of two million units. The co-developed vehicle is the first, but the rest will be built on Honda e:Architecture. In 2027, the automaker will begin building and selling a line of affordable EVs using the architecture developed with General Motors. Honda says it plans to sell half a million EVs in North America by the end of hte decade.

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