New Model News

Kia to offer 11 EVs by 2025 as part of 'Plan S' strategy, launch first dedicated EV in 2021

Kia Motors has given insight into the company's future product plans.

Photo courtesy of Kia Motors

Kia is charging ahead with an aggressive electric vehicle (EV) implementation plan that includes 11 new vehicles in the next five years. The strategy, called "Plan S" starts with the company's first dedicated EV in 2021.

Plan S is a dual-focus shift for the company. On one side they will be progressing toward an EV-centric product strategy while in the other hand Kia will be focusing on customized mobility solutions. They will also be focusing on autonomous vehicle development.

By the end of 2025, Kia plans to offer a full line-up of 11 battery electric vehicles. The company is aiming to have 25 percent of its vehicle sales outside of China come from what they call "eco-friendly cars" by 2025 on their way to achieving a 6.6 percent market share in the global EV market (500,000 annual EV sales excluding China). According to a McKinsey & Co. analysis published April, the U.S. EV market almost doubled to 360,000 EV units in 2018, mainly because of the strong sales performance of Tesla's Model 3.

From 2022, Kia plans to add EVs in the passenger vehicles, SUVs, and MPVs categories. They further outlined their electric vehicle development:

The dedicated EV model to be launched 2021 will be built on a unique platform specifically engineered to accommodate the car's world-leading EV powertrain and technologies. It will offer a crossover design which blurs the boundaries between passenger and sport utility vehicles, a future-oriented user experience, a single-charge driving range of over 500 kilometers, and sub-20-minute high-speed charging time.

Across its EV line-up, Kia plans to operate two different types of EVs with different charging capabilities (400V/800V) -- high-performance dedicated models and derivative models with reasonable pricing -- to meet the diverse needs of customers.

Growth in global EV sales will be pursued in accordance with a customized, market-oriented strategy, which considers regional differences in environmental regulation, subsidies, infrastructure and more.

These EVs are expected to first be sold as a trim level option in Kia vehicles in the same vein as the Niro EV and Soul EV.

Additional Kia expansion is planned to come from car-sharing and e-commerce businesses.

"Plan S is a bold and enterprising roadmap for Kia's future business transition, buttressed by the two pillars of electric vehicles and mobility solutions," said Han-woo Park, president and CEO, Kia Motors. "Our approach is to put customers first, and Kia will reinvigorate its brand innovation by developing products and services that offer new experiences for customers."

Easily missed in this plan is Kia's proposition to raise the sales of internal combustion engined vehicles while at the same time establish the development system for EV architecture. Though they say that they'll focus those efforts on emerging markets, it's relatively safe to say that the Soul, Forte, and Telluride aren't going away any time soon.

Kia is activating recent partnerships and company share acquitions to get to this goal. Last year, the Korean automaker invested in Croatian performance EV manufacturer Rimac Automobili and IONITY, which specializes in building high-speed charging infrastructures.

They're also planning on building "Mobility Hubs", transfer stations between electric vehicles and internal combustion engine vehicles. Long term plans call for self-driving robotaxis and on-demand roboshuttles to also populate these Mobility Hubs.

Kia is part of a car-sharing services joint venture with Repsol, Spain's major energy corporation, in Madrid via its WiBLE brand.

Trending News

 
 

The Hyundai Santa Cruz will debut next week but ahead of that, the design department is giving a closer look at the truck in a new video.

Photo courtesy of Hyundai Motor America

We'll see the Hyundai Santa Cruz in full for the first time when it debuts on April 15 but ahead of time, Hyundai is setting the stage for expectations with the model. To help with that, the company released a video today featuring the truck's design manager discussing the inspiration for the utility vehicle.

The quick one-minute video is hosted by Brad Arnold, design manager at Hyundai North America. The Southern California native is the leader of the team that created the Santa Cruz, a project that began years ago. He's joined in the video by Senon Franco, the lead designer at Hyundai North America.

2022 Hyundai Santa Cruz

Photo courtesy of Hyundai Motor America
1 / 4

As Arnold explains in the video, the design of the Santa Cruz started with a simple premise: "this is not a typical truck". Based on how Arnold describes the capabilities of the truck, that sounds true. It is meant to "thrive in dense urban environments and the open outdoors". One could argue that no full-size truck on the market today does that. Neither do most of the midsize models, though their sizing is better for that landscape.

Arnold says that the Santa Cruz is "small in size", a call that serves to remind viewers that the Santa Cruz isn't a big truck. It's more similar in size to the forthcoming Ford Maverick, a small truck that slots below the Ranger in Ford's lineup.

However, the company isn't even calling it a truck. The new model is being referred to as the Santa Cruz Sport Adventure Vehicle. This sounds a lot like how Kia is referring to the new generation of its Carnival minivan as a multi-purpose vehicle (MPV).

Arnold says that the design is meant to make the Santa Cruz not look like a truck. Rather, it's supposed to look "like a Santa Cruz". Part of that includes the front end, which looks like a carryover from the fascia of the 2022 Hyundai Tucson.

Among the other secrets Hyundai is giving away ahead of the product's reveal is that there will be more than one "efficient" powertrain, a flexible bed, "cutting-edge" connectivity, and all-wheel drive.

Watch the video for yourself below.

Design Inspiration | 2022 Santa Cruz | Hyundai www.youtube.com

Trending News

 
 

The Breitling Premier B21 Chronograph Tourbillon 42 Bentley Limited Edition is inspired by vintage watches from the 1940s.

Photo courtesy of Bentley Motors

A limited collection of just 25 timepieces is designed to infuse the style and elegance of the 1940s with modern chronograph technology. The new Breitling Premier B21 Chronograph Tourbillon 42 Bentley Limited Edition launches this month.

The wristwatch is a fresh take on the original Breitling Premier watches of the 40s. It features a 42 millimeter case wrapped in 18 karat red gold with rectangular chronograph pushers, a gold-brown alligator strap, and a transparent sapphire caseback that reveals the movement of its 22-karat gold oscillating weight.

A release from the company details that the. distinctive green dial, reminiscent of the British racing green, is the highlight of the piece. The Breitling-Bentley partnership has used similar coloring in other endeavors.

Premier B21 Chronograph Tourbillon 42 Bentley Limited Edition

Photo courtesy of Bentley Motors

1 / 5

The timepiece is powered by the Manufacture Caliber B21. The COSC-certified tourbillon movement offers around 55 hours of power reserve and is water-resistant up to 100 meters.

The partnership between Bentley and Beitling is a few decades old but the passion for the combination of Breitling timepieces and luxury cars goes back much further. Willy Breitling, the grandson of the brand's founder Léon Breitling, was a passionate Bentley driver. He patented the chronograph with two independent pushers at 2 o'clock and 4 o'clock in 1934. In 1940 he designed the original Premier wristwatches, the company's first link that moved them from pure purpose to style. As Willy saw it, "When a man puts on his watch, it is the unmistakeable stamp of impeccable taste."

The watch has a $52,000 starting MSRP.

Late last year, Bentley showed off its branded specialty watches, which were developed in partnership with Jacob the Jeweler. The timepieces from the Jacob & Co. x Bugatti Chiron Tourbillon collection bring together the feeling evoked by the raw power of the Chiron super sports car and the artistry of its design into a timepiece.

Trending News