New Logo

Kia reveals new logo and slogan while setting a Guinness World Record for fireworks

The new Kia logo was seen above the skyline in Korea as part of a pyrotechnics display.

Photo courtesy of Kia Motors

The automotive world has been blessed with five fresh logo designs in the last 10 months (Nissan, Rolls-Royce, Volkswagen, BMW, and Stellantis). This new one, from Kia, is a sixth. The company launched the logo today in a glitzy display that included setting a Guinness World Record.

"Kia's new logo represents the company's commitment to becoming an icon for change and innovation", said Ho Sung Song, Kia's President and CEO. "The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry."

The new logo features a design based on scripted text rather than a traditionally lettered design like the current Kia logo. It's made to look more like a signature.

Kia new logo slogan tagline movement that inspires Photo courtesy of Kia Motors

The automaker says that the new design features "symmetry", "rhythm", and "rising" elements that "embody Kia's confidence and commitment to customers". It also "represents Kia's ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business".

Kia is a part of Hyundai Motor Group, which is also home to the Hyundai, Genesis, and Ioniq brands.

The logo is joined with a new brand slogan: "Movement that inspires". It replaces "the power to surprise" and "give it everything", which have been used in the past few years.

Kia launched the logo with a record-breaking pyrotechnic display in the skies above Incheon, Korea. The event included 303 pyrodrones launching hundreds of fireworks in a synchronized artistic display. This set a new Guinness World Record for 'Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously'. You can watch the spectacle below.

New Logo Unveiling Show | Livestream Highlight | Kia www.youtube.com

Kia plans to reveal more about its new brand identity on January 15, the day before the Stellantis merger is finalized. A new brand purpose and strategy will then bring revealed, with industry onlookers hoping that it brings new clarity for the direction of the Kia lineup, which exists currently as mish-mash of well-made, reasonably-designed vehicles currently without a cohesive theme.

The logo and slogan change is another part of the Kia 'Plan S' long-term business strategy, which plans for the introduction of a bevy of new models in the coming years.

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New performance SUV

Hyundai announces pricing for 2022 Kona N

The Kona N is price right at $35,425.

Hyundai

Hyundai is hard at work developing new electric vehicles, and has released some truly interesting electric concepts in recent months. However, the automaker’s efforts in the electric world haven’t stopped it from rolling out fun-to-drive and affordable performance vehicles under its N brand. Today, Hyundai announced pricing for the latest vehicle in the series. The Kona N will go on sale soon with a reasonable starting price of $35,425, which includes a $1,225 destination charge.

2022 Hyundai Kona N One well-equipped model will be available.Hyundai

The Kona N joins Hyundai’s high-performance stable that also includes the Veloster N and Elantra N, though the latter hasn’t yet hit the streets. The hot crossover gets the same output numbers from its turbocharged 2.0-liter four-cylinder as the Elantra N: 276 horsepower and 289 pound-feet of torque. The Veloster gets 275 horsepower and 260 pound-feet of torque. That rowdy four-banger is paired with an eight-speed wet dual-clutch transmission.

Hyundai’s full-on N cars get plenty of other go-fast bits to keep them planted in corners and stable at higher speeds. The Kona N gets an electronic limited-slip differential, an active sport exhaust system, electronically controlled suspension, and 19-inch wheels with Pirelli P-Zero performance tires.

2022 Hyundai Kona N Aggressive wheels and tires help keep the Kona N planted in corners.Hyundai

Hyundai generally knocks it out of the park with value, and the Kona N is no exception. Its modest price tag buys a generous helping of advanced driver aids in addition to its exciting specs. Standard features include forward collision warnings, lane keep assist, lane following assist, driver attention warnings, automatic high beams, blind spot monitoring, rear cross-traffic alerts, and a safe exit warning system.

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Updated compact car

Kia announces updates for 2022 Forte

Kia revised the Forte's styling for 2022.

Kia

While many automakers cut cars to focus on highly profitable trucks and SUVs, Kia has remained dedicated to cars and continues improving them year after year. The Forte was updated for 2022 with new tech, massaged styling, and revised advanced safety features.

The new Forte offers a revised front-end design, new bumpers, updated wheels, and updated headlights. Though the car's overall shape and style are familiar, the detail work around the grille, lower front fascia, and headlights adds a sharp, modern look to the car. The same is true for the car's rear end, as the new bumper, taillights, and trunk lid spoiler all add to the car's appeal but don't drastically differentiate it from its predecessor.

2022 Kia Forte The Forte can be had with a powerful turbocharged engine.Kia

Inside, the new Forte features a standard 4.2-inch color driver information display and an eight-inch touchscreen that runs wireless Apple CarPlay and Android Auto. A massive 25-inch wide touchscreen system is standard for the GT and GT-Line trims that includes navigation and over-the-air map updates. The car can be optioned with SynTex synthetic leather upholstery and the available smart key system now includes remote start.

The Forte is still offered with two engine choices for 2022. They include a 2.0-liter inline-four that produces 147 horsepower and returns 41 mpg on the highway. A continuously variable transmission is paired with the 2.0-liter engine. The upgraded engine is a turbocharged 1.6-liter inline-four that produces 201 horsepower through either a seven-speed dual clutch automatic or a six-speed manual transmission.

2022 Kia Forte The Forte comes packed with standard tech and safety features.Kia

A host of advanced driver aids are standard: Forward collision-avoidance assist, forward collision warnings, lane departure warnings, lane keeping assist, and a driver attention warning system. The Forte is available with highway driving assist, navigation-based adaptive cruise control, safe exit warnings, blind spot collision avoidance assistance, forward collision alerts, pedestrian and cyclist detection, and rear cross-traffic alerts.

2022 Kia Forte Synthetic leather is available in the Forte.Kia

The Monterrey, Mexico-built Forte should begin arriving on dealers' lots soon. Kia offers the car in four trims: FE, LXS, GT-Line, and GT. The mid-level EX trim was dropped for 2022.

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