New Logo

Kia reveals new logo and slogan while setting a Guinness World Record for fireworks

The new Kia logo was seen above the skyline in Korea as part of a pyrotechnics display.

Photo courtesy of Kia Motors

The automotive world has been blessed with five fresh logo designs in the last 10 months (Nissan, Rolls-Royce, Volkswagen, BMW, and Stellantis). This new one, from Kia, is a sixth. The company launched the logo today in a glitzy display that included setting a Guinness World Record.

"Kia's new logo represents the company's commitment to becoming an icon for change and innovation", said Ho Sung Song, Kia's President and CEO. "The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry."

The new logo features a design based on scripted text rather than a traditionally lettered design like the current Kia logo. It's made to look more like a signature.

Kia new logo slogan tagline movement that inspires Photo courtesy of Kia Motors

The automaker says that the new design features "symmetry", "rhythm", and "rising" elements that "embody Kia's confidence and commitment to customers". It also "represents Kia's ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business".

Kia is a part of Hyundai Motor Group, which is also home to the Hyundai, Genesis, and Ioniq brands.

The logo is joined with a new brand slogan: "Movement that inspires". It replaces "the power to surprise" and "give it everything", which have been used in the past few years.

Kia launched the logo with a record-breaking pyrotechnic display in the skies above Incheon, Korea. The event included 303 pyrodrones launching hundreds of fireworks in a synchronized artistic display. This set a new Guinness World Record for 'Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously'. You can watch the spectacle below.

New Logo Unveiling Show | Livestream Highlight | Kia www.youtube.com

Kia plans to reveal more about its new brand identity on January 15, the day before the Stellantis merger is finalized. A new brand purpose and strategy will then bring revealed, with industry onlookers hoping that it brings new clarity for the direction of the Kia lineup, which exists currently as mish-mash of well-made, reasonably-designed vehicles currently without a cohesive theme.

The logo and slogan change is another part of the Kia 'Plan S' long-term business strategy, which plans for the introduction of a bevy of new models in the coming years.

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The F-Type P450 cars replace the P300 and P380 as part of the Jaguar lineup.

Photo courtesy of Jaguar

Two new versions of the Jaguar F-Type are on the horizon. New versions of the model have been created to further the car's luxury proposition and both are powered by a roaring V8 engine. The new P450 variants replace the P300 and P380 models currently in the lineup. Jaguar is keeping the F-Type R around.

2022 Jaguar F-Type P450

The 2022 Jaguar F-Type P450 will be available as a coupe or convertible in P450 RWD or P450 R-DYNAMIC AWD grades. All varieties come with a 444-horsepower supercharged V8 under the hood that achieves 428 pound-feet of torque. An electronic active differential is standard. In all configurations, the car gets from zero to 60 mph in 4.4 seconds and has a top speed of 177 mph.

2022 Jaguar F-Type P450 The car has received minor exterior updates from the 2021 model.Photo courtesy of Jaguar

In a nod to its suburban buyers, the F-Type has a Quiet Star mode that allows a more subtle roar out the back side of the car upon startup. Drivers who don't care about keeping quiet can switch the car in to Dynamic mode and let the rumble out.

Each F-Type P450 rides on 20-inch wheels, has larger brakes than traditional F-Type models, and has the switchable exhaust. Double J-Blade daytime running lights feature up front while new slender rear lights allow the body of the car to speak for itself.

Buyers who get the F-Type P450 R-Dynamic AWD get bespoke badging; a gloss black front splitter, side sills, valance, and venturi; auto-dimming, power- folding, heated door mirrors with memory; and 20-inch Style 6003, split-spoke, gloss Dark Grey with Contrast Diamond Turned Finish Wheels.

2022 Jaguar F-Type P450 The interior sports a refined appearance.Photo courtesy of Jaguar

Monogram stitch patterns on the car's seats and interior accents in Windsor Leather and satin-finish Noble Chrome enhance the interior. Additionally, there are "Jaguar Est.1935" markings on the center console finisher, glovebox release button surround, and seatbelt guides. Six-way electric power seats are standard on F-Type P450 RWD, while F-Type P450 R-Dynamic AWD adds 12-way electric memory front seats, electrically adjustable steering column with memory, Delta Aluminum Center Console, and R-Dynamic branded metal treadplates as standard equipment.

A 12.3-inch driver information display is standard.

F-Type P450 is available in 11 standard exterior colors, and can be ordered in over a dozen custom SVO paint finishes. It starts at $69,900 for the P450 RWD Coupe and $79,900 for the R450 R-Dynamic AWD Coupe.

2022 Jaguar F-Type R

The F-Type R is the pinnacle of the Jaguar lineup with torque on-demand all-wheel drive, Jaguar Intelligent Driveline Dynamics control technology, a double wishbone front and rear suspension, and electric power-assisted steering.

It can get from zero to 60 mph in 3.5 seconds and has an electronically limited top speed of 186 mph thanks to its 575-horsepower supercharged V8 engine. All-wheel drive is standard.

This model starts at $103,200.

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New appearance package

2022 Kia Stinger gets new Scorpion Package

The range-topping GT2 trim is available with a new Scorpion Package.

Kia

Passenger cars have been losing ground to SUVs and trucks in the United States for years, but that hasn't stopped some automakers from continuing to build compelling, fun-to-drive coupes and sedans. Kia is among them, and has just announced a new addition to its Stinger lineup for 2022. The fastback sedan will still offer blazing performance from either a turbocharged four-cylinder or twin-turbocharged six-cylinder engine, but will also be available with a special edition package that adds unique exterior styling and interior trim pieces.


Kia Stinger GT2 with Scorpion Package The package includes exclusive wheels and exterior appearance changes.Kia


The Scorpion Special Edition will be limited to just 250 units per month and will only be available to customers in the United States. Kia says the package is expected to sell out quickly, and notes that it will be available for the Stinger GT2 RWD and AWD. The package will be offered in Snow White Pearl, Aurora Black, and Ceramic Silver paint colors.

The 2022 Stinger got several other meaningful updates to keep it fresh. They include a new LED exterior lighting scheme, geometric alloy wheels, and a sportier quad exhaust system. Kia also added a new GT-Line trim, which gets a turbocharged 2.5-liter four-cylinder engine that make 300 horsepower and 311 pound-feet of torque. The GT trim that can be equipped with the Scorpion package gets a twin-turbo 3.3-liter V6 that get a bump in power to 368 ponies and 375 pound-feet of torque. Power hits the rear or all four wheels through an eight-speed automatic transmission with paddle shifters.


Kia Stinger GT2 with Scorpion Package The Stinger GT2 is available with RWD or AWD.Kia


The Stinger can match its bark with some real bite, but it also happens to be a spacious, comfortable sedan with plenty to like inside. The car gets a standard 10.25-inch infotainment touchscreen, navigation, Apple CarPlay and Android Auto, a multi-device Bluetooth system, wireless charging, and more. The Scorpion Edition adds carbon fiber pattern trim pieces throughout the cabin.

The 2022 Kia Stinger is on sale now. The base GT-Line trim starts at $37,135, which includes a $1,045 destination charge. The Stinger GT1 starts at $44,735 and the GT2 trim starts at $52,335. Adding the Scorpion Package to the GT2 model bumps the price by $1,295.


Kia Stinger GT2 with Scorpion Package The Stinger got a new exhaust for 2022.Kia

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