New Logo

Kia reveals new logo and slogan while setting a Guinness World Record for fireworks

The new Kia logo was seen above the skyline in Korea as part of a pyrotechnics display.

Photo courtesy of Kia Motors

The automotive world has been blessed with five fresh logo designs in the last 10 months (Nissan, Rolls-Royce, Volkswagen, BMW, and Stellantis). This new one, from Kia, is a sixth. The company launched the logo today in a glitzy display that included setting a Guinness World Record.

"Kia's new logo represents the company's commitment to becoming an icon for change and innovation", said Ho Sung Song, Kia's President and CEO. "The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry."

The new logo features a design based on scripted text rather than a traditionally lettered design like the current Kia logo. It's made to look more like a signature.

Kia new logo slogan tagline movement that inspires Photo courtesy of Kia Motors

The automaker says that the new design features "symmetry", "rhythm", and "rising" elements that "embody Kia's confidence and commitment to customers". It also "represents Kia's ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business".

Kia is a part of Hyundai Motor Group, which is also home to the Hyundai, Genesis, and Ioniq brands.

The logo is joined with a new brand slogan: "Movement that inspires". It replaces "the power to surprise" and "give it everything", which have been used in the past few years.

Kia launched the logo with a record-breaking pyrotechnic display in the skies above Incheon, Korea. The event included 303 pyrodrones launching hundreds of fireworks in a synchronized artistic display. This set a new Guinness World Record for 'Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously'. You can watch the spectacle below.

New Logo Unveiling Show | Livestream Highlight | Kia www.youtube.com

Kia plans to reveal more about its new brand identity on January 15, the day before the Stellantis merger is finalized. A new brand purpose and strategy will then bring revealed, with industry onlookers hoping that it brings new clarity for the direction of the Kia lineup, which exists currently as mish-mash of well-made, reasonably-designed vehicles currently without a cohesive theme.

The logo and slogan change is another part of the Kia 'Plan S' long-term business strategy, which plans for the introduction of a bevy of new models in the coming years.

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Nuts & Bolts

 
 

"The Lady and The Dale" shows off the history of a three-wheeled car and an investment scheme gone awry.

Photo courtesy of HBO

Liz Carmichael claimed to be a lot of things. She said she was the widow of a NASA engineer, a farmer's daughter, and a mother of five. In reality, she was none of those things. The truth was a little less straightforward.

Carmichael was born in the late 1930s as Jerry Dean Michael, a male. By 1961 she would be wanted by police for alleged involvement in a counterfeiting operation. Carmichael fathered five children with Vivian Barrett Michael, who she would introduce as her secretary rather than spouse or partner. These exploits were just the beginning.

The Lady and the Day "The Lady and The Dale" will debut on January 31 on HBO.Photo courtesy of HBO

The Lady and the Dale

A new, four-part documentary series from Emmy-winning producers Mark and Jay Duplass ("Room 104") follows the story of Geraldine Elizabeth Carmichael, the founder of Twentieth Century Motor Car Corporation. During the fuel crisis of the 1970s, Carmichael was living as a woman, taking the world by storm with the promotion of a fuel-efficient three-wheeled car named The Dale.

The Dale was designed and built by Dale Clifft. Before meeting Carmichael, Clifft had built the original vehicle from aluminum tubing and covered it in naugahyde. Carmichael came along and served as the vehicle's hype woman, using her promotional zeal to build up the vehicle's design and engineering and gaining investors putting more than 100 employees on the payroll.

Soon, the media took notice and began digging into The Dale and Carmichael. What resulted next is the story that is captured on film.

"The Lady and The Dale" mixes animation, archival footage, and interviews with Liz's family members and gender scholars, including Susan Stryker.

The series debuts with two back-to-back episodes on Sunday, January 31, at 9:00 p.m. ET with new subsequent Sundays at 9:00 p.m. ET. The Lady and The Dale will premiere on HBO and be available to stream on HBO Max. Watch the trailer below.

The Lady and the Dale: Official Trailer | HBO www.youtube.com

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The BMW iX is just one model that is coming to American for the 2022 model year.

Photo courtesy of BMW

Many cars, trucks, SUVs, and minivans have gotten upgrades for the 2022 model year. There are a a variety of terms you'll frequently see associated with a description of a vehicle for its annual changeover. Here's how AutomotiveMap defines them:

  • New - These models are entering the market for the first time.
  • Carryover - There have been no major changes from one model year to the other. It is common that the year after a new or refreshed model is introduced, it will be a carryover.
  • Refreshed - Commonly occurring three to four years after the new generation of a model is introduced, a refresh usually includes new fascia, perhaps an engine lineup change or tech upgrade, and usually the addition of safety system upgrades.
  • Redesign - This term signals a generation change in the model. This usually requires an architecture change and all new body panels, engine lineup, tech offerings, and the introduction of new packages, trim levels, and pricing. Redesigns typically happens every seven to nine years.

The models on this list are new or have either been redesigned or refreshed for the 2022 model year. This list will grow as more information becomes available. Click here to see the 2021 models that were new, refreshed, or redesigned for the year.

2022 Volkswagen Tiguan

2022 Volkswagen Tiguan Photo courtesy of Volkswagen AG​

Volkswagen announced a refreshed version of the Tiguan SUV in late 2020 but made it known that the model wasn't going to make it stateside until late 2021. The European version (shown above) of the SUV has a new grille that combines with standard LED headlights, VW's new logo right up front, new rear bumpers, redesigned lettering, and a pretty decent tech upgrade in its cabin.

2022 Toyota Corolla Cross

2021 Toyota Corolla Cross Photo courtesy of Toyota Motor Corporation

Word on the street is that the new Toyota Corolla Cross could be coming to the U.S. as a 2022 model. That's unconfirmed at this point. If it were, the Corolla Cross could fill a gap in Toyota's lineup between the RAV4 and CH-R, similar to where the Hyundai Kona fits between the Santa Fe and Venue. Stay tuned for more information.

2022 Nissan Ariya

2022 Nissan Ariya

Photo courtesy of Nissan North America

The 2022 Nissan Ariya is a 300-mile all-electric crossover with a $40,000 price tag. It might be replacing the Murano in the company's lineup as the brand strategically weighs production versus an electrified business model. The Ariya has unique, minimalistic design that uber modern. Stay tuned for more information as it's announced throughout 2021.

2022 Jeep Grand Wagoneer

2020 Grand Wagoneer Concept - Details Photo courtesy of FCA US LLC

When the Grand Wagoneer concept debuted in late 2020, it was touted as coming soon and nearly production ready. The model fits into FCA/Stellantis's multi-year product plans as a 2022 model with production expected to kick off in 2021. Check back for more information.

2022 Hyundai Kona

2022 Hyundai Kona N Line Photo courtesy of Hyundai Motor Company

The Kona is already old enough to have undergone a model refresh. They grow up so quickly! The new design infusion gives the 2022 Kona new cladding, a freshly stretched hood, new grille shape. The lower bumper has a skid plate while intakes dominate the corners of the face. At the back are new taillights with a horizontal graphic. Below is a new bumper. The revised Kona rides on updated 17- or 18-inch wheels, or the 16-inchers that have been carried over from previous model years. The model also gets Hyundai's 10.25-inch infotainment touch screen.

2022 Audi Q5 Sportback and SQ5 Sportback

2022 Audi Q5 Sportback Photo courtesy of Audi AG

In their seemingly never ending move to fastback everything, Audi is making the Q5 Sportback and SQ5 Sportback a reality for the 2022 model year. The two models get basically the same equipment package as their squared-off counterparts and has about the same capability.

2022 Cadillac CT5-V Blackwing

Cadillac Blackwing launch

Photo courtesy of Cadillac

Cadillac will soon be introducing its new performance-centric sedan. We'll update this information when it's announced.

2022 Kia Carnival

2022 Kia Sedona

Photo courtesy of Kia Motors

The Kia Sedona name is gone, replaced by the Kia Carnival moniker for the 2022 model year. That's not as big of a deal as it sounds, the van has always been known as the Carnival to global markets. For 2021, the van got a generational upgrade overseas, but those changes won't make it stateside until the 2022 model year.

2022 BMW 4 Series Cabriolet

2022 BMW 4 Series Convertible Photo courtesy of BMW

The 4 Series is a distinct creature. For the 2022 model year, a cabriolet version of the car will be made available for sale that's lighter and has more cargo space and a lower center of gravity than its predecessor. Like its hard-topped relatives, the 4 Series Convertible is available with a variety of packages but only one engine is available, a 3.0-liter six-cylinder engine that produces 382 horsepower and 369 pound-feet of torque.

2022 Volkswagen Taos

2022 Volkswagen Taos Photo courtesy of Volkswagen AG

Volkswagen is introducing the Taos to the U.S. market for the 2022 model year. The small SUV is akin to the Hyundai Kona in size and the Volkswagen Tiguan in styling. VW made this model explicitly for the U.S. market where SUVs are dominating the sales conversation.

2022 Mitsubishi Eclipse Cross

2022 Mitsubishi Eclipse Cross Photo courtesy of Mitsubishi Motors

In 2020, the automaker revealed the 2022 Mitsubishi Eclipse Cross, which has been refreshed inside and out. Most notably, it has a refreshed face and redesigned hatch. Minor interior improvements are designed to help make the Mitsubishi more palatable to buyers.

2022 Volkswagen Golf R

2022 Volkswagen Golf R

Photo courtesy of Volkswagen AG

The 2022 Volkswagen Golf R is the most powerful Golf to date and yes, it's coming to the U.S. The performance variant of the Golf family delivers 315 horsepower, a 27-horsepower boost over the outgoing model, and 310 pound-feet of torque up from 280). Each Golf R gets a turbocharged 1,984 cc four-cylinder engine hat is paired with a standard six-speed manual transmission. A seven-speed dual-clutch transmission is available.

2022 Cadillac CT4-V Blackwing

Blacwing launch

​Photo courtesy of Cadillac

Cadillac will soon be introducing its new performance-centric sedan. We'll update this information when it's announced.

2022 Hyundai Tucson

2022 Hyundai Tucson Photo courtesy of Hyundai Motor America

The Hyundai Tucson has been completely redesigned for the 2022 model year and it's impressive to say the least. The upmarket two-row SUV comes with high-tech features, comfortable seats, and a seriously budget-friendly price tag.

2022 Infiniti QX55

2022 Infiniti QX55 Photo courtesy of Infiniti Motors

The long-awaited Infiniti QX55 is finally a reality. Like many of the other vehicles on this list, it's a small SUV. The QX55 takes the place of the QX30 in the automaker's lineup and is designed to offer a premium drive experience that's engaging and fun, similar to the Infiniti FX of the past.

2022 Honda Civic

2022 Honda Civic Prototype Photo courtesy of American Honda Motor Co., Inc

A new generation of Honda Civic is on the way. The company recently revealed a near-production prototype of the car (as seen above) and a fully operable next-gen version is planned to debut soon. Stay tuned.

2022 Subaru BR-Z

2022 Subaru BRZ Photo courtesy of Subaru of America, Inc.

The sister of the Toyota 86 has gotten a full blown generational change for the 2022 model year. The 2022 Subaru BRZ keeps its pin-sharp handling but has gotten a significant makeover inside and out. It's also gotten Subaru's standard EyeSight driver assist and safety technology.

2022 Genesis GV70

2022 Genesis GV70 Photo courtesy of Genesis Motors

The Genesis GV80 just landed on U.S. shores but its smaller brother, the GV70 isn't too far behind it. The GV70 carries over the premium looks and features of the GV80 into this smaller, and more budget-friendly package.

2022 Acura MDX

2022 Acura MDX exterior Photo courtesy of Acura

The Acura MDX may be one of the first 2022 models to make it to market. The next-generation MDX has gotten significant enhancements to its interior quality, drivability, and comfort for the new model year. Engineers are also planning a sportier version of the MDX so stay tuned for information about that.

2022 GMC Hummer EV

2022 GMC Hummer EV Photo courtesy of GMC

The GMC Hummer EV finally debuted in mid-2020 but it won't make it to buyers' homes until late 2021. The first editions of the model are slated to be the most powerful and priciest with the cost of each topping $100,000. GMC's first all-electric model combines the comfort of an SUV with the styling of a beefy truck as it attempts to become the ultimate utility vehicle.

2022 GMC Sierra

2022 GMC Sierra Denali

Photo courtesy of GMC

It's been rumored since its interior design fell flat at its debut that the GMC Sierra and Chevrolet Silverado were having interior redos hustled through the design process. GMC gave the first indications that this is true when they announced that the Sierra Denali is getting Super Cruise driving tech for 2022. Stay tuned for more info.

2022 Chevrolet Bolt EV

Chevrolet teases refreshed 2022 Bolt EV, new 2022 Bolt EUV

A refreshed Chevrolet Bolt EV is on the docket for 2022. Chevy has been teasing the model left and right over the last few months so we should know more concrete information soon.

2022 Chevrolet Bolt EUV

2022 Chevrolet Bolt EV Photo courtesy of Chevrolet

A crossover version of the Chevrolet Bolt EV called the Chevrolet Bolt EUV will be coming to market as a 2022 model as well. Information is pending on the model but several clues have already surfaced.

2022 Mitsubishi Outlander

2022 Mitsubishi Outlander

Photo courtesy of Mitsubishi Motors

Mitsubishi is teasing the next-gen 2022 Outlander ahead of its February debut. Stay tuned for more information about the SUV.

2022 BMW iX

2022 BMW iX Photo courtesy of BMW

The 2022 BMW iX is an all-electric SUV slated to arrive in the U.S. later this year. The iX will be the first bit of BMW's future EV plans to reach U.S. shores and bring with it the latest and greatest technology the company offers.

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