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Kia debuts its first feature(s) film complete with a kidnapping, chase, and heist

“The Features Film” showcases the Kia lineup

Photo courtesy of Kia Motors

The Kia hamsters have party rocked their way into retirement. Kia has moved onto more sinister promotion opportunities. One might say that as the brand has matured, so has its audience and advertising approach.

The company's latest promo is a short film that shows off a select list of features from Kia's stable of models. Taking center stage alongside a roster of actors that look like they're supposed to remind the viewer of John Malkovich, Aubrey Plaza, and Karl Urban are the Kia Forte, Soul, Stinger, Niro EV, Niro HEV, Seltos, Sportage and Sorento.

"We'll miss going to the movies this Summer and catching the latest Hollywood blockbusters, so Kia took this as an opportunity to provide a similar viewing experience, but with a plot twist you never saw coming," said Russell Wager, director, marketing operations, Kia Motors America. "With many automakers offering the same or similar vehicle options, 'The Features Film' is a unique, entertaining and fun way to differentiate ourselves and reach consumers directly with highly creative content."

Along with an entertaining storyline, “The Features Film" has appearances from a host of technology including remote start, remote climate control, rear cross traffic alert, rearview camera, smart trunk, mood lighting, premium audio systems, lane keeping assist, long-distance EV and hybrid range, cargo space, blind spot collision avoidance assist, and turbocharged engines.

“The Features Film" will have you rooting for the getaway driver and mourning the loss of a rubber ducky.

The film is divided into a series of 13 individual 15-second videos and as a six-minute longform film. Watch the entire film below.

Kia Presents: The Features Film (Full Video)www.youtube.com

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The IIHS may increase the speeds it uses to test advanced driver aids.

Insurance Institute for Highway Safety

The Insurance Institute for Highway Safety (IIHS) recently announced that it is considering changing the speeds it uses to test vehicle-to-vehicle front crash prevention systems. The agency currently tests the systems at 12 and 25 mph, but says that the speeds don't accurately represent the types of crashes the safety tech is meant to prevent.

Front crash preventionwww.youtube.com

Automatic emergency braking (AEB) is designed to notify of a possible collision and help respond with automatic application of braking. Just like a human using the brake pedal, it can stop the car, but higher speeds make it difficult to stop in time. The new tests would be conducted at 35 to 45 mph, which is the range where a large number of rear-end crashes occur. As Automotive News noted, an IIHS study showed 43 percent of rear-end crashes occur at speeds of 45 mph or less, so it's important to have a test that shows how well the tech performs at those levels.

A whopping 85 percent of 2022 vehicles earned a "Superior" rating in the current testing regime, so the IIHS will remove it from 2023 testing and Top Safety Pick award evaluations. Their view is that, since the majority of vehicles meet the criteria, it's no longer an accurate way of evaluating performance. In its place, the agency introduced a night test for automatic emergency braking systems that will begin next year.

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The 2023 Sportage Hybrid starts at around $28,000.

Kia

Kia's moving full steam ahead to an all-electric future, but the automaker's intermediate models should not be overlooked. Kia and Hyundai do hybrids as well as anyone, and the 2023 Sportage Hybrid is coming soon with new tech, updated styling, and a value-forward price. The 2023 Kia Sportage Hybrid goes on sale in spring.

2023 Kia Sportage HybridThe Sportage Hybrid delivers up to 39 mpg.Kia

Kia offers the Sportage hybrid in three trims: The $28,505 LX, $32,205 EX, and $37,405 SX-Prestige. All models come with a turbocharged 1.6-liter engine and a 44kW electric motor that combine to produce 226 horsepower. A six-speed automatic transmission with a rotary shifter is standard, and all-wheel drive become standard at the EX trim. The powertrain is efficient for an SUV, delivering up to 39 mpg when paired with front-wheel drive.

Kia says the Sportage Hybrid's interior features a 12.3-inch infotainment touchscreen and a 12.3-inch digital gauge cluster for almost 25 inches of display. Standard tech is generous, and includes wireless Apple CarPlay and Android Auto. There's also plenty of safety tech. Kia adds standard gear that includes:

  • Driver attention warning system
  • LED headlights
  • Lane following assist and lane keep assist
  • Forward collision warnings with cyclist detection
  • Rear occupant alerts
  • Rearview monitor
  • Reverse parking distance warnings
Several optional features are available, including blind spot warnings, forward parking distance warnings, navigation-based cruise control, and more.

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