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Kia debuts its first feature(s) film complete with a kidnapping, chase, and heist

“The Features Film” showcases the Kia lineup

Photo courtesy of Kia Motors

The Kia hamsters have party rocked their way into retirement. Kia has moved onto more sinister promotion opportunities. One might say that as the brand has matured, so has its audience and advertising approach.

The company's latest promo is a short film that shows off a select list of features from Kia's stable of models. Taking center stage alongside a roster of actors that look like they're supposed to remind the viewer of John Malkovich, Aubrey Plaza, and Karl Urban are the Kia Forte, Soul, Stinger, Niro EV, Niro HEV, Seltos, Sportage and Sorento.

"We'll miss going to the movies this Summer and catching the latest Hollywood blockbusters, so Kia took this as an opportunity to provide a similar viewing experience, but with a plot twist you never saw coming," said Russell Wager, director, marketing operations, Kia Motors America. "With many automakers offering the same or similar vehicle options, 'The Features Film' is a unique, entertaining and fun way to differentiate ourselves and reach consumers directly with highly creative content."

Along with an entertaining storyline, “The Features Film" has appearances from a host of technology including remote start, remote climate control, rear cross traffic alert, rearview camera, smart trunk, mood lighting, premium audio systems, lane keeping assist, long-distance EV and hybrid range, cargo space, blind spot collision avoidance assist, and turbocharged engines.

“The Features Film" will have you rooting for the getaway driver and mourning the loss of a rubber ducky.

The film is divided into a series of 13 individual 15-second videos and as a six-minute longform film. Watch the entire film below.

Kia Presents: The Features Film (Full Video) www.youtube.com

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The Nissan GT-R NISMO Special Edition arrives in the U.S. later this year

Photo courtesy of Nissan Motor Corporation

The Nissan GT-R might not be the fastest, sleekest, most modern, or sexiest car on the market today but that doesn't mean that you shouldn't love it. No matter how much you love the car, there's no amount of love that will make the GT-R a spring chicken. To make the the car more appealing to the masses, a new special edition model will be offered later this year in limited quantities.

The GT-R NISMO Special Edition wears a NISMO-exclusive Stealth Gray exterior paint job. It rides on exclusive 20-inch RAYS forged aluminum-alloy wheels that are highlighted by red accents. At its front is a unique clear-coated carbon fiber hood that shows off the intricate carbon fiber weave.

​Photo courtesy of Nissan Motor Corporation 

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On this Special Edition, for the first time, the GT-R wears Nissan's new logo. It adorns the trunk lid and wheel center caps.

A limited number of the new model will be available to North America customers this autumn.

The car keeps the GT-R NISMO's twin-turbo 3.8-liter V6 engine that produces 600 horsepower and 481 pound-feet of torque. It utilizes high-precision, weight-balanced parts for the piston rings, connecting rods, crankshaft, and valve gear components dialed in with tighter tolerances, delivering snappier engine revs and quicker turbo spooling.

Each engine is hand-assembled from the beginning to end in a special clean room by master technicians known as takumi. Each of these technicians places a special aluminum certification plate in a Special Edition-exclusive color on the front of each engine.

Pricing for the GT-R NISMO Special Edition will be announced at a later date. The traditional GT-R starts around $210,000 so expect this one to be priced higher than that.

The New GT-R NISMO: A New Level of Excellence www.youtube.com

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David Beckham is the new face of Maserati.

Photo courtesy of Maserati

David Beckham is turning his passion for supercars into a side gig. The former Manchester United midfielder has become the new face of Maserati.

Beckham has a long history as a car nut. He's owned Rolls-Royces, Bentleys, McLarens, Cadillacs, Audis, Aston Martins, Jaguars, BMWs, Lamborghinis, Ferraris, Hummers, and Jeeps, just to name a few. A year ago an Aston Martin Volante owned by Golden Balls went under the hammer and a little later in the year he was named one of the top five celebrities people would prefer to have deliver their new car to their home.

Maserati has a number of new projects up its sleeve besides partnering with Beckham. The company recently launched the new Ghibli Hybrid, a vehicle that the Modena-based manufacturer sees as a jumping off point for the new version of the brand - one where electrification and performance take center stage. Call it the Italian version of Akio Toyoda's famous "no boring cars" statement.

"The Brand is moving forward, inaugurated a new Era. Maserati is driven to challenge the status quo being innovative by nature, powered by passion, and unique by design. The partnership with David is the embodiment of all these values,: said Paolo Tubito, Maserati Chief Marketing Officer.

For 2021, Maserati also added a trio of Trofeos to its lineup. The The Maserati Levante Trofeo,. Ghibli Trofeo,and Quattroporte Trofeo are the most extreme versions of the vehicles available new from the manufacturer.

Beckham makes his debut in a new movie featuring the Levante Trofeo, performing the "audacious" act of driving a Maserati. The setting is Miami, the home city of Club Internacional de Fútbol Miami, an MLS soccer club that Becks co-owns with Marcelo Claure, Jorge Mas, Masayoshi Son, and José R. Mas.

Maserati and David Beckham: two of a kind www.youtube.com

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