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Kia debuts its first feature(s) film complete with a kidnapping, chase, and heist

“The Features Film” showcases the Kia lineup

Photo courtesy of Kia Motors

The Kia hamsters have party rocked their way into retirement. Kia has moved onto more sinister promotion opportunities. One might say that as the brand has matured, so has its audience and advertising approach.

The company's latest promo is a short film that shows off a select list of features from Kia's stable of models. Taking center stage alongside a roster of actors that look like they're supposed to remind the viewer of John Malkovich, Aubrey Plaza, and Karl Urban are the Kia Forte, Soul, Stinger, Niro EV, Niro HEV, Seltos, Sportage and Sorento.

"We'll miss going to the movies this Summer and catching the latest Hollywood blockbusters, so Kia took this as an opportunity to provide a similar viewing experience, but with a plot twist you never saw coming," said Russell Wager, director, marketing operations, Kia Motors America. "With many automakers offering the same or similar vehicle options, 'The Features Film' is a unique, entertaining and fun way to differentiate ourselves and reach consumers directly with highly creative content."

Along with an entertaining storyline, “The Features Film" has appearances from a host of technology including remote start, remote climate control, rear cross traffic alert, rearview camera, smart trunk, mood lighting, premium audio systems, lane keeping assist, long-distance EV and hybrid range, cargo space, blind spot collision avoidance assist, and turbocharged engines.

“The Features Film" will have you rooting for the getaway driver and mourning the loss of a rubber ducky.

The film is divided into a series of 13 individual 15-second videos and as a six-minute longform film. Watch the entire film below.

Kia Presents: The Features Film (Full Video) www.youtube.com

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Actor Daveed Diggs accepts the award onstage for Best Performance by an Actor in a Featured Role in a Musical for his work in Hamilton during the 70th Annual Tony Awards at The Beacon Theatre on June 12, 2016 in New York City.

Photo by Theo Wargo/Getty Images for Tony Awards Productions

Look around, look around at how lucky we are to be alive right now. Instead of having to leave our homes and head to a dealerships to test drive the 2021 Infiniti QX80, we can have someone do it for us. That someone just so happens to be Tony and Grammy Award-winning actor, artist, activist, writer and producer Daveed Diggs.

The actor, who originated the role of the Marquis de Lafayette in the Broadway hit musical "Hamilton" will be live streaming his experience behind the wheel of the QX80 starting October 13. According to Infiniti, Viewers will have a "driver's seat view" from wherever they are in the world.

Infiniti Live Test Drive Daveed David will showcase the Infiniti QX80 as part of the Infiniti Live Test Drive.Photo courtesy of Infiniti Motors

The expirience is designed to be an "immersive, intimate event" with viewers able to send in questions to Diggs about anything, from projects that he is working on, to the QX80 test drive experience, to life in general.

"Instagram Live offers a more personal, real-time interaction with audiences that's more important now than ever before," Diggs said. "I'm excited to partner with INFINITI on this unique concept that will allow me to connect with fans in a brand-new way."

Diggs currently stars in TNT's "Snowpiercer," Apple's "Central Park," Showtime's "The Good Lord Bird" and will next be seen in Pixar's "Soul". Diggs also co-wrote, produced, and starred in the acclaimed 2018 film "Blindspotting," earning him an Independent Spirit Award nomination. The film will become a Starz spinoff series that Diggs is co-writing and executive producing. Meanwhile, his lauded rap group, Clipping, will release their latest LP on Oct. 23.

"At INFINITI, we believe that luxury should be lived in, and this Live Test Drive is a great example of that philosophy," said INFINITI Americas Group Vice President Jeff Pope. "Daveed's multi-faceted yet relatable personality is an ideal match for this first-of-its-kind Instagram Live from INFINITI. We hope to connect with more consumers than ever, before our Winter Sales Event begins, thanks to this effort."

While INFINITI can't offer up Daveed Diggs for actual test drives at its retailer, the company's Infiniti Now program provides a new way for people to shop for a car on their terms – scheduling test drives online and having test drive vehicles delivered by participating retailers.

More information on how to join the Luxury Live Test Drive with Daveed Diggs can be found here.

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