Super Bowl LIV

Kia using Super Bowl spot to highlight the epidemic of youth homelessness

Youth homelessness effects over 4 million children in the U.S. each year.

Photo courtesy of Positive Tomorrows

This year during the Super Bowl, Kia will use their ad spot to shine light on the crisis of youth homelessness in the U.S. Each year, 4.2 million children in the U.S. experience some level of homelessness according to Covenant House.

In a commercial known as "Give it Everything" the company will showcase their charitable giving as well as bring awareness to the cause. For every yard gained during the game, Kia will donate $1,000 to three charity partners dedicated to solving the issue of youth homelessness: Covenant House, Positive Tomorrows, and StandUp for Kids.

Covenant House provides housing and support services to youth facing homelessness. The organizations workers use funds to help individuals find a path to independence.

"At Covenant House every day we see young people who have endured the trauma of living on the streets and the horrors of human trafficking," said Kevin Ryan, president, Covenant House. "But we are also privileged to see their courage, their goodness, their talent, and their amazing potential. This initiative by Kia will not only raise the funds we'll use to provide life-saving food, clothing, shelter and medical attention to youth overcoming homelessness. This 'Yards Against Homelessness' campaign will also educate millions of good people across the country and inspire them to do more. When our kids get this kind of support, there is nothing they cannot achieve. We are so grateful to Kia for shining a light on this issue."

Like Covenant House, Positive Tomorrows works to remove barriers for families that are homeless. Their efforts help them create a way to be independent.

StandUp for kids addresses the issues of homeless and street kids in cities across America. Their teams of volunteers go into the streets to help rather than wait for children to find them.

In terms of their Super Bowl commercials, Kia may be best known for their Telluride commercial starring a young boy from West Point, Georgia speaking about what the SUV's production means to the community. Tugging at heartstrings, the narrator says, "Because we are not known for who we are we hoped to be known for what we do," as the photography alternates between scenes from West Point and the 2020 Kia Telluride.

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New appearance package

2022 Kia Stinger gets new Scorpion Package

The range-topping GT2 trim is available with a new Scorpion Package.

Kia

Passenger cars have been losing ground to SUVs and trucks in the United States for years, but that hasn't stopped some automakers from continuing to build compelling, fun-to-drive coupes and sedans. Kia is among them, and has just announced a new addition to its Stinger lineup for 2022. The fastback sedan will still offer blazing performance from either a turbocharged four-cylinder or twin-turbocharged six-cylinder engine, but will also be available with a special edition package that adds unique exterior styling and interior trim pieces.


Kia Stinger GT2 with Scorpion Package The package includes exclusive wheels and exterior appearance changes.Kia


The Scorpion Special Edition will be limited to just 250 units per month and will only be available to customers in the United States. Kia says the package is expected to sell out quickly, and notes that it will be available for the Stinger GT2 RWD and AWD. The package will be offered in Snow White Pearl, Aurora Black, and Ceramic Silver paint colors.

The 2022 Stinger got several other meaningful updates to keep it fresh. They include a new LED exterior lighting scheme, geometric alloy wheels, and a sportier quad exhaust system. Kia also added a new GT-Line trim, which gets a turbocharged 2.5-liter four-cylinder engine that make 300 horsepower and 311 pound-feet of torque. The GT trim that can be equipped with the Scorpion package gets a twin-turbo 3.3-liter V6 that get a bump in power to 368 ponies and 375 pound-feet of torque. Power hits the rear or all four wheels through an eight-speed automatic transmission with paddle shifters.


Kia Stinger GT2 with Scorpion Package The Stinger GT2 is available with RWD or AWD.Kia


The Stinger can match its bark with some real bite, but it also happens to be a spacious, comfortable sedan with plenty to like inside. The car gets a standard 10.25-inch infotainment touchscreen, navigation, Apple CarPlay and Android Auto, a multi-device Bluetooth system, wireless charging, and more. The Scorpion Edition adds carbon fiber pattern trim pieces throughout the cabin.

The 2022 Kia Stinger is on sale now. The base GT-Line trim starts at $37,135, which includes a $1,045 destination charge. The Stinger GT1 starts at $44,735 and the GT2 trim starts at $52,335. Adding the Scorpion Package to the GT2 model bumps the price by $1,295.


Kia Stinger GT2 with Scorpion Package The Stinger got a new exhaust for 2022.Kia

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The 2022 Acura TLX has the technology enabled.

Photo courtesy of Acura

Toyota and Lexus announced that the WarnerMedia RIDE app would be coming to their models earlier this year. Now, Honda and Acura will be offering the same.

On certain Wi-Fi enabled Honda and Acura vehicles, AT&T unlimited in-car Wi-Fi users will have access to the WarnerMedia RIDE app. The app allows users to connect multiple devices in their vehicles to browse, stream and share premium content from the WarnerMedia library while on the road.

Honda and Acura vehicle owners have been able to use their on-board modem as a hot spot for connecting up to seven devices since 2017. Models compatible for the new tech include the Acura RDX (2019-present), Acura TLX (2021), and Acura MDX (2022) across all trim levels. Honda vehicles with the tech include Accord (2018-present, Touring), Odyssey (2018-present; Touring, Elite), Insight (2019-present, Touring)., Passport (2019-present; Touring, Elite)., and Pilot (2019-present; Touring, Elite, Black Edition).

The WarnerMedia RIDE App allows passengers to access 1,000+ hours of live and on-demand entertainment. The app includes hit TV shows and movies from top brands such as Cartoon Network, CNN, HBO Max, TBS, TNT and TruTV, spanning animation, entertainment, news, sports and more.

WarnerMedia RIDE app The WarnerMedia RIDE app allows users to choose their own avatar.Photo courtesy of Acura

Users can set up profiles and personalize their user exerpience with an avatar from the WarnerMedia library. Profiles also ensure age-appropriate content with options for adults to restrict access to their profiles with an access code.

"Wireless connectivity and connected car services continue to be key features for customers and our long-standing relationship with AT&T continues to be one way we deliver exciting new content to Honda and Acura owners," said Art St. Cyr, vice president of North American Auto Strategy for American Honda. "Honda will continue working to enhance the in-car experience, including the capabilities of the AT&T network and access to top content with WarnerMedia RIDE."

"We're always looking for new and innovative ways to elevate the connected car experience for our customers. With WarnerMedia RIDE, we are delivering a connected experience that's perfect for journeys," said Joe Mosele, vice president, Mobility & Internet of Things, AT&T. "Our collaboration is keeping Honda and Acura owners connected wherever they travel with hours of news and entertainment for the whole family."

WarnerMedia RIDE is available now in the App Store and on Google Play for all U.S. unlimited data plan subscribers. WarnerMedia RIDE is included at no additional cost for existing and new unlimited subscribers.

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