Super Bowl LIV

Kia using Super Bowl spot to highlight the epidemic of youth homelessness

Youth homelessness effects over 4 million children in the U.S. each year.

Photo courtesy of Positive Tomorrows

This year during the Super Bowl, Kia will use their ad spot to shine light on the crisis of youth homelessness in the U.S. Each year, 4.2 million children in the U.S. experience some level of homelessness according to Covenant House.

In a commercial known as "Give it Everything" the company will showcase their charitable giving as well as bring awareness to the cause. For every yard gained during the game, Kia will donate $1,000 to three charity partners dedicated to solving the issue of youth homelessness: Covenant House, Positive Tomorrows, and StandUp for Kids.

Covenant House provides housing and support services to youth facing homelessness. The organizations workers use funds to help individuals find a path to independence.

"At Covenant House every day we see young people who have endured the trauma of living on the streets and the horrors of human trafficking," said Kevin Ryan, president, Covenant House. "But we are also privileged to see their courage, their goodness, their talent, and their amazing potential. This initiative by Kia will not only raise the funds we'll use to provide life-saving food, clothing, shelter and medical attention to youth overcoming homelessness. This 'Yards Against Homelessness' campaign will also educate millions of good people across the country and inspire them to do more. When our kids get this kind of support, there is nothing they cannot achieve. We are so grateful to Kia for shining a light on this issue."

Like Covenant House, Positive Tomorrows works to remove barriers for families that are homeless. Their efforts help them create a way to be independent.

StandUp for kids addresses the issues of homeless and street kids in cities across America. Their teams of volunteers go into the streets to help rather than wait for children to find them.

In terms of their Super Bowl commercials, Kia may be best known for their Telluride commercial starring a young boy from West Point, Georgia speaking about what the SUV's production means to the community. Tugging at heartstrings, the narrator says, "Because we are not known for who we are we hoped to be known for what we do," as the photography alternates between scenes from West Point and the 2020 Kia Telluride.

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The 2023 Sportage Hybrid starts at around $28,000.

Kia

Kia's moving full steam ahead to an all-electric future, but the automaker's intermediate models should not be overlooked. Kia and Hyundai do hybrids as well as anyone, and the 2023 Sportage Hybrid is coming soon with new tech, updated styling, and a value-forward price. The 2023 Kia Sportage Hybrid goes on sale in spring.

2023 Kia Sportage HybridThe Sportage Hybrid delivers up to 39 mpg.Kia

Kia offers the Sportage hybrid in three trims: The $28,505 LX, $32,205 EX, and $37,405 SX-Prestige. All models come with a turbocharged 1.6-liter engine and a 44kW electric motor that combine to produce 226 horsepower. A six-speed automatic transmission with a rotary shifter is standard, and all-wheel drive become standard at the EX trim. The powertrain is efficient for an SUV, delivering up to 39 mpg when paired with front-wheel drive.

Kia says the Sportage Hybrid's interior features a 12.3-inch infotainment touchscreen and a 12.3-inch digital gauge cluster for almost 25 inches of display. Standard tech is generous, and includes wireless Apple CarPlay and Android Auto. There's also plenty of safety tech. Kia adds standard gear that includes:

  • Driver attention warning system
  • LED headlights
  • Lane following assist and lane keep assist
  • Forward collision warnings with cyclist detection
  • Rear occupant alerts
  • Rearview monitor
  • Reverse parking distance warnings
Several optional features are available, including blind spot warnings, forward parking distance warnings, navigation-based cruise control, and more.

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The 2023 Sportage PHEV will land late this year.

Kia

The Sportage is Kia's longest running nameplate, and is entering its fifth generation with a complete redesign for 2023. With it, a new plug-in hybrid variant is on the way, and today Kia outlined specs for the new electrified SUV. The 2023 Sportage PHEV builds on the standard model with decent all-electric range and a frugal electrified powertrain.

2023 Kia Sportage PHEVThe aggressive X-Line package comes standard with all PHEV models. Kia

Two trims will be available: X-Line PHEV AWD and X-Line Prestige AWD. The Sportage PHEV will look and feel a lot like the standard Sportage, which is also all-new for 2023. The big difference here is that the PHEV comes standard with the X-Line package, which adds blacked-out exterior trim and black wheels. Kia overhauled the Sportage line in general with new boomerang LED running lights, a more prominent grille, and a new, more upscale interior.

Power for the Sportage PHEV comes from a turbocharged 1.6-liter engine that makes 177 horsepower. It's paired with a 66.9-kW electric motor and a 13.8-kWh lithium polymer battery. A six-speed automatic transmission and all-wheel drive are standard, and Kia says the battery pack provides enough juice for a 32-mile all-electric range.

As they are for the standard Sportage, several advanced safety features come standard. They include blind spot monitoring, rear cross-traffic alerts, speed limit assist, safe exit warnings, and much more. The top Prestige trim adds a navigation-based cruise control system that uses map data to adjust vehicle speed in response to changing road conditions.

2023 Kia Sportage PHEVThe Sportage PHEV shares many of its features with the standard Sportage. Kia

Kia hasn't elaborated on pricing yet, but we expect the Sportage PHEV to start in the mid-$30,000 range. It's scheduled for release in late 2022, and more information will trickle out close to that time.

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