Super Bowl LIV

Kia using Super Bowl spot to highlight the epidemic of youth homelessness

Youth homelessness effects over 4 million children in the U.S. each year.

Photo courtesy of Positive Tomorrows

This year during the Super Bowl, Kia will use their ad spot to shine light on the crisis of youth homelessness in the U.S. Each year, 4.2 million children in the U.S. experience some level of homelessness according to Covenant House.

In a commercial known as "Give it Everything" the company will showcase their charitable giving as well as bring awareness to the cause. For every yard gained during the game, Kia will donate $1,000 to three charity partners dedicated to solving the issue of youth homelessness: Covenant House, Positive Tomorrows, and StandUp for Kids.

Covenant House provides housing and support services to youth facing homelessness. The organizations workers use funds to help individuals find a path to independence.

"At Covenant House every day we see young people who have endured the trauma of living on the streets and the horrors of human trafficking," said Kevin Ryan, president, Covenant House. "But we are also privileged to see their courage, their goodness, their talent, and their amazing potential. This initiative by Kia will not only raise the funds we'll use to provide life-saving food, clothing, shelter and medical attention to youth overcoming homelessness. This 'Yards Against Homelessness' campaign will also educate millions of good people across the country and inspire them to do more. When our kids get this kind of support, there is nothing they cannot achieve. We are so grateful to Kia for shining a light on this issue."

Like Covenant House, Positive Tomorrows works to remove barriers for families that are homeless. Their efforts help them create a way to be independent.

StandUp for kids addresses the issues of homeless and street kids in cities across America. Their teams of volunteers go into the streets to help rather than wait for children to find them.

In terms of their Super Bowl commercials, Kia may be best known for their Telluride commercial starring a young boy from West Point, Georgia speaking about what the SUV's production means to the community. Tugging at heartstrings, the narrator says, "Because we are not known for who we are we hoped to be known for what we do," as the photography alternates between scenes from West Point and the 2020 Kia Telluride.

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The Lamborghini Huracan EVO RWD is a fresh addition to the supercar company's lineup.

Photo by Jordan Golson

There's something about a supercar that is deeply enthralling. This is particularly true when that supercar is a Lamborghini Huracán painted in an outrageous matte purple called Viola Mel.

There's much more to a supercar than the price, but let's get that out of the way up front: My test car stickers for an honestly-quite-reasonable $278,516 after it was fitted with $66,250 worth of optional extras and an eye-watering $3,695 destination charge.

Much like the Rolls-Royce Ghost previously reviewed last week, the question of whether its "worth it" is entirely up to the potential buyer. Specifically whether or not they a: want a Lamborghini Huracán EVO RWD; and b: have $278,516 to spend on a wildly impractical 610-horsepower sports car. If the answers to both are true, then yes, it's worth it.

The car's Viola Mel color attracts a lot of attention.Photo by Jordan Golson

But first, the basics: Getting in the Huracán isn't easy. And I don't just mean coming up with a house worth of cash to buy one — I mean literally climbing in. I had to teach a few people how to do it and it goes something like this: Open door; put one foot inside the footwell; set butt on the door sill; slide butt into seat; bring other foot into footwell; close door. To leave, reverse it.

It's not an elegant process and doing it in anything remotely approaching a dignified manner is tricky. But, if you do it right, your car will be painted in that Viola Mel color and folks won't be paying any attention to your haphazard attempts to not fall over when exiting the car because they'll be too busy falling in love with the paint. That's a $16,500 paint job by the way, courtesy of Lamborghini's Ad Personam customization program and words fail when trying to describe how good it looks in person.

It looks so magnificent that people think it's fake. I brought it to the weekly South OC Cars and Coffee event — ostensibly it's an impromptu car show for all manner of car enthusiasts, but an awful lot of Lambo drivers show up to show off. There were at least ten Huracáns in attendance, including a spyder in what a Porsche enthusiast would call Miami Blue — but none garnered as much attention as the Viola Mel.

Storage space is at a premium.Photo by Jordan Golson

This is what owning a supercar (or borrowing one for the weekend, in my case) is all about. Except the paint job was so outrageously unique that nearly everyone thought it was a really good wrap, or temporary vinyl covering. It costs a lot of money to have Lamborghini paint their car in such a way that it convinces people that you put a wrap on your car. And then you get to explain that no, it's not a wrap, it's paint and here let me show you this sticker under the hood that proves it's an original factory paint job. There aren't many cars that could get me going about the paint for hundreds of words, but here we are.

This was my second Huracán, and the first was wildly uncomfortable. A friend that I gave a ride to still talks about how awful it was, and that was five years ago. I wasn't sure if it was because of the car or because of the seats — but it was a little bit of both. That one had the most hardcore racing seats Lambo offers fitted to it, while this one has the mid-tier Sport Seat ($7,500). They're fairly comfortable, as sports car seats go, and are manually adjustable which is good for racing but I might skip them and get the "base" comfort seats instead unless you're going racing, in which case go for the uncomfortable race chairs.

Enough about the look; now on to that 610-horsepower V10. I'm not usually one to get emotional about the good old days, but there is something really special about a giant naturally aspirated engine that's going to be lost from the world soon due to new engine and fuel economy regulations, not to mention the advancement of technology.

The engine fires up with a ferocious bark that rattles the soul like a bolt of lightning and happily revs to terrifying heights with the slightest twitch of the throttle. The start button, hidden beneath an absurdly wonderful red missile-launcher-esque protective cover, might as well inject dopamine directly into your brain in such prodigious amounts as to make you forget about the pandemic, the fact that Trump isn't President or that he ever was (your choice), and that Tom Brady has seven Super Bowl rings and you don't.

And that's before you aim that Viola Mel nose at the nearest interstate on-ramp and punch it, Chewie.

Troubles forgotten. Smile affixed. Life ain't so bad.

At least until you have to slow down because you're well into triple digits and you haven't even merged onto the highway yet. Still. It's a good day.

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David Beckham is the new face of Maserati.

Photo courtesy of Maserati

David Beckham is turning his passion for supercars into a side gig. The former Manchester United midfielder has become the new face of Maserati.

Beckham has a long history as a car nut. He's owned Rolls-Royces, Bentleys, McLarens, Cadillacs, Audis, Aston Martins, Jaguars, BMWs, Lamborghinis, Ferraris, Hummers, and Jeeps, just to name a few. A year ago an Aston Martin Volante owned by Golden Balls went under the hammer and a little later in the year he was named one of the top five celebrities people would prefer to have deliver their new car to their home.

Maserati has a number of new projects up its sleeve besides partnering with Beckham. The company recently launched the new Ghibli Hybrid, a vehicle that the Modena-based manufacturer sees as a jumping off point for the new version of the brand - one where electrification and performance take center stage. Call it the Italian version of Akio Toyoda's famous "no boring cars" statement.

"The Brand is moving forward, inaugurated a new Era. Maserati is driven to challenge the status quo being innovative by nature, powered by passion, and unique by design. The partnership with David is the embodiment of all these values,: said Paolo Tubito, Maserati Chief Marketing Officer.

For 2021, Maserati also added a trio of Trofeos to its lineup. The The Maserati Levante Trofeo,. Ghibli Trofeo,and Quattroporte Trofeo are the most extreme versions of the vehicles available new from the manufacturer.

Beckham makes his debut in a new movie featuring the Levante Trofeo, performing the "audacious" act of driving a Maserati. The setting is Miami, the home city of Club Internacional de Fútbol Miami, an MLS soccer club that Becks co-owns with Marcelo Claure, Jorge Mas, Masayoshi Son, and José R. Mas.

Maserati and David Beckham: two of a kind www.youtube.com

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