Super Bowl LIV

Kia using Super Bowl spot to highlight the epidemic of youth homelessness

Youth homelessness effects over 4 million children in the U.S. each year.

Photo courtesy of Positive Tomorrows

This year during the Super Bowl, Kia will use their ad spot to shine light on the crisis of youth homelessness in the U.S. Each year, 4.2 million children in the U.S. experience some level of homelessness according to Covenant House.

In a commercial known as "Give it Everything" the company will showcase their charitable giving as well as bring awareness to the cause. For every yard gained during the game, Kia will donate $1,000 to three charity partners dedicated to solving the issue of youth homelessness: Covenant House, Positive Tomorrows, and StandUp for Kids.

Covenant House provides housing and support services to youth facing homelessness. The organizations workers use funds to help individuals find a path to independence.

"At Covenant House every day we see young people who have endured the trauma of living on the streets and the horrors of human trafficking," said Kevin Ryan, president, Covenant House. "But we are also privileged to see their courage, their goodness, their talent, and their amazing potential. This initiative by Kia will not only raise the funds we'll use to provide life-saving food, clothing, shelter and medical attention to youth overcoming homelessness. This 'Yards Against Homelessness' campaign will also educate millions of good people across the country and inspire them to do more. When our kids get this kind of support, there is nothing they cannot achieve. We are so grateful to Kia for shining a light on this issue."

Like Covenant House, Positive Tomorrows works to remove barriers for families that are homeless. Their efforts help them create a way to be independent.

StandUp for kids addresses the issues of homeless and street kids in cities across America. Their teams of volunteers go into the streets to help rather than wait for children to find them.

In terms of their Super Bowl commercials, Kia may be best known for their Telluride commercial starring a young boy from West Point, Georgia speaking about what the SUV's production means to the community. Tugging at heartstrings, the narrator says, "Because we are not known for who we are we hoped to be known for what we do," as the photography alternates between scenes from West Point and the 2020 Kia Telluride.

Photo courtesy of Kia Motors

Ahead of its official debut at the Geneva International Motor Show, Kia has released images of the redesigned 2021 Kia Sorento. The midsize three-row SUV's last redesign was in 2015.

Kia says that its design was inspired by "refined boldness" but really it just looks like the Seltos and Telluride mated and formed an attractive offspring. Sure, it's refined and bold, with a more sculpted design than its predecessor. There's plenty of geometric detail, as is apparent on the other Kia models, and elongated proportions.

2021 Kia Sorento face front The front of the Sorento is reminiscent of the Seltos.Photo courtesy of Kia Motors

The SUV has a longer wheelbase this this fourth generation than in the past

Sorento gets new "tiger eye" LED daytime running lights in this iteration, which thankfully do not pop out like the Sportage's.

The inside of the Sorento shows off what Kia does best - deliver high-quality, premium level design and appointments to the masses. Kia brags that the 2021 Sorento has, " One of the highest quality interior spaces found in any Kia to-date." There are metallic trims, leather upholstery, and embossed wood-effect surfaces

Its sophisticated design features fresh technology that Kia calls "intuitive." There's a 10.25-inch infotainment touch screen front and center on the dashboard and a 12.3-inch digital instrument cluster in front of the driver.

2021 Kia Sorento rear back The rear of the Sorento is similar to the Kia Telluride's backside.Photo courtesy of Kia Motors

The automaker is also promising that the redesigned Sorento is more comfortable than in the past. Unlike the Hyundai Santa Fe, which was downgraded to two rows when the Palisade debuted, the Sorento is retaining its three-row design for 2021.

Kia has confirmed that there will be a 2021 Kia Sorento Hybrid model.

The three-row 2020 Kia Sorento starts at $26,990. It is likely that Kia will continue to offer the Sorento at a starting price near that level in its new generation. That 2020 Sorento was named one of U.S. News & World Report's Best Cars for the Money.

2021 Kia Sorento cabin interior The Sorento's cabin is an evolution in Kia design.Photo courtesy of Kia Motors

The new Sorento will make its debut on March 3.

Kia has refreshed the Cadenza for the 2020 model year. It will arrive at dealerships soon.

Photo courtesy of Kia Motors

Kia continues to surprise with products that highlight the sleek exterior and high-quality interiors the company is capable of producing and selling for budget-friendly rates. The refreshed 2020 Kia Cadenza is no exception, delivering new design elements, advanced technology, and available convenience features.

The refresh of the Cadenza falls into familiar territory. There's a redesigned hood and grille with deeper vertical fascia. It has standard multi-lens LED headlights and redesigned LED daytime running lights. The Cadena's new lower front fascia has integrated turn signals while the rear and trunk lid are also redesigned and features new LED combination taillights.

2020 Kia Cadenza The 2020 Cadenza features a new front end design.Photo courtesy of Kia Motors

Kia has given the Cadeza redesigned standard 18-inch wheels and available 19-inchers.

Despite all the exterior changes, the most impactful enhancements for the 2020 model year come on the inside. The car's dashboard and instrument cluster are new. Audio controls have been relocated to sit above the climate controls. It has a new standard 4.2-inch screen in the instrument panel, 12.3-inch infotainment touch screen, three additional charging ports, enhanced wireless charging, Smart Key with remote start, and Bluetooth connectivity. Ambient LED mood lighting is available in the Limited trim level.

Kia will offer the Cadenza with two Nappa leather trimmed seat colors: Saddle Brown and Gray. Limited models have quilted bolsters.

The Cadenza comes standard with Sensor Fusion, a suite of safety and driver assistance technology that includes forward collision warning, forward collision avoidance assist with pedestrian and cyclist detection, adaptive cruise control with stop and go, and high beam assist. Blind spot monitoring and assist, lane change assist, and Safe Exit Assist are also standard.

Kia has installed Highway Driving Assist, which uses federal highway speed limit information to automatically adjust vehicle speed to be within the posted speed limit, and Navigation-based Smart Cruise Control, uses navigation data to lower the vehicle's speed proactively before upcoming curves in every Cadeza.

2020 Kia Cadeza The 2020 Cadenza is more luxe than in previous model years.Photo courtesy of Kia Motors

Under the hood of the Cadenza is a 3.3-liter V6 that achieves a satisfying 290 horsepower and is paired with an eight-speed automatic transmission.

Kia has made enhancements to the 2020 model to help reduce noise, vibration, and harshness including redesigned shock valves and larger rear dampers.

2020 Kia Cadenzaza Kia has kept the engine in the Cadenza the same for the 2020 model year.Photo courtesy of Kia Motors

The large car will be offered in Technology and Limited trim levels when it goes on sale later this year. Last year, the car was also offered in a Premium grade but that has been eliminated for the new model year.