Karma Automotive elevates Revero GT nameplate to its halo car slot
The Karma Revero isn't dead. It's just not where it used to be. Karma Automotive is in the midst of redefining the Karma brand, and with that the company has announced the repositioning of the Karma Revero GT. That model has been moved to the halo car slot above the upcoming 2021 GS-6 Series car.
The forthcoming Revero GT model will feature more than 1,110 horsepower and have four-wheel drive. Buyers will be able to get the model in extended range and all-electric versions. The car is designed for track days and traditional daily driver duties delivering what Karma calls a "pure driving experience"
Karma says that it will demonstrate " the pinnacle of hand-crafted, coach-built luxury, technology and innovation". The car's high-end clientele will be able to schedule concierge-style design appointments at the Karma Design Studio inn Irvine, California where they'll be able to personalize their vehicle with custom interior appointments and exterior paint colors.
Once designed, custom fabrication will take place at Karma's 55,000 square foot Innovation and Customization Center in Moreno Valley, California.
"Today's announcement positions us well for the future as we continue to evolve and refine our automotive offerings to meet the specific needs and wants our customers have come to expect," said Joost de Vries, Karma's VP of global sales and customer experience. "Thanks to our U.S. manufacturing capabilities at our 550,000 square foot Karma Innovation and Customization Center in Moreno Valley, California, we have the ability to be nimble and more cost efficient while still providing world-class luxury vehicles, services and customization options."
Karma is expected to release additional details about the Karma GS-6 soon. It is slated to be an evolution of the Revero GT, using that car's exterior but moving the price point to a more attainable level. The new GS-6, available for delivery in 2021, will join the brand's first all-electric vehicle, the GSe-6, announced in October 2020.