Art & Design
New Rolls-Royce Black Badge photo series celebrates darkened Cullinan, LA car culture
Rolls-Royce Black Badge cars drive the streets under the guise of darkness. Their usual exterior bright chrome, steel, and aluminum parts replaced by darkened versions. To celebrate the arrival of Cullinan Black Badge, Rolls-Royce enlisted automotive culture photographer Mark Riccioni to create a pictorial series of Black Badge Cullinan greeting fellow automotive subcultures in Greater Los Angeles, California.
Cullian is the bespoke automaker's first SUV and completes their current model lineup.
"The things that connect us are always more powerful than the things that separate us, and this series is a wonderful demonstration of that," said Riccioni. "I selected each subculture because it shares the philosophies that inform the creation of a Black Badge Rolls-Royce. From the obsessive attention to detail lavished on a lowrider and visceral power of a hot rod to the bold execution of tuned imports and deeply personal customisations applied to 'brat'-style motorcycles."
The designers, engineers, and craftspeople at the Home of Rolls-Royce in Goodwood, West Sussex, England, created a unique Recreation Module for Riccioni's shoot. The unit, codenamed "Urban Photography", was conceived to incorporate equipment specific to his photography requirements. These include a DJI Mavic Mini drone, 12.9-inch Apple iPad Pro and 16-inch Apple MacBook Pro for image capture and editing on location.
Riccioni also requested additional items in the vehicle to aid in the shoot including Sennheiser PXC550 MkII noise cancelling headphones, Persol PO3225-S sunglasses, outerwear from streetwear brand Supreme and a water bottle. The automated Recreation Module was trimmed in Forge Yellow leather to match the Black Badge Cullinan's interior colourway.
This isn't the first intricate vehicle that Rolls-Royce has created. The automaker specializes in bespoke customization.
Rolls-Royce developed this unique model just for the shoot.Photo by Mark Riccioni
The photos also aren't the first artistic celebration of Black Badge. Last year, a biopic performance artist starred in a short film featuring Rolls-Royce Black Badge.
A gallery of these images, titled 'King of the Night', will be on display at Rolls-Royce Motor Cars Beverly Hills, 8833 W Olympic Blvd, Beverly Hills, CA 90211 from March 2020 prior to an exclusive Rolls-Royce Black Badge private event.
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