Concept Cars

Why is Stellantis seeking to trademark the word "Magneto"?

Jeep recently introduced the 2021 Jeep Wrangler Rubicon 392. Are more models on the way?

Photo courtesy of Stellantis

On February 5, FCA US LLC filed to trademark the word "Magneto". Why? Let's take a closer look.

The trademark of "Magneto" was applied for under the "Motor vehicles, namely, concept motor vehicles" section of the application for a word mark as a standard character mark. This is different from how FCA applied for two other recently-used words that found their way onto vehicles.

"TRX", which we know now as a variant of the Ram 1500, had its standard character mark first applied for on June 4, 2018 under using a "motor vehicles, namely, trucks, excluding all terrain vehicles; and structural parts for motor vehicles, excluding tires" description of its intended use. Its record page on the United States Patent and Trademark Office (USPTO) website indicates that the trademark was first applied in commerce in 2021, marking the direct path from filing to IRL vehicle.

History: Jeep at Easter Jeep Safari

Photo courtesy of Stellantis

The Jeep Wagoneer Roadtrip showed that Jeep was looking forward and backward when it arrived in Moab in 2018.

"Top Dog", which found its way onto a Jeep Gladiator concept truck had its trademark filed for by FCA on March 6, 2020. Described as being for "land vehicles, namely, passenger automobiles", the application was filed for opposition in June of last year.

The way "Magneto" has been applied for specifically spells out that the mark is intended explicitly for a concept vehicle, unlike the application for "Top Dog".

Most will recognize that the name Magneto is most closely associated with Max Eisenhardt, the fictional man who would become villain Magneto in the X-Men comic book series and movies.

There's another use of the word that may be more relevant as a clue as to why FCA has chosen to trademark it. A magneto is a permanent magnet electrical generator.

Compared to other automakers, Stellantis, now the parent company of the former FCA portfolio of brands, is behind the eight ball when it comes to electrification. A concept vehicle wearing the Magneto name may be used to show off an electrified concept car that points toward the future of electrification within the company's U.S. brand portfolio.

Earlier this week, Jeep announced that it will debut an all-electric Jeep Wrangler concept at this year's Easter Jeep Safari. All signs point to Magneto being the name given to the Wrangler EV concept, but not a production model.

The trademark filing was originally reported by CarBuzz.

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Discontinued sedan

Volkswagen nixing Passat after 2022 model year

Racing Green Metallic is one of four exclusive colors for the car.

Volkswagen

After five decades on sale in the U.S., Volkswagen is pulling the plug on the midsize Passat. The explosion of SUVs' popularity and the need to shift production power to electric vehicles are behind the decision, which will take place after the 2022 model year. The cars have been built at the automaker's Chattanooga, TN plant since 2011, but the facility is being repurposed as VW's North American hub for electric vehicle assembly.

Volkswagen is giving the car one last hurrah, however, in the form of the Passat Limited Edition. The car features 18-inch wheels, LED headlights with an Advanced Front Lighting System, and an easy-open trunk. Inside, the cars come with sport seats wrapped in Vienna leather, memory seating, a Fender Premium Audio System, parking assistance, and parking sensors.


2022 Volkswagen Passat Limited Edition Each car gets a special model tag with its limited production number.Volkswagen


Only 1,973 of the cars will be built, and it will only be sold in four colors, each with its own limited production numbers that have special meaning for the Passat:

  • Aurora Red Metallic with Titan Black interior: 411 units to represent the original vehicle production code
  • Racing Green Metallic with Mauro Brown interior: 423 units to commemorate the Chattanooga 423 area code
  • Pure white with Mauro Brown interior: 524 units to signify the Chattanooga plant's May 24 opening date
  • Platinum Great Metallic with Titan Black interior: 615 units to signify six generations of imported Passats, one generation assembled in Chattanooga, and five decades of U.S. sales

Pricing for the 2022 Passat starts at $31,290, which includes a $995 destination fee. Adding Aurora Red Metallic drives the price up by an additional $395. Each car will receive a special number plate to designate its place in the limited production run.


2022 Volkswagen Passat Limited Edition The Passat Limited Edition gets several upscale features. Volkswagen

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New SUV

New Jeep Compass Coming Soon

The Compass gets a major update for 2022.

Stellantis/Jeep

The Chicago Auto Show is happening now, which means we've already seen a few new models and concepts. Just yesterday, Jeep introduced the new 2022 Compass compact SUV. It gets a new design inside and out, updated tech, and a load of new available driver aids. The Compass' refresh comes as new models from Ford, Subaru and others could cut into Jeep's off-road dominance.

As it was in previous model years, the new Compass is powered by a 2.4-liter "Tigershark" four-cylinder engine that makes 177 horsepower and 172 pound-feet of torque. It's good for up to 31 mpg on the highway in 2WD models and can deliver a max towing capacity of up to 2,000 pounds in 4WD models. A six-speed automatic transmission is standard for Compass Sport and Latitude 4X2 models, while all others get a nine-speed automatic transmission that can handle the 20:1 crawl ratio setting in the Trailhawk model.

An all-new Latitude LUX trim joins the Compass lineup for 2022 as well. It features leather upholstery, heated front seats, a leather-wrapped heated steering wheel, an eight-way power driver seat, a seven-inch full-color gauge cluster, and the larger 10.1-inch screen.


2022 Jeep Compass The new Compass is more upscale than its predecessor.Stellantis/Jeep


The Compass comes with a class-leading 8.4-inch infotainment touchscreen, but higher trims get an even larger 10.1-inch unit. It offers standard wireless Apple CarPlay and Android Auto, and runs Uconnect 5, a colorful, responsive infotainment system with advanced features and tech.

Several new safety features make an appearance, but most are added-cost options. The highway assist system offers a semi-autonomous driving feature, which Jeep says will become available later. Other tech includes traffic sign recognition, standard pedestrian/cyclist automatic emergency braking, a surround-view camera system, parallel and perpendicular parking assist, and a long list of more traditional advanced driver aids like blind spot monitoring and parking sensors.

The Compass lineup for 2022 includes five trims: Sport, Latitude, Latitude LUX, Limited, and Trailhawk. Pricing for the new Compass starts at $26,490, including a $1,495 destination charge. At the top of the lineup, the Trailhawk and Limited models both start at $32,890. It's expected to start arriving on dealers' lots in fall 2021.


2022 Jeep Compass New color schemes highlight the Compass' interior.Stellantis/Jeep

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