Concept Cars

Why is Stellantis seeking to trademark the word "Magneto"?

Jeep recently introduced the 2021 Jeep Wrangler Rubicon 392. Are more models on the way?

Photo courtesy of Stellantis

On February 5, FCA US LLC filed to trademark the word "Magneto". Why? Let's take a closer look.

The trademark of "Magneto" was applied for under the "Motor vehicles, namely, concept motor vehicles" section of the application for a word mark as a standard character mark. This is different from how FCA applied for two other recently-used words that found their way onto vehicles.

"TRX", which we know now as a variant of the Ram 1500, had its standard character mark first applied for on June 4, 2018 under using a "motor vehicles, namely, trucks, excluding all terrain vehicles; and structural parts for motor vehicles, excluding tires" description of its intended use. Its record page on the United States Patent and Trademark Office (USPTO) website indicates that the trademark was first applied in commerce in 2021, marking the direct path from filing to IRL vehicle.

History: Jeep at Easter Jeep Safari

Photo courtesy of Stellantis

The Jeep Flatbill was introduced at 2019's Easter Jeep Safari

"Top Dog", which found its way onto a Jeep Gladiator concept truck had its trademark filed for by FCA on March 6, 2020. Described as being for "land vehicles, namely, passenger automobiles", the application was filed for opposition in June of last year.

The way "Magneto" has been applied for specifically spells out that the mark is intended explicitly for a concept vehicle, unlike the application for "Top Dog".

Most will recognize that the name Magneto is most closely associated with Max Eisenhardt, the fictional man who would become villain Magneto in the X-Men comic book series and movies.

There's another use of the word that may be more relevant as a clue as to why FCA has chosen to trademark it. A magneto is a permanent magnet electrical generator.

Compared to other automakers, Stellantis, now the parent company of the former FCA portfolio of brands, is behind the eight ball when it comes to electrification. A concept vehicle wearing the Magneto name may be used to show off an electrified concept car that points toward the future of electrification within the company's U.S. brand portfolio.

Earlier this week, Jeep announced that it will debut an all-electric Jeep Wrangler concept at this year's Easter Jeep Safari. All signs point to Magneto being the name given to the Wrangler EV concept, but not a production model.

The trademark filing was originally reported by CarBuzz.

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The Grand Cherokee L features a third-row seat for the first time.

Jeep

The Jeep Grand Cherokee is one of the longest running and most off-road capable SUVs on the market today. But for buyers needing to haul more than a few people, the Grand Cherokee wasn't the roomiest choice. To remedy that problem, Jeep created the Grand Cherokee L, a three-row version of the popular SUV that will go on sale in 2021. Today, Jeep announced pricing for the new stretched Grand Cherokee.


2021 Jeep Grand Cherokee L Pricing starts under $40,000.Jeep


The Grand Cherokee L is the first three-row SUV to wear the nameplate, and will land in 2021 with a starting price tag that comes in under $40,000. The SUV will include four trims: Laredo, Limited, Overland, and Summit. The base Laredo trim will start at $36,995, the mid-range Limited trim at $43,995, and the range-topping Overland trim at $52,995.

The base powertrain for Grand Cherokee L models involves a 3.6-liter V6 that makes 290 horsepower and 257 pound-feet of torque. It's paired with an eight-speed automatic transmission and rear-wheel drive. Four-wheel drive is available. As in previous models, the Grand Cherokee L will be available with a V8. Here, it produces 357 horsepower and 390 pound-feet of torque.


2021 Jeep Grand Cherokee L Higher trim levels can be quite plush.Jeep


Even the base Laredo trim gets a fairly generous list of standard features that include adaptive cruise control, blind spot monitoring, LED exterior lighting, an 8.4-inch-inch infotainment display, a 10.25-inch frameless digital gauge cluster, and Uconnect 5. Top trims get upscale features like ventilated seats, navigation, a dual-pane sunroof, an electronic limited slip differential, and more.

The new Uconnect 5 infotainment system enables advanced capabilities, such as wireless Apple CarPlay and Android Auto. The Grand Cherokee L will also be offered with a head-up display system, a digital rearview mirror, and a 950-watt McIntosh audio system.


2021 Jeep Grand Cherokee L The Grand Cherokee L should bring better cargo space with seats folded down.Jeep


The three-row Grand Cherokee L beats its two-row counterpart to market. While the L is expected soon, Jeep says the standard Grand Cherokee and an electrified 4xe version are scheduled to debut later in 2021.

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The 2022 Acura TLX has the technology enabled.

Photo courtesy of Acura

Toyota and Lexus announced that the WarnerMedia RIDE app would be coming to their models earlier this year. Now, Honda and Acura will be offering the same.

On certain Wi-Fi enabled Honda and Acura vehicles, AT&T unlimited in-car Wi-Fi users will have access to the WarnerMedia RIDE app. The app allows users to connect multiple devices in their vehicles to browse, stream and share premium content from the WarnerMedia library while on the road.

Honda and Acura vehicle owners have been able to use their on-board modem as a hot spot for connecting up to seven devices since 2017. Models compatible for the new tech include the Acura RDX (2019-present), Acura TLX (2021), and Acura MDX (2022) across all trim levels. Honda vehicles with the tech include Accord (2018-present, Touring), Odyssey (2018-present; Touring, Elite), Insight (2019-present, Touring)., Passport (2019-present; Touring, Elite)., and Pilot (2019-present; Touring, Elite, Black Edition).

The WarnerMedia RIDE App allows passengers to access 1,000+ hours of live and on-demand entertainment. The app includes hit TV shows and movies from top brands such as Cartoon Network, CNN, HBO Max, TBS, TNT and TruTV, spanning animation, entertainment, news, sports and more.

WarnerMedia RIDE app The WarnerMedia RIDE app allows users to choose their own avatar.Photo courtesy of Acura

Users can set up profiles and personalize their user exerpience with an avatar from the WarnerMedia library. Profiles also ensure age-appropriate content with options for adults to restrict access to their profiles with an access code.

"Wireless connectivity and connected car services continue to be key features for customers and our long-standing relationship with AT&T continues to be one way we deliver exciting new content to Honda and Acura owners," said Art St. Cyr, vice president of North American Auto Strategy for American Honda. "Honda will continue working to enhance the in-car experience, including the capabilities of the AT&T network and access to top content with WarnerMedia RIDE."

"We're always looking for new and innovative ways to elevate the connected car experience for our customers. With WarnerMedia RIDE, we are delivering a connected experience that's perfect for journeys," said Joe Mosele, vice president, Mobility & Internet of Things, AT&T. "Our collaboration is keeping Honda and Acura owners connected wherever they travel with hours of news and entertainment for the whole family."

WarnerMedia RIDE is available now in the App Store and on Google Play for all U.S. unlimited data plan subscribers. WarnerMedia RIDE is included at no additional cost for existing and new unlimited subscribers.

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