Concept Cars

Why is Stellantis seeking to trademark the word "Magneto"?

Jeep recently introduced the 2021 Jeep Wrangler Rubicon 392. Are more models on the way?

Photo courtesy of Stellantis

On February 5, FCA US LLC filed to trademark the word "Magneto". Why? Let's take a closer look.

The trademark of "Magneto" was applied for under the "Motor vehicles, namely, concept motor vehicles" section of the application for a word mark as a standard character mark. This is different from how FCA applied for two other recently-used words that found their way onto vehicles.

"TRX", which we know now as a variant of the Ram 1500, had its standard character mark first applied for on June 4, 2018 under using a "motor vehicles, namely, trucks, excluding all terrain vehicles; and structural parts for motor vehicles, excluding tires" description of its intended use. Its record page on the United States Patent and Trademark Office (USPTO) website indicates that the trademark was first applied in commerce in 2021, marking the direct path from filing to IRL vehicle.

History: Jeep at Easter Jeep Safari

Photo courtesy of Stellantis

The Jeep Flatbill was introduced at 2019's Easter Jeep Safari

"Top Dog", which found its way onto a Jeep Gladiator concept truck had its trademark filed for by FCA on March 6, 2020. Described as being for "land vehicles, namely, passenger automobiles", the application was filed for opposition in June of last year.

The way "Magneto" has been applied for specifically spells out that the mark is intended explicitly for a concept vehicle, unlike the application for "Top Dog".

Most will recognize that the name Magneto is most closely associated with Max Eisenhardt, the fictional man who would become villain Magneto in the X-Men comic book series and movies.

There's another use of the word that may be more relevant as a clue as to why FCA has chosen to trademark it. A magneto is a permanent magnet electrical generator.

Compared to other automakers, Stellantis, now the parent company of the former FCA portfolio of brands, is behind the eight ball when it comes to electrification. A concept vehicle wearing the Magneto name may be used to show off an electrified concept car that points toward the future of electrification within the company's U.S. brand portfolio.

Earlier this week, Jeep announced that it will debut an all-electric Jeep Wrangler concept at this year's Easter Jeep Safari. All signs point to Magneto being the name given to the Wrangler EV concept, but not a production model.

The trademark filing was originally reported by CarBuzz.

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Larger tires headline the upgrades.

Jeep

The off-road wars are heating up. This year alone, we've seen the new Ford Bronco, Rivian's R1T electric pickup truck, new off-road models of the Ford Ranger, GMC Canyon, and Chevrolet Silverado, and more rugged versions of the Subaru Outback and Forester. Jeep, already deep in the game, doesn't need to do much to bolster its off-road offering, but the brand is doing just that for 2022. The automaker is offering a new Xtreme Recon Package for the Wrangler Willys SUV, which brings more capability and style to the boxy off-roader.

Jeep Wrangler Willys Xtreme Recon Package The package can be ordered for Wrangler Willys models later this year. Jeep Wrangler Willys Xtreme Recon Package

Beyond beefy 35-inch tires tires, the Wrangler Willys with Xtreme Recon Package gets a 1.5-inch factory lift, a 4.56:1 axle ratio, 17-inch wheels and swing gate reinforcement. Jeep says those improvements give the Willys best-in-class approach and departure angles, ground clearance, and water fording capability. Approach angle improves to 47.4 degrees, breakover angle improves to 26.7 degrees, and departure angle jumps to 40.4 degrees. The extra ride height also pushes ground clearance to 12.9 inches and the water fording depth to 33.6 inches.

The package's 35-inch tires make the Willys Jeep's third Wrangler model with hardcore rolling stock. It joins the Wrangler Rubicon and Wrangler Rubicon 392 in the 35-inch club, all of which can be equipped with the tires directly from the factory.

Jeep Wrangler Willys Xtreme Recon Package A factory lift helps improve ground clearance and capability.Jeep

The Xtreme Recon Package can be ordered starting in October and will be available for the Jeep Wrangler Willys with 3.6-liter eTorque engine. The package adds $3,995 to the Wrangler Willys' price tag, which brings the total starting price to $40,930, including a $1,495 destination charge.

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New electric luxury vehicles

Three new Mercedes-Benz EVs we can't wait to see

Mercedes showed off its electric future at the 2021 IAA Mobility show in Germany.

Mercedes-Benz

Mercedes-Benz is going electric, and though it only recently announced its firm plans to do so, it already seems that the German automaker is moving quickly toward that goal. At the 2021 IAA Mobility show in Munich, Mercedes showed off some of its upcoming electrified products. We've seen the EQS, a flagship electric sedan, but three newcomers made an appearance at the show.


Mercedes-Benz EQB EQB will be Mercedes' electric family SUV.Mercedes-Benz


EQB

EQB is the brand's family-sized SUV, offering seating for up to seven people. A long wheelbase of 111.3 inches and adjustable second-row seating allows more interior space for people and gear. Mercedes says the EQB will offer two powertrain configurations: The EQB 300 4MATIC will get 225 horsepower and the EQB 350 4MATIC will sport 288 horsepower. A front-wheel drive configuration will go on sale later and a long-range model will follow.


Mercedes-Benz Concept EQG The EQG will eventually become the brand's electric off-roader.Mercedes-Benz


EQG

Concept EQG is a preview of the eventual electrification of the Mercedes-Benz G-Class, its boxy, upper-crust off-roader. This concept is far closer to a design exercise than something we'll actually see in production, but it's an interesting demonstration, nonetheless. With 22-inch wheels, wild exterior lighting touches, and what the automaker says will be legendary off-road abilities, the EQG will be an exciting vehicle when it does make an appearance.


Mercedes-Benz EQE EQE will follow the EQS as a smaller, sportier electric sedan in 2022.Mercedes-Benz


EQE

EQE is the second car to use Mercedes' EVA2 electric architecture, following the EQS sedan. The car is currently scheduled for a staggered release in mid-2022 and will feature a more compact and sportier design than its predecessor. Mercedes says that the car will be available with either 19- or 21-inch wheels, and notes that its size is comparable to the current CLS coupe-sedan. The car offers an impressive range of up to 410 miles on a single charge from its 90kWh battery and special charging capabilities through the Mercedes me Charge network.

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