Concept Cars

Why is Stellantis seeking to trademark the word "Magneto"?

Jeep recently introduced the 2021 Jeep Wrangler Rubicon 392. Are more models on the way?

Photo courtesy of Stellantis

On February 5, FCA US LLC filed to trademark the word "Magneto". Why? Let's take a closer look.

The trademark of "Magneto" was applied for under the "Motor vehicles, namely, concept motor vehicles" section of the application for a word mark as a standard character mark. This is different from how FCA applied for two other recently-used words that found their way onto vehicles.

"TRX", which we know now as a variant of the Ram 1500, had its standard character mark first applied for on June 4, 2018 under using a "motor vehicles, namely, trucks, excluding all terrain vehicles; and structural parts for motor vehicles, excluding tires" description of its intended use. Its record page on the United States Patent and Trademark Office (USPTO) website indicates that the trademark was first applied in commerce in 2021, marking the direct path from filing to IRL vehicle.

History: Jeep at Easter Jeep Safari

Photo courtesy of Stellantis

The Jeep Flatbill was introduced at 2019's Easter Jeep Safari

"Top Dog", which found its way onto a Jeep Gladiator concept truck had its trademark filed for by FCA on March 6, 2020. Described as being for "land vehicles, namely, passenger automobiles", the application was filed for opposition in June of last year.

The way "Magneto" has been applied for specifically spells out that the mark is intended explicitly for a concept vehicle, unlike the application for "Top Dog".

Most will recognize that the name Magneto is most closely associated with Max Eisenhardt, the fictional man who would become villain Magneto in the X-Men comic book series and movies.

There's another use of the word that may be more relevant as a clue as to why FCA has chosen to trademark it. A magneto is a permanent magnet electrical generator.

Compared to other automakers, Stellantis, now the parent company of the former FCA portfolio of brands, is behind the eight ball when it comes to electrification. A concept vehicle wearing the Magneto name may be used to show off an electrified concept car that points toward the future of electrification within the company's U.S. brand portfolio.

Earlier this week, Jeep announced that it will debut an all-electric Jeep Wrangler concept at this year's Easter Jeep Safari. All signs point to Magneto being the name given to the Wrangler EV concept, but not a production model.

The trademark filing was originally reported by CarBuzz.

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The Grand Cherokee is now available with three rows.

Stellantis

The Grand Cherokee has always been the Jeep that could haul the family to the mall as easily as it could traverse serious off-road terrain. The design was starting to age, however, after ten years on the market without a major redesign. Jeep fixed that for the 2022 model year, and after a week behind the wheel, there are three things we think you should know about the new SUV.

It Comes in Two Formats

The three-row Jeep Grand Cherokee L debuted in 2021 as the first Grand Cherokee with more than two rows of seating. The standard Grand Cherokee followed it with many of the same features and upscale finishes, but in a more familiar two-row SUV format. The move to a two-body-style lineup for the Grand Cherokee does not mean there's less choice. The standard two-row model is offered in a staggering number of configurations, including a 4xe plug-in hybrid variant.

2022 Jeep Grand Cherokee The new Grand Cherokee ups the luxury considerably. Stellantis

It's Luxurious

Top Grand Cherokee trims have long been plusher and more luxurious than most people expect from a Jeep, and the new model takes things further down that road. Top trims feature luxurious materials such as quilted leathers and real wood trim, along with desirable and innovative electronics features. An optional passenger-side touchscreen offers climate controls and other functions to front-seat passengers, and Stellantis' UConnect infotainment software is among the easiest to use and most intuitive interfaces in the auto business.

2022 Jeep Grand Cherokee The Grand Cherokee can take its passengers far off the beaten path.Stellantis

It's Available with Three Strong Powertrains

The 2022 Jeep Grand Cherokee comes standard with a 3.6-liter V6. A 5.7-liter Hemi V8 is available, and Jeep's excellent 4xe plug-in hybrid can be added to certain trims. The Wrangler was the first vehicle to use the system, which provides instant torque and excellent all-electric driving range. When the battery is depleted below a certain level, the vehicle then switches to operate as a normal hybrid.

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The iX M60 will hit dealers' lots in June 2022.

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The iX M60 is BMW's first performance-oriented electric SUV, though BMW calls it a sports activity vehicle, or SAV. Its powertrain has been massaged to produce up to 610 horsepower and 811 pound-feet of torque. Maximum power delivery is limited to times when the vehicle's launch control is activated, but even the "normal" numbers are impressive: In regular driving situations, the iX puts down 532 horsepower and 749 pound-feet of torque. Acceleration to 60 mph takes 3.6 seconds and the iX M60 can go on to an electronically-limited top speed of 155 mph.

2023 BMW iX M60 Though extremely sporty, BMW doesn't shy away from using loads of luxurious finishes and materials. BMW

The iX brings more than performance, as its charging capabilities are quite strong. Using AC power, the vehicle can charge from 0-100 percent in 10.25 hours on its fastest setting. Using its fastest DC power setting, the iX can charge from 10 to 80% in just 35 minutes.

Two electric motors power the SUV, which provide standard all-wheel drive. Dual-axle air suspension is standard, along with electronically-controlled shock absorbers. BMW says that the air suspension is controlled individually at each wheel, so the vehicle can adjust ride height in several ways to maintain stability and remain level in corners.

2023 BMW iX M60 The vehicle can run from 0-60 mph in under four seconds and features standard AWD.BMW

When it goes on sale in June, 2022, the 2023 BMW iX M60 will have a starting price of $106,095, which includes a $995 destination charge. That's a flagship price tag, but the SUV's got the performance and a flagship-level list of standard features. That six-figure dollar amount buys 21-inch wheels, heated and ventilated front seats, wireless phone charging, AC fast charging, a panoramic sunroof, LED headlights, a Bowers & Wilkins Diamond Surround Sound System, four-zone automatic climate controls, and more.

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