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What are Jeep's Trail Rated and Desert Rated designations? Is there a difference?

The Jeep Gladiator Mojave is the first model to wear the Desert Rated badge.

Photo courtesy of FCA US LLC

Jeeps often come Trail Rated. They wear a Jeep Brand Trail Rated badge that denotes a level of prowess and equipment to conquer terrain that the average SUV or truck does not have. Now, there's also Desert Rated, which debuted at the 2020 Chicago Auto Show on the 2020 Jeep Gladiator Mojave. This new badging takes the mission of tried and tested off-roading even further.

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What is Trail Rated?

Only four-wheel drive (4x4) Jeep models can earn the Trail Rated badge. But, it's only the first step. Models that earn that designation have based tests of traction, water fording, maneuvering, articulations, and ground clearance.

Harsh and unpredictable driving conditions including deep mud, loose gravel, and snow are part of the traction testing.

To assist with the water fording capability of the vehicle, Jeep seals electrical connections and body openings, and rearranges the air intake to a higher position, to protect the vehicle in several feet of water. How much water depends on the model.

The best off-roading vehicles are also agile. Jeep tests each Trail Rated model for the ability to deftly dodge obstacles. The Jeeps' wheelbases and steering are optimized for handling off-road terrain like tight switchbacks and emergency driving situation.

Trail Rated vehicles are capable of impressive articulation thanks to suspension flexibility. Achieving good articulation meal that wheels remain stable and engaged when one or more tires are off the ground.

2020 Jeep Cherokee Trailhawk All of Jeep's vehicles are available with a Trail Rated badge.Photo courtesy of FCA US LLC

Having Trail Rated ground clearance means that a vehicle has a good amount of room between the bottom of the vehicle and the harsh terrain it will conquer. This means that the Jeep can traverse rocks, water, and logs without damaging the underside of the vehicle. The rating also means that the SUV or truck has high approach, breakover, and departure angles.

To test all of these models, Jeep takes to the Rubicon Trail. Located in the Sierra Nevada Mountains in California, the trail is 22 miles of treacherous landscape that will put any vehicle to the ultimate test. The natural off-road adventure park where the trail is located features boulders, water, and well-worn landscape.

Jeep also develops and tests its vehicles at FCA US headquarters in Michigan and beyond, including the harsh winter conditions of Northern Michigan.

What is Desert Rated?

Like Trail Rated vehicles, Jeep's Desert Rated lineup has been developed and tested in harsh conditions. To earn the Desert Rated badge the 4x4s had to pass traction, desert prowess, ride control and stability, maneuverability, and ground clearance tests.

2020 Jeep Gladiator Mojave The Jeep Gladiator Mojave is the automaker's first model to wear a Desert Rated badge.Photo courtesy of FCA US LLC

Most of that testing is similar to Trail Rated testing, but takes place in a desert climate. Jeep's Desert Rated vehicles have been engineered to take on the intense heat, coarse sand, loose gravel, and pervasive dust that makes up desert landscape.

The first Desert Rated Jeep is the 2020 Jeep Gladiator Mojave. More vehicles that sport the badging are planned.

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Nuts & Bolts

 
 

A new short film by Koenigsegg features the Regera super car.

Photo courtesy of Koenigsegg

It's not coming to a theater near you, but you can watch it on YouTube. Koenigsegg has released its first featurette, starring nine none other than the Regera super car.

The Regera is a hybrid that combines the power of a twin-turbo 5.0-liter V8 engine with three electric motors. It achieves 1500 horsepower. The car doesn't have a traditional gearbox, instead relying on hydraulic coupling. Because of this, at speeds under 30 mph, the Regera leans on its electric motors for power. Above 30 mph, the car car utilizes its V8, taking off in a mad dash when the accelerator is push to the ground.

It can get from zero to 60 mph in 2.8 seconds. From a standstill to 249 mph takes less than 20 seconds. Those numbers make the car the fastest accelerating car in the world. Maximum speed is electronically restricted to 255 mph.

"Time to Reign: A Koenigsegg Mini Blockbuster" was scripted and produced almost entirely in-house. It's a heist story filmed in 4K with a covert operation, evil accomplices, and a delightfully stereotypical absentminded guard.

Its cast is made up of members of the Koenigsegg team. The film features company founder Christian von Koenigsegg and his Regera in a starring role alongside designer Marcelle Roeli, marketing and event coordinator Christina Nordin, and customer and loyalty coordinator Kirsi Kärkkäinen. Other Koenigsegg personnel serve in supporting roles, including Gustav Nisson, a company assistant whose dance moves play a prominent role in the story line.

Mrs. Koenigsegg herself, Halldora von Koenigsegg, who serves as the company's COO, makes an appearance at the end.

The quick film, which runs nearly 12 minutes including the credits, is available to watch below.

Time to Reign: A Koenigsegg Mini Blockbuster www.youtube.com

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Lucid is taking a page out of the no-dealership playbook.

Photo courtesy of Lucid Motors

Lucid Motors will be following the Tesla model of selling vehicles, setting up sales and service locations called Lucid Studios. There will be 20 boutiques open by the end of 2021 across North America, according to a statement put out by the company this week.

The studios will each feature a "California-inspired design aesthetic" and offers customers the flexibility of visiting the storefront in person or shopping online. They are small in size, but in high-traffic areas.

Lucid Motors boutiques Some showrooms may have the new Lucid Air staged inside.Photo courtesy of Lucid Motors

The company has immediate plans to open ten studios:

  • Silicon Valley Studio: Located at Lucid's Global Headquarters in Newark, CA
  • Los Angeles Studios: Located at 9022 Wilshire Blvd in Beverly Hills, CA, and at Westfield Century City in Century City, CA
  • Los Angeles Service Center: Located at 9022 Wilshire Blvd in Beverly Hills, CA
  • San Jose Studio: Located at Westfield Valley Fair in San Jose, CA
  • Miami Studio: Located at Brickell City Centre in Miami, FL
  • West Palm Beach Studio: Located at Rosemary Square in West Palm Beach, FL
  • New York City Studio: Located in the Meatpacking District, NY
  • DC Metro Studio: Located at Tysons Corner Center in Tysons, VA
Lucid will soon unveil a new consumer-facing website and launch their new electric vehicle, the Lucid Air. The company promises that the new website will feature "the world's most advanced configurator" that allows customers to customize their vehicle.
Within the site, the world's most advanced configurator will enable prospective owners to customize their own car and view it from any angle in a variety of environments. The Lucid app will let customers communicate with the company on any topic, including servicing. And over-the-air updates will keep every Lucid Air's in-car technology up to date.

Lucid Motors boutiques As shown, the Lucid Motors boutique will feature a vehicle simulator.Photo courtesy of Lucid Motors

The company is promising a nationwide network of service centers, mobile service providers, and certified collision repair centers that will be part of Lucid's "centralized customer care group". These service providers will be able to address customer needs that cannnot be remotely diagnosed and repaired.

"The national network of Lucid Studios and Service Center locations we are rolling out over the coming months will ensure an industry-leading experience to anyone who reserves a Lucid Air," said Zak Edson, Director of Retail Operations for Lucid. "From purchase to delivery to ownership, the experience we offer is designed to be amongst the best in the world."

The production version of the Lucid Air will debut in an online reveal on September 9, 2020.

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