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Jeep needs your help creating its next Easter egg

Jeep engineers are known for placing Easter eggs inside their models.

Photo courtesy of FCA US LLC

Placed firmly in the frivolity category, Easter egg hunts delight children of all ages. No, not those types of Easter eggs. The Jeep type.

Jeep has long placed graphics, embossed and stamped designs, and other nods to the company's history in the design of their vehicles. But now, it seems, they may be running a bit short on ideas.

The tradition of Jeep Easter eggs started with the 2011 Jeep Grand Cherokee. "We added small Jeep grilles inside the headlamp bulb shields. It was an off-the-cuff addition of a graphic to an otherwise standard piece. After that, we started sprinkling small graphics on various vehicles," said Mark Allen, Head of Jeep Design.

Jeep Easter Egg promotion Photo courtesy of FCA US LLC

"When we did the refresh on the Wrangler, we added a small side profile of a Jeep climbing up from the corner of the windshield, which became a point of delight for the customer," said Allen. "These small elements are a surprise and delight for our customers and help convey the human touch behind our products, which is appreciated."

The company is giving Jeep enthusiasts the opportunity to design the next Jeep Easter egg. The person with the selected idea, as judged by Jeep brand designers and executives, will win a brand-new Jeep vehicle of their choice.

Entries will be judged by the following criteria:

  • Creativity: Entry presents the idea for the "Easter egg" icon in a creative, effective and compelling manner (25 percent)
  • Jeep Brand Power: Entry is in line with the Jeep brand spirit and is worthy of inclusion in the rare library of Jeep "Easter eggs" (25 percent)
  • Quality/Actionable: Entry clearly expresses the idea for the "Easter egg" icon in a clear and easily understood manner that is actionable by the sponsor for potential future use on a vehicle. Entry shows clarity of the thought process (25 percent)
  • Originality/Authenticity: Entry portrays a unique "Easter egg" idea that is clearly the entrant's own idea and does not build upon any other idea or expression. Entry has a distinct conceptualization (25 percent)

The contest begins now and ends on Thursday, July 2. The winner will be announced on Friday, July 31. Ideas can be submitted at TheNextJeepEasterEgg.com.

Contest fine print:
*No purchase necessary to enter or win. Must be 18 years of age or older and a legal resident of the 50 US States or DC to participate. Void where prohibited. Contest starts at 09:00:00 AM ET on 06/18/20; ends at 11:59:59 PM ET on 07/02/20. ARV of prize: $50,000. For full Official Rules, visit http://www.thenextjeepeasteregg.com/. Sponsor: FCA US LLC, 1000 Chrysler Drive, Auburn Hills, MI 48326.

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New plug-in hybrid SUV

2022 Jeep Grand Cherokee 4xe starts at $59,495

The Grand Cherokee 4xe is premium, inside and out.

Jeep/Stellantis

Last year, Jeep electrified the Wrangler, its most iconic model, with an innovative plug-in hybrid powertrain (PHEV). Not long after, the brand announced a similar version of the Grand Cherokee. The upscale electrified off-roader offers plenty of standard tech and features, solid safety equipment, and 25 miles of all-electric range. Today, Jeep announced pricing for the SUV, which will start arriving in dealers this spring.

2022 Jeep Grand Cherokee 4xe The 4xe powertrain delivers up to 25 miles of all electric range. Jeep/Stellantis

Pricing for the 4xe lineup starts at:

  • Grand Cherokee 4xe: $59,495
  • Grand Cherokee Trailhawk 4xe: $64,280
  • Grand Cherokee Overland 4xe: $67,555
  • Grand Cherokee Summit 4xe: $71,615
  • Grand Cherokee Summit Reserve 4xe: $76,095
The Grand Cherokee 4xe comes with a turbocharged 2.0-,item inline-four that combines with two electric motors for a total output of 375 horsepower and 470 pound-feet of torque. The 4xe powertrain includes plug-in hybrid technology, which enables all-electric driving. In the Grand Cherokee, there's up to 25 miles of electric range, which could enable a completely gas-free ownership experience for people with short commutes. Once the electric range is exhausted the vehicle functions like a normal hybrid, and the batteries must be recharged to replenish range.

2022 Jeep Grand Cherokee 4xe The Grand Cherokee joins the Wrangler 4xe in Jeep's electrified lineup.Jeep/Stellantis

Fortunately, the 4xe's premium starting price buys a premium SUV, even at the base level. Standard features include Capri leather upholstery, a 10.1-inch touchscreen and 10.25-inch passenger display. A dual-pane panoramic moonroof and heated power seats are also standard. A full suite of advanced safety systems come standard as well. All 4xe trims come with full-speed forward collision warnings, blind spot monitoring, rear cross-traffic alerts, adaptive cruise control, lane departure alerts, LED headlights, and more.

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Ford just announced specs for the new hardcore off-roader.

Ford

After years of speculation over the Bronco's return, Ford finally pushed the revived SUV to market last year. The rumor mill immediately kicked back into action with speculation of a higher-powered Raptor version of the Bronco to match Ford's F-150 Raptor here in the U.S. We've seen teases and a short film on the SUV, but today, The Blue Oval announced specs for what will surely be a highly desirable new vehicle in 2022 and beyond.

2022 Ford Bronco Raptor The Bronco Raptor gets upgraded cooling and engine tuning to handle high-temperature operation.Ford

The Bronco Raptor gets an exclusive twin-turbo 3.0-liter EcoBoost V6 that makes 400 horsepower, which is a big improvement over the standard SUV's V6 that makes an already healthy 330 horsepower. Four-wheel drive and a ten-speed automatic gearbox are standard. Ford says the Raptor also comes with a new towing mode that allows a max tow rating of 4,500 pounds - a 1,000-pound improvement over the base Bronco. Trail Control, trail Turn Assist, and Trail One-Pedal driving are also present here.

The Raptor gets seven of the standard Bronco's G.O.A.T. (Goes Over Any Type of Terrain) driving modes, including a new Baja Mode that works with the engine's turbo system to reduce lag and improve performance during high-speed runs in desert temperatures. An active exhaust allows four selectable sound modes, including normal, sport, quiet, and Baja, and the Raptor's intercooler helps keep operating temperatures at reasonable levels when running in hot weather.

Using the Bronco's modular design, Ford gave the Raptor unique front and rear quarter panels, fender flares, and door appliqu├ęs. The new body components add 9.8 inches to the Raptor's width, and removable running boards help improve rock crawling abilities. Model-exclusive amber LED running lights accent the Raptor's front end, and Raptor logos set the hardcore model apart from its "lesser" counterpart.

2022 Ford Bronco Raptor Amber LEDs and special badging designate the much-upgraded Raptor model.Ford

Inside, the Bronco Raptor gets a 12-inch digital gauge cluster with configurable view for vehicle performance and other information. Black marine-grade vinyl seats and rubberized flooring are standard. Orange accents on the dash vents, door netting, and steering wheel help break up the all-black interior, and Ford offers a synthetic suede upholstery upgrade for buyers wanting a little more comfort with their capable off-roader. A 12-inch infotainment touchscreen and 360-degree camera system are also standard.

Bronco Raptor hopefuls can start placing orders in March, but be aware that there will be a wait involved for everyone. Ford says that the majority of 2022 Bronco Raptors will go to existing reservation holders based on their reservation timestamp. It's worth noting that many 2021 Bronco buyers are still waiting for the SUVs, which are being converted into 2022 orders, so the wait time for the Raptor could be severe for anyone without a standing reservation.

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