OIIIIIIIO

Jeep needs your help creating its next Easter egg

Jeep engineers are known for placing Easter eggs inside their models.

Photo courtesy of FCA US LLC

Placed firmly in the frivolity category, Easter egg hunts delight children of all ages. No, not those types of Easter eggs. The Jeep type.

Jeep has long placed graphics, embossed and stamped designs, and other nods to the company's history in the design of their vehicles. But now, it seems, they may be running a bit short on ideas.

The tradition of Jeep Easter eggs started with the 2011 Jeep Grand Cherokee. "We added small Jeep grilles inside the headlamp bulb shields. It was an off-the-cuff addition of a graphic to an otherwise standard piece. After that, we started sprinkling small graphics on various vehicles," said Mark Allen, Head of Jeep Design.

Jeep Easter Egg promotionPhoto courtesy of FCA US LLC

"When we did the refresh on the Wrangler, we added a small side profile of a Jeep climbing up from the corner of the windshield, which became a point of delight for the customer," said Allen. "These small elements are a surprise and delight for our customers and help convey the human touch behind our products, which is appreciated."

The company is giving Jeep enthusiasts the opportunity to design the next Jeep Easter egg. The person with the selected idea, as judged by Jeep brand designers and executives, will win a brand-new Jeep vehicle of their choice.

Entries will be judged by the following criteria:

  • Creativity: Entry presents the idea for the "Easter egg" icon in a creative, effective and compelling manner (25 percent)
  • Jeep Brand Power: Entry is in line with the Jeep brand spirit and is worthy of inclusion in the rare library of Jeep "Easter eggs" (25 percent)
  • Quality/Actionable: Entry clearly expresses the idea for the "Easter egg" icon in a clear and easily understood manner that is actionable by the sponsor for potential future use on a vehicle. Entry shows clarity of the thought process (25 percent)
  • Originality/Authenticity: Entry portrays a unique "Easter egg" idea that is clearly the entrant's own idea and does not build upon any other idea or expression. Entry has a distinct conceptualization (25 percent)

The contest begins now and ends on Thursday, July 2. The winner will be announced on Friday, July 31. Ideas can be submitted at TheNextJeepEasterEgg.com.

Contest fine print:
*No purchase necessary to enter or win. Must be 18 years of age or older and a legal resident of the 50 US States or DC to participate. Void where prohibited. Contest starts at 09:00:00 AM ET on 06/18/20; ends at 11:59:59 PM ET on 07/02/20. ARV of prize: $50,000. For full Official Rules, visit http://www.thenextjeepeasteregg.com/. Sponsor: FCA US LLC, 1000 Chrysler Drive, Auburn Hills, MI 48326.

Trending News

 
 

Family-friendly three-row SUVs

Three of our favorite three-row SUVs for 2022

The Grand Cherokee L is available with two different powertrain choices.

Jeep

There are more three-row SUVs on sale than ever before, so it can be tough to make a choice between them. You need to balance space, performance, safety, and tech to make your decision, and doing your homework is important. To help you get started down the right path, we've selected three of our favorite three-row family haulers. These are SUVs that bring the latest features and excellent design features to help keep you and your family rolling. Let's get started.

2023 Toyota SequoiaThe Sequoia is all-new for the 2023 model year, and finally stands on level ground with its rivals.Toyota

Toyota Sequoia

Toyota gave the Sequoia a much-needed overhaul for the 2023 model year that brought it up to speed with its competitors. The thirsty V8 and outdated styling are gone, and in their place, Toyota installed a twin-turbo V6 with a hybrid system that produces 437 horsepower and 583 pound-feet of torque. A ten-speed automatic transmission and either rear- or four-wheel drive are available.

The Sequoia’s update brought a new infotainment system with a much more intuitive, fluid interface. It runs on a standard 8-inch or an optional 14-inch touchscreen. Toyota’s new software offers voice controls, standard wireless Apple CarPlay and Android Auto, and much more.

Inside, the Sequioa’s interior feels much more upscale and modern than before, and there’s plenty of room for the entire family and all their gear across its three spacious rows. Starting with the Limited trim, Toyota gives luxurious standard features, including heated and ventilated front seats, a larger touchscreen, a hands-free liftgate, and a heated steering wheel.

2023 Kia TellurideKia updated the ultra-popular Telluride for 2023 with refreshed styling and features.Kia

Kia Telluride

The Kia Telluride is easily one of the best family vehicles from the last ten years, and it offers great value on top of its functional characteristics. Kia updated the SUV for 2022 with a new 10.25-inch infotainment system and a highway driving assistance system.

The Telluride comes with a 3.8-liter V6 that produces 291 horsepower and 262 pound-feet of torque. It’s paired with an eight-speed automatic transmission and either front- or all-wheel drive. The SUV’s engine may not be the most powerful or thrilling, but it gets the job done and offers refined, smooth operation.

Kia equips the base Telluride with seating for eight, but the optional second-row captain’s chairs reduce capacity to seven. Interior fit and finish, materials, and styling are all far more upscale than the Telluride’s price tag would suggest, making the SUV an excellent family companion for longer road trips.

2022 Jeep Grand Cherokee LThe Grand Cherokee got a third row for the first time with the new L.Jeep

Jeep Grand Cherokee L

Jeep completely overhauled the Grand Cherokee for 2021 and added a new three-row “L” model shortly after. The new Grand Cherokee L features boxy, muscular styling that works with its stretched profile. Even with a new shape, the SUV is immediately recognizable as a Grand Cherokee.

Jeep offers two engines in the 2022 Grand Cherokee L. The base mill is a 3.6-liter V6 that makes 293 horsepower and 260 pound-feet of torque. A 5.7-liter Hemi V8 is available that produces 357 horsepower and 390 pound-feet of torque. Both come with an eight-speed automatic transmission and the V8 comes standard with four-wheel drive.

The L is more premium inside than most likely expect from a Jeep, but at the top end of the model line it’s deep into luxury territory, both on price and design. The Jeep is just shy of its competitors on interior space, but there’s still plenty of room for up to seven people. Top trims get luxury finishes like leather and woodgrain, and available tech like a rear-seat entertainment system helps keep everyone happy for the long haul.

Trending News

 
 

The 3.0-liter twin-turbo engine delivers big power numbers.

Stellantis

The old saying that there's "no replacement for displacement" isn't quite as accurate as it once was. Turbochargers and the latest engine designs have made it possible to extract major power from smaller, more efficient power plants. Stellantis' latest announcement proves this point, as its new Hurricane inline-six-cylinder engine will generate big power numbers from a relatively modest 3.0 liters and two turbos.

Stellantis says two variants will be available. The standard output version produces more than 400 horsepower and 450 pound-feet of torque, while a high output variant delivers more than 500 horsepower and 475 pound-feet of torque. The twin-turbo inline-six delivers that power with up to 15 percent better fuel efficiency.

Stellantis Hurricane Inline-SixIt's not yet clear which vehicles will get the engine.Stellantis

The new engine comes as Stellantis works to position itself for an electrified future. The automaker stated a goal of 50 percent a 50 percent battery electric vehicle mix by 2030, but notes that gas engines will still play a major role in its vehicle line for years to come. "The Hurricane twin-turbo is a no-compromise engine that delivers better fuel economy and an important reduction in greenhouse gases without asking our customers to give up performance," said Micky Bly, Stellantis head of propulsion systems.

At this point, it's unclear which vehicles will get the new engine, but Stellantis' brands are packed with opportunities. Dodge, whose Hellcat-powered muscle cars could be a good candidate, and then there's Jeep, with a line of off-road-ready SUVs that could greatly benefit from such an engine. The Hurricane's projected high output of 500 horsepower puts it behind the Hellcat engines power output, but it's still strong enough to make a seriously quick vehicle.

Trending News