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Jeep needs your help creating its next Easter egg

Jeep engineers are known for placing Easter eggs inside their models.

Photo courtesy of FCA US LLC

Placed firmly in the frivolity category, Easter egg hunts delight children of all ages. No, not those types of Easter eggs. The Jeep type.

Jeep has long placed graphics, embossed and stamped designs, and other nods to the company's history in the design of their vehicles. But now, it seems, they may be running a bit short on ideas.

The tradition of Jeep Easter eggs started with the 2011 Jeep Grand Cherokee. "We added small Jeep grilles inside the headlamp bulb shields. It was an off-the-cuff addition of a graphic to an otherwise standard piece. After that, we started sprinkling small graphics on various vehicles," said Mark Allen, Head of Jeep Design.

Jeep Easter Egg promotion Photo courtesy of FCA US LLC

"When we did the refresh on the Wrangler, we added a small side profile of a Jeep climbing up from the corner of the windshield, which became a point of delight for the customer," said Allen. "These small elements are a surprise and delight for our customers and help convey the human touch behind our products, which is appreciated."

The company is giving Jeep enthusiasts the opportunity to design the next Jeep Easter egg. The person with the selected idea, as judged by Jeep brand designers and executives, will win a brand-new Jeep vehicle of their choice.

Entries will be judged by the following criteria:

  • Creativity: Entry presents the idea for the "Easter egg" icon in a creative, effective and compelling manner (25 percent)
  • Jeep Brand Power: Entry is in line with the Jeep brand spirit and is worthy of inclusion in the rare library of Jeep "Easter eggs" (25 percent)
  • Quality/Actionable: Entry clearly expresses the idea for the "Easter egg" icon in a clear and easily understood manner that is actionable by the sponsor for potential future use on a vehicle. Entry shows clarity of the thought process (25 percent)
  • Originality/Authenticity: Entry portrays a unique "Easter egg" idea that is clearly the entrant's own idea and does not build upon any other idea or expression. Entry has a distinct conceptualization (25 percent)

The contest begins now and ends on Thursday, July 2. The winner will be announced on Friday, July 31. Ideas can be submitted at TheNextJeepEasterEgg.com.

Contest fine print:
*No purchase necessary to enter or win. Must be 18 years of age or older and a legal resident of the 50 US States or DC to participate. Void where prohibited. Contest starts at 09:00:00 AM ET on 06/18/20; ends at 11:59:59 PM ET on 07/02/20. ARV of prize: $50,000. For full Official Rules, visit http://www.thenextjeepeasteregg.com/. Sponsor: FCA US LLC, 1000 Chrysler Drive, Auburn Hills, MI 48326.

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The Grand Cherokee L features a third-row seat for the first time.

Jeep

The Jeep Grand Cherokee is one of the longest running and most off-road capable SUVs on the market today. But for buyers needing to haul more than a few people, the Grand Cherokee wasn't the roomiest choice. To remedy that problem, Jeep created the Grand Cherokee L, a three-row version of the popular SUV that will go on sale in 2021. Today, Jeep announced pricing for the new stretched Grand Cherokee.


2021 Jeep Grand Cherokee L Pricing starts under $40,000.Jeep


The Grand Cherokee L is the first three-row SUV to wear the nameplate, and will land in 2021 with a starting price tag that comes in under $40,000. The SUV will include four trims: Laredo, Limited, Overland, and Summit. The base Laredo trim will start at $36,995, the mid-range Limited trim at $43,995, and the range-topping Overland trim at $52,995.

The base powertrain for Grand Cherokee L models involves a 3.6-liter V6 that makes 290 horsepower and 257 pound-feet of torque. It's paired with an eight-speed automatic transmission and rear-wheel drive. Four-wheel drive is available. As in previous models, the Grand Cherokee L will be available with a V8. Here, it produces 357 horsepower and 390 pound-feet of torque.


2021 Jeep Grand Cherokee L Higher trim levels can be quite plush.Jeep


Even the base Laredo trim gets a fairly generous list of standard features that include adaptive cruise control, blind spot monitoring, LED exterior lighting, an 8.4-inch-inch infotainment display, a 10.25-inch frameless digital gauge cluster, and Uconnect 5. Top trims get upscale features like ventilated seats, navigation, a dual-pane sunroof, an electronic limited slip differential, and more.

The new Uconnect 5 infotainment system enables advanced capabilities, such as wireless Apple CarPlay and Android Auto. The Grand Cherokee L will also be offered with a head-up display system, a digital rearview mirror, and a 950-watt McIntosh audio system.


2021 Jeep Grand Cherokee L The Grand Cherokee L should bring better cargo space with seats folded down.Jeep


The three-row Grand Cherokee L beats its two-row counterpart to market. While the L is expected soon, Jeep says the standard Grand Cherokee and an electrified 4xe version are scheduled to debut later in 2021.

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The 2022 Acura TLX has the technology enabled.

Photo courtesy of Acura

Toyota and Lexus announced that the WarnerMedia RIDE app would be coming to their models earlier this year. Now, Honda and Acura will be offering the same.

On certain Wi-Fi enabled Honda and Acura vehicles, AT&T unlimited in-car Wi-Fi users will have access to the WarnerMedia RIDE app. The app allows users to connect multiple devices in their vehicles to browse, stream and share premium content from the WarnerMedia library while on the road.

Honda and Acura vehicle owners have been able to use their on-board modem as a hot spot for connecting up to seven devices since 2017. Models compatible for the new tech include the Acura RDX (2019-present), Acura TLX (2021), and Acura MDX (2022) across all trim levels. Honda vehicles with the tech include Accord (2018-present, Touring), Odyssey (2018-present; Touring, Elite), Insight (2019-present, Touring)., Passport (2019-present; Touring, Elite)., and Pilot (2019-present; Touring, Elite, Black Edition).

The WarnerMedia RIDE App allows passengers to access 1,000+ hours of live and on-demand entertainment. The app includes hit TV shows and movies from top brands such as Cartoon Network, CNN, HBO Max, TBS, TNT and TruTV, spanning animation, entertainment, news, sports and more.

WarnerMedia RIDE app The WarnerMedia RIDE app allows users to choose their own avatar.Photo courtesy of Acura

Users can set up profiles and personalize their user exerpience with an avatar from the WarnerMedia library. Profiles also ensure age-appropriate content with options for adults to restrict access to their profiles with an access code.

"Wireless connectivity and connected car services continue to be key features for customers and our long-standing relationship with AT&T continues to be one way we deliver exciting new content to Honda and Acura owners," said Art St. Cyr, vice president of North American Auto Strategy for American Honda. "Honda will continue working to enhance the in-car experience, including the capabilities of the AT&T network and access to top content with WarnerMedia RIDE."

"We're always looking for new and innovative ways to elevate the connected car experience for our customers. With WarnerMedia RIDE, we are delivering a connected experience that's perfect for journeys," said Joe Mosele, vice president, Mobility & Internet of Things, AT&T. "Our collaboration is keeping Honda and Acura owners connected wherever they travel with hours of news and entertainment for the whole family."

WarnerMedia RIDE is available now in the App Store and on Google Play for all U.S. unlimited data plan subscribers. WarnerMedia RIDE is included at no additional cost for existing and new unlimited subscribers.

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