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Jeep needs your help creating its next Easter egg

Jeep engineers are known for placing Easter eggs inside their models.

Photo courtesy of FCA US LLC

Placed firmly in the frivolity category, Easter egg hunts delight children of all ages. No, not those types of Easter eggs. The Jeep type.

Jeep has long placed graphics, embossed and stamped designs, and other nods to the company's history in the design of their vehicles. But now, it seems, they may be running a bit short on ideas.

The tradition of Jeep Easter eggs started with the 2011 Jeep Grand Cherokee. "We added small Jeep grilles inside the headlamp bulb shields. It was an off-the-cuff addition of a graphic to an otherwise standard piece. After that, we started sprinkling small graphics on various vehicles," said Mark Allen, Head of Jeep Design.

Jeep Easter Egg promotion Photo courtesy of FCA US LLC

"When we did the refresh on the Wrangler, we added a small side profile of a Jeep climbing up from the corner of the windshield, which became a point of delight for the customer," said Allen. "These small elements are a surprise and delight for our customers and help convey the human touch behind our products, which is appreciated."

The company is giving Jeep enthusiasts the opportunity to design the next Jeep Easter egg. The person with the selected idea, as judged by Jeep brand designers and executives, will win a brand-new Jeep vehicle of their choice.

Entries will be judged by the following criteria:

  • Creativity: Entry presents the idea for the "Easter egg" icon in a creative, effective and compelling manner (25 percent)
  • Jeep Brand Power: Entry is in line with the Jeep brand spirit and is worthy of inclusion in the rare library of Jeep "Easter eggs" (25 percent)
  • Quality/Actionable: Entry clearly expresses the idea for the "Easter egg" icon in a clear and easily understood manner that is actionable by the sponsor for potential future use on a vehicle. Entry shows clarity of the thought process (25 percent)
  • Originality/Authenticity: Entry portrays a unique "Easter egg" idea that is clearly the entrant's own idea and does not build upon any other idea or expression. Entry has a distinct conceptualization (25 percent)

The contest begins now and ends on Thursday, July 2. The winner will be announced on Friday, July 31. Ideas can be submitted at TheNextJeepEasterEgg.com.

Contest fine print:
*No purchase necessary to enter or win. Must be 18 years of age or older and a legal resident of the 50 US States or DC to participate. Void where prohibited. Contest starts at 09:00:00 AM ET on 06/18/20; ends at 11:59:59 PM ET on 07/02/20. ARV of prize: $50,000. For full Official Rules, visit http://www.thenextjeepeasteregg.com/. Sponsor: FCA US LLC, 1000 Chrysler Drive, Auburn Hills, MI 48326.

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New Amazon Fire TV for Auto technology is debuting in the Jeep Wagoneer and Grand Wagoneer.

Photo courtesy of Stellantis

The Jeep Wagoneer and Grand Wagoneer are set to be unveiled soon. Ahead of those debuts, Jeep has announced that those vehicles will be the first in the industry to integrate Amazon Fire TV for Auto.

Amazon Fire TV for Auto will give Wagoneer family occupants access to their favorite shows, movies, apps, unique vehicle features, and Alexa. It will communicate directly with the SUV's Uconnect 5 infotainment operating system. Just like in other Amazon devices, content syncs with an existing Amazon account. This means that customers will be able to pause a show in their home and seamlessly continue watching once they get into their vehicle.

"The all-new 2022 model-year Wagoneer and Grand Wagoneer are designed and engineered to set a new standard for American premium in the large SUV segment," said Christian Meunier, JeepĀ® Brand Chief Executive Officer - Stellantis. "Launching Fire TV for Auto as an industry-first technology to the Wagoneer lineup illustrates one of the many ways we intend to deliver class-leading technology and connectivity to our customers."

Amazon The screen for Amazon Fire TV for Auto looks very similar to what you'd see on a TV at your home.Photo courtesy of Stellantis

Amazon

Fire TV for Auto builds on the Fire TV experience that exists today with unique features that include:

  • Passengers can view Fire TV in high definition from the rear seats and the front passenger screen (a privacy filter disables driver viewing). When the vehicle is in park, the driver also can view Fire TV on the main Uconnect 5 screen
  • Touchscreen controls and support for compatible content can be downloaded on trips where wireless service is limited or to save on data
  • A Fire TV for Auto-specific remote provides control of the experience and includes push-to-talk access to Alexa, making it easy to find and quickly play shows
  • The remote includes a button that connects Fire TV with the new Uconnect 5 system for control of vehicle features, such as climate, maps and more

"We reimagined Fire TV for the automobile with a purpose-built experience that delivers the best in entertainment, anywhere you go," said Sandeep Gupta, Vice President and General Manager of Amazon Fire TV. "With Fire TV built in, customers can stream their favorite shows, see if they left the lights on at home with Alexa, and take advantage of unique controls through the Uconnect system."

Fire TV for Auto will be packaged with other connected services and made available in fall 2021 in Canada, Mexico and the United States.

This isn't the first time a Stellantis company has been on the cutting edge of in-vehicle tech. Jeep's stablemate, Ram, was the first to integrate SiriusXM 360L into a vehicle, its 2019 Ram 1500.

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The Jeep Wrangler Islander is now aviallable to order.

Photo courtesy of Stellantis

Jeep is bringing back its popular Islander special edition SUV for the 2021 model year, but with a twist. This year, the Wrangler and Renegade are getting the treatment. This is the first time the Jeep Renegade has been available with this special edition treatment.

"Our Jeep enthusiasts expect legendary Jeep 4x4 capability, and they also embrace the Jeep brand's fun 'go anywhere, do anything' adventure lifestyle," said Jim Morrison, Vice President, Jeep Brand North America. "With Surf Blue accent stitching, Islander-embroidered front seats and available white three-piece hardtop on the Wrangler, you can't help but think summer and the beach life when you see these new Islander special editions."

2021 The Jeep Renegade Islander beings the spirit of coastal communities to the off-roading family hauler.Photo courtesy of Stellantis

2021

The Wrangler Islander has been gone for 11 years after being first introduced as a special edition in 1988. The new model is based on the 2021 Jeep Wrangler Sport S with either two- or four-doors. It comes standard with the following features and equipment:

  • Jeep Command-Trac 4x4 part-time, two-speed transfer case with a 2.72:1 low-range gear ratio
  • 17-inch Rubicon aluminum wheels in Silver Finish with all-terrain tires
  • Rubicon Rock Rails
  • Uconnect 4 with a 7-inch touchscreen with Apple CarPlay and Android Auto
  • Dual-zone temperature control
  • Exterior details include a Tiki Bob hood decal; interior details include a Ceramic White mid-bolster and black cloth seats with an embroidered Islander logo and Surf Blue accent stitching
  • Available white three-piece hardtop
  • Optional Islander Plus Package by Mopar adds front/rear grab handles, cargo tub liner, solid sunbonnet top and Tiki Bob soft spare-tire cover

The Jeep Wrangler Islander is available in Billet Silver, Black, Chief, Granite Crystal, Bright White, Firecracker Red, Hellayella, Sarge Green, Snazzberry and Sting-Gray.

Each Islander model receives unique interior appointments.Photo courtesy of Stellantis

The Renegade Islander is based on the 2021 Jeep Renegade Latitude. Its list of standard and available features and equipment includes:

  • Available Jeep Active Drive full-time 4x4 system
  • 19-inch Silver Alloy wheels with all-season tires
  • Dual-pane panoramic sunroof for ultimate open-air freedom
  • Uconnect 4 with a 7-inch touchscreen includes Apple CarPlay and Android Auto
  • Exterior details include a Tiki Bob hood decal; interior details include premium black cloth seats with an embroidered Islander logo and Surf Blue accent stitching
  • Keyless Entry with panic alarm
  • Remote start system
  • Available Alpine White painted roof

The Jeep Renegade Islander is available in Bikini, Jetset Blue, Glacier and Omaha Orange paint jobs.

The two models serve up a unique look.Photo courtesy of Stellantis

All 2021 Jeep vehicles get the Jeep Wave premium owner loyalty program with purchase. It gives access to benefits and exclusive perks like three years of worry-free maintenance at Jeep dealerships, including oil changes and tire rotations; 24/7 support via phone or chat; 24/7 roadside assistance and first-day loaner coverage; access to select Jeep events.

The 2021 Jeep Wrangler Islander has a starting U.S. MSRP of $33,370 for two-door models and $36,870 for four-door models (all prices exclude $1,495 destination). The starting price for the 2021 Jeep Renegade Islander is $27,430.

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