OIIIIIIIO

Jeep needs your help creating its next Easter egg

Jeep engineers are known for placing Easter eggs inside their models.

Photo courtesy of FCA US LLC

Placed firmly in the frivolity category, Easter egg hunts delight children of all ages. No, not those types of Easter eggs. The Jeep type.

Jeep has long placed graphics, embossed and stamped designs, and other nods to the company's history in the design of their vehicles. But now, it seems, they may be running a bit short on ideas.

The tradition of Jeep Easter eggs started with the 2011 Jeep Grand Cherokee. "We added small Jeep grilles inside the headlamp bulb shields. It was an off-the-cuff addition of a graphic to an otherwise standard piece. After that, we started sprinkling small graphics on various vehicles," said Mark Allen, Head of Jeep Design.

Jeep Easter Egg promotion Photo courtesy of FCA US LLC

"When we did the refresh on the Wrangler, we added a small side profile of a Jeep climbing up from the corner of the windshield, which became a point of delight for the customer," said Allen. "These small elements are a surprise and delight for our customers and help convey the human touch behind our products, which is appreciated."

The company is giving Jeep enthusiasts the opportunity to design the next Jeep Easter egg. The person with the selected idea, as judged by Jeep brand designers and executives, will win a brand-new Jeep vehicle of their choice.

Entries will be judged by the following criteria:

  • Creativity: Entry presents the idea for the "Easter egg" icon in a creative, effective and compelling manner (25 percent)
  • Jeep Brand Power: Entry is in line with the Jeep brand spirit and is worthy of inclusion in the rare library of Jeep "Easter eggs" (25 percent)
  • Quality/Actionable: Entry clearly expresses the idea for the "Easter egg" icon in a clear and easily understood manner that is actionable by the sponsor for potential future use on a vehicle. Entry shows clarity of the thought process (25 percent)
  • Originality/Authenticity: Entry portrays a unique "Easter egg" idea that is clearly the entrant's own idea and does not build upon any other idea or expression. Entry has a distinct conceptualization (25 percent)

The contest begins now and ends on Thursday, July 2. The winner will be announced on Friday, July 31. Ideas can be submitted at TheNextJeepEasterEgg.com.

Contest fine print:
*No purchase necessary to enter or win. Must be 18 years of age or older and a legal resident of the 50 US States or DC to participate. Void where prohibited. Contest starts at 09:00:00 AM ET on 06/18/20; ends at 11:59:59 PM ET on 07/02/20. ARV of prize: $50,000. For full Official Rules, visit http://www.thenextjeepeasteregg.com/. Sponsor: FCA US LLC, 1000 Chrysler Drive, Auburn Hills, MI 48326.

Trending News

 
 

Larger tires headline the upgrades.

Jeep

The off-road wars are heating up. This year alone, we've seen the new Ford Bronco, Rivian's R1T electric pickup truck, new off-road models of the Ford Ranger, GMC Canyon, and Chevrolet Silverado, and more rugged versions of the Subaru Outback and Forester. Jeep, already deep in the game, doesn't need to do much to bolster its off-road offering, but the brand is doing just that for 2022. The automaker is offering a new Xtreme Recon Package for the Wrangler Willys SUV, which brings more capability and style to the boxy off-roader.

Jeep Wrangler Willys Xtreme Recon Package The package can be ordered for Wrangler Willys models later this year. Jeep Wrangler Willys Xtreme Recon Package

Beyond beefy 35-inch tires tires, the Wrangler Willys with Xtreme Recon Package gets a 1.5-inch factory lift, a 4.56:1 axle ratio, 17-inch wheels and swing gate reinforcement. Jeep says those improvements give the Willys best-in-class approach and departure angles, ground clearance, and water fording capability. Approach angle improves to 47.4 degrees, breakover angle improves to 26.7 degrees, and departure angle jumps to 40.4 degrees. The extra ride height also pushes ground clearance to 12.9 inches and the water fording depth to 33.6 inches.

The package's 35-inch tires make the Willys Jeep's third Wrangler model with hardcore rolling stock. It joins the Wrangler Rubicon and Wrangler Rubicon 392 in the 35-inch club, all of which can be equipped with the tires directly from the factory.

Jeep Wrangler Willys Xtreme Recon Package A factory lift helps improve ground clearance and capability.Jeep

The Xtreme Recon Package can be ordered starting in October and will be available for the Jeep Wrangler Willys with 3.6-liter eTorque engine. The package adds $3,995 to the Wrangler Willys' price tag, which brings the total starting price to $40,930, including a $1,495 destination charge.

Trending News

 
 

Biden will target 50 percent of all vehicle sales for EVs by 2030.

Ford

In the last several months, we've seen automakers from all corners of the globe commit to some degree of electrification by the end of the decade and beyond. That includes the American Big Three: Ford Motor Company, General Motors, and Stellantis (Chrysler, Dodge, Jeep, others). Today, President Joe Biden plans to throw his weight behind these efforts by signing an executive order that sets a goal of pushing the sales of zero-emissions vehicles to half of all vehicle sales in the U.S. by 2030.

Biden's target is not legally binding, but the industry is already jumping on board. In a joint statement, Ford, General Motors, and Stellantis confirmed that they aim to hit an EV sales volume of 40-50 percent annually. It's worth noting that the President's 50 percent goal and the automakers' sales targets also include plug-in hybrid vehicles, which still use a traditional gasoline engine.


Jeep PHEV The target also includes plug-in hybrid vehicles, which still use gas engines.Jeep


Auto unions and dealers are not opposed to the ambitious roadmaps laid out by the Big Three, but both have differing views on what is essential and how things will ultimately play out. While aware of the goals, the UAW is focused on wage growth and the preservation of jobs and benefits. It feels that an increase in EV production volume must happen here in the U.S. to include good-paying American union jobs.

Dealers, to a degree, are supportive of the goals but skeptical of their ultimate success. Some feel that electric vehicles do not present the earth-shattering shift in functionality and usability that other new products, such as smartphones, did in different industries. Regardless of concerns and skepticism, it appears that automakers are going all-in on the shift to electrification, so we're bound to see a wealth of new battery-electric and plug-in hybrid vehicles in the next few years.


GM battery facility rendering Automakers are pledging billions to increase EV and PHEV production volume.GM

Trending News