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Jeep needs your help creating its next Easter egg

Jeep engineers are known for placing Easter eggs inside their models.

Photo courtesy of FCA US LLC

Placed firmly in the frivolity category, Easter egg hunts delight children of all ages. No, not those types of Easter eggs. The Jeep type.

Jeep has long placed graphics, embossed and stamped designs, and other nods to the company's history in the design of their vehicles. But now, it seems, they may be running a bit short on ideas.

The tradition of Jeep Easter eggs started with the 2011 Jeep Grand Cherokee. "We added small Jeep grilles inside the headlamp bulb shields. It was an off-the-cuff addition of a graphic to an otherwise standard piece. After that, we started sprinkling small graphics on various vehicles," said Mark Allen, Head of Jeep Design.

Jeep Easter Egg promotion Photo courtesy of FCA US LLC

"When we did the refresh on the Wrangler, we added a small side profile of a Jeep climbing up from the corner of the windshield, which became a point of delight for the customer," said Allen. "These small elements are a surprise and delight for our customers and help convey the human touch behind our products, which is appreciated."

The company is giving Jeep enthusiasts the opportunity to design the next Jeep Easter egg. The person with the selected idea, as judged by Jeep brand designers and executives, will win a brand-new Jeep vehicle of their choice.

Entries will be judged by the following criteria:

  • Creativity: Entry presents the idea for the "Easter egg" icon in a creative, effective and compelling manner (25 percent)
  • Jeep Brand Power: Entry is in line with the Jeep brand spirit and is worthy of inclusion in the rare library of Jeep "Easter eggs" (25 percent)
  • Quality/Actionable: Entry clearly expresses the idea for the "Easter egg" icon in a clear and easily understood manner that is actionable by the sponsor for potential future use on a vehicle. Entry shows clarity of the thought process (25 percent)
  • Originality/Authenticity: Entry portrays a unique "Easter egg" idea that is clearly the entrant's own idea and does not build upon any other idea or expression. Entry has a distinct conceptualization (25 percent)

The contest begins now and ends on Thursday, July 2. The winner will be announced on Friday, July 31. Ideas can be submitted at TheNextJeepEasterEgg.com.

Contest fine print:
*No purchase necessary to enter or win. Must be 18 years of age or older and a legal resident of the 50 US States or DC to participate. Void where prohibited. Contest starts at 09:00:00 AM ET on 06/18/20; ends at 11:59:59 PM ET on 07/02/20. ARV of prize: $50,000. For full Official Rules, visit http://www.thenextjeepeasteregg.com/. Sponsor: FCA US LLC, 1000 Chrysler Drive, Auburn Hills, MI 48326.

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Nuts & Bolts

 
 

This McLaren Senna GTR LM wears the classic Harrods livery.

Photo courtesy of McLaren Automobiles

The 1995 running of the 24 Hours of Le Mans was a milestone in McLaren history. That year, five McLaren F1 GTRs finished in the top 15, placing 1st, 2nd, 4th, 5th and 13th. Five customer-commissioned McLaren Senna GTR models celebrate that iconic race.

The five cars wear a bespoke, hand-painted livery that either replicates or pays tribute to the design of each of the 1995 cars.

Each of the models is a unique creation raking more than 800 hours of craftsmanship by McLaren Special Operations to complete. Two of the five models are headed to the U.S. - one in Gulf livery and the other an art car that required several thousand hours of work to complete its unique airbrush paintwork.

McLaren Senna GTR Le Mans 1995 Tribute Each of the models pays tribute to vehicles raced in the 1995 24 Horus of Le Mans.Photo courtesy of McLaren Automobiles

The McLaren Senna GTR is the fastest-lapping car McLaren has ever made outside of Formula 1. These models include an upgraded twin-turbocharged 4.0-liter engine that puts out 833 brake horsepower and 590 pound-feet of torque.

Scroll down to see models and read descriptions of each, provided by McLaren.

McLaren Senna GTR LM 825/1

Photo courtesy of McLaren Automobiles

An homage to McLaren F1/01R, often referenced as 'The Ueno Clinic car' and the outright winner of the 24 Hours of Le Mans in 1995

The car bearing race number 59 was driven in 1995 by two-time Le Mans winner Yannick Dalmas, Japanese veteran Masanori Sekiya and former Formula One driver, JJ Lehto.

The race was one of the wettest in Le Mans' history, which played into the hands of the bulletproof reliability of the McLaren F1 and also the skills of the drivers – especially Lehto, who was so quick in the wet his team tried to persuade him to slow down.

The charcoal grey livery branded with the name of Japanese sponsor Ueno Clinic was not widely recognised at the time but has since passed into legend. The MSO team has faithfully recreated it on the McLaren Senna GTR LM, precisely matching the color by mixing a new tone dubbed 'Ueno Grey' – a fitting tribute to achievements of the car, and of course its three drivers.

This car has been very authentically reproduced from the original race-winning F1 GTR, echoing every last detail right down to recreating car 59's unique driving lamps, which have been specially commissioned by the GTR LM's owner*.

The OZ Racing wheels are finished in matching grey, completing the menacing look that still sends shivers down the spine of race fans 25 years after the chequered flag fell.

McLaren Senna GTR LM 825/6

Photo courtesy of McLaren Automobiles

An homage to McLaren F1/06R, often referenced as 'The Harrods car'

Car number 51, driven by an all-British line up of Andy Wallace, Derek Bell and Justin Bell, might well have won had it not suffered a transmission glitch two hours from the flag that saw Wallace have to nurse the car home in third place.

The car's famous yellow livery with bold green stripe bore the name of iconic London department store, Harrods – and that prestigious relationship has been reunited for the GTR LM. While the colors have been worn again by a McLaren since the 1995 race – a McLaren P1™ GTR was finished in the livery in 2015 – this is the first time that the famous Harrods logo has been seen on a McLaren for 25 years.

The MSO paint team used a vivid color called Solar Yellow for the body of the car, and that distinctive wide stripe is applied in Heritage Green, shadowed by a matching green pinstripe and green detailing within the front aero diffuser.

McLaren Senna GTR LM 825/2

Photo courtesy of McLaren Automobiles

An homage to McLaren F1/02R, often referenced as 'The Gulf car'

Brazilian Maurizio Sandro Sala joined Brits Mark Blundell and Ray Bellm behind the wheel of the McLaren F1 GTR for 291 rain-lashed laps of La Sarthe in 1995, eventually finishing in fourth place.

Car number 24 had arguably the most iconic livery of any of the cars. The Gulf Racing blue, perfectly reimagined here by MSO as Gulf 95 Blue, fits the McLaren Senna GTR LM seamlessly. Its 'Gulf 95 Orange' pinstripe traces the rear diffuser and the imposing shape of the rear wing's LMP1-style endplates, tracks along the lower sill and unites at the front with vivid orange blades on the front splitter.

The OZ Racing wheels conform to the theme, being finished in equally vivid orange, while the lower sills and roof stripe are painted in Gulf 95 Silver. The actual Gulf Oil logo appears on the bonnet and doors, and a finishing touch is provided by Ayrton Senna's signature boldly recreated on the rear quarter of the bodywork.

McLaren Senna GTR LM 825/7

Photo courtesy of McLaren Automobiles

An homage to McLaren F1/07R, often referenced as 'The Jacadi car'

Car number 50 was run by French-based customer team Giroix Racing. Two French drivers – Fabien Giroix and Olivier Grouillard – joined Swiss pilot Jean-Denis Deletraz to bring the car home in fifth place, just a lap down on the Gulf car.

The unmistakeable royal blue livery was proudly French-themed and has been preserved by the McLaren Senna GTR LM's new owner by the specification of a startlingly bright color called Le Mans Blue for the body of the car. It looks particularly stunning on the GTR LM's massive rear diffuser.

That blue is complemented by a blue metallic called 'Polaris', and further offset by the use of authentic Elf logos belonging to the French oil company which sponsored the 1995 race car. The car is the only one of the five to wear the French Tricolour flag.

McLaren Senna GTR LM 825/5

Photo courtesy of McLaren Automobiles

An homage to McLaren F1/05R, often referenced as 'The Cesar car'

Displaying the most intricate livery design of all the McLaren F1 GTRs that raced in 1995, car number 42 finished 13th position, completing the McLaren roll of honour of finishers.

Run by French team Société BBA, the striking car was driven by an all-French line-up of Jean-Luc Maury-Laribiere, Marc Sourd and Hervé Poulin. Maury-Laribiere and Poulin were pioneers of 'art cars' and asked renowned artist Cesar Baldaccini to envisage a livery for the F1 GTR they would be racing at Le Mans.

An experienced endurance racer, Poulin's fine collection of racing trophies became the inspiration for Cesar's work on the McLaren.

McLaren Senna GTR LM 825/5 is a modern reinterpretation of the livery, drawing in new elements, such as pole position lap times; contemporary race trophies and Le Mans branding cues.

An immensely complex piece of work produced using many techniques – including extensive airbrushing – this was the car that took longest to paint, to the point that MSO stopped recording the time taken. As an estimate, several thousand hours of work were needed to finish the project to the exemplary standard that is now so evident.

All five McLaren Senna GTR LMs have now been completed and will be delivered to owners in the United States, Europe and the UK. As with all bespoke commissions created by McLaren Special Operations, their value remains undisclosed unless the owners choose to share this detail.

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The 2020 Ram 1500 Built to Serve model features aeronautical accents and pays tribute to the Air Force.

Photo courtesy of FCA US LLC

The third installment of the 2020 Ram 1500 Built to Serve models will go into production next month at the company's Sterling Heights Assembly Plant in Michigan. Each of the Built to Serve variants of the truck pays tribute to a brach of the U.S. armed forces.

Ram's newest edition is crafted with an aeronautical theme in honor of the U.S. Air Force. It is available with either an Anvil or Billet Silver exterior color and with a black interior with Light Diesel Gray accent stitching.

2020 Ram 1500 Built to Serve: Air Force

Photo courtesy of FCA US LLC

Ram continues to honor all of those who serve or have served in the United States armed forces with distinction through our latest 'Built to Serve' offering," said Mike Koval Jr., Head of Ram Brand, FCA – North America. "The 'Built to Serve' adage is something Ram truck owners, whether civilian or military, are very familiar with as it's something we strive to build into every truck and van we produce."

The Ram Built to Serve Edition trucks are built on the Ram 1500 Big Horn trim level.

Each model features a U.S. flag and Bulit to Serve decal on each of the rear quarter panels, 20-inch aluminum wheels with unique Technical Gray finish, body-colored wheel flares, all-black grille and surround, black bumpers, black-bezel premium lighting, black badges, black wheel-to-wheel side steps, and dual four-inch black exhaust tips.

There are Built to Serve Velcro panels on each front seat and on the rear shoulder panel where owners can apply their own patches to personalize their truck. Front seat-back panels are covered with PALS/MOLLE webbing that can be used to attach additional equipment or pouches.

Each model also comes loaded with Ram's 4x4 Off-Road Group content, including:

  • All-terrain tires
  • Electronic-locking rear axle
  • Hill-descent control
  • Front suspension skid plate
  • Steering gear skid plate
  • Fuel tank skid plate
  • Transfer case skid plate
  • Tow hooks
  • Heavy-duty off-road-calibrated front and rear shock absorbers

By appealing to past and present military members with the marketing of this truck, Ram is tapping into a significant population. The U.S. Department of Veteran Affairs calculates that approximately seven percent of the U.S. population is an active or reserve member, or veteran of the armed services.

Ram is selling the special edition as a $2,795 option.

The trucks wlll be available at dealerships in the fourth quarter of 2020.

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