Research & Development

Secrets of Jeep's Wrangler paint jobs, details on future Gladiator color options revealed

Bikini, Hellayella, and Punk'n are all colors buyers can request on the exterior of their new Jeep Wrangler. The bursts of bright and daring paint job choices are different than any other vehicle in the Jeep lineup for good reason. It's because Wrangler owners aren't like any other vehicle owners according to Mark Allen, Head of Jeep Design.

To come up with the Wrangler's color palette, the exterior design team works hand in hand with other design studio personnel. It's an organic process that tries not to follow traditional corporate structure - something that works well for Allen and La Shirl Turner, Head of Advance Colors & Materials.

The process takes 12-18 months for the creation of a new paint color while the refresh of an old color shortens that timeline to three to six months.

2017 Jeep Wrangler Chief Edition

Photo courtesy of FCA US LLC

When developing a new color offering, the team looks at the balance of the paint job variety that Jeep offers after being sparked by inspiration. There are only so many blacks, whites, grays, and silvers - the "vinyl siding collection" Allen affectionately calls it - an automaker needs to have in their lineup.

They also check out what the current trends are, including the Pantone Color of the Year. For 2020, that shade is Classic Blue.

There are limits to what Jeep can do and most of it comes down to logistics. Plants only have the ability to execute so many colors at a time (about 10-12) and customers order colors in a variety of volumes (think less purple more gray). Jeep also likes to have the flexibility to rotate colors rapidly (every three to eight months), which keeps the offerings fresh for Wrangler customers and gives Jeep the ability to flex in and out special edition model colors, something they're keen on doing.

Jeep also takes into account the history of a color. In an interview, Allen said that Jeep receives "a lot of mail" about adding more greens to the Wrangler's color palette. The automaker has a long history with the color thanks to its origins as a military vehicle including Jungle, Forest, and Army Green variants, but traditionally, those colors do not sell well.

Turner says that Jeep also takes a look at colors that were popular in the past and tries to refresh them for modern buyers. Bikini was originally conceived in the 90s and is currently available on the 2020 Wrangler.

Do some of the colors look familiar? Jeep repurposes colors from other parts of the FCA lineup. However, the Jeep team renames the colors for no the reason than, "it's amusing to us" according to Allen. Simple enough.

The cost of the color development and deployment, which may have to be passed on to customers, is also part of the equation. Allen says that Jeep tries to offer, "Nieman Marcus colors at Costco prices." Currently, the pricing of most specialty Jeep paint jobs is under $200 per vehicle.

Other limitations lnclue the availability of the color choices for retractable roof materials (ordered well in advance from a third-party supplier) and whether or not the color works as a full body color.

These factors weren't always part of the equation. "There was a time in our not so distant past that Wrangler got the same colors as trucks," said Allen. New management came in and, with that, a new vision for Wrangler that allowed the design team to open up the color palette options.

Opening up color palette options is something Jeep Gladiator fans should get ready for. With initial Gladiator sales going well, Allen revealed that there are plans to expand the color palette offerings for the pickup truck, in the same vein as what is available on Wrangler.

Allen confirmed that there are currently no plans to offer the Wrangler or Gladiator with an unpainted steel exterior, something Tesla CEO Elon Musk is touting with the Cybertruck.

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New SUV

New Jeep Compass Coming Soon

The Compass gets a major update for 2022.

Stellantis/Jeep

The Chicago Auto Show is happening now, which means we've already seen a few new models and concepts. Just yesterday, Jeep introduced the new 2022 Compass compact SUV. It gets a new design inside and out, updated tech, and a load of new available driver aids. The Compass' refresh comes as new models from Ford, Subaru and others could cut into Jeep's off-road dominance.

As it was in previous model years, the new Compass is powered by a 2.4-liter "Tigershark" four-cylinder engine that makes 177 horsepower and 172 pound-feet of torque. It's good for up to 31 mpg on the highway in 2WD models and can deliver a max towing capacity of up to 2,000 pounds in 4WD models. A six-speed automatic transmission is standard for Compass Sport and Latitude 4X2 models, while all others get a nine-speed automatic transmission that can handle the 20:1 crawl ratio setting in the Trailhawk model.

An all-new Latitude LUX trim joins the Compass lineup for 2022 as well. It features leather upholstery, heated front seats, a leather-wrapped heated steering wheel, an eight-way power driver seat, a seven-inch full-color gauge cluster, and the larger 10.1-inch screen.


2022 Jeep Compass The new Compass is more upscale than its predecessor.Stellantis/Jeep


The Compass comes with a class-leading 8.4-inch infotainment touchscreen, but higher trims get an even larger 10.1-inch unit. It offers standard wireless Apple CarPlay and Android Auto, and runs Uconnect 5, a colorful, responsive infotainment system with advanced features and tech.

Several new safety features make an appearance, but most are added-cost options. The highway assist system offers a semi-autonomous driving feature, which Jeep says will become available later. Other tech includes traffic sign recognition, standard pedestrian/cyclist automatic emergency braking, a surround-view camera system, parallel and perpendicular parking assist, and a long list of more traditional advanced driver aids like blind spot monitoring and parking sensors.

The Compass lineup for 2022 includes five trims: Sport, Latitude, Latitude LUX, Limited, and Trailhawk. Pricing for the new Compass starts at $26,490, including a $1,495 destination charge. At the top of the lineup, the Trailhawk and Limited models both start at $32,890. It's expected to start arriving on dealers' lots in fall 2021.


2022 Jeep Compass New color schemes highlight the Compass' interior.Stellantis/Jeep

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Jeep Freedom models get special appearance-related upgrades.

Stellantis

The Fourth of July is almost here, and for many of us that means relaxing with family and friends over hot dogs, drinks, and fireworks. For Jeep, the holiday is another opportunity to tout its all-American roots. The brand just picked up an award for America's "Most Patriotic Brand," which is based on a survey of 6,000 Americans to choose the 50 companies that best represent America's patriotic spirit.

No huge surprises here. This year marks the 19th consecutive year that Jeep has been recognized as America's most patriotic brand. The automaker 's vehicles are synonymous with American cars for some people, and since 1941 the company has been making SUVs and off-road vehicles here.


2022 Jeep Wagoneer Flags adorn the side of the upcoming Wagoneer and Grand WagoneerStellantis


To celebrate the occasion, Jeep is offering special-edition Freedom models of each of its vehicles for the 2021 model year. The Freedom models have military-themed design features, matte black or Satin Carbon wheels, and an American flag decal on the side. The vehicles' hoods will be emblazoned with a large "Oscar Mike" (military term for "on the move") star on the hood as well. Wrangler and Gladiator models add an extra Oscar Mike star on the rear tailgate. As part of the rollout, Jeep will donate $250 to the USO for every 2021 Freedom model sold. Active and recently retired service members may also qualify for a $500 cash bonus.

Even after the Freedom models have come and gone, Jeep will retain flag-emblazoned models in its lineup. The 2022 Grand Wagoneer and the 2021 Grand Cherokee L both have American flag badging on their sides. Jeep says it will show off the new Grand Wagoneer on the outside of its tower in Auburn Hills, Michigan.


2021 Jeep Grand Cherokee L The new three-row Grand Cherokee also has flag badging.Stellantis

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