Research & Development

Secrets of Jeep's Wrangler paint jobs, details on future Gladiator color options revealed

Bikini, Hellayella, and Punk'n are all colors buyers can request on the exterior of their new Jeep Wrangler. The bursts of bright and daring paint job choices are different than any other vehicle in the Jeep lineup for good reason. It's because Wrangler owners aren't like any other vehicle owners according to Mark Allen, Head of Jeep Design.

To come up with the Wrangler's color palette, the exterior design team works hand in hand with other design studio personnel. It's an organic process that tries not to follow traditional corporate structure - something that works well for Allen and La Shirl Turner, Head of Advance Colors & Materials.

The process takes 12-18 months for the creation of a new paint color while the refresh of an old color shortens that timeline to three to six months.

2017 Jeep Wrangler Chief Edition

Photo courtesy of FCA US LLC

When developing a new color offering, the team looks at the balance of the paint job variety that Jeep offers after being sparked by inspiration. There are only so many blacks, whites, grays, and silvers - the "vinyl siding collection" Allen affectionately calls it - an automaker needs to have in their lineup.

They also check out what the current trends are, including the Pantone Color of the Year. For 2020, that shade is Classic Blue.

There are limits to what Jeep can do and most of it comes down to logistics. Plants only have the ability to execute so many colors at a time (about 10-12) and customers order colors in a variety of volumes (think less purple more gray). Jeep also likes to have the flexibility to rotate colors rapidly (every three to eight months), which keeps the offerings fresh for Wrangler customers and gives Jeep the ability to flex in and out special edition model colors, something they're keen on doing.

Jeep also takes into account the history of a color. In an interview, Allen said that Jeep receives "a lot of mail" about adding more greens to the Wrangler's color palette. The automaker has a long history with the color thanks to its origins as a military vehicle including Jungle, Forest, and Army Green variants, but traditionally, those colors do not sell well.

Turner says that Jeep also takes a look at colors that were popular in the past and tries to refresh them for modern buyers. Bikini was originally conceived in the 90s and is currently available on the 2020 Wrangler.

Do some of the colors look familiar? Jeep repurposes colors from other parts of the FCA lineup. However, the Jeep team renames the colors for no the reason than, "it's amusing to us" according to Allen. Simple enough.

The cost of the color development and deployment, which may have to be passed on to customers, is also part of the equation. Allen says that Jeep tries to offer, "Nieman Marcus colors at Costco prices." Currently, the pricing of most specialty Jeep paint jobs is under $200 per vehicle.

Other limitations lnclue the availability of the color choices for retractable roof materials (ordered well in advance from a third-party supplier) and whether or not the color works as a full body color.

These factors weren't always part of the equation. "There was a time in our not so distant past that Wrangler got the same colors as trucks," said Allen. New management came in and, with that, a new vision for Wrangler that allowed the design team to open up the color palette options.

Opening up color palette options is something Jeep Gladiator fans should get ready for. With initial Gladiator sales going well, Allen revealed that there are plans to expand the color palette offerings for the pickup truck, in the same vein as what is available on Wrangler.

Allen confirmed that there are currently no plans to offer the Wrangler or Gladiator with an unpainted steel exterior, something Tesla CEO Elon Musk is touting with the Cybertruck.

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Nuts & Bolts

 
 

Canoosa Events is organizing luxury multi-day road rallies.

Photo by leekris/Getty Images

Canossa Events, a European luxury automotive touring provider, expanded to North America last year. This year, the company is launching several private, small group excursions on the East and West Coast of the U.S.

Beginning this autumn, guests of the tours will indulge in picturesque drives, one-of-a-kind gastronomy experiences, and luxury accommodations all curated with an eye toward beauty, elegance, taste and personalized service.

Highway 1 near Big Sur California's Highway 1 is a world famous grand touring destination. Photo by Getty Images

"We have longed to bring Canossa's version of la dolce vita to North America," says Canossa's Founder, Luigi Orlandini. "And in this current climate, we have the opportunity to deliver our experiences to our fans who are unable to leave North America. With Canossa Events North America, we will safely celebrate the freedom to drive, indulge in culinary delights, and soak in the beautiful sceneries among old and new friends."

The white glove service extends to the entire event and includes strict safety and social distancing guileless to "deliver a carefree and pleasant experience for guests".

Canossa Events North America is currently accepting reservations for its Fall Rallye New England, and will soon announce additional excursions, including:

  • Grand Tour of California - This excursion will highlight the coastal byways, wine country and farm-to-fork culture of California's Central Coast.
  • Rallye of Enchantment - Attendees will xplore some of America's most iconic landscapes of New Mexico, Colorado and Arizona and Utah.

The Fall Rallye lasts four days and three nights. It's limited to 25 cars and comes with a $9,900 price tag that is based on double occupancy. The event includes nights at New England's heralded Cliff House Maine hotel.

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Jeep has begun teasing its newest three-row SUVs.

Photo courtesy of Instagram

The Jeep Grand Wagoneer. It's wood-paneled sides, cavernous interior, go-anywhere capability. It was the bee's knees. Now those vintage models are a collector's item. Soon, it will be reborn.

A new teaser from Jeep simply states, "Grand" and the definition "magnificent or striking in appearance, size, or style". While AutomotiveMap is pretty sure that the teaser is for the return of the Grand Wagoneer, Jeep also has a redo of the Grand Cherokee and a few other things in its sights. Perhaps this is a BOGO (or three or four) teaser.

A Jeep product presentation for investors earlier this year detailed the forthcoming model rollout, including modifications to the plan due to the COVID-19 pandemic. It states that a new three-row Jeep E-Segment model is coming in the first quarter of 2021. Separately it lists the Wagoneer and Grand Wagoneer as coming in the second quarter of 2021 followed by the next-generation Grand Cherokee.

All the models are scheduled to have some level of electrification (product plans say PHEV, which would be on-par with the new PHEV Compass, Renegade, and Wrangler offerings) as well as an advanced level of autonomy (don't expect anything too revolutionary here) and connectivity.

The new Wagoneer full-size SUV that Jeep is debuting is expected to compete directly with the Chevrolet Suburban. The Suburban was redesigned for the 2021 model year and, in addition to a bevy of tech updates, the model has significantly expanded its third-row legroom.

Product plants show that the Wagoneer and Grand Wagoneer are different vehicles. Not much is known for sure about the two models, but rumors are rampant. One that seems to have sticking power is that the Grand Wagoneer will have finer appointments than the Wagoneer, which could be designed to be more off-road-ready.

The Grand Cherokee is going to be a two-row SUV built on the same platform as the Alfa Romeo Stelvio.

The most mysterious model is the three-row E-Segment model that Jeep has said is coming. E-Segment models are typically large, showy flagships - sometimes large cars, but other times wagons. Jeep has also said that an electrified version of the Wrangler is on the way. Does A +B = C? Only time will tell.

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