Super Bowl LIV

Watch: New adventures on repeat as Bill Murray stars in new 'Groundhog Day' inspired Jeep ad

Actor Bill Murray stars in Jeep's new Super Bowl commercial.

Photo courtesy of FCA USA LLC

Phil Conners is back. Actor Bill Murray, of Ghostbusters, Caddy Shack, and Zombieland fame stars in this year's Jeep Super Bowl commercial as Conners, the part he played in the 1993 movie "Groundhog Day".

"In my wildest dreams, any advertiser's dream, really, could you dare to believe that Bill Murray would agree to be in your Super Bowl commercial, and on top of that, ask him to relive his iconic role in 'Groundhog Day'?," said Olivier Francois, Chief Marketing Officer, FCA. "How do you even have that make sense and not be forced? Magic first happened when I had the incredible luck to meet Bill in person a few years ago, and I knew then that he was perfect for Jeep. Because like Jeep, Bill is a free spirit, he intentionally seeks out ways to find adventure and live an extraordinary life."

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The 60-second spot features Murray re-living the highlights of the movie in character from the alarm going off at 6 a.m. to "I Got You Babe" playing in the background to the cast of characters he encounters throughout his daily routine. His routine is disrupted when Murray kidnaps Punxsutawney Phil and uses the Jeep Gladiator to have all sorts of fun with "Phil."

"This is my first commercial. I'm glad I did it with you (Jeep)," said Bill Murray. "And I'm glad that this is my last commercial, as well."

The spot also features the all-new Jeep e-Bike powered by QuietKat that will be available for sale early this summer at jeepe-bike.com. There is also a custom collection of merchandise inspired by the commercial on jeep.com/gear.

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The IIHS may increase the speeds it uses to test advanced driver aids.

Insurance Institute for Highway Safety

The Insurance Institute for Highway Safety (IIHS) recently announced that it is considering changing the speeds it uses to test vehicle-to-vehicle front crash prevention systems. The agency currently tests the systems at 12 and 25 mph, but says that the speeds don't accurately represent the types of crashes the safety tech is meant to prevent.

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Automatic emergency braking (AEB) is designed to notify of a possible collision and help respond with automatic application of braking. Just like a human using the brake pedal, it can stop the car, but higher speeds make it difficult to stop in time. The new tests would be conducted at 35 to 45 mph, which is the range where a large number of rear-end crashes occur. As Automotive News noted, an IIHS study showed 43 percent of rear-end crashes occur at speeds of 45 mph or less, so it's important to have a test that shows how well the tech performs at those levels.

A whopping 85 percent of 2022 vehicles earned a "Superior" rating in the current testing regime, so the IIHS will remove it from 2023 testing and Top Safety Pick award evaluations. Their view is that, since the majority of vehicles meet the criteria, it's no longer an accurate way of evaluating performance. In its place, the agency introduced a night test for automatic emergency braking systems that will begin next year.

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The new Type R set a Suzuka Circuit lap record.

Honda

The new Honda Civic somehow improves on the formula laid out by its numerous predecessors and does so with style, refinement, and value. The Civic Si built on that foundation with a potent turbocharged engine and solid handling, but Honda's not done with the Civic. The automaker just teased the new Civic Type R, and it set records at Japan's Suzuka Circuit during a recent testing session.

The All-New 2023 Type R Achieves Track Record at Suzukawww.youtube.com

The Type R lapped Suzuka Circuit in 2 minutes, 23.120 seconds, a record-breaking lap for a front-wheel drive car. The video features neat telemetry information on-screen during the lap as well, but the real excitement comes later when full specs are revealed.

Honda's been understandably mum on details on the new Type R's powertrain and performance numbers, but the car is expected to carry the same powertrain with its predecessor. The 300-horsepower turbocharged 2.0-liter four-cylinder engine made that car a force to be reckoned with, so the 2023 Civic Type R will likely continue carrying that torch.

Honda Civic Type RHonda will fully reveal the car this summer. Honda

Honda will reveal the car in all its glory this summer. As for pricing, the previous car started around $38,000, so the new model should be around there to start. That, of course, is before dealers mark it up and other lucky buyers snap them up for insane resale on an auction site.

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