Super Bowl LIV

Watch: New adventures on repeat as Bill Murray stars in new 'Groundhog Day' inspired Jeep ad

Actor Bill Murray stars in Jeep's new Super Bowl commercial.

Photo courtesy of FCA USA LLC

Phil Conners is back. Actor Bill Murray, of Ghostbusters, Caddy Shack, and Zombieland fame stars in this year's Jeep Super Bowl commercial as Conners, the part he played in the 1993 movie "Groundhog Day".

"In my wildest dreams, any advertiser's dream, really, could you dare to believe that Bill Murray would agree to be in your Super Bowl commercial, and on top of that, ask him to relive his iconic role in 'Groundhog Day'?," said Olivier Francois, Chief Marketing Officer, FCA. "How do you even have that make sense and not be forced? Magic first happened when I had the incredible luck to meet Bill in person a few years ago, and I knew then that he was perfect for Jeep. Because like Jeep, Bill is a free spirit, he intentionally seeks out ways to find adventure and live an extraordinary life."

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The 60-second spot features Murray re-living the highlights of the movie in character from the alarm going off at 6 a.m. to "I Got You Babe" playing in the background to the cast of characters he encounters throughout his daily routine. His routine is disrupted when Murray kidnaps Punxsutawney Phil and uses the Jeep Gladiator to have all sorts of fun with "Phil."

"This is my first commercial. I'm glad I did it with you (Jeep)," said Bill Murray. "And I'm glad that this is my last commercial, as well."

The spot also features the all-new Jeep e-Bike powered by QuietKat that will be available for sale early this summer at jeepe-bike.com. There is also a custom collection of merchandise inspired by the commercial on jeep.com/gear.

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Rivian vehicles are currently undergoing winter weather testing.

Photo composite by AutomotiveMap, screen image courtesy of Twitter/@RJScaringe

On Sunday night, while you were on the couch missing football and pretending not to watch HGTV reruns of "House Hunters", Rivian's RJ Scaringe was out working with the engineering team that's developing the company's R1T and R1S all-electric vehicles. He posted about it on Twitter.

Scaringe, who is pretty open about the product development process on Twitter, described what they were doing saying that he was working on "developing traction control for some of our more fun driving modes". The one in particular that was shown in the video is Drift mode.

No internal combustion truck or SUV features a specific Drift mode straight off the line from the company. A combination of button switches and screen selections can get you something similar in many vehicles, namely the ones that let you disengage traction control.

Tesla's Track Mode V2 allows owners to adjust their vehicle's drive dynamics in a similar way.

While driving, Scaringe shows off the truck's fully-digital driver information display, which shows that the truck is traveling around 30 mph as it makes its way across the snow-covered track. The navigation screen is also on display showcasing a vivid picture of what the area looks like in more hospital temperatures.

The footage is shown as one of Rivian's electric utility vehicle rivals, the GMC Hummer EV has begun promoting its testing regimen in the snow.

Earlier in the day, Rivian's corporate Twitter account showed footage of the snow testing alongside other captured moments of the R1T and R1S including an intriguing water fording test and mountain climbing.

The company has been continuously giving updates regarding its development progress, even teasing the fact that its truck will be capable of a tank turn.

Rivian has released the footage as the company takes aim at its June 2021 scheduled deliveries start date. Due to the COVID-19 pandemic and associated factors, the comany was unable to keep its original targeted delivery date for the first Rivian vehciles - late 2020.

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The Sundancer 370 Outboard is the product of a partnerhsip between BMW and Sea Ray.

Photo courtesy of Sea Ray

BMW Group hasn't just teamed up with Sea Ray to develop new design language for the boat company, they've also played a part in creating a new model, the Sea Ray Sundancer 370 Outboard. Designworks, a BMW Group company, took the lead in working with Sea Ray.

The result of the partnership is the new Sundancer 370 Outboard with debuted this week in conjunction with the 45th anniversary of the Sundancer series. It was created to relaunch the Sundancer family and provide a compelling path forward for the historic brand name. HGTV personalities Tarek El Moussa and Heather Rae Young helped launch the boat with a preview video.

"Sea Ray has a rich history as a leading boat manufacturer for more than 60 years," said Johannes Lampela, Director of Industrial Design at Designworks. "The Sea Ray look is very recognizable, and our goal working together was to further strengthen that design DNA by bringing forward the most iconic features through a modern design execution. What emerged is a modern yet classic aesthetic that is being used to inspire the next generation of Sea Ray boats."

Sea Ray Sundancer 370 Outboard Premiere www.youtube.com

According to Sea Ray, the design of the new boat combines the characteristics of a cruiser, bowrider, and coupe.

"Our goal was to define the foundation for bold and pure design expression," said Charlie Foss, Sea Ray Design Director. "Working together with Designworks, we were able to produce a fresh set of design principles that pay homage to our brand's past while indicating the future, resulting in a look that is undeniably Sea Ray. An output of the collaboration was the definition of four key design characteristics to inform Sea Ray models moving forward: sleek, confident, athletic, and distinctive."

The two companies imbued traditional automotive design elements into the the craft where it appropriately intersected with modern boat design. There is al long, lean s-sheer line that flows from bow to stern, much like a belt line on a car. The strong character jaw line (thankfully) does not incorporate oversized air or water intakes. The characteristic Sea Ray hull-side emblem and center line has been created to draw the eye in and create a feeling of speed.

"Automotive-inspired design is part of the Sea Ray history, dating back to collaboration with Harley Earl Associates in the early 1960s. It was important that we partnered with a group that has a comprehensive understanding of future mobility and the ability to develop concepts with a view to future contexts," said Foss.

Storage on the boat has been optimized to 66 cubic feet, a little more than the 2021 BMW X3 with the rear seats folded. There is custom transom Stow and Go Fender Storage and a port-side walkthrough. Buyers can upgrade their Sundancer to include an electrically actuated opening glass hardtop with black panoramic sunroof and extended sunshade.

There is a U-shaped cockpit in the craft that plays home to a wet bar, flameless Keyon grill, and optional refrigerator and teak tables. There is seating for up to five adults. The bow can be transformed from a table to a sun lounge with the available filler cushion.

The three-position convertible transom seat transitions from a hard-back surface when underway to an aft-facing seat or sunpad when at rest.

"We sought to create an interior cabin space in the Sundancer 370 Outboard that's a bright, warm and modern home away from home," said Paul Olvera, Sea Ray industrial designer. "We wanted people aboard to feel welcome to sit and relax with a sense of sophistication as they're surrounded by rich textures inspired by nature that aren't loud or overbearing. Calmness and confidence were key; nothing is cold or too bright and loud, and neither is anything too dark or moody. The tones are especially catered to their respective areas so that everything is 'just right.'"

Below deck, there is a cabin that welcomes light via Hull-side windows and skylight. The head is equipped with a shower with modern spa-like finishes and a forward V-berth lounge features an L-shaped couch and smart TV. The galley has space for an added-on microwave, refrigerator, solid surface countertops, trash receptacle, and cabinetry with lower storage.

The couch can be converted into the master bed with fill-in cushions to form a queen-sized sleeping area.

Power comes from the boat's triple Mercury Verado 300 outboard engines with Joystick Piloting for Outboards. Active Trim (automatic engine trim system) is standard while Dynamic Running Surface is available.

The helm features a dual digital dashboard. Buyers can add NSO evo3s 16-inch Simrad touchscreen displays that work with Mercury VesselView Mobile. Other highlights include CZone digital switching with the Simrad Command interface providing full lighting control, RGB-W accent lighting, and thru-hull underwater lighting. The options list also includes a Seakeeper 3 gyroscope and a Fusion audio system with Apollo RA770 touchscreen display, Bluetooth, Apple AirPlay 2, and Digital Signal Processing (DSP).

The Sundancer 370 Outboard is available for order in North America, with international availability timing to follow.

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