Super Bowl LIV

Watch: New adventures on repeat as Bill Murray stars in new 'Groundhog Day' inspired Jeep ad

Actor Bill Murray stars in Jeep's new Super Bowl commercial.

Photo courtesy of FCA USA LLC

Phil Conners is back. Actor Bill Murray, of Ghostbusters, Caddy Shack, and Zombieland fame stars in this year's Jeep Super Bowl commercial as Conners, the part he played in the 1993 movie "Groundhog Day".

"In my wildest dreams, any advertiser's dream, really, could you dare to believe that Bill Murray would agree to be in your Super Bowl commercial, and on top of that, ask him to relive his iconic role in 'Groundhog Day'?," said Olivier Francois, Chief Marketing Officer, FCA. "How do you even have that make sense and not be forced? Magic first happened when I had the incredible luck to meet Bill in person a few years ago, and I knew then that he was perfect for Jeep. Because like Jeep, Bill is a free spirit, he intentionally seeks out ways to find adventure and live an extraordinary life."

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The 60-second spot features Murray re-living the highlights of the movie in character from the alarm going off at 6 a.m. to "I Got You Babe" playing in the background to the cast of characters he encounters throughout his daily routine. His routine is disrupted when Murray kidnaps Punxsutawney Phil and uses the Jeep Gladiator to have all sorts of fun with "Phil."

"This is my first commercial. I'm glad I did it with you (Jeep)," said Bill Murray. "And I'm glad that this is my last commercial, as well."

The spot also features the all-new Jeep e-Bike powered by QuietKat that will be available for sale early this summer at jeepe-bike.com. There is also a custom collection of merchandise inspired by the commercial on jeep.com/gear.

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Nuts & Bolts

 
 

Jeep has debuted a lineup of models that celebrate the company's 80th anniversary.

Photo courtesy of FCA US LLC

The 2021 Jeep 80th Anniversary Editions are a special lineup of models that celebrate a birthday few nameplates reach. The 80th Anniversary Edition grade adds a host of equipment with commemorative enhancements to each model in the Jeep lineup.

2021 Jeep Wrangler 80th Anniversary Edition

2021 Jeep Wrangler 80th Anniversary Edition

Photo courtesy of FCA US LLC

Jeep is making the Wrangler 80th Anniversary Edition available in Granite Crystal, Bright White, Hella Yella, Black, Firecracker Red, Sting Gray, Sarge, and Snazzberry paint colors.

The exterior enhancements to the model include Neutral Grey Metallic grille bezels, headlamp rings, and fog lamp bezels as well as body-color fender flares, and 80th Anniversary commemorative badging. Each 80th Anniversary model rides on 18-inch Granite Crystal-painted wheels wrapped in Bridgestone Dueler 255/70R18 all-terrain tires.

Inside, the model has black diamond embossed cloth seats with an 80th anniversary tag. Light Tungsten interior accent stitching, Anodized Gunmetal dash mid-bolsters, and Light Tungsten accent stitching on the Berber floor mats add color to the model.

The Wrangler has remote start, an 8.4-inch infotainment touch screen, Apple CarPlay, Android Auto, and satellite radio.

The 2021 Jeep Wrangler 80th Anniversary Edition has a starting price of $35,990 for two-door models and $39,490 for four-door SUVs. Each comes with an additional $1,495 destination charge.

​2021 Jeep Gladiator 80th Anniversary Edition

2021 Jeep Gladiator 80th Anniversary Edition

Photo courtesy of FCA US LLC

Buyers can get their special edition Gladiator with a Granite Crystal, Bright White, Black, Firecracker Red, Hydro Blue, Sarge, or Snazzberry paint job.

It has a similar features list to the Wrangler, which includes 18-inch wheels painted in Granite Crystal and Bridgestone Dueler 255/70R18 all-terrain tires. Neutral Grey Metallic grille bezels, headlamp rings, and fog lamp bezels sit at the front while body-color fender flares grace the sides of the truck. Each model comes with 80th Anniversary commemorative badging.

The interior features list is the same too. It has black diamond embossed cloth seats with an 80th anniversary tag, light Tungsten interior accent stitching, Anodized Gunmetal dash mid-bolsters, and Light Tungsten accent stitching on the berber floor mats.

The Gladiator has remote start, an 8.4-inch infotainment touch screen, Apple CarPlay, Android Auto, and satellite radio.

The starting MSRP of the Jeep Gladiator 80th Anniversary edition is $41,740. Each model also comes with a $1,495 destination fee.

​2021 Jeep Grand Cherokee 80th Anniversary Edition

2021 Jeep Grand Cherokee 80th Anniversary Edition

The Jeep Grand Cherokee 80th Anniversary Edition will only be sold as a 4x4. It is priced at $44,335 plus a $1,495 destination fee.

The model is available in Granite Crystal, Walnut Brown, Bright White, Diamond Black, Slate Blue, Sangria, and Velvet Red paint jobs. it rides on 20-inch wheels that have a Granite Crystal finish. The exterior also features 80th Anniversary commemorative badge.

Each Grand Cherokee 80th Anniversary Edition model features leather seats and Light Tungsten interior accents. The SUV has an 8.4-inch infotainment touch screen, Apple CarPlay, Android Auto, and satellite radio.

It also gets Jeep's ProTech II Package, which includes full-speed forward collision warning with active braking, ParkSense Parallel/Perpendicular Park Assist, adaptive cruise control with stop and go, LaneSense Lane Departure Warning with Lane Keep Assist, rain-sensing windshield wipers, and advanced brake assist.

2021 Jeep Cherokee 80th Anniversary Edition

Like the Jeep Grand Cherokee 80th Anniversary Edition, the Jeep Cherokee 80th Anniversary Edition will be sold just in a 4x4 drivetrain. It will be priced at $33,805 plus a $1,495 destination charge.

Jeep will sell the model in the buyer's choice of Granite Crystal, Slate Blue, Hydro Blue, Olive Green, Spitfire Orange, Sangria, Velvet Red, Light Brownstone, Bright White, and Diamond Black paint colors. 80th Anniversary commemorative badging is on the SUV.

Each special edition Cherokee rides on 19-inch wheels with a Granite Crystal finish.

The cabin features premium leather seats with Light Tungsten accent stitching, power front seats with lumbar, dual-zone automatic climate control, remote start, 8.4-inch infotainment touch screen, Apple CarPlay, Android Auto, satellite radio, and a dual-pane sunroof. Anodized Gun Metal interior accents, a black headliner, and berber floor mats complete the look.

2021 Jeep 80th Anniversary Edition model full lineup

Photo courtesy of FCA US LLC

2021 Jeep Compass 80th Anniversary Edition

The Jeep Compass 80th Anniversary Edition is also available just as a 4x4. Its $29,695 price tag is lower than that of the same edition of the Cherokee. It too has a $1,495 destination charge.

Jeep is selling the SUV in Granite Crystal, Laser Blue, Jazz Blue, Olive Green, Redline, White, Diamond Black, and Velvet Red paint colors. It has 19-inch Granite Crystal-colored wheels and 80th Anniversary commemorative badging.

The interior of the Compass has leather seats with Light Tungsten accent stitching, a power driver's seat with lumbar, automatically dimming rearview mirror, remote start, 8.4-inch infotainment touch screen, Apple CarPlay, Android Auto, satellite radio, and navigation. It also includes Piano Black and Anodized Gun Metal interior accents, black headliner, and berber floor mats.

​2021 Jeep Renegade 80th Anniversary Edition

2021 Jeep Renegade 80th Anniversary Edition

The smallest Jeep, the Renegade, also comes in an 80th Anniversary Edition variant. It has a starting MSRP of $27,595 and only comes in a 4x4 configuration. A $1,495 destination charge is also applicable.

Jeep is offering the model in Granite Crystal, Alpine White, Bikini, Black, Colorado Red, Jetset Blue, Omaha Orange, and Slate Blue paint colors. It rides on 19-inch wheels with a Granite Crystal finish and has 80th Anniversary commemorative badging.

Dual-zone automatic climate control, Anodized Gun Metal interior accents, black headliner, and berber floor mats come standard on the model. It also has an 8.4-inch infotainment touch screen, Apple CarPlay, Android Auto, satellite radio, and navigation.

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The Jeep Gladiator Rubicon is made to be trail-ready

Photo courtesy of FCA US LLC

If you want to go off-roading but you’re apprehensive behind the wheel? Jeep is introducing the Jeep Adventure Academy, a program that provides hands-on, off-road driving instruction to Jeep 4x4 owners.

"Off-roading is a rite of passage for Jeep 4x4 owners and the new Jeep Adventure Academy will provide key knowledge every off-roader can use for hitting the trails," said Jim Morrison, Head of Jeep Brand, FCA - North America. "The new Jeep Adventure Academy underscores the Jeep brand's commitment to delivering Jeep 4x4 vehicles that provide owners with a sense of capability, safety and security to handle any condition or adventure with confidence."

2021 Jeep Cherokee Trailhawk Jeep Trailhawk models are trail-tested ahead of their retail salePhoto courtesy of FCA US LLC

The Academy kicks off this October and will take place at select locations nationwide. Instructors from Jeep Jamboree USA will lead the program alongside off-roading experts.

Each Academy session will focus on several essential areas of off-roading instruction, including 4x4 system basics, driving techniques, trail etiquette, vehicle preparation and equipment, how to properly read terrain and challenging obstacles, safety tips and more.

The Jeep Adventure Academy will take place during the first three weeks in October at the following locations:

  • Holly Oaks Off-road Vehicle Park, Holly, Michigan: October 2-4
  • Southern Missouri Off-Road Ranch, Seymour, Missouri: October 9-11
  • Hollister Hills State Vehicular Recreation Area, Hollister, California: October 16-18

Registration is available at jeepadventureacademy.com. A one-day session starts at $99 and requires Jeep 4x4 vehicle ownership. The academy sessions will be led by professional staff from Jeep Jamboree USA, an organization that has been conducting off-road adventures since 1953.

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