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Jeep's new Renegade Motel is suspended 250 ft above the ground at the top of The O2

The Renegade Motel is the kickoff of a campaign to celebrate the new Jeep Renegade 4xe.

Photo courtesy of Fiat Chrysler Automobiles UK Ltd

Jeep is opening an extreme motel, for two nights only. The Renegade Motel is suspended 250 feet above the ground on one of the yellow pylons of The O2 in London.

The accommodations are the world's first urban cliff camping destination. It was opened to celebrate the arrival of the Jeep Renegade 4xe plug-in hybrid to the U.K. market.

From the Renegade Motel's location, you can watch the sun set and rise over London's Canary Wharf.

Jeep Renegade Motel The motel's location allows for views of the sunrise and sunset over London's Canary Wharf.Photo courtesy of Fiat Chrysler Automobiles UK Ltd

The full experience includes dinner, bed and breakfast, and a 24-hour concierge. The accommodations come equipped with a number of features inspired by the new Renegade PHEV including a wi-fi hotspot, Amazon Alexa connectivity, and a portable power supply. Sleeping bags are provided.

Guests will be able to travel to the Motel by driving a new Jeep Renegade 4xe, which will be delivered right to their doorstep. On arrival, Motel guests will get a sneak peak of where they'll sleep that night while they enjoy The O2's roofwalk experience, Up at The O2. They will then dine in The O2 before heading up to their Renegade Motel 'room'.

The Renegade Motel opened for bookings today with adventure seekers able to apply to stay for free for one night on September 18 or 19. Guests can register to stay through The O2 here.

Jeep Renegade Motel The Renegade Motel is an extreme take on cliffside camping.Photo courtesy of Fiat Chrysler Automobiles UK Ltd

Following the Renegade Motel's stint at The O2, Jeep will introduce Renegade 'Roof Top' Motels in a select number of UK city locations. At these locations, guests will be taking their accommodations with them, during the Renegade 4xe to a destination where they will make use of the TentBox pop-up tent that sits on the roof of the specially equipped model.

The Renegade 4xe is on sale across Europe now. In the U.K. it starts at £32,600 OTR. The U.S. isn't slated to get the Renegade 4xe yet. The Wrangler 4xe will be coming to the market, however.

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Larger tires headline the upgrades.

Jeep

The off-road wars are heating up. This year alone, we've seen the new Ford Bronco, Rivian's R1T electric pickup truck, new off-road models of the Ford Ranger, GMC Canyon, and Chevrolet Silverado, and more rugged versions of the Subaru Outback and Forester. Jeep, already deep in the game, doesn't need to do much to bolster its off-road offering, but the brand is doing just that for 2022. The automaker is offering a new Xtreme Recon Package for the Wrangler Willys SUV, which brings more capability and style to the boxy off-roader.

Jeep Wrangler Willys Xtreme Recon Package The package can be ordered for Wrangler Willys models later this year. Jeep Wrangler Willys Xtreme Recon Package

Beyond beefy 35-inch tires tires, the Wrangler Willys with Xtreme Recon Package gets a 1.5-inch factory lift, a 4.56:1 axle ratio, 17-inch wheels and swing gate reinforcement. Jeep says those improvements give the Willys best-in-class approach and departure angles, ground clearance, and water fording capability. Approach angle improves to 47.4 degrees, breakover angle improves to 26.7 degrees, and departure angle jumps to 40.4 degrees. The extra ride height also pushes ground clearance to 12.9 inches and the water fording depth to 33.6 inches.

The package's 35-inch tires make the Willys Jeep's third Wrangler model with hardcore rolling stock. It joins the Wrangler Rubicon and Wrangler Rubicon 392 in the 35-inch club, all of which can be equipped with the tires directly from the factory.

Jeep Wrangler Willys Xtreme Recon Package A factory lift helps improve ground clearance and capability.Jeep

The Xtreme Recon Package can be ordered starting in October and will be available for the Jeep Wrangler Willys with 3.6-liter eTorque engine. The package adds $3,995 to the Wrangler Willys' price tag, which brings the total starting price to $40,930, including a $1,495 destination charge.

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Biden will target 50 percent of all vehicle sales for EVs by 2030.

Ford

In the last several months, we've seen automakers from all corners of the globe commit to some degree of electrification by the end of the decade and beyond. That includes the American Big Three: Ford Motor Company, General Motors, and Stellantis (Chrysler, Dodge, Jeep, others). Today, President Joe Biden plans to throw his weight behind these efforts by signing an executive order that sets a goal of pushing the sales of zero-emissions vehicles to half of all vehicle sales in the U.S. by 2030.

Biden's target is not legally binding, but the industry is already jumping on board. In a joint statement, Ford, General Motors, and Stellantis confirmed that they aim to hit an EV sales volume of 40-50 percent annually. It's worth noting that the President's 50 percent goal and the automakers' sales targets also include plug-in hybrid vehicles, which still use a traditional gasoline engine.


Jeep PHEV The target also includes plug-in hybrid vehicles, which still use gas engines.Jeep


Auto unions and dealers are not opposed to the ambitious roadmaps laid out by the Big Three, but both have differing views on what is essential and how things will ultimately play out. While aware of the goals, the UAW is focused on wage growth and the preservation of jobs and benefits. It feels that an increase in EV production volume must happen here in the U.S. to include good-paying American union jobs.

Dealers, to a degree, are supportive of the goals but skeptical of their ultimate success. Some feel that electric vehicles do not present the earth-shattering shift in functionality and usability that other new products, such as smartphones, did in different industries. Regardless of concerns and skepticism, it appears that automakers are going all-in on the shift to electrification, so we're bound to see a wealth of new battery-electric and plug-in hybrid vehicles in the next few years.


GM battery facility rendering Automakers are pledging billions to increase EV and PHEV production volume.GM

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