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Land Rover, Mitsubishi have the best websites according to a new J.D. Power study

Land Rover and Mitsubishi have the best websites according to a new semiannual study by J.D. Power.

Photo courtesy of Land Rover

Before buyers set foot in a dealership, nearly all of them explore their options online. A new study from J.D. Power has determined that Land Rover and Mitsubishi have the best website experiences of all mass-market automakers.

The U.S. Manufacturer Website Evaluation Study is a semiannual examination of the usefulness of manufacturer websites during the process of shopping for a new vehicle. J.D. Power studied four key usability features of the sites as part of the evaluation: information/content, appearance, navigation, and speed.

Mitsubishi Motors homepage Photo courtesy of Mitsubishi Motors

"This year's study was redesigned to underscore several recent trends seen in automotive vehicle manufacturer websites," said Jon Sundberg, senior manager of digital solutions, J.D. Power. "We've taken note of the digital advancements OEM websites are implementing to evolve the automotive shopping experience. Items like personalization, customization and digital retailing are being implemented or are on the digital road map for many OEM sites, and we wanted to ensure the customer has a voice in these areas. We've even added self-guided videos and transcripts of shoppers using OEM websites to give further context to the shopping experience."

To conduct the study, 10,031 new vehicle shoppers were surveyed. To be considered a new vehicle shopper, respondents had to indicate that they will be in the market for a new vehicle within the next 24 months. The survey was fielded in November 2019.

Out of 1,000 possible points, luxury automaker websites received an average of 834 points. The mass market brands averaged 826. Land Rover was the highest ranked with 864 points. Mitsubishi was the highest-ranked mass market brand achieving a score of 848.

J.D. Power first started surveying automaker websites in 1999.

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The Land Rover Range Rover Astronaut Edition is exclusively offered to future space tourists.

Photo courtesy of Land Rover

Virgin Galactic and Land Rover have extended their global partnership for another three years. Land Rover will continue to be part of the world's first commercial spaceline's day-to-day operations as Virgin Galactic competes test flights with SpaceShipTwo and begins regular commercial service.

Land Rover vehicles tow space vehicles, carry equipment, and clear runways before takeoff. The Land Rovers assisted with Virgin Galactic's move from test families in Mojave, California to Spaceport America, the world's first purpose-built commercial spaceport.

Land Rover says that the vehicles also "played key roles during the company's first two spaceflights which saw Virgin Galactic become the first private company to fly humans to space on a spaceship designed for commercial service".

Land Rover Range Rover Astronaut EditionĀ 

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Virgin Galactic has already signed-up around 600 Future Astronaut customers, who will be transported to their flights from Spaceport America, in Land Rover vehicles.

"Land Rover vehicles provide invaluable support on the ground in Mojave and at Spaceport America in New Mexico," said Michael Colglazier, Chief Executive Officer, Virgin Galactic. "It is also fabulous to see our Future Astronauts around the world enjoying the unique Range Rover Astronaut Edition. We are delighted to be able to extend this strong partnership. With a shared pioneering spirit, pursuit of adventure and vision to push the boundaries of travel, this is a natural collaboration between our two companies and one that will take exploration to new heights.''

The Land Rover Range Rover Astronaut Edition debuted in 2019. It was revealed by Virgin Galactic founder Sir Richard Branson and Jaguar Land Rover Chief Creative Officer Prof Gerry McGovern OBE. The SUV has been created by Land Rover SV Bespoke and offered exclusively to Virgin Galactic Future Astronauts.

Virgin Galactic has a team of eight highly experienced pilots and is preparing for its next rocket-powered flight in New Mexico. Founder Sir Richard Branson is planning to fly to space later in 2021.

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