Sustainability

Jaguar Land Rover reimagines its global strategy, commits to electrifying lineup

Land Rover currently offers a plug-in electric variant of its Range Rover.

Photo courtesy of Land Rover

Jaguar Land Rover (JLR) Chief Executive Officer Thierry Bolloré has announced a new global strategy called 'Reimagine'. Under his leadership, the company is poised to transition to a sustainability-focused version of two iconic British brands.

JLR has been floating parts of the plan for months now. News coming from its headquarters in England has been promoting a focus on sustainability including word that they are working with Econyl nylon to develop high-quality interiors made from ocean and landfill waste.

Jaguar Land Rover Econyl interior The Econyl process includes recovering nylon waste and transforming it into a premium material. Photo courtesy of Jaguar Land Rover

Despite the shared focus, the Jaguar and Land Rover brands are committing to remain distinct in their design and product offerings, with different architecture.

Nameplate by nameplate, the company will work to make an all-electric version of JLR vehicles available by 2030. JLR is planning to welcome six all-electric Land Rover models in the next five years. Read more about those here.

At the same time, Jaguar will be transforming into a purely electric automaker. In a statement, the company described what is coming for Jaguar:

"...with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. Jaguar will exist to make life extraordinary by creating dramatically beautiful automotive experiences that leave its customers feeling unique and rewarded. Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the line-up, as the brand looks to realise its unique potential."

By 2030, it is anticipated that 100 percent of all Jaguar sales and 60 percent of Land Rovers sold will be equipped with zero tailpipe emissions.

The company is also striving to achieve net zero carbon emissions across its supply chain, products and operations by 2039. Nissan, Bentley, Volvo, Audi, and Ford have recently made similar statements.

JLR is also readying for hydrogen fuel cell power as it expects the hydrogen economy to expand in the coming decades. This vision is shared by Hyundai. Development of these vehicles is already underway. Test models are slated to arrive on U.K. roads in the next year.

JLR's subscription service, PIVOTAL, will be rolled out to other markets in the coming years.

The new vision is expected to require a £2.5 billion ($3.48 billion USD) annual investment from JLR that will include purchasing and developing electrification technologies, connected services, and data-centric technologies.

The company, which has been hit by slow sales and production delays as the brand has worked to reinvent itself, will work with major shareholder Tata Motors to achieve positive cash net-of-debt by 2025.

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Electric vehicle production

GM outlines huge investment in new EV production

The $7 billion number is GM's largest single investment to date.

General Motors

Automakers are not shy about their plans to electrify their vehicle lineups. In fact, it's just the opposite, as most can't wait to release a media kit that sings the virtues of moving toward electrification and outlines their commitments to investing billions to make the move a reality. General Motors has been more active than most, building new facilities and revamping existing factories to handle new-age EV manufacturing. Today, the auto giant announced a further investment to build a new plant and overhaul the Orion Township facility in Michigan. The move creates thousands of jobs and positions GM as an early powerhouse in the EV race.

GM EV investment. GM says its new and existing facilities will create and retain thousands of jobs.General Motors

The $7 billion investment is slated for four Michigan manufacturing facilities. GM says the move will create 4,000 new jobs and retain 1,000 existing positions, and notes that the amount represents the single largest investment in company history. A new Ultium Cells battery plant in Lansing is part of the deal, along with the conversion of the GM assembly planting Orion Township. Orion will eventually house production of the upcoming Chevrolet Silverado EV and the electric GMC Sierra, making it the second of GM's facilities dedicated to building electric pickup trucks.

The Orion and Ultium Cells Lansing facilities will help GM boost its total full-size electric truck production to 600,000 units per year when both Factory Zero and Orion are in full swing. Though Ford sells more full-size trucks than Chevy or GMC individually, GM notes that the two combined move more trucks per year than The Blue Oval. The two plants join General Motors' existing EV-ready facilities that include Factory Zero in Detroit-Hamtramck, Spring Hill Assemble in Tennessee, CAMI in Ontario, and the Ramos Arizpe Assembly facility in Mexico.

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New luxury car

BMW sends its V12 engine off in style

BMW will build its final V12 engine this June.

BMW

Most automakers are focused on building EVs and extracting the best fuel economy from gas engines possible, so it’s not surprising to hear that BMW is pulling the plug on one of its biggest and most iconic engines. In June 2022, BMW will build its very last V12 engine for use in a super-limited-production special edition 7 Series model. The ultra-rare cars will carry a starting price of $200,995.

BMW 760i xDrive The last V12 will power a very special (and very expensive) 7 Series car.BMW

Only twelve lucky customers will have the option to nab a V12-powered BMW, which will be called the M760i xDrive. Displacing 6.6 liters, the twin-turbocharged beast produces a massive 601 horsepower. An eight-speed sport automatic transmission and all-wheel drive are standard. BMW says the powertrain is strong enough to push the hefty 7 Series car to 60 mph from a standstill in just 3.6 seconds.

The final-run cars will feature little more than a special “V12” badge at the rear to differentiate them from standard 7 Series models. Inside, the car features a serialized plaque with the car’s production number out of the 12 units planned. The engine itself features a nameplate with “The Final V12.”

Beyond the badges, BMW’s 12-cylinder last-hurrah will come standard with 20-inch M double-spoke wheels, a choice of any available BMW full Merino leather color, M Sport brakes with black or blue calipers, a panoramic LED roof, remote control parking, a Bowers & Wilkins surround-sound system, and adaptive LED headlights.

BMW 760i xDrive Only 12 of the cars will be built, with a starting price of more than $200,000.BMW

Though it hasn’t been BMW’s most popular engine over the years, the V12 has been a part of the automaker’s catalog for 35 years. The first 12-cylinder engine showed up in 1987, producing 295 horsepower in the original 750iL sedan.

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