Sustainability

Jaguar Land Rover reimagines its global strategy, commits to electrifying lineup

Land Rover currently offers a plug-in electric variant of its Range Rover.

Photo courtesy of Land Rover

Jaguar Land Rover (JLR) Chief Executive Officer Thierry Bolloré has announced a new global strategy called 'Reimagine'. Under his leadership, the company is poised to transition to a sustainability-focused version of two iconic British brands.

JLR has been floating parts of the plan for months now. News coming from its headquarters in England has been promoting a focus on sustainability including word that they are working with Econyl nylon to develop high-quality interiors made from ocean and landfill waste.

Jaguar Land Rover Econyl interior The Econyl process includes recovering nylon waste and transforming it into a premium material. Photo courtesy of Jaguar Land Rover

Despite the shared focus, the Jaguar and Land Rover brands are committing to remain distinct in their design and product offerings, with different architecture.

Nameplate by nameplate, the company will work to make an all-electric version of JLR vehicles available by 2030. JLR is planning to welcome six all-electric Land Rover models in the next five years. Read more about those here.

At the same time, Jaguar will be transforming into a purely electric automaker. In a statement, the company described what is coming for Jaguar:

"...with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. Jaguar will exist to make life extraordinary by creating dramatically beautiful automotive experiences that leave its customers feeling unique and rewarded. Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the line-up, as the brand looks to realise its unique potential."

By 2030, it is anticipated that 100 percent of all Jaguar sales and 60 percent of Land Rovers sold will be equipped with zero tailpipe emissions.

The company is also striving to achieve net zero carbon emissions across its supply chain, products and operations by 2039. Nissan, Bentley, Volvo, Audi, and Ford have recently made similar statements.

JLR is also readying for hydrogen fuel cell power as it expects the hydrogen economy to expand in the coming decades. This vision is shared by Hyundai. Development of these vehicles is already underway. Test models are slated to arrive on U.K. roads in the next year.

JLR's subscription service, PIVOTAL, will be rolled out to other markets in the coming years.

The new vision is expected to require a £2.5 billion ($3.48 billion USD) annual investment from JLR that will include purchasing and developing electrification technologies, connected services, and data-centric technologies.

The company, which has been hit by slow sales and production delays as the brand has worked to reinvent itself, will work with major shareholder Tata Motors to achieve positive cash net-of-debt by 2025.

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Bugatti is selling just 40 Divos worldwide.

Photo courtesy of Bugatti

Only 40 Bugatti Divos will be made. Four of them were recently delivered to U.S. customers. The latest customized version of the supercar to be delivered by the French automaker pushed the limits of what the Bugatti craftspeople are capable of. As company founder Ettore Bugatti once said: "If it is comparable, it is no longer Bugatti."

Meet the Bugatti Divo named "Lady Bug".

The Divo premiered in 2018 and shortly thereafter a prospective buyer and noted collector from the U.S. approached Bugatti with an idea in mind. They wanted a strict geometric pattern that featured diamond shapes in a unique color contrast on their Divo. The Bugatti design and development team set about figuring out how to make that happen.

Bugatti Divo "Lady Bug" design process

Photo courtesy of Bugatti

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Two special metallic paint colors were developed: Customer Special Red and Graphite. The diamond pattern was designed to run precisely from the front over the sides to the rear – matching the silhouette of the Divo.

Bugatti's team spend a year-and-a-half to develop and implement the technical and graphic solutions the Divo owner required. Adding the diamonds to the car was far more complex than they expected. They would have to be painted onto the body with precision and exact definition.

What made it so hard? According to Bugatti, "the digital patterns in the CAD program bear little resemblance to reality: owing to the three-dimensional, sculptural form of the Divo with its contours, curves and ribs, the 2D-printed diamonds became distorted on the surface of the exclusive hyper sports car. As a result, they had to be digitally modified."

Being off by as little as one millimeter would ruin the entire visual effect. The total would be 1,600 diamonds by the time the pattern was fully executed.

Weeks later, designers discovered a way to match the CAD data with reality. They ended up being able to pull the film over the deeply concave surfaces of the Divo without the diamonds becoming distorted or developing folds.

Bugatti Divo "Lady Bug" graphics application

Photo courtesy of Bugatti

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During the pattern's development, a test car was used to perfect the pattern. After the initial steps of the application process were applied to the customer's Divo, Bugatti's team need to remove each diamond. Graphite paint and a clearcoat were applied on top of the effect paint in Customer Special Red in order to invert the pattern. As part of this process, the paintwork was sanded, smoothed, checked, retouched and then re-sanded. All in, the total time spent on the paint on the customer's car alone was two weeks.

"Every Bugatti Divo is one of a kind. With the custom-made 'Lady Bug', Bugatti has demonstrated the full range of its customization expertise. What initially seemed impossible was executed to perfection by the designers and developers in collaboration with the customer," says Stephan Winkelmann, President of Bugatti."We are proud to have matched the customer's personal taste and expectations with this unique Divo. The car really demonstrates what the marque is capable of in terms of creativity and craftsmanship."

Bugatti Divo "Lady Bug"

Photo courtesy of Bugatti

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There were no changes to the car's W16 powertrain for the project.

Each Divo is priced at $5.6 million USD but buyers pay more depending on which options they choose. All Divos are produced by the Bugatti Alelier in Molsheim. The first deliveries of the supercar happened in August 2020. All models will hav been delivered by this spring.

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The Alfa Romeo Giulia is one of the models that can be found on the new CPO website.

Photo courtesy of FCA US LLC

Customers looking for certified pre-owned Alfa Romeos no longer need to pay a visit to their dealership, browse the lot, and keep their fingers crossed. The Italian automaker has launched a new version of its certified pre-owned vehicles website.

The new site allows buyers to locate, research, and purchase late-model certified pre-owned Alfas from wherever their smart device will connect to the internet.

Every Alfa Romeo certified pre-owned vehicle passes a certification process followed by a thorough reconditioning process using authentic Mopar parts. The certification process includes a 169-point inspection including a diagnostic review, service and maintenance background verification, and examination of the interior, exterior, undercarriage, unibody and multimedia.

The Alfa Romeo website now has a certified pre-owned vehicles section.Photo courtesy of Stellantis

Certified Alfas are sold with a factory-backed five-year/100,000-mile Maximum Care Warranty that includes a $0 customer deductible that starts the date of the vehicle sale. Buyers can choose to upgrade that to an eight-year/100,000-mile warranty. Maximum Care Warranties cover over 5,000 mechanical parts.

A CARFAX Vehicle History Report is also included, as is a three-month trial subscription to SiriusXM.Twenty-four hour roadside assistance that includes flat tire service, gas delivery, battery-jump assistance, lockout service, towing service and rental car allowance is also part of the package.

As with a new vehicle, multiple financing options are available.

Don't want to shop in person? Alfa Romeo's E-Shop option allows buyers to locate, research and purchase vehicles from home, as well as take advantage of home delivery.

The updated alfaromeousacertified.com website can now also be accessed via the alfaromeousa.com homepage.

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