Sustainability

Jaguar Land Rover reimagines its global strategy, commits to electrifying lineup

Land Rover currently offers a plug-in electric variant of its Range Rover.

Photo courtesy of Land Rover

Jaguar Land Rover (JLR) Chief Executive Officer Thierry Bolloré has announced a new global strategy called 'Reimagine'. Under his leadership, the company is poised to transition to a sustainability-focused version of two iconic British brands.

JLR has been floating parts of the plan for months now. News coming from its headquarters in England has been promoting a focus on sustainability including word that they are working with Econyl nylon to develop high-quality interiors made from ocean and landfill waste.

Jaguar Land Rover Econyl interiorThe Econyl process includes recovering nylon waste and transforming it into a premium material. Photo courtesy of Jaguar Land Rover

Despite the shared focus, the Jaguar and Land Rover brands are committing to remain distinct in their design and product offerings, with different architecture.

Nameplate by nameplate, the company will work to make an all-electric version of JLR vehicles available by 2030. JLR is planning to welcome six all-electric Land Rover models in the next five years. Read more about those here.

At the same time, Jaguar will be transforming into a purely electric automaker. In a statement, the company described what is coming for Jaguar:

"...with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. Jaguar will exist to make life extraordinary by creating dramatically beautiful automotive experiences that leave its customers feeling unique and rewarded. Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the line-up, as the brand looks to realise its unique potential."

By 2030, it is anticipated that 100 percent of all Jaguar sales and 60 percent of Land Rovers sold will be equipped with zero tailpipe emissions.

The company is also striving to achieve net zero carbon emissions across its supply chain, products and operations by 2039. Nissan, Bentley, Volvo, Audi, and Ford have recently made similar statements.

JLR is also readying for hydrogen fuel cell power as it expects the hydrogen economy to expand in the coming decades. This vision is shared by Hyundai. Development of these vehicles is already underway. Test models are slated to arrive on U.K. roads in the next year.

JLR's subscription service, PIVOTAL, will be rolled out to other markets in the coming years.

The new vision is expected to require a £2.5 billion ($3.48 billion USD) annual investment from JLR that will include purchasing and developing electrification technologies, connected services, and data-centric technologies.

The company, which has been hit by slow sales and production delays as the brand has worked to reinvent itself, will work with major shareholder Tata Motors to achieve positive cash net-of-debt by 2025.

Trending News

 
 

Updated EV

2023 Nissan Leaf pricing announced

The Leaf got a mild facelift for 2023.

Nissan

Nissan is nearing the release of the Ariya, its first new EV in several years. Even so, the brand hasn't forgotten about its first mass-market EV, the Leaf. It was an early entrant in the space, and has been an efficient, affordable, commuter car for over a decade. The car got a mild facelift for 2023, with updated wheels and exterior styling accents. Today, Nissan announced pricing for the Leaf, which starts at just under $29,000.

2023 Nissan LeafThe Leaf feels lively, despite middling power numbers.Nissan

The base Leaf comes with a 40-kWh battery capable of delivering a 149-mile range. Its 110-kW electric motor produces 147 horsepower and 236 pound-feet of torque. The Leaf SV Plus features a 60-kWh battery for a range of 212 miles. It comes with a 160-kW motor that makes 214 horsepower and 250 pound-feet of torque. Nissan backs all Leaf models with an eight-year/100,000-mile battery warranty.

ProPilot Assist comes standard for the Leaf SV Plus, and brings a full suite of advanced driver aids that include adaptive cruise control, driver alertness features, and a surround-view monitor. All Leaf models get Nissan Safety Shield 360, which includes automatic emergency braking with pedestrian detection, lane departure warnings, blind spot monitoring with rear cross-traffic alerts, automatic high beams, and rear automatic braking.

2023 Nissan LeafThe Leaf SV Plus offers up to 212 miles of range.Nissan

The new Leaf starts at $28,895, which includes a $1,095 destination charge. The Leaf SV Plus starts at $36,895. The 2023 Nissan Leaf is on sale now, and may be eligible for federal tax credits of up to $7,500. Depending on where you live, you may also be able to receive a state tax credit or other incentives.

Trending News

 
 

The EQB lands this summer with a not-so-bad starting price.

Mercedes-Benz

Mercedes-Benz is pressing ahead with its electrification goals. Following the release of the EQS flagship electric sedan last year, the automaker is readying the EQB, an electric SUV with up to seven seats. Today, Mercedes announced pricing for the vehicle, and it's surprisingly reasonable. Two trim levels will be offered for the EQB in the United States: Exclusive and Pinnacle, and wecould see an AMG variant at some point down the road.

The EQB comes in two variants, including the EQB 300 and EQB 350, both of which come with all-wheel drive. The EQB 300 offers 225 horsepower and the 350 delivers 288 ponies. Those aren't super-serious numbers and they don't have to be. The EQB competes with vehicles like the Volkswagen ID.4, so mind-blowing performance isn't exactly the goal. Mercedes hasn't given range estimates yet, but they should fall in line with the competition.

2023 Mercedes-Benz EQBThe EQB will come in two powertrain variants, each with two trims.Mercedes-Benz

The SUV comes standard with a 10.25-inch configurable digital gauge cluster and a 10.25-inch touchscreen. Mercedes includes a good list of standard safety features, including lane keep assist, blind spot monitoring, and active brake assist. Additionally, the EQB's navigation system routes the vehicle for the best efficiency and can help locate charging stations.

The 2023 Mercedes-Benz EQB 300 starts at $56,800, including a $1,050 destination charge. A range-topping Pinnacle trim is available for $59,350. The EQB 350 starts at $60,350. Mercedes says the SUV will go on sale in summer 2022.

Trending News