Sustainability

Jaguar Land Rover reimagines its global strategy, commits to electrifying lineup

Land Rover currently offers a plug-in electric variant of its Range Rover.

Photo courtesy of Land Rover

Jaguar Land Rover (JLR) Chief Executive Officer Thierry Bolloré has announced a new global strategy called 'Reimagine'. Under his leadership, the company is poised to transition to a sustainability-focused version of two iconic British brands.

JLR has been floating parts of the plan for months now. News coming from its headquarters in England has been promoting a focus on sustainability including word that they are working with Econyl nylon to develop high-quality interiors made from ocean and landfill waste.

Jaguar Land Rover Econyl interior The Econyl process includes recovering nylon waste and transforming it into a premium material. Photo courtesy of Jaguar Land Rover

Despite the shared focus, the Jaguar and Land Rover brands are committing to remain distinct in their design and product offerings, with different architecture.

Nameplate by nameplate, the company will work to make an all-electric version of JLR vehicles available by 2030. JLR is planning to welcome six all-electric Land Rover models in the next five years. Read more about those here.

At the same time, Jaguar will be transforming into a purely electric automaker. In a statement, the company described what is coming for Jaguar:

"...with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. Jaguar will exist to make life extraordinary by creating dramatically beautiful automotive experiences that leave its customers feeling unique and rewarded. Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the line-up, as the brand looks to realise its unique potential."

By 2030, it is anticipated that 100 percent of all Jaguar sales and 60 percent of Land Rovers sold will be equipped with zero tailpipe emissions.

The company is also striving to achieve net zero carbon emissions across its supply chain, products and operations by 2039. Nissan, Bentley, Volvo, Audi, and Ford have recently made similar statements.

JLR is also readying for hydrogen fuel cell power as it expects the hydrogen economy to expand in the coming decades. This vision is shared by Hyundai. Development of these vehicles is already underway. Test models are slated to arrive on U.K. roads in the next year.

JLR's subscription service, PIVOTAL, will be rolled out to other markets in the coming years.

The new vision is expected to require a £2.5 billion ($3.48 billion USD) annual investment from JLR that will include purchasing and developing electrification technologies, connected services, and data-centric technologies.

The company, which has been hit by slow sales and production delays as the brand has worked to reinvent itself, will work with major shareholder Tata Motors to achieve positive cash net-of-debt by 2025.

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Special edition Land Rover

Special Land Rover Defender stars in new James Bond film

The special Defender features several 007-inspired touches.

Land Rover

James Bond and British vehicles go together like bread and butter. The spy's most well-known rides come from Aston Martin, but Land Rover isn't sitting out on the action. The 25th film in the Bond series, No Time To Die, premiers in just a few weeks, and with it, a new special edition Land Rover Defender. Land Rover's SV Bespoke division created the special Defender, which in addition to making an appearance on the silver screen, will be on sale for a limited run to 300 lucky Bond fans willing to shell out the cash.


2022 Land Rover Defender V8 Bond Edition The Defender gets exclusive infotainment animations.Land Rover


The villainous Defender is powered by a supercharged 5.0-liter V8 that produces 518 horsepower and 461 pound-feet of torque. An eight-speed automatic transmission is standard, and Land Rover says the powertrain is strong enough to push the hefty off-roader to 60 mph from a stop in just 5.1 seconds. The V8 is a recent addition to the Defender line, and comes paired here with unique suspension and transmission tuning, bespoke spring and damper rates, and a new electronic active rear differential.



2022 Land Rover Defender V8 Bond Edition The 007 Defender V8 get special puddle lights.Land Rover


Unique touches to the 007 Defender include "Defender 007" treadplates, special infotainment animations, and "007" exterior puddle lamps. The interior will get a laser-etched detail plate to denote its number among the 300 vehicles. No Time To Die will feature the Defender front and center, but it's not the only Land Rover in the film. Two Range Rover Sport SVR SUVs will also make an appearance, along with a Range Rover Classic and a Land Rover Series III.


2022 Land Rover Defender V8 Bond Edition You'll need to be really into Bond to truly appreciate the special Defender.Land Rover


If you're more interested in seeing the Defender's time on screen than you are in getting behind the wheel, it hits theaters in the U.S. starting on October 8, 2021. The film will be the fifth and final movie to feature Daniel Craig as Bond. However, if you're really excited about the Defender, get ready to pay up. Prices start at $114,600 and supplies are extremely limited.

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New sports car

The Acura Integra is coming back in 2022

This is all we know about the new Integra's styling.

Acura

Secrets are hard to keep these days. It seems like new products always end up being leaked by one of the hundreds of people involved in the development process, to the point that even the most secretive companies have a hard time unveiling a product that people don't already know about. That wasn't the case this week, though. After announcing the final version of its NSX supercar at Monterey Car Week, Acura took to the skies with an impressive drone show that eventually spelled out a message no one expected to see: The Integra is coming back in 2022.



The original car launched in 1986, and its legend grew over time. After accumulating dozens of awards and spawning an entire industry around customizing and enhancing the Integra, Honda and Acura discontinued the car in 2001. We saw a successor to the crown in the Acura RSX for a few short years afterward, but it's been 15 years since a small, tossable sports car has graced the Acura catalog. Granted, Honda has been on a tear with the Civic Si and Civic Type-R, but there has been a hole in the Acura lineup for some time now.


Acura Integra The original Integra is the stuff of legend.Acura


Waiting is the hardest part, as they say. Other than the gorgeous drone display and tantalizingly mysterious teaser photo, we know nothing, which is a difficult spot to be as a car enthusiast. There are a few details, though. The car will return in 2022 as a "compact premium entrant," according to the press release. Company VP and Acura Brand Officer Jon Ikeda also said that the car is "returning to the Acura lineup with the same fun-to-drive spirit and DNA of the original, fulfilling our commitment to Precision Crafted Performance in every way – design, performance and the overall driving experience."

Given parent company Honda's success with performance versions of the Civic, we're optimistic that the 2022 Integra will put its compact dimensions to good use on the road and on the track. We'll have to be patient, though, because official details won't become available until closer to the car's introduction in 2022.


2022 Acura Integra Acura shared the new Integra's logo.Acura

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