Infiniti Now provides customers with 1:1 digital shopping tool, inspection transparency
A new customer service plan from Infiniti is aimed at giving customers a luxury retail experiences as they continue to socially distance. Infiniti Now will also support drivers on the road.
Retailers can now schedule services to meet customers for vehicle delivery and pickup, mobile test drives, at-home vehicle delivery, and enhanced vehicle cleaning at a location that suits both parties and takes into account their level of comfortability. The retailers may also engage in enhanced cleaning of high-touch areas and the implementation of social distancing within dealerships.
The personal digital shopping tool allows customers to have a 1:1 connection with Infiniti product experts. These experts can help INFINITI customers with everything from browsing and learning about the line-up to scheduling a test drive and getting their financing in order. The program can be accessed on www.infinitiusa.com or through a participating retailer website, and will empower consumers to speak with a local retailer via text or video.
Beta testing of Infiniti Now in select markets for evaluation and optimization has already begun, with a full roll-out for participating retailers beginning July 1, 2020.
Current Infiniti customers can receive a text from their dealership that features an interactive multi-point inspection of their vehicle. Called ICAR-X Service, this system will update the customer on their vehicle's condition after the technician completes the inspection. If any items require attention, the customer can authorize additional services from their phone with full transparency of pricing, allowing an exchange of information while respecting social distancing.
Additionally, Infiniti Now expands on previous financing commitments, and now offers deferred payments for up to 90 days on the purchase or lease of all new 2020 INFINITI models, in addition to 0 percent financing for 72 months.
Infiniti is in the middle of a big two-year stretch of product refreshes and rollouts. Many of its vehicles received infotainment system and design upgrades for the 2020 model year. The company is gearing up to launch the new QX55 SUV and has redesigned the QX60, which is slated to arrive on U.S. shores soon.
More information on INFINITI NOW is available at www.infinitiusa.com/coronavirus-covid-19.html.
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