Dealership Experience

Hyundai partnering with Thule to sell accessories at U.S. dealerships

Eileen Falkenberg-Hull
Nov 14, 2019, 1:39 pm

Thule's accessories fit Hyundai's entire line of SUVs and crossovers.

Photo courtesy of Hyundai

Beginning today, Thule accessories are available for sale at participating Hyundai dealerships across the U.S.

Included as part of the available lineup are bike racks, roof racks, winter and water sports racks, cargo carriers, and basket accessories. The selection is curated from the entire Thule catalogue.

2019 Hyundai Kona Thule accessoris roof rack Thule accessories are made for beach-goers and mountain-seekers.Photo courtesy of Hyundai

"This partnership with Thule proves to be great timing as we simultaneously grow our line of SUVs, including newcomers such as the Hyundai Palisade and Hyundai Venue," said Mike O'Brien, vice president of Product, Corporate and Digital Planning for Hyundai Motor America. "Whether you go camping every weekend or need some extra space for your kid's soccer gear, Thule and Hyundai are making it simpler than ever for you to maximize your lifestyle with this new accessory partnership. Thule is the leader in this space and their lifetime warranty is a good match to our brand aspirations."

Hyundai has grown its lineup to include the hot-selling subcompact Kona SUV, new Hyundai Venue, and three-row Palisade SUV in the last 18 months. Last week the company announced plans to expand its portfolio even more in the coming years by adding 13 new products, including the Hyundai Santa Cruz utility vehicle.

Hyundai has also recently begun targeted advertising for adventure seekers, specifically with its Palisade campaign, which champions road tripping.

2019 Hyundai Kona Thule accessoris roof rack Thule's accesses are designed to help surfers, swimmers, and snowboarders (and everyone in between).Photo courtesy of Hyundai

"We are thrilled about our new partnership with Hyundai this year," said Tom Chimenti, director of original equipment sales, North America for Thule Group. "Our industry leading rack products are a perfect match for Hyundai's expanding line, and Thule's award winning offering of solutions to help transport your gear, regardless of activity, will be a great addition for any Hyundai owner looking to live an active lifestyle."

In addition to the products available at Hyundai dealerships, Thule designs and manufactures luggage, computer and camera bags, sports bags and backpacks, and child-related products such as baby joggers, child bike seats and bike trailers. The products are sold in more than 140 countries worldwide.

From Your Site Articles
Related Articles Around the Web

 
 

Hollywood

BTS, Hyundai partner for film promoting hydrogen that premiered in Times Square

Hyundai has partnered with Hyundai to help spread the word about the power of hydrogen.

Photo courtesy of Hyundai Motor Company

Hyundai Motor Company is convinced that the future of powertrains is hydrogen, not battery electric vehicles. To help promote their stance, and help others see that hydrogen is the way to go, Hyundai has enlisted the help of K-Pop supergroup BTS.

The company produced a five-minute film starring BTS and the pro-hydrogen messaging that made its world debut last night in Times Square one the billboard at the Marriott Marquis hotel. The film was screened recurrently for an hour between 7-8 p.m.

The film consisted of the seven members of BTS using hand-written messages to describe the beauty of Mother Nature and the importance of preserving and protecting the environment. Some of the imagery brought forth included forests, sky, snow, and waves.

That messaging was shown alongside the Hyundai Nexo, the automaker's hydrogen-powered SUV, which emits water vapor from its tailpipe instead of pollutants. The powertrain of hydrogen fuel cell powered vehicles don't require the level of highly pollutant mining that is required to produce battery electric vehicles like the Tesla Model X.

"With this captivating film, Hyundai Motor highlights its dedication to sustainable mobility and eco-friendly lifestyles," said Wonhong Cho, Executive Vice President and Chief Marketing Officer of Hyundai Motor. "We encourage our customers, fans and people around the world to take inspiration from the film to live in harmony with nature."

www.youtube.com

BTS had previously been named Hyundai Global Brand Ambassadors. As part of their ongoing partnership with the brand, they arrived at the Grammy Awards on January 26 in a Nexo. They've also starred in a campaign for the Hyundai Palisade.

The power of hydrogen has started to become more of a talking point within the automotive industry. Toyota is also a big proponent of the fuel and has promised to built a 145-acre prototype city that runs on the gas a the base of Mt. Fuji. The Japanese company recently debuted the second generation of their Mirai sedan, which runs exclusively on hydrogen power.

www.youtube.com

Nikola, a new vehicle manufacturer, recently debuted its hydrogen-powered pickup truck designed in tandem with Heavy D from the "Diesel Brothers" TV show, the Nikola Badger.

Starting February 26, seven different clips from the five-minute film – each featuring a BTS member and a special message about the environment – will be uploaded on Hyundai Motor's social media platforms: @hyundai.lifestyle for Instagram and @hyundaiworldwide for YouTube.

Until the end of April, fans can also upload their own pictures about protecting nature on their individual Instagram accounts with hashtags #MyCleanNature and #BecauseofYou, for a chance to win various offers and prizes. More information about the campaign is available on the company's website: www.hyundai.com/worldwide.

From Your Site Articles
Related Articles Around the Web

 
 

In-Car Tech

Hyundai, Kia develop world's first predictive shifting tech that reads roads, traffic flow

There have been four-, five, and six-speed transmissions. All the way up to 10-speeds. Now, there's the world's first predictive shifting technology that combines traditional transmission functionality with smart computing that takes into account road conditions and the flow of traffic to shit into the right gear. By optimizing gearing, vehicles can have improved fuel economy and less wear on a their mechanical elements including the brakes.

Called the Information and Communication Technology (ICT) Connected Shift System, the technology employs intelligent software in the Transmission Control Unit that collects and interprets real-time input from underlying technologies, including 3D navigation equipped with a precise map of the road as well as cameras and radar for smart cruise control. The automakers say that the 3D navigation input includes "elevation, gradient, curvature and a variety of road events as well as current traffic conditions. This occurs while radar detects the speed and distance between the vehicle and others, and a forward-looking camera provides lane information."

Hyundai Kia ICT Connected Shift System graph chart how it works The ICT Connected Shift System uses a variety of intelligent technologies to perform tasks.Photo courtesy of Hyundai Motor America

Using these inputs, the system uses an artificial intelligence algorithm and shifts the gears accordingly. During testing, on curved roads the frequency of shifting was reduced 43 percent compared to vehicles without the system. It also reduced the frequency of brake usage by 11 percent.

Engine brakes are applied when an accelerator pedal is released when speed bumps are ahead, when downhill slopes emerge, and when the speed limit changes.

Currently, many vehicles feature a variety of drive modes that adjust shifting, suspension, and acceleration. This system is the first use of that technology with intelligent learning.

During the system development, the companies filed around 40 patents in South Korea and abroad.

The ICT Connected Shift System is just a step in the automakers' intelligent transmission technology development. They're working to develop the intelligence for the system to work with LTE and 5G communication to interact with traffic signals. However, this technology faces a major obstacle for use in daily driver scenarios because of the heavy investment required by municipalities to adopt that level of technology.

"Vehicles are evolving beyond simple mobility devices into smart mobility solutions," said Byeong Wook Jeon, Head of Intelligent Drivetrain Control Research Lab. "Even a traditional area of the automobile, such as the powertrain, is becoming a high-tech technology optimized for smart mobility through efforts to integrate ICT and artificial intelligence technologies."

The ICT Connected Shift System has not yet deployed to vehicles but the companies are planning to advance it in that direction as the technology evolves.

From Your Site Articles
Related Articles Around the Web