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Hyundai Motor Group details how it will spend $7.4 billion in the U.S. by 2025

Hyundai Motor Group is expanding its technology investment footprint.

Photo courtesy of Hyundai Motor Group

Spending $7.4 billion is no small task. A new release from the Korean automaker details just how the company is going to spend the money by 2025. Hyundai Motor Group (HMG) includes the Kia, Hyundai, Ioniq, and Genesis brands.

HMG intends to make the spend to "enhance overall product competitiveness" in the area of future mobility technologies including electrification and hydrogen. Hyundai and Kia will invest in growing its electric vehicle (EV) manufacturing footprint to scale and production and satisfy U.S. market demands. Market conditions and U.S. government EV police will dictate what next steps are taken.

Hyundai Motor will offer a suite of American-made electric vehicles to U.S. consumers starting next year. This includes the Kia EV6 and Hyundai Ioniq 5. Additional Kia, Hyundai, Genesis, and Ioniq models are in the works with debuts coming in the near future.

"One key element of Kia's transformation is transitioning from internal combustion engine to electrification. With our strategic investment in the United States to produce EV models, we are making huge strides to lead the EV market but also increase our contribution to the economies where we do business," said Sean Yoon, President and CEO of Kia North America.

HMG also intends to expand the U.S. hydrogen ecosystem in collaboration with local private and public partners. There are numerous governmental and filling station hurdles that must be overcome before widespread hydrogen sees usage in the U.S. HMG is committed to the natural fuel, which is used to power electric motors in fuel cell electric vehicles (FCEVs).

HMG is committed to working with the government and other business partners to expand the U.S. hydrogen energy ecosystem. New business opportunities are likely to emerge from that. Hyundai Motor Group signed a memorandum of understanding with the U.S. Department of Energy in February 2020 to cooperate in hydrogen fuel cell technology innovation and global expansion.

Later this year, Hyundai will demonstrate its fuel cell electric trucks ahead of their commercialization. Hyundai previously made an agreement with Cummins Inc., an U.S. based company which specializes in advanced powertrains, to accelerate deployment of fuel cell electric systems in the U.S. market.

Additionally, HMG will invest in Urban Air Mobility (UAM), robotics, and autonomous technologies. The company, along with SoftBank Group Corp. has agreed to a deal that would have HMG gain a controlling interest in Boston Dynamics, a robotics company perhaps best known for making dog-like robots that monitor Singapore's parks and help Ford map out its factories.

HMG will launch a subsidiary in Washington D.C. to spearhead the Group's UAM businesses and work to create an ecosystem that supports what HMG is calling a "revolution of the mobility experience".

HMG and Aptiv, a U.S. mobility technology firm has created Motional, a joint venture aimed at commercializing driverless cars. The new company has already obtained the industry's first driverless license in the state of Nevada and plans to commercialize robotaxi service in 2023 along with its partner Lyft. Motional has started testing the new Ioniq 5 equipped with advanced autonomous driving technology on public roads.

"I am excited to make this announcement on behalf of the Hyundai Motor Group. This investment demonstrates our deep commitment to the U.S. market, our dealers and customers. Hyundai will lead the future of mobility in the United States and around the world. Our efforts are proof positive that Hyundai will continue to pursue excellence in our current and future product line-up," said José Muñoz, Hyundai Motor Company's Global Chief Operating Officer and President and CEO of Hyundai Motor North America.

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The Hyundai Palisade got a mild refresh for 2023.

Hyundai

Earlier this year, Hyundai announced changes to the Palisade for 2023. The list includes a new front fascia, an updated grille with new headlights and daytime running lights, a 12-inch touchscreen with navigation, and more. A new XRT trim joined the lineup as well, bringing brawny off-road styling and dar exterior trim. Today, Hyundai announced pricing for the SUV, which starts at a little more than $32,000.

2023 Hyundai PalisadeA new XRT trim adds rugged styling. Hyundai

The Palisade's powertrain carries over from 2022, which includes a 3.8-liter V6 that makes 291 horsepower and 262 pound-feet of torque. It's paired with an eight-speed automatic transmission and either front- or all-wheel drive. Inside, the SUV got several new and updated technology features, including a more powerful wireless device charging pad, an updated digital key system, and a larger infotainment display.

As Hyundai's flagship SUV, the Palisade edges on luxury territory, with plush leather upholstery and a serene cabin that offers excellent noise cancellation and comfort. Captain's chairs and seven-passenger seating are available, but a second-row bench comes standard and brings eight-passenger capacity to the SUV.

Muscular SUVs are more popular than ever before, so Hyundai gave the posh Palisade an outdoorsy treatment with its XRT trim. The new Palisade XRT builds on the SEL trim with 20-inch wheels, a more rugged bumper and lower body cladding, a sunroof, and leatherette upholstery. To be clear, XRT is an appearance package that does not improve off-road capability to a large degree.

2023 Hyundai PalisadeTop trims border on the quality and design of some luxury brands. Hyundai

Standard safety equipment is generous, and includes forward collision warnings with avoidance, lane keep assist, lane following assist, blind spot monitoring, rear cross-traffic alerts, driver attention warnings, high beam assist, and adaptive cruise control.

Pricing for the base Palisade SE starts at $36,245, which includes a $1,295 destination charge. The top Calligraphy AWD model starts at $52,095 after destination. All-wheel drive is available for all trims as an added-cost option.

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The N Line forms a midpoint between the standard Kona and the Kona N.

Hyundai

Hyundai has a lot going on, with new EVs hitting the market, but the brand has been on a surprising run with performance models lately. The Veloster N is an excellent, rowdy hot hatch, and the brand followed that act with the Kona N and Elantra N. Hyundai’s Kona N takes the hot hatch formula to the next level with an incredible powertrain and useful space, but it’s too much for many people. The mid-point is Hyundai’s N Line, which borrows styling cues from the hottest N variants but lacks the all-out grunt of those vehicles.

2022 Hyundai Kona N LineThe N Line gets aggressive styling cues from its sportier N counterpart. Hyundai

The styling works for the Kona N Line, as it does with the Kona N, but the powertrains couldn’t be more different. Where the Kona N gets a 286-horsepower four-cylinder, the N Line comes with a milder turbocharged 1.6-liter four-cylinder engine that makes 195 horsepower and 195 pound-feet of torque. It’s paired with a seven-speed dual-clutch automatic transmission, which adds a layer of engagement not found in the continuously variable transmission that standard Kona models get.

That modest output lends the Kona N Line modest performance, with more noise generated than expected. In motion, the powertrain feels decently responsive, but it lacks the razor sharp nerves of steel that the Kona N brings. Shifting into sport mode changes the gauge cluster to a bright red and hastens the vehicle's responses, but again, it's important to temper expectations for a milder experience here.

2022 Hyundai Kona N LineThe digital gauge cluster responds to drive mode changes. Hyundai

Styling is more aggressive than the standard SUV, with 18-inch wheels and mean-looking exhaust tips. The Kona’s front-end design is still busy and will still be polarizing, but the dark trim and sporty aero bodywork help the situation. The N Line’s all-black interior gets red stitching and accents that help break up the otherwise monotonous color scheme. The seats are supportive and comfortable, but could be deeper for better body-holding during spirited driving sessions. There’s plenty of room up front and a surprising amount of space in back, aided by the Kona’s large-ish rear door openings. Parents will find an easy time loading kids, and older children can ride in relative luxury with plenty of legroom.

A 10.25-inch digital gauge cluster is standard, which offers configurable colors and legible information. It’s paired with a standard 8-inch touchscreen, but a 102.5-inch screen with navigation is available. Hyundai’s excellent infotainment software runs flawlessly on both units, and offers an intuitive and straightforward way to interact with the vehicle. A Harman Kardon eight-speaker stereo also comes standard.

2022 Hyundai Kona N LineRed accents liven what is otherwise a dark, monotone interior.Hyundai

The Kona N Line, while not as hot as the Kona N, offers a reasonable styling upgrade for people wanting a small SUV with sporty looks. Enthusiasts should look at the full-on N model for thrills, though, because the N Line should be viewed as more of an appearance package than a performance model.

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