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Hyundai returns to Sunday Night Football with new 'Tailback Tailgate' three-part series

Hyundai will appear as the sponsor of the Sunday Night Football Kickoff Show.

Photo courtesy of Hyundai Motor America

Football is back. Hyundai is returning as the presenting Kickoff Show sponsor of NBC's Sunday Night Football. The program has been the most-watched primetime TV program for nine consecutive seasons. Hyundai will have a presence on the show each week.

"Sunday Night Football is one of our signature sponsorships in generating brand awareness among the 20 million viewers each week," said Angela Zepeda, CMO, Hyundai Motor America. "We are focusing this year on our flagship SUV Palisade and showcasing its capabilities as the ideal tailgate vehicle with its three-row automatic folding seats, generous cargo space and loaded technology."

In seasons past, Hyundai has presented "Cover 2" and "Game Winning Drive" content campaigns. The "Cover 2" campaign featured a former player from both teams playing during a select Sunday Night Football game discussing their rivalry, what makes it special to them, and the fans while driving around the home-team's city in a Hyundai Santa Fe. One of the spots, shown below, featured former Pittsburgh Steelers wide receiver Hines Ward and former Baltimore Ravens safety Ed Reed.

"Game Winning Drive" featured similar matchups in the 2020 Hyundai Palisade three-row SUV. It featured NFL greats James Harrison, Jamal Lewis, Ty Law, and Antonio Gates.

For the 2020 edition, two former running backs will join together in a conversation around the game while enjoying cuisine from the home city that week. They'll tailgate using the new-for-2021 Hyundai Palisade Calligraphy Edition. "Tailback Tailgate" will air during "Football Night in America" leading into three Sunday Night Football games.

Additionally, Hyundai's presenting sponsorship of the kickoff show will include numerous branding elements, including logo animations, in-studio signage, and logo placements on the broadcast's countdown clock. Here's a sneak peek at those elements.

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The IIHS may increase the speeds it uses to test advanced driver aids.

Insurance Institute for Highway Safety

The Insurance Institute for Highway Safety (IIHS) recently announced that it is considering changing the speeds it uses to test vehicle-to-vehicle front crash prevention systems. The agency currently tests the systems at 12 and 25 mph, but says that the speeds don't accurately represent the types of crashes the safety tech is meant to prevent.

Front crash preventionwww.youtube.com

Automatic emergency braking (AEB) is designed to notify of a possible collision and help respond with automatic application of braking. Just like a human using the brake pedal, it can stop the car, but higher speeds make it difficult to stop in time. The new tests would be conducted at 35 to 45 mph, which is the range where a large number of rear-end crashes occur. As Automotive News noted, an IIHS study showed 43 percent of rear-end crashes occur at speeds of 45 mph or less, so it's important to have a test that shows how well the tech performs at those levels.

A whopping 85 percent of 2022 vehicles earned a "Superior" rating in the current testing regime, so the IIHS will remove it from 2023 testing and Top Safety Pick award evaluations. Their view is that, since the majority of vehicles meet the criteria, it's no longer an accurate way of evaluating performance. In its place, the agency introduced a night test for automatic emergency braking systems that will begin next year.

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The 2023 Sportage Hybrid starts at around $28,000.

Kia

Kia's moving full steam ahead to an all-electric future, but the automaker's intermediate models should not be overlooked. Kia and Hyundai do hybrids as well as anyone, and the 2023 Sportage Hybrid is coming soon with new tech, updated styling, and a value-forward price. The 2023 Kia Sportage Hybrid goes on sale in spring.

2023 Kia Sportage HybridThe Sportage Hybrid delivers up to 39 mpg.Kia

Kia offers the Sportage hybrid in three trims: The $28,505 LX, $32,205 EX, and $37,405 SX-Prestige. All models come with a turbocharged 1.6-liter engine and a 44kW electric motor that combine to produce 226 horsepower. A six-speed automatic transmission with a rotary shifter is standard, and all-wheel drive become standard at the EX trim. The powertrain is efficient for an SUV, delivering up to 39 mpg when paired with front-wheel drive.

Kia says the Sportage Hybrid's interior features a 12.3-inch infotainment touchscreen and a 12.3-inch digital gauge cluster for almost 25 inches of display. Standard tech is generous, and includes wireless Apple CarPlay and Android Auto. There's also plenty of safety tech. Kia adds standard gear that includes:

  • Driver attention warning system
  • LED headlights
  • Lane following assist and lane keep assist
  • Forward collision warnings with cyclist detection
  • Rear occupant alerts
  • Rearview monitor
  • Reverse parking distance warnings
Several optional features are available, including blind spot warnings, forward parking distance warnings, navigation-based cruise control, and more.

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