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Hyundai returns to Sunday Night Football with new 'Tailback Tailgate' three-part series

Hyundai will appear as the sponsor of the Sunday Night Football Kickoff Show.

Photo courtesy of Hyundai Motor America

Football is back. Hyundai is returning as the presenting Kickoff Show sponsor of NBC's Sunday Night Football. The program has been the most-watched primetime TV program for nine consecutive seasons. Hyundai will have a presence on the show each week.

"Sunday Night Football is one of our signature sponsorships in generating brand awareness among the 20 million viewers each week," said Angela Zepeda, CMO, Hyundai Motor America. "We are focusing this year on our flagship SUV Palisade and showcasing its capabilities as the ideal tailgate vehicle with its three-row automatic folding seats, generous cargo space and loaded technology."

In seasons past, Hyundai has presented "Cover 2" and "Game Winning Drive" content campaigns. The "Cover 2" campaign featured a former player from both teams playing during a select Sunday Night Football game discussing their rivalry, what makes it special to them, and the fans while driving around the home-team's city in a Hyundai Santa Fe. One of the spots, shown below, featured former Pittsburgh Steelers wide receiver Hines Ward and former Baltimore Ravens safety Ed Reed.

"Game Winning Drive" featured similar matchups in the 2020 Hyundai Palisade three-row SUV. It featured NFL greats James Harrison, Jamal Lewis, Ty Law, and Antonio Gates.

For the 2020 edition, two former running backs will join together in a conversation around the game while enjoying cuisine from the home city that week. They'll tailgate using the new-for-2021 Hyundai Palisade Calligraphy Edition. "Tailback Tailgate" will air during "Football Night in America" leading into three Sunday Night Football games.

Additionally, Hyundai's presenting sponsorship of the kickoff show will include numerous branding elements, including logo animations, in-studio signage, and logo placements on the broadcast's countdown clock. Here's a sneak peek at those elements.

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New compact pickup truck

Hyundai announces pricing for Santa Cruz pickup

It's small, but the Santa Cruz can do plenty of truck stuff like the big guys.

Hyundai

Looking at American trucks over the years, it's hard to ignore their growing size and price, but 2021 might just be the year that bucks that trend. Earlier in the year, Ford announced the compact Maverick pickup truck, and after months of rumors, Hyundai did the same. The Santa Cruz will be a small unibody pickup designed in California and built in Alabama. Today, the automaker announced pricing for the upcoming vehicle.

Pricing for the Santa Cruz starts at $23,990, which after the $1,185 destination charge comes to $25,175. That reasonable sum buys the base SE trim, which comes with a 2.5-liter four-cylinder engine, an eight-speed automatic transmission, and front-wheel drive. Hyundai estimates that the base engine produces 190 horsepower and 180 pound-feet of torque, while the available turbocharged 2.5-liter engine makes 275 horsepower and 310 pound-feet of torque.

Other standard features include:


2022 Hyundai Santa Cruz The Santa Cruz rides on a unibody frame, which gives it a better ride than most trucks.Hyundai


  • 18-inch alloy wheels
  • LED taillights
  • Wireless Apple CarPlay and Android Auto
  • Rear occupant alerts
  • Driver attention warnings
  • Lane keeping assist
  • Speed limit warnings
  • Leading vehicle departure alerts

Despite its size and unibody construction, the Santa Cruz does offer traditional truck capabilities. With the base engine on board, the vehicle is rated to tow up to 3,500 pounds, and with the turbocharged engine that number increases to 5,000 pounds. The unibody setup also gives the Santa Cruz a more car-like ride and handling, which improves comfort. It's a configuration that is also used by the Honda Ridgeline and the upcoming Ford Maverick pickups.


2022 Hyundai Santa Cruz The Santa Cruz has a useful bed that can be configured a few ways.Hyundai


Hyundai started building the Santa Cruz at its Montgomery, Alabama factory in June. The automaker says that its production will eventually add 1,200 jobs to the facility, and notes that the vehicle will go on sale sometime later this summer. We're heading out to drive the new Santa Cruz in early August, so stay tuned for a first-drive review in a few weeks.

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The 2022 Acura TLX has the technology enabled.

Photo courtesy of Acura

Toyota and Lexus announced that the WarnerMedia RIDE app would be coming to their models earlier this year. Now, Honda and Acura will be offering the same.

On certain Wi-Fi enabled Honda and Acura vehicles, AT&T unlimited in-car Wi-Fi users will have access to the WarnerMedia RIDE app. The app allows users to connect multiple devices in their vehicles to browse, stream and share premium content from the WarnerMedia library while on the road.

Honda and Acura vehicle owners have been able to use their on-board modem as a hot spot for connecting up to seven devices since 2017. Models compatible for the new tech include the Acura RDX (2019-present), Acura TLX (2021), and Acura MDX (2022) across all trim levels. Honda vehicles with the tech include Accord (2018-present, Touring), Odyssey (2018-present; Touring, Elite), Insight (2019-present, Touring)., Passport (2019-present; Touring, Elite)., and Pilot (2019-present; Touring, Elite, Black Edition).

The WarnerMedia RIDE App allows passengers to access 1,000+ hours of live and on-demand entertainment. The app includes hit TV shows and movies from top brands such as Cartoon Network, CNN, HBO Max, TBS, TNT and TruTV, spanning animation, entertainment, news, sports and more.

WarnerMedia RIDE app The WarnerMedia RIDE app allows users to choose their own avatar.Photo courtesy of Acura

Users can set up profiles and personalize their user exerpience with an avatar from the WarnerMedia library. Profiles also ensure age-appropriate content with options for adults to restrict access to their profiles with an access code.

"Wireless connectivity and connected car services continue to be key features for customers and our long-standing relationship with AT&T continues to be one way we deliver exciting new content to Honda and Acura owners," said Art St. Cyr, vice president of North American Auto Strategy for American Honda. "Honda will continue working to enhance the in-car experience, including the capabilities of the AT&T network and access to top content with WarnerMedia RIDE."

"We're always looking for new and innovative ways to elevate the connected car experience for our customers. With WarnerMedia RIDE, we are delivering a connected experience that's perfect for journeys," said Joe Mosele, vice president, Mobility & Internet of Things, AT&T. "Our collaboration is keeping Honda and Acura owners connected wherever they travel with hours of news and entertainment for the whole family."

WarnerMedia RIDE is available now in the App Store and on Google Play for all U.S. unlimited data plan subscribers. WarnerMedia RIDE is included at no additional cost for existing and new unlimited subscribers.

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