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Hyundai returns to Sunday Night Football with new 'Tailback Tailgate' three-part series

Hyundai will appear as the sponsor of the Sunday Night Football Kickoff Show.

Photo courtesy of Hyundai Motor America

Football is back. Hyundai is returning as the presenting Kickoff Show sponsor of NBC's Sunday Night Football. The program has been the most-watched primetime TV program for nine consecutive seasons. Hyundai will have a presence on the show each week.

"Sunday Night Football is one of our signature sponsorships in generating brand awareness among the 20 million viewers each week," said Angela Zepeda, CMO, Hyundai Motor America. "We are focusing this year on our flagship SUV Palisade and showcasing its capabilities as the ideal tailgate vehicle with its three-row automatic folding seats, generous cargo space and loaded technology."

In seasons past, Hyundai has presented "Cover 2" and "Game Winning Drive" content campaigns. The "Cover 2" campaign featured a former player from both teams playing during a select Sunday Night Football game discussing their rivalry, what makes it special to them, and the fans while driving around the home-team's city in a Hyundai Santa Fe. One of the spots, shown below, featured former Pittsburgh Steelers wide receiver Hines Ward and former Baltimore Ravens safety Ed Reed.

"Game Winning Drive" featured similar matchups in the 2020 Hyundai Palisade three-row SUV. It featured NFL greats James Harrison, Jamal Lewis, Ty Law, and Antonio Gates.

For the 2020 edition, two former running backs will join together in a conversation around the game while enjoying cuisine from the home city that week. They'll tailgate using the new-for-2021 Hyundai Palisade Calligraphy Edition. "Tailback Tailgate" will air during "Football Night in America" leading into three Sunday Night Football games.

Additionally, Hyundai's presenting sponsorship of the kickoff show will include numerous branding elements, including logo animations, in-studio signage, and logo placements on the broadcast's countdown clock. Here's a sneak peek at those elements.

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The Nissan Re-Leaf is designed to help in disaster zones.

Photo courtesy of Nissan

When you need disaster relief, this Nissan Leaf is there for you, at least in theory. The Nissan Re-Leaf, an electric emergency response vehicle concept vehicle, takes the idea of portable electricity to a new level.

The Re-Leaf isn't just all-show. It's a working prototype that is designed to serve as a mobile power supply that can be used following natural disasters or extreme weather events. The Leaf was the world's first mass-market electric vehicle when it debuted a decade ago.

Natural disasters are the biggest cause of power outages. A 2019 World Bank report found natural shocks and climate change caused 37 percent of outages in Europe between 2000 and 2017, and 44 percent of outages in the US over the same period.

Nissan Re-Leaf

Photo courtesy of Nissan

Usually, when a disaster hits, the time for electricity supply to be restored is typically 24-48 hours if the damage is not too extensive. During that time, electric vehicles can provide mobile emergency power.

The Re-Leaf has a few modifications to make it disaster-ready. That starts at the exterior of the vehicle where weatherproof plug sockets mounted directly to the exterior enable 110- to 230-volt devices to be powered by the car's lithium-ion battery.

It is designed to drive into disaster zones and provide a mobile power supply. The integrated energy management system can run medical, communications, lighting and other life-supporting equipment.

The cars can also act as mobile storage batteries to supply homes with electricity during non-emergency situations by using the LEAF's bi-directional charging ability, a standard feature of the model since its introduction in 2010. This means the LEAF can not only 'pull' power to recharge the high-capacity battery, but also 'push' it back to the grid through V2G (Vehicle-to-Grid) technology, or directly to electronic devices through V2X (Vehicle-to-everything).

Acting as a portable power station, the latest generation Nissan LEAF e+ with a fully charged 62 kilowatt-hour (kWh) battery can provide enough electricity to power the average UK household for around six days.

This concept may look futuristic but the future is already here. Nissan has used the Leaf to provide emergency power and transportation following natural disasters since 2011.

The Re-Leaf sports an amber color scheme, a nod to the ancient Greek word for amber – electron – the origin of the word 'electricity'. There's a roof-mounted LED light bar that flashes amber lights as well. Nissan has raised the car by 70 mm and given it a wider track and all-terrain tires on 17-inch wheels.

Inside, the rear seats have been removed and the floor levelled to provide storage for essential equipment. A custom bulk-head cage also separates the front seats from the cargo area.

A bespoke pull-out desk extends from the cargo area with a 32-inch LED screen and dedicated power supply creating an operational hub to run communications from and manage the recovery process.

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Acura is revealing its next-gen MDX slowly, first with this, the MDX Prototype.

Photo courtesy of Acura

The MDX is the best-selling Acura in the lineup. It's also America's best-selling luxury three-row SUV. But that's not good enough.

Acura is redesigning the MDX and as it prepares to enter a fourth generation, a prototype of the new SUV will be shown on October 14. This looks to follow the same pattern as the TLX launch, which saw a prototype revealed about six months before the true model debut, just after the PMC Edition was put on sale.

Acura says that the next-gen MDX will usher in " new levels of Acura design, performance, technology and craftsmanship, assuming the mantle as the brand's new flagship model". And that's a good thing. The brand revolution that started with the RDX and continued with the TLX looks to go even further in a bid to re-establish Acura on its premium model throne.

The ofirst MDX was the industry's first three-row SUV based on a unibody platform, a design that has since gone mainstream as crossovers and lifestyle SUVs overrun a vehicle type that started as rugged off-roaders and family trucksters. Since it's debut, the MDX has garnered praise from buyers and critics alike including winning the 2001 North American Truck of the Year and 2001 Motor Trend SUV of the Year awards.

Over the past two decades, cumulative sales have surpassed 1 million units, securing MDX's place as the best-selling Acura model, accounting for roughly one-third of the brand's U.S. sales since its launch.

"We're accelerating Acura's commitment to Precision Crafted Performance and this fourth-generation MDX is the most ambitious and consequential redesign of an Acura core model in our history," said Jon Ikeda, vice president and Acura brand officer. "This all-new MDX will take us into new territory in terms of performance, prestige and emotional appeal."

The teaser image (above) and video (below) that were released today highlight the sharply sculpted beltline running the perimeter of the wider, lower and longer MDX, connecting the Jewel Eye LED headlights at the front to the Chicane LED taillights in the rear.

The MDX Prototype pulls heavily from the RDX and TLX with design nods to each. Still, it's unmistakably a three-row SUV. Though we don't know for sure what's under the hood, expect the MDX to have more a dynamic driving style when it debuts, following in the vein of the RDX and TLX redesigns.

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