Advertising

Hyundai returns to Sunday Night Football with new 'Tailback Tailgate' three-part series

Hyundai will appear as the sponsor of the Sunday Night Football Kickoff Show.

Photo courtesy of Hyundai Motor America

Football is back. Hyundai is returning as the presenting Kickoff Show sponsor of NBC's Sunday Night Football. The program has been the most-watched primetime TV program for nine consecutive seasons. Hyundai will have a presence on the show each week.

"Sunday Night Football is one of our signature sponsorships in generating brand awareness among the 20 million viewers each week," said Angela Zepeda, CMO, Hyundai Motor America. "We are focusing this year on our flagship SUV Palisade and showcasing its capabilities as the ideal tailgate vehicle with its three-row automatic folding seats, generous cargo space and loaded technology."

In seasons past, Hyundai has presented "Cover 2" and "Game Winning Drive" content campaigns. The "Cover 2" campaign featured a former player from both teams playing during a select Sunday Night Football game discussing their rivalry, what makes it special to them, and the fans while driving around the home-team's city in a Hyundai Santa Fe. One of the spots, shown below, featured former Pittsburgh Steelers wide receiver Hines Ward and former Baltimore Ravens safety Ed Reed.

"Game Winning Drive" featured similar matchups in the 2020 Hyundai Palisade three-row SUV. It featured NFL greats James Harrison, Jamal Lewis, Ty Law, and Antonio Gates.

For the 2020 edition, two former running backs will join together in a conversation around the game while enjoying cuisine from the home city that week. They'll tailgate using the new-for-2021 Hyundai Palisade Calligraphy Edition. "Tailback Tailgate" will air during "Football Night in America" leading into three Sunday Night Football games.

Additionally, Hyundai's presenting sponsorship of the kickoff show will include numerous branding elements, including logo animations, in-studio signage, and logo placements on the broadcast's countdown clock. Here's a sneak peek at those elements.

Trending News

 
 

The Santa Fe Hybrid offers plenty to like.

Hyundai

The 2021 Hyundai Santa Fe Hybrid is all-new for 2021, and features an impressive list of standard features, great safety scores, and family-friendly space. If you're looking for a new SUV, it's hard to imagine a better fit for an urban family, or any other family, for that matter. Beyond a few small complaints, the Santa Fe Hybrid offers plenty to like.

Here are three things to like about the 2021 Hyundai Santa Fe.

2021 Hyundai Santa Fe Hybrid The Santa Fe Hybrid brings great passenger space and an upscale interior.Hyundai

It offers plenty of passenger and cargo space

The Santa Fe offers roomy seating for up to five adults with more than reasonable head and legroom in both rows. Second-row passengers have room to move, and don't end up jockeying for position with taller front-seat passengers. When the SUV is packed with people and needs to haul gear, it's more than capable of doing that, too, as it offers 36.4 cubic feet of space behind the second row and up to 72.1 cubic feet with the second-row seats folded down. Making the space more accessible, power-folding second-row seats and a hands-free power liftgate are standard.

2021 Hyundai Santa Fe Hybrid All trims come decked out with safety equipment.Hyundai

It delivers excellent fuel economy

The Santa Fe Hybrid returns impressive fuel economy numbers, especially in town, making it an excellent urban family runabout. The EPA estimates that the SUV can deliver 33 mpg in the city, 30 mpg on the highway, and 32 mpg combined. The Santa Fe Hybrid Blue returns 36 mpg in the city, 31 mpg on the highway, and 34 mpg combined. That's several miles per gallon better than the standard Santa Fe and better than some sedans.

2021 Hyundai Santa Fe Hybrid Fuel economy is better than many smaller cars.Hyundai

It earned great safety scores

The 2021 Hyundai Santa Fe earned a Top Safety Pick award from the Insurance Institute for Highway Safety (IIHS). That score is due in part to the Santa Fe's Good marks in crash tests, but the SUV's long list of standard safety kit helps, too. All models come with forward collision-avoidance assist with pedestrian, cyclist, and junction turning detection, lane keeping assist, driver attention warnings, lane following assist, and a rear occupant alert system. Optional features include blind spot collision-avoidance assist, rear cross-traffic collision-avoidance assist, a parking distance warning system, and a highway driving assist system.

Trending News

 
 

Frightening security

Boston Dynamics' robot to patrol Kia factory

The robot is being tested as a security patrol unit.

Hyundai

Breaking into an auto manufacturing facility was already a very bad idea, but new security tech being tested by Hyundai Motor Group makes it downright terrifying as well. In addition to cameras, sensors, and armed security guards, would-be burglars at a Kia plant in South Korea now have to face off with a semi-autonomous robot dog.

The Boston Dynamics quadruped robot, named Spot, is being tested as a safer and more effective way of providing security patrols to the plant. The dog is one of several robots designed and tested by the firm, which has long terrified the internet with its physically capable electronic beings.

Boston Dynamics Spot Robot The robot uses various sensors to detect danger and intruders.Hyundai

If you haven't seen it, the Boston Dynamics robot dog is frightening enough on its own, so it's an excellent choice to provide factory security. The robot uses an integrated thermal camera and 3D LiDAR to detect people around it, and can monitor high-temperature situations and fire hazards. It can be controlled remotely through a secure webpage, which allows personnel to see what's going on in the factory without putting themselves in danger.

The robot is capable of navigating tight spaces and can identify issues not visible to the human eye. It's also able to semi-autonomously navigate its environment, and has been developed with task management and deep learning-based vision technology. Boston Dynamics says that its tech can be expanded to other types of robot platforms.



The robot dog is currently in the pilot stage at Kia's plant in South Korea. It will be used to support late-night security patrols and increase safety for workers. Hyundai Motor Group will assess the robot's effectiveness and suitability for the job before expanding its use in other industrial sites.

Trending News