Electric Vehicles

New track by Ren Harvieu celebrates the possibility of an electric vehicle future

UK artist Ren Harvieu has created a new song celebrating electric vehicles.

Photo courtesy of Hyundai Motor UK

Shortly after Ford launched a song based on the 2021 Mustang Mach-E, Hyundai has released its own musical interlude featuring an alternatively powertrained vehicle. "Electric Feels" was written and performed by critically acclaimed UK artist Ren Harvieu. It was co-written with Romeo Stodart.

Hyundai commissioned the song, released by Bella Union, as part of its ongoing promotion of plug-in hybrid, electric, and hydrogen-powered vehicles. The company has committed $36 billion over the next five years in a push to get 44 electrified models available to customers by 2025.

Ren Harvieu Hyundai Hyundai has one of the largest electrified vehicle fleets in the world. Photo courtesy of Hyundai Motor UK

Some of that push includes launching the company's fourth passenger vehicle brand. Ioniq joins Hyundai, Genesis, and Kia in the Hyundai Motor Corporation family.

According to Hyundai, the new track "is an emotive dose of sassy synth pop and takes inspiration from Harvieu's experiences during lockdown, including the changing sound of the city she witnessed, as our roads emptied and air pollution improved."

"I'd already been thinking about the changes that I've seen in cities across the country, quieter roads, less air pollution and I think we've been given a small window into what a more sustainable future could look like. This campaign is about getting people to think about the environment and make that switch to electric. For me this is a really important message," said Harvieu.

"The quieter roads during lockdown have really given us an insight into what a greener world could look and sound like - and it's clear that the British public is serious about its commitment to improving the planet and living in a more environmentally-conscious way," Ashley Andrew, Managing Director, from Hyundai Motor UK.

Ren Harvieu Ren Harvieu composed the song based on her experiences during the COVID-19 lockdown. Photo courtesy of Hyundai Motor UK

Seven years after her Top 5 debut album, Salford singer, Ren recently overcame a life threatening back injury to release her new album 'Revel in the Drama' in April.

Stream or download Ren Harvieu's track, 'Electric Feels', here.

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Nuts & Bolts

 
 

The 2021 Ford F-150 will come in a hybrid variant

Photo courtesy of Ford Motor Company

If Ford is making anything clear these days, it’s that the future all-electric F-150 won’t just just a mundane street car. The future model will be capable of achieving the same feats as the rest of the company’s family of full-size pickup trucks, if not with more gusto than its relatives.

Ford has confirmed that the battery-electric (BEV) F-150 will be on sale in just a few years. To get to that point, there’s a lot of work that isn’t just going into product development, but also into facilities development. Demand for the F-150 BEV is expected to be high and Ford’s Rouge Complex can’t absorb it as the plant stands now.

Ford Rouge Complex The Ford plant in Dearborn will be the home of the F-150 electric truck.Photo courtesy of Ford Motor Company

The company will invest $700 million in the Dearborn, Michigan plant to include a new high-tech manufacturing home for the model. The investment will add 300 jobs. This $700 million is on top of the $1.45 billion that Ford is spending to equip its Michigan Assembly Plant in Wayne, Michigan to produce the Ranger and Bronco.

"We are proud to once again build and innovate for the future here at the Rouge with the debut of our all-new F-150 and the construction of a modern new manufacturing center to build the first-ever all-electric F-150," said Bill Ford, executive chairman, Ford Motor Company. "This year's COVID-19 crisis made it clear why it is so important for companies like Ford to help keep our U.S. manufacturing base strong and help our country get back to work."

The all-electric Ford F-150 is expected to come to market in mid-2022. The redesigned 2021 F-150 will come to market later this year and include a new hybrid powertrain option dubbed the F-150 PowerBoost.

Recently, the company captured video of the F-1500 BEV testing in the wild.

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The teaser image of the 2027 Kia lineup includes numerous cars and SUVs.

Photo courtesy of Kia Motors

Kia has revealed plans to launch seven new battery electric vehicles (BEVs) by 2027 in numerous segments. The first, code named CV, will launch in 2021 and serve as the kickoff to a new Kia design direction. The move is known internally as the “Plan S" strategy. Under Plan S, Kia's BEV line will include 11 models by 2025.

The announcement coincides with the company's stated goal of having 25 percent of Kia's global sales come from BEVs by 2029. To do that, the company plans to work to expand the world's electric vehicle (EV) charging network. Kia has sold over 100,000 BEVs worldwide since the company introduced its first model in 2011, the Kia Ray.

Kia Ray EV 2011 The Kia Ray was the company's first production EV.Photo courtesy of Kia Motors

Plan S includes a company-wide business transformation that will include production, sales, and services. Dealerships will likely be required too invest in equipment to handle the influx of EVs. In the U.S, Kia will increase the number of EV work bays at dealerships to 600 by the end of 2020 and increase the number to more than 2,000 by 2023..

The product plan includes a diverse number of models. The vehicles will include BEVs that are “suitable for urban centers, long-range journeys, and performance driving". They will be based on the company's new adaptable Electric-Global Modular Platform (E-GMP). The platform will allow for best-in-class interior spaciousness, according to Kia.

Though subscription services have not gained widespread popularity in the U.S., the company is exploring the creation of subscription services, as well as EV battery leasing and rental programs. Other “second life" battery-related businesses may be part of the plan as well.

Kia also plans to add around 500 charging stations in North America, partnering with its dealer networks. Further, the company is seeking a partner in North America to support a larger infrastructure buildout.

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