Electric Vehicles

New track by Ren Harvieu celebrates the possibility of an electric vehicle future

UK artist Ren Harvieu has created a new song celebrating electric vehicles.

Photo courtesy of Hyundai Motor UK

Shortly after Ford launched a song based on the 2021 Mustang Mach-E, Hyundai has released its own musical interlude featuring an alternatively powertrained vehicle. "Electric Feels" was written and performed by critically acclaimed UK artist Ren Harvieu. It was co-written with Romeo Stodart.

Hyundai commissioned the song, released by Bella Union, as part of its ongoing promotion of plug-in hybrid, electric, and hydrogen-powered vehicles. The company has committed $36 billion over the next five years in a push to get 44 electrified models available to customers by 2025.

Ren Harvieu Hyundai Hyundai has one of the largest electrified vehicle fleets in the world. Photo courtesy of Hyundai Motor UK

Some of that push includes launching the company's fourth passenger vehicle brand. Ioniq joins Hyundai, Genesis, and Kia in the Hyundai Motor Corporation family.

According to Hyundai, the new track "is an emotive dose of sassy synth pop and takes inspiration from Harvieu's experiences during lockdown, including the changing sound of the city she witnessed, as our roads emptied and air pollution improved."

"I'd already been thinking about the changes that I've seen in cities across the country, quieter roads, less air pollution and I think we've been given a small window into what a more sustainable future could look like. This campaign is about getting people to think about the environment and make that switch to electric. For me this is a really important message," said Harvieu.

"The quieter roads during lockdown have really given us an insight into what a greener world could look and sound like - and it's clear that the British public is serious about its commitment to improving the planet and living in a more environmentally-conscious way," Ashley Andrew, Managing Director, from Hyundai Motor UK.

Ren Harvieu Ren Harvieu composed the song based on her experiences during the COVID-19 lockdown. Photo courtesy of Hyundai Motor UK

Seven years after her Top 5 debut album, Salford singer, Ren recently overcame a life threatening back injury to release her new album 'Revel in the Drama' in April.

Stream or download Ren Harvieu's track, 'Electric Feels', here.

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Lamborghini is accelerating its path toward an all-electric future.

Photo courtesy of Lamborghini Automobili

Lamborghini plans to electrify its lineup and now we know how fast that process will be going and what the company won't be focusing on. In a presentation, Stephan Winkelmann, President and CEO of Automobili Lamborghini, detailed that the super luxury automaker will "focus continually on identifying technologies and solutions that guarantee top performance and driving dynamics" rather than fuel economy. Those words are magic to enthusiasts ears.

"Lamborghini's electrification plan is a newly-plotted course, necessary in the context of a radically-changing world, where we want to make our contribution by continuing to reduce environmental impact through concrete projects," said Winkelmann. "Our response is a plan with a 360 degree approach, encompassing our products and our Sant'Agata Bolognese location, taking us towards a more sustainable future while always remaining faithful to our DNA."

The three-phase approach to electrification starts this year. From 2021 to 2022, Lamborghini will focus on "presenting models paying tribute to the company's recent period of continuous success". Expect two new cars in the V12 model line-up to be announced this year.

By the end of 2024, the hybrid transition for the automaker will be well underway. In 2023 Lamborghini will launch its first hybrid series production car and by the end of 2024, the entire range will be electrified. The company's internal target for this phase is to reduce product carbon dioxide emissions by 50 percent by the beginning of 2025.

In this second phase, Lamborghini is committed to keeping the drive experience in focus as well as the application of carbon fiber materials, which the company sees as crucial in developing their new product lineup.

Lamborghini is committing to bringing the company's first fully-electric car to the market in the second half of the 2020s with a number of electric vehicles on the horizon. The automaker expects to introduce a fourth model.

The automaker has initiated an investment of 1.5 billion euros to create the pathway to electrification. The money will be spent over four years time.

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Tesla claims that its Cybertruck will go into production this year.

Photo courtesy of Tesla, Inc.

In a presentation to investors this morning, Ford Motor Company revealed that it has received 70,000 reservations for its just-debuted F-150 Lightning electric truck. Its on-paper chief rival, the Tesla Cybertruck, has over one million according to data acquired by Finbold. Rivian, who is nearly ready to start production of its R1T all-electric truck, has over 30,000 reservations, according to reporting by InsideEVs.

Reservations are not orders or sales though they do serve as an indicator of the buying public's enthusiasm for a new model. More and more automakers are switching to online reservations to gauge buyer interest, determine proper product mix, and stay in touch with clients on a more personal level. Hyundai did this with the 2022 Tucson and Ford has successfully used it to launch the Mustang Mach-E.


2022 Ford F-150 Lightning The 2022 Ford F-150 Lightning has an all-electric powertrain in its familiar body. Photo courtesy of Ford Motor Company

Tesla opened reservations for the Cybertruck immediately following its debut around the same time as the 2019 Los Angeles Auto Show where the Mustang Mach-E also debuted. Last July, Finbold revealed that their data showed that there were around 650,000 reservations. In 2018 and 2019 Tesla produced 612,120 vehicles.

Finbold's fresh research indicates that as of May 25, 2021, estimated Cybertruck reservations had reached 1.08 million. That number is more than the 866,750 total vehicles delivered by Tesla in two years between 2019 and 2020.

Though construction at the future home of the Cybertruck, Tesla's Austin, Texas plant, is ongoing, Tesla no longer features the Cybertruck alongside its existing models. The truck's homepage is currently housed in a "see more" style hamburger menu as a singular link alongside the Roadster and Semi. The Cybertruck was originally slated to begin production later this year.

The F-150 Lightning is expected to reach consumers ahead of the Tesla Cybertruck despite the fact that the Cybertruck was unveiled years ahead of the F-Series model. Both have fully electric powertrains. Ford will also offer the electric truck in a fleet version.

Ford has given more specifics about the 2022 Ford F-150 Lightning than Tesla has about the Cybertruck. It will look much like a traditional F-150 but have an electric powertrain that gives it a maximum of 563 horsepower and 773 pound-feet of torque. The truck is being built to be capable of towing though doing so will likely decrease the truck's 300-mile maximum range considerably.

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