New track by Ren Harvieu celebrates the possibility of an electric vehicle future
Shortly after Ford launched a song based on the 2021 Mustang Mach-E, Hyundai has released its own musical interlude featuring an alternatively powertrained vehicle. "Electric Feels" was written and performed by critically acclaimed UK artist Ren Harvieu. It was co-written with Romeo Stodart.
Hyundai commissioned the song, released by Bella Union, as part of its ongoing promotion of plug-in hybrid, electric, and hydrogen-powered vehicles. The company has committed $36 billion over the next five years in a push to get 44 electrified models available to customers by 2025.
Hyundai has one of the largest electrified vehicle fleets in the world. Photo courtesy of Hyundai Motor UK
Some of that push includes launching the company's fourth passenger vehicle brand. Ioniq joins Hyundai, Genesis, and Kia in the Hyundai Motor Corporation family.
According to Hyundai, the new track "is an emotive dose of sassy synth pop and takes inspiration from Harvieu's experiences during lockdown, including the changing sound of the city she witnessed, as our roads emptied and air pollution improved."
"I'd already been thinking about the changes that I've seen in cities across the country, quieter roads, less air pollution and I think we've been given a small window into what a more sustainable future could look like. This campaign is about getting people to think about the environment and make that switch to electric. For me this is a really important message," said Harvieu.
"The quieter roads during lockdown have really given us an insight into what a greener world could look and sound like - and it's clear that the British public is serious about its commitment to improving the planet and living in a more environmentally-conscious way," Ashley Andrew, Managing Director, from Hyundai Motor UK.
Ren Harvieu composed the song based on her experiences during the COVID-19 lockdown. Photo courtesy of Hyundai Motor UK
Seven years after her Top 5 debut album, Salford singer, Ren recently overcame a life threatening back injury to release her new album 'Revel in the Drama' in April.
Stream or download Ren Harvieu's track, 'Electric Feels', here.