Road Trip

Hyundai, National Geographic launch educational augmented reality experiences

Travel miles away from home without getting off your couch with the new National Geographic x Hyundai Outside Academy.

Photo courtesy of Hyundai Motor America

The world is opening back up but that doesn't mean that you have to quit exploring from the comfort of home. A new educational augmented reality experience from Hyundai Motor America and National Geographic empowers families to explore America's National Parks.

The Outside Academy is a first-of-its kind experience that allows users to discover the parks via digital, social media, and in-person immersive content from three National Parks: Zion, Yosemite, and Great Smoky Mountains National Parks.

The experience is available for three parks.Photo courtesy of Hyundai Motor America.

"Combining technology with creativity, we're bringing audiences immersive ways to explore some of the most awe-inspiring national parks – whether they're at home or visiting the locations in person – and seamlessly integrating Hyundai's vehicles into the experience," said Andrew Messina, Senior Vice President, Disney Advertising Sales. "We're proud to deepen our relationship with Hyundai and continue pushing the boundaries of advertising with this first-ever co-branded AR series and offering innovative solutions to engage consumers."

The Outside Academy has three main components:

  • NatGeo.com: The digital hub is an engaging destination, including 360-degree videos, interactive hotspots, video clips, custom articles and how-tos for the drivable experiences
  • Instagram: On Nat Geo's hero Instagram account, users can explore the parks in 360-degree AR
  • In-Person: Drivable, in-person experiences use AR animations, text and audio triggered by on-location items to create a more immersive experience

"Outside Academy" launched this week featuring Zion National Park with content from Yosemite National Park and Great Smoky Mountains National Park being released later in the year.

Hyundai isn't the first automaker to work with National Geographic. Subaru partnered with Buzzfeed to produce a three-part miniseries about the parks in early 2020. Later that same year the National Geographic channel was one of three TV stations to broadcast the premiere of the Ford Bronco and Bronco Sport. Rolls-Royce has worked with National Geographic photographer Cory Richards on a number of occasions. The media outlet also followed the journey of the 2021 Kia Sorento and filmed footage of it towing the "2021" numerals to Times Square for the annual New Year's Eve celebration there.

"Outside Academy" was developed in collaboration with National Geographic CreativeWorks, Hyundai's agency of record, INNOCEAN USA and its media agency, Canvas.

To learn more and discover the content, visit https://www.nationalgeographic.com/outside-academy/.

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New electric SUV

Honda teases its first EV

The Prologue will go on sale as a 2024 model.

Honda

Honda is nearing the unveiling of its first electric vehicle, the Prologue, and today the automaker gave us our first glimps of the new vehicle. It's just a sketch, but Honda did share some production details and information on its product roadmap.

Honda DealerHonda plans to sell half a million EVs by the end of the decade. Honda

Honda says the Prologue will be an adventure-ready SUV "capable of satisfying everyday driving and weekend getaways with a strong hint of the well-received Honda e in the front fascia." The SUV was developed in Honda's Design Studio in Los Angeles, and was designed with an eye on Honda's global EV models. Honda said it focused on aerodynamics and fine-tuning the body to reducelines and improve range.

The Japanese automaker developed the Prologue alongside GM, but it has other EVs coming to market by 2026. By 2030, Honda says it will release 30 new EVs globally with a production volume of two million units. The co-developed vehicle is the first, but the rest will be built on Honda e:Architecture. In 2027, the automaker will begin building and selling a line of affordable EVs using the architecture developed with General Motors. Honda says it plans to sell half a million EVs in North America by the end of hte decade.

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New electric SUV

The Genesis GV60 is on sale now

The GV60 is on sale in the U.S. now.

Genesis

Today, Genesis announced that its newest vehicle, the electric GV60, is on sale in the United States. The vehicle brings a load of new tech and innovations, and features the brand's distinctive, attractive styling.

The GV60 will be offered in two configurations in the United States. The GV60 Advanced AWD starts at $58,890 and features a facial unlocking system, a 12.3-inch digital gauge cluster and touchscreen, and a Bang & Olufsen audio system. The GV60 Performance AWD starts at $67,890 and brings more power, leather upholstery, a massaging driver's seat, and more.

2023 Genesis GV60Buyers get three years of free charging. Genesis

The Advanced model comes with a 74-kW front and 160-kW rear electric motor for a total of 314 horsepower. A 77.4-kWh battery provides juice for the operation, and returns a range of 248 miles. The Performance AWD model features a 160-kW front and 160-kW rear motor for a combined 429 horsepower, with up to 483 ponies available with a temporary boost mode.

Genesis partnered with Electrify America to provide GV60 owners with three years of free 30-minute charging sessions. Owners can charge anywhere in the United States, and can locate charging stations using their vehicle's navigation system. The GV60 is also the first Genesis to feature Connected Care, which includes several connected services such as enhanced roadside assistance, an SOS emergency notification feature, vehicle health reports, and more.

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