Road Trip

Hyundai, National Geographic launch educational augmented reality experiences

Travel miles away from home without getting off your couch with the new National Geographic x Hyundai Outside Academy.

Photo courtesy of Hyundai Motor America

The world is opening back up but that doesn't mean that you have to quit exploring from the comfort of home. A new educational augmented reality experience from Hyundai Motor America and National Geographic empowers families to explore America's National Parks.

The Outside Academy is a first-of-its kind experience that allows users to discover the parks via digital, social media, and in-person immersive content from three National Parks: Zion, Yosemite, and Great Smoky Mountains National Parks.

The experience is available for three parks.Photo courtesy of Hyundai Motor America.

"Combining technology with creativity, we're bringing audiences immersive ways to explore some of the most awe-inspiring national parks – whether they're at home or visiting the locations in person – and seamlessly integrating Hyundai's vehicles into the experience," said Andrew Messina, Senior Vice President, Disney Advertising Sales. "We're proud to deepen our relationship with Hyundai and continue pushing the boundaries of advertising with this first-ever co-branded AR series and offering innovative solutions to engage consumers."

The Outside Academy has three main components:

  • NatGeo.com: The digital hub is an engaging destination, including 360-degree videos, interactive hotspots, video clips, custom articles and how-tos for the drivable experiences
  • Instagram: On Nat Geo's hero Instagram account, users can explore the parks in 360-degree AR
  • In-Person: Drivable, in-person experiences use AR animations, text and audio triggered by on-location items to create a more immersive experience

"Outside Academy" launched this week featuring Zion National Park with content from Yosemite National Park and Great Smoky Mountains National Park being released later in the year.

Hyundai isn't the first automaker to work with National Geographic. Subaru partnered with Buzzfeed to produce a three-part miniseries about the parks in early 2020. Later that same year the National Geographic channel was one of three TV stations to broadcast the premiere of the Ford Bronco and Bronco Sport. Rolls-Royce has worked with National Geographic photographer Cory Richards on a number of occasions. The media outlet also followed the journey of the 2021 Kia Sorento and filmed footage of it towing the "2021" numerals to Times Square for the annual New Year's Eve celebration there.

"Outside Academy" was developed in collaboration with National Geographic CreativeWorks, Hyundai's agency of record, INNOCEAN USA and its media agency, Canvas.

To learn more and discover the content, visit https://www.nationalgeographic.com/outside-academy/.

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The Santa Fe Hybrid offers plenty to like.

Hyundai

The 2021 Hyundai Santa Fe Hybrid is all-new for 2021, and features an impressive list of standard features, great safety scores, and family-friendly space. If you're looking for a new SUV, it's hard to imagine a better fit for an urban family, or any other family, for that matter. Beyond a few small complaints, the Santa Fe Hybrid offers plenty to like.

Here are three things to like about the 2021 Hyundai Santa Fe.

2021 Hyundai Santa Fe Hybrid The Santa Fe Hybrid brings great passenger space and an upscale interior.Hyundai

It offers plenty of passenger and cargo space

The Santa Fe offers roomy seating for up to five adults with more than reasonable head and legroom in both rows. Second-row passengers have room to move, and don't end up jockeying for position with taller front-seat passengers. When the SUV is packed with people and needs to haul gear, it's more than capable of doing that, too, as it offers 36.4 cubic feet of space behind the second row and up to 72.1 cubic feet with the second-row seats folded down. Making the space more accessible, power-folding second-row seats and a hands-free power liftgate are standard.

2021 Hyundai Santa Fe Hybrid All trims come decked out with safety equipment.Hyundai

It delivers excellent fuel economy

The Santa Fe Hybrid returns impressive fuel economy numbers, especially in town, making it an excellent urban family runabout. The EPA estimates that the SUV can deliver 33 mpg in the city, 30 mpg on the highway, and 32 mpg combined. The Santa Fe Hybrid Blue returns 36 mpg in the city, 31 mpg on the highway, and 34 mpg combined. That's several miles per gallon better than the standard Santa Fe and better than some sedans.

2021 Hyundai Santa Fe Hybrid Fuel economy is better than many smaller cars.Hyundai

It earned great safety scores

The 2021 Hyundai Santa Fe earned a Top Safety Pick award from the Insurance Institute for Highway Safety (IIHS). That score is due in part to the Santa Fe's Good marks in crash tests, but the SUV's long list of standard safety kit helps, too. All models come with forward collision-avoidance assist with pedestrian, cyclist, and junction turning detection, lane keeping assist, driver attention warnings, lane following assist, and a rear occupant alert system. Optional features include blind spot collision-avoidance assist, rear cross-traffic collision-avoidance assist, a parking distance warning system, and a highway driving assist system.

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Frightening security

Boston Dynamics' robot to patrol Kia factory

The robot is being tested as a security patrol unit.

Hyundai

Breaking into an auto manufacturing facility was already a very bad idea, but new security tech being tested by Hyundai Motor Group makes it downright terrifying as well. In addition to cameras, sensors, and armed security guards, would-be burglars at a Kia plant in South Korea now have to face off with a semi-autonomous robot dog.

The Boston Dynamics quadruped robot, named Spot, is being tested as a safer and more effective way of providing security patrols to the plant. The dog is one of several robots designed and tested by the firm, which has long terrified the internet with its physically capable electronic beings.

Boston Dynamics Spot Robot The robot uses various sensors to detect danger and intruders.Hyundai

If you haven't seen it, the Boston Dynamics robot dog is frightening enough on its own, so it's an excellent choice to provide factory security. The robot uses an integrated thermal camera and 3D LiDAR to detect people around it, and can monitor high-temperature situations and fire hazards. It can be controlled remotely through a secure webpage, which allows personnel to see what's going on in the factory without putting themselves in danger.

The robot is capable of navigating tight spaces and can identify issues not visible to the human eye. It's also able to semi-autonomously navigate its environment, and has been developed with task management and deep learning-based vision technology. Boston Dynamics says that its tech can be expanded to other types of robot platforms.



The robot dog is currently in the pilot stage at Kia's plant in South Korea. It will be used to support late-night security patrols and increase safety for workers. Hyundai Motor Group will assess the robot's effectiveness and suitability for the job before expanding its use in other industrial sites.

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