High-Tech Problem Solvers

This is what the future of mobility in San Francisco looks like (according to Hyundai)

Eileen Falkenberg-Hull
Nov 13, 2019, 2:45 pm

Hyundai's Executive Vice Chairman Euisun Chung talks about the future of mobility and cities at the Mobility Innovators Forum.

Photo courtesy of Hyundai Motor America

They have a vision. Hyundai Motor Group is showcasing its mobility solutions using a stylized version of what the company sees is a version of the future of San Francisco.

The overall aesthetic is like something straight out of the era when Isaac Asimov dared people to dream about Daneel Olivaw solving crimes and the Space Race was exciting school children and their parents alike.

It features a lush paradise, something that anyone who has been to San Francisco recently can attest is a far cry from its modern existence. Drones fly by the Golden Gate Bridge while gardens and water features play prominently.

San Francisco 2050 Hyundai's team has come up with their version of what San Francisco could look like by 2050.Image courtesy of Hyundai Motor America

Rather than robots taking charge, like what the crew from Boston Dynamics would have you believe is imminent, Hyundai is taking a human-centric (and perhaps more realistic) approach to their vision of the future, as presented during a keynote speech delivered by Executive Vice Chairman Euisun Chung at the Mobility Innovators Forum.

Hyundai put forth their philosophy that "technology and innovation should be directed towards serving the needs of people."

"Cities and mobility services were developed for humans from the very beginning," said Chung. "That's why we are making a wide range of efforts to study a human-centered future from a broader humanities perspective."

As a way of following through on their principle, Hyundai Motor Group has set up the Human-Centered City Advisory Group, which is comprised of experts with engineering, urban planning, and psychology backgrounds. Using their input, the Group has been developing a blueprint for future cities over the last year with the goal of publishing the research results by 2020.

Hyundai Motor Group has also been conducting the 2050 Future City Project to make predictions on future cities in different regions to serve as a guideline for future smart city development.

The Mobility Innovators Forum is a conference hosted by Hyundai CRADLE that is deigned to bring together leaders in the technology, energy, policy, design, and academia fields to discuss challenges and opportunities in development.

Hyundai CRADLE is Hyundai Motor Group's corporate venturing and open innovation business, which partners and invests in global startups in a number of fields.

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2021 Hyundai Santa Fe Hybrid The Santa Fe Hybrid brings great passenger space and an upscale interior.Hyundai

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