Electric Vehicles

Hyundai EVs will carry the Ioniq brand name, company details three new models

Hyundai is launching three new Ioniq-branded electric vehicles in the next four years.

Photo courtesy of Hyundai Motor Group

First there was Genesis, the luxury brand name that came from the popular car. Now, there will be Ioniq, the fourth vehicle brand for Hyundai Motor Group will include three new electric vehicles (EVs) over the next four years. Up until this point, the Ioniq name was used by the Hyundai Ioniq, the first auto in the world to be offered in hybrid, plug-in hybrid, and all-electric variants.

"The IONIQ brand will change the paradigm of EV customer experience," said Wonhong Cho, Executive Vice President and Global Chief Marketing Officer at Hyundai Motor Company. "With a new emphasis on connected living, we will offer electrified experiences integral to an eco-friendly lifestyle."

The Ioniq name is a portmonteau of "ion" and "unique".

London Eye Q Ioniq launch To celebrate the announcement, Hyundai lit up the London Eye as a Q.Photo courtesy of Hyundai Motor Group

With the new models, Hyundai looks to combine its current electric vehicle capabilities, which include ultra-fast charging, spacious interior, and battery-supplied power, with forthcoming innovations for the in-car and out-of-car experience - something the company says will be a "seamless journey".

The brand rollout of part of Hyundai Motor Group's larger EV rollout, which has the goal of selling 1 million units of battery electric vehicles and taking a 10 percent share to become a leader in the global EV field by 2025.

The three new vehicles that will be coming will all have numeral names: Ioniq 5, Ioniq 6, and Ioniq 7. Sedans will have even numbers and SUVs will have odd numbers.

The Ioniq five will launch first, in early 2021. It will be a midsize crossover based on the EV 45 concept, which was unveiled at the International Motor Show 2019 in Frankfurt. When that concept debuted, Hyundai said that, like the company's Le Fil Rouge concept, the 45 was a modern interpretation of the Hyundai Pony Concept, only this time it was focused on powertrain technology. Its diamond silhouette foreshadowed the design direction of future electric vehicles the company will produce while holding fast to the "Sensuous Sportiness" design identity.

Hyundai concept cars Ioniq EV The first three Ioniq models will be based on three concept cars the company has already introduced.Photo courtesy of Hyundai Motor Group

The Ioniq 6 sedan is set to be introduced in 2022. It is based on the company's Prophecy concept vehicle, which was unveiled in March. That concept car's design gave a nod to the large car models of the 1920s and 30s but brought forward digital technology of today.

Ioinq 7, a large SUV, will follow in 2024.

The company says that the new vehicle designs will all "have a common theme of 'timeless value'" and be "inspired by past models.

They will all sit on the company's Electric Global Modular Platform, known as E-GMP. The platform's design allows for a "smart living space" complete with highly adjustable seats, wireless connectivity, and unique features - the company says that a glovebox deigned as a drawer is an example of one such innovation.

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Nuts & Bolts

 
 

The 2021 Ford F-150 is available with a hybrid powertrain.

Photo courtesy of Ford Motor Company

The 2021 Ford F-150 will have a maximum tow rating of 14,000 pounds and maximum payload of 3,325 making it stronger than any other light-duty full-size pickup truck. For the 2021 model year, the F-Series introduces its first hybrid powertrain, the 3.5-liter PowerBoost, which gets the most horsepower and torque of any power plant on the roster.

"F-150 is the flagship of Ford's dedication to building the best trucks and represents our commitment to not just meeting customer needs but exceeding them," said Todd Eckert, Ford truck group marketing manager. "With capability and functionality foundational to F-Series, the all-new F-150 not only tows more and hauls more than any other light-duty full-size pickup, it is built to surpass customer expectations with smart innovations that will make them even more productive every day."

2021 Ford F-150 Ford equips every hybrid engine powered F-150 with the Pro Power Onboard generator system. Photo courtesy of Ford Motor Company

The PowerBoost engine gives the F-150 2,120 pounds of maximum payload capacity and 12,700 pounds of maximum conventional towing capacity. Those numbers are the most for any hybrid pickup. Hybrids present their own unique set of challenges when it comes to towing because of battery and motor cooling concerns.

The impressive numbers don't stop there. The PowerBoost engine makes 430 horsepower and 570 pound-feet of torque. Models with the PowerBoost engine also come with the Pro Power Onboard generator that delivers 2.4 kilowatts of standard power and an available 7.2 kilowatts – enough to power 28 refrigerators.

AutomotiveMap has an in-depth look at all the available engines and transmission for the F-150. You can read more about them here.

Currently, no other mainstream automakers offers a hybrid or all-electric truck from the factory. Rivian is working on the R1T, Ford is developing an all-electric F-150, and the battery-powered GMC Hummer EV will debut later this year.

Ford is expected to debut the revised F-150 Raptor soon. It's likely to unseat the F-150 PowerBoost as the most powerful F-150 model in order to keep up with the competition being offered by the new Ram TRX.

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Photo courtesy of Hyundai Motor Group

Hyundai Motor Group, the parent company of Hyundai, has announced the formation of a new unit - New Horizons Studio. The new venture is focused on the development of what Hyundai calls Ultimate Mobility Vehicles (UMVs).

New Horizons Studio is part of Hyundai's larger focus on the future of mobility. Unit workers will work to envision vehicles that wander with "unprecedented mobility". These products will focus on target customers that have unconventional travel needs whether it be to access places they have never been or adapt their mobility limitations to their surroundings.

Hyundai 'Elevate' Walking Car Concept

Photo courtesy of Hyundai Motor Group

New Horizons Studio is led by Vice President Dr. John Suh, who has held several leadership roles at Hyundai Motor Group since 2011. He served as founding director of Hyundai Ventures, and then led Hyundai CRADLE (Center for Robotic-Augmented Design in Living Experiences) as its founding director based in Silicon Valley. He brings over 35 years of expertise in the automotive and emerging technology sectors, including roles at Stanford University, Palo Alto Research Center (PARC; formerly, Xerox PARC), and General Motors Company.

"We aim to create the world's first transformer-class vehicle, also known as the Ultimate Mobility Vehicle," said Dr. Suh.

Dr. Ernestine Fu will move to New Horizons Studio as Director of Product Management. She has led research on human operator and autonomous vehicle interactions at Stanford University's Volkswagen Automotive Innovation Lab, as well as scaled emerging technology companies for over nine years as a venture capital partner at Alsop Louie Partners.

The Hyundai Elevate is the first vehicle being developed by the Studio. It debuted at CES 2019 and does not rely solely on wheels to makes it way across urban, suburban, and rural landscapes. The unit sees the Elevate as being able to respond in emergency situations like natural disasters or assist with persons who do not have access to an ADA ramp.

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