Such a Tease

Hyundai previews 'fundamental shift in BEV design' with new Ioniq 5 teaser photos, videos

The Ioniq 5 will be the first dedicated electric model designed on Hyundai's new battery electric vehicle platform.

Photo courtesy of Hyundai Motor Group

Hyundai Motor Company, the parent of the Kia, Hyundai, and Genesis brands, has released a new series of photos and videos teasing the forthcoming Ioniq 5. The midsize crossover is slated to Abe the first model in the company's Ioniq dedicated battery electric vehicle (BEV) lineup brand.

It will also be the first vehicle that is underpinned by Hyundai's new Electric-Global Modular Platform (E-GMP). The architecture is similar to what General Motors unveiled with its Ultium platform. The vehicle, Hyundai says, will showcase a "fundamental shift in design approach" for the company where vehicles are designed around the platform rather than modifying existing vehicles to put in BEV power systems like what is in the Kona EV.

Hyundai Ioniq 5 car teaser preview back Photo courtesy of Hyundai Motor Group

The fresh design elements in the Ioniq 5 include Parametric Pixels, the smallest unit of digital imaging, as well as the CUV's color, material, and finish (CMF) direction that works to connect digital functionality with its analog counterpart. The car's front end features pixel-inspired lights, u-shaped and squared off at the corners. Its clamshell hood spans the entire width of the car, which is a concerted effort to minimize panel gaps and increase aerodynamics.

The wheels feature aero-optimized design and come in 20-inch diameter, the first ever fitted to a Hyundai EV.

"Ioniq 5 presents an all-new customer experience through innovative EV design that is evocative of the icon that established Hyundai's design DNA," said SangYup Lee, Senior Vice President and Head of Hyundai Global Design Center. "Beginning with Ioniq 5, our dedicated BEV lineup brand will redefine the relationship between people and their cars, establishing a new standard against which all BEV design experiences will be measured."

In addition to the photos, Hyundai released videos that preview the Ioniq 5's core technologies. Three feature "ultimate camping" scenarios where owners are able to use the Ioniq 5's general power supply (110/220V). In each video, the camper is seen using IONIQ 5's 3.5KW of V2L-supplied power, which they use to roast a turkey in a large oven, listen to music on high-end audio speakers, and exercise on a treadmill—all at a camping site.

Hyundai Ioniq 5 car teaser preview front wheel Photo courtesy of Hyundai Motor Group

The '5 Min Challenge' video highlights Ioinq 5's ultra-fast charging capability that enables it to drive more than 62 miles with only a 5-minute charge (WLTP).

You can watch all the videos below.

Ioniq 5: Ultimate Camping (teaser) - Scene 1. Cooking

Ioniq 5: Ultimate Camping (teaser) - Scene 2. Sound

Ioniq 5: Ultimate Camping (teaser) - Scene 3. Running

Ioniq 5: 5 Min Challenge (teaser) - Trailer

IONIQ 5 will debut in a virtual world premiere event in February 2021.

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Biden will target 50 percent of all vehicle sales for EVs by 2030.

Ford

In the last several months, we've seen automakers from all corners of the globe commit to some degree of electrification by the end of the decade and beyond. That includes the American Big Three: Ford Motor Company, General Motors, and Stellantis (Chrysler, Dodge, Jeep, others). Today, President Joe Biden plans to throw his weight behind these efforts by signing an executive order that sets a goal of pushing the sales of zero-emissions vehicles to half of all vehicle sales in the U.S. by 2030.

Biden's target is not legally binding, but the industry is already jumping on board. In a joint statement, Ford, General Motors, and Stellantis confirmed that they aim to hit an EV sales volume of 40-50 percent annually. It's worth noting that the President's 50 percent goal and the automakers' sales targets also include plug-in hybrid vehicles, which still use a traditional gasoline engine.


Jeep PHEV The target also includes plug-in hybrid vehicles, which still use gas engines.Jeep


Auto unions and dealers are not opposed to the ambitious roadmaps laid out by the Big Three, but both have differing views on what is essential and how things will ultimately play out. While aware of the goals, the UAW is focused on wage growth and the preservation of jobs and benefits. It feels that an increase in EV production volume must happen here in the U.S. to include good-paying American union jobs.

Dealers, to a degree, are supportive of the goals but skeptical of their ultimate success. Some feel that electric vehicles do not present the earth-shattering shift in functionality and usability that other new products, such as smartphones, did in different industries. Regardless of concerns and skepticism, it appears that automakers are going all-in on the shift to electrification, so we're bound to see a wealth of new battery-electric and plug-in hybrid vehicles in the next few years.


GM battery facility rendering Automakers are pledging billions to increase EV and PHEV production volume.GM

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Research and development

Ford names site for battery development facility

Ford's new facility will house battery research and development.

Ford

Ford is in the news again for its electrification efforts, this time with the confirmation of a Michigan location for a new battery research and development facility in Romulus, Michigan. The facility may eventually help Ford in-source much of its EV supply chain, a shift that could prevent or mitigate the challenges presented by parts and technology shortages.

As part of its electrification initiative, the automaker plans to build a new research and development facility, called Ford Ion Park. The facility will house new tech research, pilot programs for new manufacturing techniques, and will help give Ford more control over its supply chain.


Ford Ion Park Once complete, the facility will initially house 200 engineers.Ford


The price tag for the new facility and related efforts lands at $185 million, which sounds like chump change for a global automaker until we consider that Ford has committed $30 billion to electrification by 2025. The automaker says that its new facility renews its dedication to Michigan as its home base for EV development, a promise it originally made back in 2010. The company's new electric F-150 Lightning pickup truck will be built in Dearborn, which will add 500 jobs. An additional 225 jobs will be retained at Ford's Dyke Electric Powertrain Center.

As part of Phase One of the project, Ford plans to hire 200 engineers within 18 months of the 270,000-square-foot facility's opening. Ironically, the site was previously owned by A123 Systems, a battery manufacturer that closed the facility in 2017 due to low demand for batteries.


Ford Ion Park Ford has committed $185 million to the new facility and related efforts.Ford

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