Smackdown

Hyundai, WWE double team for video series featuring wrestling organization’s personalities

WWE logos are shown on screens before a WWE news conference at T-Mobile Arena on October 11, 2019 in Las Vegas, Nevada.

Photo by Ethan Miller/Getty Images

They're used to taking it to the mat, but this autumn, the stars of the WWE will be taking to the internet as part of a partnership with Hyundai to produce a 10-episode video series that features storytelling centered around the passion for enriching people's lives. "Drive For Better" will appear on WWE's digital platforms throughout the second half of the year.

"As an official sponsor of WWE, we are excited to be working together to share the personal stories of the Superstars and help put a smile on people's faces," said Angela Zepeda, CMO, Hyundai Motor America. "We both believe everyone deserves better and this series is representative of that."

"WWE and Hyundai's shared passion for supporting local communities truly makes this a rewarding partnership," said John Brody, Executive Vice President and Global Head of Sales & Partnerships, WWE. "We are extremely grateful to Hyundai for their commitment and hope this series will inspire people across the country at a time when it's needed most."

The first episode of the series features WWE Universal Champion Roman Reigns and his recent virtual visit with patients at the Children's Hospital of Orange County. It debuted in July and is posted on WWE's digital platforms and the Superstars' social media channels along with other episodes in the series.

The series is part of a larger partnership between Hyundai and WWE. The two brands have delivered custom content integrations across WWE's global media platforms throughout 2020. Hyundai is also the Co-Presenting Partner of WWE Clash of Champions on Sunday, September 27 and will receive weekly exposure in Monday Night Raw and Friday Night SmackDown programming throughout the month of September.

In addition to the episodic programming, the partnership will work to promote Hyundai Hope On Wheels during Childhood Cancer Awareness Month. Hyundai Hope on Wheels is a charitable organization that recently provided millions of dollars in grants to aid with COVID-19 testing.

Trending News

 
 

The 2022 Acura TLX has the technology enabled.

Photo courtesy of Acura

Toyota and Lexus announced that the WarnerMedia RIDE app would be coming to their models earlier this year. Now, Honda and Acura will be offering the same.

On certain Wi-Fi enabled Honda and Acura vehicles, AT&T unlimited in-car Wi-Fi users will have access to the WarnerMedia RIDE app. The app allows users to connect multiple devices in their vehicles to browse, stream and share premium content from the WarnerMedia library while on the road.

Honda and Acura vehicle owners have been able to use their on-board modem as a hot spot for connecting up to seven devices since 2017. Models compatible for the new tech include the Acura RDX (2019-present), Acura TLX (2021), and Acura MDX (2022) across all trim levels. Honda vehicles with the tech include Accord (2018-present, Touring), Odyssey (2018-present; Touring, Elite), Insight (2019-present, Touring)., Passport (2019-present; Touring, Elite)., and Pilot (2019-present; Touring, Elite, Black Edition).

The WarnerMedia RIDE App allows passengers to access 1,000+ hours of live and on-demand entertainment. The app includes hit TV shows and movies from top brands such as Cartoon Network, CNN, HBO Max, TBS, TNT and TruTV, spanning animation, entertainment, news, sports and more.

WarnerMedia RIDE app The WarnerMedia RIDE app allows users to choose their own avatar.Photo courtesy of Acura

Users can set up profiles and personalize their user exerpience with an avatar from the WarnerMedia library. Profiles also ensure age-appropriate content with options for adults to restrict access to their profiles with an access code.

"Wireless connectivity and connected car services continue to be key features for customers and our long-standing relationship with AT&T continues to be one way we deliver exciting new content to Honda and Acura owners," said Art St. Cyr, vice president of North American Auto Strategy for American Honda. "Honda will continue working to enhance the in-car experience, including the capabilities of the AT&T network and access to top content with WarnerMedia RIDE."

"We're always looking for new and innovative ways to elevate the connected car experience for our customers. With WarnerMedia RIDE, we are delivering a connected experience that's perfect for journeys," said Joe Mosele, vice president, Mobility & Internet of Things, AT&T. "Our collaboration is keeping Honda and Acura owners connected wherever they travel with hours of news and entertainment for the whole family."

WarnerMedia RIDE is available now in the App Store and on Google Play for all U.S. unlimited data plan subscribers. WarnerMedia RIDE is included at no additional cost for existing and new unlimited subscribers.

Trending News

 
 

General Motors and Lockheed Martin will design a prototype of a vehicle that's capable of traversing Mars.

Photo courtesy of General Motors

Toyota and Hyundai aren't the only automakers getting into the extra terrestrial mobility game. A new partnership between Lockheed Martin and General Motors will develop the next generation of lunar vehicles to transport astronauts to the surface of the Moon.

NASA's Artemis program has plans to send Americans back to the moon. Like the military did when they asked for an off-road-worthy transport vehicle for combat support use in the early 1940s, NASA is asking the automotive and aeronautics industry to develop a Lunar Terrain Vehicle (LTV) to enable astronauts to explore the lunar surface father than ever before. The Apollo rovers only ventured 4.7 miles.

Lockheed Martin brings a 50-year history of working with NASA on a variety of deep-space human and robotic spacecraft, such as NASA's Orion exploration-class spaceship for Artemis, to the table. The company's crafts and systems have been to every planet in the solar system.

Lockheed Martin General Motors Partner to Develop Next-Generation Lunar Rover www.youtube.com

"This alliance brings together powerhouse innovation from both companies to make a transformative class of vehicles," said Rick Ambrose, executive vice president, Lockheed Martin Space. "Surface mobility is critical to enable and sustain long-term exploration of the lunar surface. These next-generation rovers will dramatically extend the range of astronauts as they perform high-priority science investigation on the Moon that will ultimately impact humanity's understanding of our place in the solar system."

General Motors, which first worked with NASA during the Apollo missions and helped develop the Apollo Lunar Roving Vehicle (LRV), that was used on Apollo 15-17 missions, is bringing its electric battery and autonomous vehicle technology know-how to the partnership.

"General Motors made history by applying advanced technologies and engineering to support the Lunar Rover Vehicle that the Apollo 15 astronauts drove on the Moon," said Alan Wexler, senior vice president of Innovation and Growth at General Motors. "Working together with Lockheed Martin and their deep-space exploration expertise, we plan to support American astronauts on the Moon once again."

Trending News