Smackdown

Hyundai, WWE double team for video series featuring wrestling organization’s personalities

WWE logos are shown on screens before a WWE news conference at T-Mobile Arena on October 11, 2019 in Las Vegas, Nevada.

Photo by Ethan Miller/Getty Images

They're used to taking it to the mat, but this autumn, the stars of the WWE will be taking to the internet as part of a partnership with Hyundai to produce a 10-episode video series that features storytelling centered around the passion for enriching people's lives. "Drive For Better" will appear on WWE's digital platforms throughout the second half of the year.

"As an official sponsor of WWE, we are excited to be working together to share the personal stories of the Superstars and help put a smile on people's faces," said Angela Zepeda, CMO, Hyundai Motor America. "We both believe everyone deserves better and this series is representative of that."

"WWE and Hyundai's shared passion for supporting local communities truly makes this a rewarding partnership," said John Brody, Executive Vice President and Global Head of Sales & Partnerships, WWE. "We are extremely grateful to Hyundai for their commitment and hope this series will inspire people across the country at a time when it's needed most."

The first episode of the series features WWE Universal Champion Roman Reigns and his recent virtual visit with patients at the Children's Hospital of Orange County. It debuted in July and is posted on WWE's digital platforms and the Superstars' social media channels along with other episodes in the series.

The series is part of a larger partnership between Hyundai and WWE. The two brands have delivered custom content integrations across WWE's global media platforms throughout 2020. Hyundai is also the Co-Presenting Partner of WWE Clash of Champions on Sunday, September 27 and will receive weekly exposure in Monday Night Raw and Friday Night SmackDown programming throughout the month of September.

In addition to the episodic programming, the partnership will work to promote Hyundai Hope On Wheels during Childhood Cancer Awareness Month. Hyundai Hope on Wheels is a charitable organization that recently provided millions of dollars in grants to aid with COVID-19 testing.

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Frightening security

Boston Dynamics' robot to patrol Kia factory

The robot is being tested as a security patrol unit.

Hyundai

Breaking into an auto manufacturing facility was already a very bad idea, but new security tech being tested by Hyundai Motor Group makes it downright terrifying as well. In addition to cameras, sensors, and armed security guards, would-be burglars at a Kia plant in South Korea now have to face off with a semi-autonomous robot dog.

The Boston Dynamics quadruped robot, named Spot, is being tested as a safer and more effective way of providing security patrols to the plant. The dog is one of several robots designed and tested by the firm, which has long terrified the internet with its physically capable electronic beings.

Boston Dynamics Spot Robot The robot uses various sensors to detect danger and intruders.Hyundai

If you haven't seen it, the Boston Dynamics robot dog is frightening enough on its own, so it's an excellent choice to provide factory security. The robot uses an integrated thermal camera and 3D LiDAR to detect people around it, and can monitor high-temperature situations and fire hazards. It can be controlled remotely through a secure webpage, which allows personnel to see what's going on in the factory without putting themselves in danger.

The robot is capable of navigating tight spaces and can identify issues not visible to the human eye. It's also able to semi-autonomously navigate its environment, and has been developed with task management and deep learning-based vision technology. Boston Dynamics says that its tech can be expanded to other types of robot platforms.



The robot dog is currently in the pilot stage at Kia's plant in South Korea. It will be used to support late-night security patrols and increase safety for workers. Hyundai Motor Group will assess the robot's effectiveness and suitability for the job before expanding its use in other industrial sites.

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Safety and technology awards

Four Hyundai cars earn top marks for teen drivers

Best SUV for Teens $35 to $40k: 2021 Santa Fe Hybrid

Hyundai
Each year, U.S. News & World Report ranks vehicles in several categories. One relates to teen drivers and how well a vehicle performs in areas such as safety and available technology features. The 2021 rankings for Best New Cars for Teens were just released and one automaker hit it big. Four vehicles from Hyundai's 2021 lineup took top spots in various categories. They include:
  • Best Car for Teens $20k to $25k: 2021 Hyundai Elantra Hybrid
  • Best SUV for Teens $20k to $25k: 2021 Hyundai Kona
  • Best Car for Teens $25k to $30k: 2021 Hyundai Ioniq Hybrid
  • Best SUV for Teens $35k to $40k: 2021 Santa Fe Hybrid


2021 Hyundai Elantra Hybrid Best Car for Teens $20k to $25k: 2021 Hyundai Elantra HybridHyundai


All vehicles that earned awards in the 2021 survey are available with safety features that include forward collision warnings, forward automatic emergency braking, lane departure warnings, and lane keep assist. The vehicles also carry safety features and controls that allow parents to monitor their teen's behavior. Through the available smartphone app, parents can receive alerts when the vehicle goes over a set speed or if the teen leaves a set geographic area. The idea is that the functionality allows parents to coach their young drivers on their driving habits.


2021 Hyundai Ioniq Hybrid Best Car for Teens $25k to $30k 2021 Hyundai Ioniq HybridHyundai


To earn a spot on the U.S. News Best Cars for Teens rankings, a vehicle has to score well in several categories that include crash test scores and available advanced driver assistance features. The vehicle must also have scored well in the publication's rankings for its segment and price level.


2021 Hyundai Kona Best SUV for Teens $20k to $25k: 2021 Hyundai KonaHyundai

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