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Hyundai's new next-level noise canceling technology to debut on new Genesis model

Hyundai is employing new noise cancelling technology in an upcoming Genesis model.

Photo courtesy of Hyundai Motor Group

Noise cancelling technology has been around for a while and is employed by nearly every automaker. Whether it's dense foam insulation, thick carpets, technological innovations, or recommending a certain tire compound, there are many ways automakers work to keep road and engine noise from permeating the cabin.

Hyundai is taking those traditional methods of sound-blocking even further with the world's first Road Noise Active Noise Control (RANC) system, which the company says "dramatically reduces" cabin noise.

RANC is the next step in active noise control technology and works by emitting sound waves that have been inverted to incoming noise. Think of it like two magnets repelling each other.

Previously, active noise control technology only allowed predicted noises to be able to be muted.

"RANC is a remarkable technology which takes existing noise, vibration, and harshness (NVH) technology to the next level," said Gangdeok Lee, a Research Fellow of NVH Research Lab, "We will continue to take the leading position of NVH highest level of quietness to customers."

Hyundai Genesis noise cancelling RANC Hyundai has developed new noise cancelling technology that uses sound waves to repel incoming sound waves.Photo courtesy of Hyundai Motor Group

The new RANC technology, which took six years to develop, analyzes road noise in real time, using an acceleration sensor, and calculates the vibration from the road to the car. A computer analyzes the results and the system optimizes the signal in less than 0.002 seconds, adjusting accordingly.

RANC is able to calculate the sound independently for the driver, passenger, and rear seats.

Hyundai testing revealed that RANC is able to reduce in-cabin noise by 3dB, roughly half of what is currently experienced in Hyundai vehicles.

This technology has further reaching implications. Because Hyundai will not have to rely on heavy, dense foams and carpet to help with cabin noise, they are able to lessen the amount of or remove those elements from vehicles, allowing for more passenger space and less weight. In turn, this could make vehicles more fuel efficient.

The system will be mass produced by Harman.

Hyundai Motor Group has completed domestic and American patent applications for the location of sensors and signal selection method, the core technology of RANC.

The technology will begin to be applied to an upcoming Genesis model.

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Nuts & Bolts

 
 

Hyundai is launching three new Ioniq-branded electric vehicles in the next four years.

Photo courtesy of Hyundai Motor Group

First there was Genesis, the luxury brand name that came from the popular car. Now, there will be Ioniq, the fourth vehicle brand for Hyundai Motor Group will include three new electric vehicles (EVs) over the next four years. Up until this point, the Ioniq name was used by the Hyundai Ioniq, the first auto in the world to be offered in hybrid, plug-in hybrid, and all-electric variants.

"The IONIQ brand will change the paradigm of EV customer experience," said Wonhong Cho, Executive Vice President and Global Chief Marketing Officer at Hyundai Motor Company. "With a new emphasis on connected living, we will offer electrified experiences integral to an eco-friendly lifestyle."

The Ioniq name is a portmonteau of "ion" and "unique".

London Eye Q Ioniq launch To celebrate the announcement, Hyundai lit up the London Eye as a Q.Photo courtesy of Hyundai Motor Group

With the new models, Hyundai looks to combine its current electric vehicle capabilities, which include ultra-fast charging, spacious interior, and battery-supplied power, with forthcoming innovations for the in-car and out-of-car experience - something the company says will be a "seamless journey".

The brand rollout of part of Hyundai Motor Group's larger EV rollout, which has the goal of selling 1 million units of battery electric vehicles and taking a 10 percent share to become a leader in the global EV field by 2025.

The three new vehicles that will be coming will all have numeral names: Ioniq 5, Ioniq 6, and Ioniq 7. Sedans will have even numbers and SUVs will have odd numbers.

The Ioniq five will launch first, in early 2021. It will be a midsize crossover based on the EV 45 concept, which was unveiled at the International Motor Show 2019 in Frankfurt. When that concept debuted, Hyundai said that, like the company's Le Fil Rouge concept, the 45 was a modern interpretation of the Hyundai Pony Concept, only this time it was focused on powertrain technology. Its diamond silhouette foreshadowed the design direction of future electric vehicles the company will produce while holding fast to the "Sensuous Sportiness" design identity.

Hyundai concept cars Ioniq EV The first three Ioniq models will be based on three concept cars the company has already introduced.Photo courtesy of Hyundai Motor Group

The Ioniq 6 sedan is set to be introduced in 2022. It is based on the company's Prophecy concept vehicle, which was unveiled in March. That concept car's design gave a nod to the large car models of the 1920s and 30s but brought forward digital technology of today.

Ioinq 7, a large SUV, will follow in 2024.

The company says that the new vehicle designs will all "have a common theme of 'timeless value'" and be "inspired by past models.

They will all sit on the company's Electric Global Modular Platform, known as E-GMP. The platform's design allows for a "smart living space" complete with highly adjustable seats, wireless connectivity, and unique features - the company says that a glovebox deigned as a drawer is an example of one such innovation.

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The Hyundai Sonata won accolades for its user experience.

Photo courtesy of Hyundai North America

Each year, Wards Auto evaluates each automaker's infotainment and safety system offerings, diving deep into the features they offer as well as evaluating the systems' ease of use. They test then score the systems based on the user experience in reference to each vehicle's touch screens, voice controls, connectivity, and driver-assistance technologies. They also took value into consideration.

This year, the fifth year for the Wards 10 Best UX Awards, the testers scrutinized 18 eligible vehicles. The list of nominees included:

  • Acura RDX
  • Cadillac CTS-V
  • Hyundai Sonata
  • Mercedes-Benz CLA
  • Toyota Highlader
  • Alfa Romeo Giulia
  • Chevrolet Trailblazer
  • Kia Seltos
  • Nissan Sentra
  • Volkswagen Atlas Cross Sport
  • Audi Q7
  • Ford Escape
  • Lincoln Aviator
  • Ram 1500
  • BMW X7
  • Honda CR-V Hybrid
  • Mazda CX-30
  • Subaru Legacy

Here are the winners.

2021 Kia Seltos

2021 Kia Seltos Photo courtesy of Kia Motors

Wards Auto: "Kia's all-new Seltos is packed with infotainment and technology features that give the small CUV a youthful energy that's hard to resist."

2020 Mercedes-Benz CLA 250

2020 Mercedes-Benz CLA 250 Photo courtesy of Mercedes-Benz

Wards Auto: "Augmented-reality navigation, stellar ADAS, and a 64-color light show propel the $48,295 Mercedes-Benz CLA to UX leadership."

2020 Toyota Highlander

2020 Toyota Highlander Photo courtesy of Toyota Motor Sales U.S.A., Inc.

Wards Auto: "Toyota's redesigned Highlander three-row CUV is the only vehicle this year to win both Wards 10 Best Interiors and Wards 10 Best UX honors, thanks to an interior and tech overhaul that keeps it ahead of the competition."

2020 Hyundai Sonata

2020 Hyundai Sonata Photo courtesy of Hyundai Motor America

Wards Auto: "Big displays, tons of UX and ADAS features make 2020 Sonata unbeatable value proposition."

2020 Ford Escape

2020 Ford Escape Photo courtesy of Ford Motor Company

Wards Auto: "The compact CUV is a 2020 Wards 10 Best UX winner for showing how it's done right in so many ways."

2020 Subaru Legacy

2020 Subaru Legacy Photo courtesy of Subaru of America, Inc.

Wards Auto: "The '20 Legacy is another strong UX player and is the fourth consecutive Wards 10 Best UX winner for Subaru, following last year's award-winning Outback, the Ascent in 2018 and Impreza in 2017."

2020 Audi Q7

2020 Audi Q7

Photo courtesy of Audi AG

Wards Auto: "If owners take time to drill down into the immense customization content, they will be richly rewarded. In the realm of the automotive user experience, this is where the magic happens."

2020 Volkswagen Atlas Cross Sport

2020 Volkswagen Atlas Cross Sport

Photo courtesy of Volkswagen AG

Wards Auto: "The user-experience award for the five-seat Atlas Cross Sport comes on the heels of a 2019 honor for the Arteon sedan. Volkswagen is on a hot streak, and buyers of the value-driven brand are the clear winners."

2021 Chevrolet Trailblazer

2021 Chevrolet Trailblazer

Photo courtesy of Chevrolet

Wards Auto: "The Chevrolet Trailblazer wins a 2020 Wards 10 Best UX trophy for a long list of standard, user-friendly features, first-rate driver-assistance technologies and even wireless Apple CarPlay and Android Auto, with a starting price below $20,000."

2020 BMW X7

2020 BMW X7

Photo courtesy of BMW

Wards Auto: "Voice controls and driver-assistance technologies work great, personal preferences are easily cued up and Munich's largest vehicle ever soothes the soul with a user experience beyond compare, able to "Vitalize" when drowsy or "Relax" when tense."

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