Self-Driving

Hyundai outlines its autonomous vehicle plans for the next decade and beyond

Hyundai is peeling back the curtain on its autonomous vehicle plans.

Photo courtesy of Hyundai Motor America

In a statement Monday as part of a New Year's message to shareholders, employees, and the public, Hyundai Motor Group Chairman Euisun Chung stressed the transformation of the company as mobility needs evolve, specifically singling out autonomous technologies as part of that push. The Group is the parent company of Hyundai, Genesis, and Kia.

"We will realize the safest and most innovative mobility technology in the world by strengthening our autonomous driving, connectivity and software capabilities. We will continue to invest in new growth fields such as urban air mobility and robotics to expand the realm of new mobility in the near future," said Chung.

Hyundai 'Elevate' Walking Car Concept Hyundai's New Horizon Studios recently released renderings that explore the possibilities of autonomous mobility including this 'Elevate' Walking Car Concept. Photo courtesy of Hyundai Motor Group

The Group recently made news by agreeing to acquire a controlling stake in Boston Dynamics.

The company has committed to applying Level 3 autonomous driving technology to mass production models in 2022. Further, they will push for commercialization projects for autonomous driving technologies such as robotaxi services in 2023.

There are six levels of autonomous driving according to the Society of Automotive Engineers (SAE). The base Level 0 technology provides warnings and momentary assistance like automatic emergency braking, blind spot warning, and lane departure warning. Levels 3, 4, and 5 offer advanced levels of autonomy that don't require the driver to be driving all the time. This level requires drivers to drive when a Level 3 features requests it of them.

According to the Pegasus project, a cooperative working to establish the standards of autonomous driving, a Level 3 system, "recognizes its limits but is not able to establish a risk-minimal state from every initial situation. Thus, the system requests the driver to take back the driving task with an sufficient time margin. The automated vehicle handles emergency situations successfully if a human driver could handle the situation.

Late last year, Honda made news when it said that its forthcoming Honda Legend will feature Level 3 autonomous technology, becoming the first in the world to do so. Honda's parent company says that the car will be launched before the end of the current fiscal year (March 31, 2021) and feature Traffic Jam Pilot as its hallmark technology.

Motional Inc., the joint venture between Hyundai Motor Group and Aptiv, has plans to conduct Level 4 driverless tests on public roads in Nevada. In 2023, the company will work with Lyft to launch autonomous driving commercialization services in "major U.S. regions". Presumably this means cities that have been traditional autonomous vehicle testing zones like Phoenix, San Francisco, and metro Atlanta.

Hyundai Motor Group also intends to focus on next-generation software that interacts with vehicle driving assistance, map-linked navigation, and connected infotainment systems. This is a natural next step, and something that other automakers are also doing.

Additionally, the Group's Unmanned Aircraft System, a joint venture with Uber,is on track for a 2026 debut for hybrid powertrain models while a fully electrified model is due in 2028 for use in urban areas. The companies see regional air mobility products connecting adjacent cities in the 2030s.

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Nuts & Bolts

 
 

Walter P. Chrysler stands next to his1924 Chrysler Six, the first car bearing the Chrysler name.

Photo courtesy of FCA US LLC

It's been nearly 100 years since Walter P. Chrysler formed the Chrysler Corporation. In that time, the company has been merged, spilt, sold, and reborn in a variety of forms, but its roots still remain in Michigan where it is known as one of the Big Three automakers alongside General Motors and Ford.

Let's take a look back at the history of the company from its highest highs to its lowest lows, and everything in between.

The beginning

1925 Chrysler B70

Photo courtesy of FCA US LLC

Walter Chrysler formed his namesake automotive company in 1925, when his employer, Maxwell Motor Company, was reorganized. A little over a year earlier, Chrysler's first production car, the Chrysler 70 (above), was released and featured several forward-looking innovations. The car came with a high-compression engine that had full-pressure lubrication, an oil filter, and a carburetor air filter.

An early pioneer

Early on, Chrysler pioneered several other automotive features that would eventually take over the entire industry. Four-wheel hydraulic brakes, rubber engine mounts, and more were all Chrysler's inventions. The company also developed a ridged rim for its car's wheels, which was designed to prevent a deflated tire from flying off the rim at speed. It was eventually picked up by the entire global automotive industry.

Introducing ... Plymouth

Plymouth Hotel Algonquin 1935 taxi cab

Photo by Martin Forstenzer/Getty Images

In 1928, Chrysler Corporation introduced the Plymouth brand, which was intended to be a lower-priced alternative. Early Plymouth models were rebadged Chrysler cars with small four-cylinder engines. In the photo above, a Plymouth taxicab is parked in front of the Hotel Algonquin in New York City in 1935.

DeSoto was also unveiled at this time as a mid-range model line for the group. Not long after, Chrysler snapped up the Dodge Brothers auto and truck company.

Hello, Mopar

In a stroke of genius that remains a large part of the automotive world today, Chrysler coined the MoPar brand in the 1930s. As a combination of the words "motor parts," the name is still used to describe vehicles and parts in the Chrysler-Dodge world today.

Imperial, Valiant, DeSoto

By the mid-1950s, Chrysler had spun up more nameplates to join its empire. In 1955, Imperial became a brand of its own after a run as the range-topping Chrysler model, and in 1960 the Valiant brand name came to be. In 1961, Chrysler discontinued the DeSoto line.

Chrysler in space

Saturn 1B Kennedy apollo picture

Photo by MPI/Getty Images

The automaker had a hand in the space program, too. In the late 1950s, NASA contracted Chrysler to build the first booster stage of the Saturn I and Saturn IB vehicles. The Saturn 1B is pictured above on January 22, 1968 launching Apollo 5 from Cape Kennedy, Florida, to complete the first flight test of an unmanned lunar module.

The company built the pieces for the Apollo Program at the Michoud Assembly Facility in East New Orleans, which was one of the largest manufacturing facilities on Earth at the time.

The future is now

1963 Plymouth Valiant

Photo courtesy of FCA US LLC

Chrysler's forward thinking operations continued into the 1960s, when the automaker became the only of Detroit's Big Three to use a unibody design in its vehicles. Today, most passenger vehicles are unibody designs, but it was a novel idea at the time. Around the same time, the Valiant brand was moved back as a subsidiary of the Plymouth brand (a 1963 Plymouth Valiant is shown above), and became the first production car with an alternator.

Ooh, Barracuda

1965 Plymouth Barracuda

Photo courtesy of FCA US LLC

In 1964, the Plymouth Barracuda was introduced (shown above as a 1965 model), almost two weeks before the unveiling of the Ford Mustang. Despite being first, the 'Cuda was outsold by the Mustang ten-to-one in its first year on the market. Chrysler had also set its sights on Europe by this time, and took a majority stake in the British Rootes Group in 1964. The venture was short-lived, however, as financial difficulties in the British company forced Chrysler to sell to PSA Peugeot Citroen in 1978.

Stiff competition, disastrous results

The 1970s proved to be a difficult time for Chrysler, as it was for all American car companies. Cheaper, smaller Japanese and European cars flooded the markets, as the oil crisis drove prices through the roof and made large, heavy cars almost immediately obsolete. Later in the decade, a rush to push new models to market led to massive warranty and repair costs for Chrysler, as its Dodge Aspen and Plymouth Volare were hurried to market with poor construction and an even worse design.

Mr. Iacocca

1984 Plymouth Voyager

Photo courtesy of FCA US LLC

In 1978, Lee Iacocca joined Chrysler as CEO after having been fired from Ford. Because of its missteps with the Aspen and Volare models, Chrysler was hemorrhaging cash at the time. Iacocca started retooling the automaker from scratch, which included many layoffs, the sale of European assets to Peugeot, and the creation of the project that would ultimately lead to the Dodge Caravan and Plymouth Voyager (1984 model shown above). The project was driven by former Ford executives after Henry Ford II denied its forward progress under his watch.

Iacocca realized that the company would not be able to survive without a significant influx of cash to turn its fortunes around. In September 1979, he asked Congress for a $1.5 billion loan, which led to the Chrysler Corporation Loan Guarantee Act of 1979. The military later purchased thousands of Dodge trucks from the company, which helped it recover and avoid bankruptcy.

The K-Car and the minivan

1982 Chrysler LeBaron

Photo courtesy of FCA US LLC

In 1981, Chrysler released the first K-Car platform model - another rejected Ford project. The platform would go on to form the basis of several models throughout the decade (1982 Chrysler LeBaron shown above). In 1983, the first minivan was introduced, the success of which helped Chrysler repay the federal government the same year.

American Motors Corporation

The late 1980s were a consequential time for Chrysler. In 1987, the automaker was the subject of an investigation over its practice of disconnecting odometers during test drives before being shipped to dealers. The company settled out of court, but suffered a massive public relation hit. The same year, Iacocca led the acquisition of American Motors Corporation (AMC), which brought Jeep into the Chrysler fold for the first time. The Eagle brand was also created at this time.

Chrysler and Fiat Part I

In 1988, Chrysler and Fiat reached an agreement for the American automaker to be the exclusive distributed or Alfa Romeo in the United States, which lasted until Alfas were phased out in 1995. The early 1990s also saw Chrysler making a return to the streets of Europe, first with select Jeep models and then others.

DaimlerChrysler Motors Company

In 1998, Chrysler formed a 50-50 partnership with Daimler-Benz, and the automaker was renamed DaimlerChrysler Motors Company. Though it was supposed to be an even merger, Daimler-Benz was in the driver's seat. Plymouth was phased out in 2001, and the remaining auto brands went on to share platforms and technologies in vehicles that are still seen today. The marriage came to an end in 2007, when DaimlerChrysler AG sold the majority of its stake in Chrysler to Cerberus Capital Management. That sale led to a shuffle in management and a new logo.

Economic downturn

A Jeep sits in front of the empty showroom at Premier Chrysler June 8, 2009 in Chicago, Illinois. The dealership is 1 of the 789 Chrysler dealerships nationwide that are scheduled to close tomorrow. Today the Supreme Court delayed Chrysler\ufffds sale of most of its assets to a group led by Italy\ufffds Fiat. (

Photo by Scott Olson/Getty Images

The financial crisis of 2008 cut deep into Chrysler's operations and stability. Late in that year, the company announced a 25 percent reduction in its salaried and contract workforce. Sales fell drastically for all automakers at that time, but Chrysler was particularly vulnerable after having been passed around through mergers and acquisitions over the years. In December 2008, President George W. Bush announced a rescue loan for the auto industry, which included Chrysler.

As part of a reorganization, Chrysler LLC and Fiat announced plans to form a global alliance. The agreement gave Fiat a large stake in Chrysler and led to several months of restructuring. By mid-2009, Fiat had taken a majority stake in Chrysler, and by 2014, the company we all know today had taken shape. In December of that year, Chrysler Group LLC's name was officially changed to FCA US LLC, or Fiat Chrysler Automobiles.

Stellantis

New Stellantis company logo revealed ahead of Groupe PSA-Fiat Chrysler merger

Photo courtesy of FCA US LLC

The next chapter of Chrysler is already written. The company will become part of Stellantis, a megacorporation that brings together the holdings of FCA with those of PSA Groupe. The deal closes in January 2021.

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Sony's team is testing the Vision-S on the streets of Austria.

Photo courtesy of Sony

One year ago Sony surprised the crowds at CES with the Vision -S, a concept vehicle meant to further the discussion on safety, security, and entertainment. The vehicle has moved from concept to prototype, taking to the roads of Europe for testing.

The car has been driving the roads of Austria since December 2020, according to the company, for technical evaluation. Evaluation of what? We're so glad you asked.

If the car is technologically similar to what has presented at CES last year, on-board is Sony's imaging and sensing technologies as well as software regulated using Sony's AI, telecommunication, and cloud technologies.

Sony Vision-S The Sonny Vision S is a working vehicle prototype now. Photo courtesy of Sony

The car, which was built in cooperations with Magna Steyr, features 33 sensors, including CMOS image sensors and time of flight (ToF) sensors within the vehicle. These sensors are designed to detect and recognize people and objects inside and outside the vehicle, and provide "highly advanced driving support."

Each of the two rows of seating in the vehicle features Sony's 360 Reality Audio system. Bose has similar technology built into the Nissan Kicks.

The crossover-lie car's front seats have a panoramic screen in front of them that has the ability to display rich content.

Does this mean that Sony will begin to make cars? The quick answer is no. Sony does not appear itching to get into the car business though the products that result from this testing will likely be available to automakers offering additional competition for components in a fast-paced marketplace where the technology is evolving quickly.

The real winner here could be consumers who will benefit from the stiff completion between suppliers and be on the receiving end of better technology because of it.

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