Dealership Experience

Hyundai adds 3-year/36,000-mile complementary maintenance program to new cars

Hyundai is giving new car and SUV buyers a complementary maintenance plan with their purchase.

Photo courtesy of Hyundai Motor America

Hyundai is adding an incentive for its new car and SUV buyers. The automaker will now be providing three years of complimentary maintenance with the purchase or lease of a new 2020 model year Hyundai vehicle. Called the Hyundai Complimentary Maintenance program, the offer includes oil and filter changes plus tire rotation at normal factory-scheduled intervals for 3 years or 36,000 miles, whichever comes first.

"Hyundai has always been a company that listens to customers and strives to provide products and services that maximize value and simplify life," said Barry Ratzlaff, chief customer officer, Hyundai Motor America. "Building on the strong foundation of America's Best Warranty, Hyundai Complimentary Maintenance helps dealers ensure that our owners keep rolling with peace of mind. These programs, along with 5 years of roadside assistance and 3 years of Blue Link connectivity, give owners confidence that we will take care of them once they've joined the Hyundai family."

2020 Hyundai Ioniq Hyundai is offering the maintenance program across its entire lineup.Photo courtesy of Hyundai Motor America

Dealership experience is an important driver for buyers. Hyundai ranks in the lower half of J.D. Power's annual Dealership Experience Awards and Ratings, below most luxury brands and stalwarts of the industry including Chevrolet and Toyota.

The Hyundai Complimentary Maintenance program is the latest addition to the overarching Hyundai Assurance program. Owner Assurance and Shopper Assurance also also part of Hyundai Assurance.

Owner Assurance includes:

  • America's Best Warranty: 10-year/100,000-mile powertrain limited warranty, 5-year/60,000-mile new vehicle limited warranty and 7-year anti-perforation warranty
  • Complimentary Maintenance: 3 years/36,000 miles of normal oil changes and tire rotations
  • Roadside Assistance: 5 years of roadside assistance, 24/7/365 coverage and trip interruption assistance
  • Blue Link: 3 years of complimentary Blue Link connected car service, including the Connected Care package that provides emergency assistance and maintenance/diagnostic alerts
  • Assurance Car Care: Hyundai's pledge for convenient scheduling, factory-trained technicians, free multi-point inspections, clear explanation of recommended services, recap of all completed work and respect for the customer's time

Shopper Assurance includes:

  • Transparent Pricing: Participating dealers post the market pricing (MSRP minus incentives and any dealer-offered discounts) on the dealer websites so customers know exactly what the market price is for the vehicle. This can reduce the time it takes to negotiate a price and can eliminate the frustration of widely advertised incentives not being displayed on dealer websites.
  • Flexible Test Drive: Customers are given the option to conduct a test drive for any new vehicle on their own terms through Hyundai Drive, a platform that allows the test drive to be scheduled by contacting the dealer on its website, by phone or by using a custom-built app (in available markets). The selected test-drive vehicle can be delivered to a location of the customer's choosing, such as their home, their office or a coffee shop.
  • Streamlined Purchase: This feature allows car buyers to complete most of the paperwork online prior to visiting the dealership for a vehicle in the dealer's inventory, reducing the total transaction time. This includes applying for financing, obtaining credit approvals, calculating payment estimates and valuing trade-ins.
  • 3-Day Worry-Free Exchange: Any customer who is not satisfied with their purchase is given a three-day period to return the car in exchange for another new Hyundai vehicle, contingent upon a dealer inspection and the vehicle having fewer than 300 miles since the purchase/lease date. This turns potential second thoughts into peace of mind. Full conditions and terms of the exchange policy can be found at hyundaiusa.com/shopperassurance.
While the offering is new, the history of offering extended warranties and guarantees is not. The company introduced lengthy warranties in the early 2000s as a way to build customer confidence in the Hyundai brand. Its strategy worked and has been signaled as a key component to building the company's sales in the U.S.

There have been four-, five, and six-speed transmissions. All the way up to 10-speeds. Now, there's the world's first predictive shifting technology that combines traditional transmission functionality with smart computing that takes into account road conditions and the flow of traffic to shit into the right gear. By optimizing gearing, vehicles can have improved fuel economy and less wear on a their mechanical elements including the brakes.

Called the Information and Communication Technology (ICT) Connected Shift System, the technology employs intelligent software in the Transmission Control Unit that collects and interprets real-time input from underlying technologies, including 3D navigation equipped with a precise map of the road as well as cameras and radar for smart cruise control. The automakers say that the 3D navigation input includes "elevation, gradient, curvature and a variety of road events as well as current traffic conditions. This occurs while radar detects the speed and distance between the vehicle and others, and a forward-looking camera provides lane information."

Hyundai Kia  ICT Connected Shift System graph chart how it works The ICT Connected Shift System uses a variety of intelligent technologies to perform tasks.Photo courtesy of Hyundai Motor America

Using these inputs, the system uses an artificial intelligence algorithm and shifts the gears accordingly. During testing, on curved roads the frequency of shifting was reduced 43 percent compared to vehicles without the system. It also reduced the frequency of brake usage by 11 percent.

Engine brakes are applied when an accelerator pedal is released when speed bumps are ahead, when downhill slopes emerge, and when the speed limit changes.

Currently, many vehicles feature a variety of drive modes that adjust shifting, suspension, and acceleration. This system is the first use of that technology with intelligent learning.

During the system development, the companies filed around 40 patents in South Korea and abroad.

The ICT Connected Shift System is just a step in the automakers' intelligent transmission technology development. They're working to develop the intelligence for the system to work with LTE and 5G communication to interact with traffic signals. However, this technology faces a major obstacle for use in daily driver scenarios because of the heavy investment required by municipalities to adopt that level of technology.

"Vehicles are evolving beyond simple mobility devices into smart mobility solutions," said Byeong Wook Jeon, Head of Intelligent Drivetrain Control Research Lab. "Even a traditional area of the automobile, such as the powertrain, is becoming a high-tech technology optimized for smart mobility through efforts to integrate ICT and artificial intelligence technologies."

The ICT Connected Shift System has not yet deployed to vehicles but the companies are planning to advance it in that direction as the technology evolves.

Hyundai will debut its new concept electric vehicle at the Geneva International Motor Show in March.

Photo courtesy of Hyundai Motor America

Hyundai has a Prophecy and they will bring it to live in March during the Geneva International Motor Show in Switzerland. The new concept electric vehicle will debut on March 3.

The Korean automaker says that the concept car will deploy Hyundai's Sensuous Sportiness" design philosophy with "graceful curves flowing over broad rear flanks that provide excellent aerodynamics." Sounds sexy.

A boat-tail line created by the rear quarter panels have an integrated spoiler and pixel lamp taillights joining them on the back side of the car.

"Prophecy does not follow trends. It accentuates timeless beauty that will stand the test of time," said SangYup Lee, Head of Hyundai Global Design Center. "Its iconic design stands to expand Hyundai's design spectrum toward even broader horizons."

Hyundai says that the name "Prophecy" reflects the concept's purpose, defining it as the direction of future Hyundai designs including the future EV lineup.

Prophecy will be part of a larger reveal featuring additional information regarding the automaker's adoption of electric vehicle technology. Hyundai recently revealed plans to add 13 alternatively fueled vehicles to the company's lineup by 2022.