Hollywood

Hyundai enlists K-pop boy band BTS for Earth Day film celebrating nature

Pop band BTS returns as Hyundai spokespeople.

Photo courtesy of Hyundai Motor America

To commemorate Earth Day on April 22, Hyundai has released a new film featuring BTS. In the film, the K-pop group continues to share messaging associated with the automaker's Global Hydrogen Campaign.

The feature includes each BTS member highlighting an element of Earth that "we must treasure" according to a release, including: 'emerald ocean', 'pure-white', 'sky blue', 'sun-kissed', 'crystalline raindrops', 'starlit', and 'woody fresh'.

At the end of the film, the hydrogen-powered Hyundai NEXO appears as a sign of a cleaner tomorrow.

Hyundai x BTS presents for the Earth (Full ver.) www.youtube.com

There are 60- and 120-second versions of the film that premiered on Hyundai's worldwide YouTube channel on the morning of April 22 in South Korea to coincide with Earth Day. It will air as a television commercial in markets worldwide in the coming weeks.

"We hope this film will inspire our customers and fans around the world to take care of our planet in commemoration of Earth Day," said Wonhong Cho, Executive Vice President and Chief Marketing Officer of Hyundai Motor. "We will continue to utilize our Global Hydrogen Campaign with BTS as a platform to raise awareness of the environmental challenges of our time and to champion hydrogen for a more sustainable future."

In February, Hyundai and BTS had their first film in the campaign debut in Times Square. That film had a similar theme, celebrating the natural elements of the planet.

BTS had previously been named Hyundai Global Brand Ambassadors. As part of their ongoing partnership with the brand, they arrived at the Grammy Awards on January 26 in a Nexo. They've also starred in a campaign for the Hyundai Palisade.

The power of hydrogen has started to become more of a talking point within the automotive industry. Toyota is also a big proponent of the fuel and has promised to built a 145-acre prototype city that runs on the gas a the base of Mt. Fuji. The Japanese company recently debuted the second generation of their Mirai sedan, which runs exclusively on hydrogen power.

Nikola, a new vehicle manufacturer, recently debuted its hydrogen-powered pickup truck designed in tandem with Heavy D from the "Diesel Brothers" TV show, the Nikola Badger.

Trending News

 
 

New compact pickup truck

Hyundai announces pricing for Santa Cruz pickup

It's small, but the Santa Cruz can do plenty of truck stuff like the big guys.

Hyundai

Looking at American trucks over the years, it's hard to ignore their growing size and price, but 2021 might just be the year that bucks that trend. Earlier in the year, Ford announced the compact Maverick pickup truck, and after months of rumors, Hyundai did the same. The Santa Cruz will be a small unibody pickup designed in California and built in Alabama. Today, the automaker announced pricing for the upcoming vehicle.

Pricing for the Santa Cruz starts at $23,990, which after the $1,185 destination charge comes to $25,175. That reasonable sum buys the base SE trim, which comes with a 2.5-liter four-cylinder engine, an eight-speed automatic transmission, and front-wheel drive. Hyundai estimates that the base engine produces 190 horsepower and 180 pound-feet of torque, while the available turbocharged 2.5-liter engine makes 275 horsepower and 310 pound-feet of torque.

Other standard features include:


2022 Hyundai Santa Cruz The Santa Cruz rides on a unibody frame, which gives it a better ride than most trucks.Hyundai


  • 18-inch alloy wheels
  • LED taillights
  • Wireless Apple CarPlay and Android Auto
  • Rear occupant alerts
  • Driver attention warnings
  • Lane keeping assist
  • Speed limit warnings
  • Leading vehicle departure alerts

Despite its size and unibody construction, the Santa Cruz does offer traditional truck capabilities. With the base engine on board, the vehicle is rated to tow up to 3,500 pounds, and with the turbocharged engine that number increases to 5,000 pounds. The unibody setup also gives the Santa Cruz a more car-like ride and handling, which improves comfort. It's a configuration that is also used by the Honda Ridgeline and the upcoming Ford Maverick pickups.


2022 Hyundai Santa Cruz The Santa Cruz has a useful bed that can be configured a few ways.Hyundai


Hyundai started building the Santa Cruz at its Montgomery, Alabama factory in June. The automaker says that its production will eventually add 1,200 jobs to the facility, and notes that the vehicle will go on sale sometime later this summer. We're heading out to drive the new Santa Cruz in early August, so stay tuned for a first-drive review in a few weeks.

Trending News

 
 

The 2022 Acura TLX has the technology enabled.

Photo courtesy of Acura

Toyota and Lexus announced that the WarnerMedia RIDE app would be coming to their models earlier this year. Now, Honda and Acura will be offering the same.

On certain Wi-Fi enabled Honda and Acura vehicles, AT&T unlimited in-car Wi-Fi users will have access to the WarnerMedia RIDE app. The app allows users to connect multiple devices in their vehicles to browse, stream and share premium content from the WarnerMedia library while on the road.

Honda and Acura vehicle owners have been able to use their on-board modem as a hot spot for connecting up to seven devices since 2017. Models compatible for the new tech include the Acura RDX (2019-present), Acura TLX (2021), and Acura MDX (2022) across all trim levels. Honda vehicles with the tech include Accord (2018-present, Touring), Odyssey (2018-present; Touring, Elite), Insight (2019-present, Touring)., Passport (2019-present; Touring, Elite)., and Pilot (2019-present; Touring, Elite, Black Edition).

The WarnerMedia RIDE App allows passengers to access 1,000+ hours of live and on-demand entertainment. The app includes hit TV shows and movies from top brands such as Cartoon Network, CNN, HBO Max, TBS, TNT and TruTV, spanning animation, entertainment, news, sports and more.

WarnerMedia RIDE app The WarnerMedia RIDE app allows users to choose their own avatar.Photo courtesy of Acura

Users can set up profiles and personalize their user exerpience with an avatar from the WarnerMedia library. Profiles also ensure age-appropriate content with options for adults to restrict access to their profiles with an access code.

"Wireless connectivity and connected car services continue to be key features for customers and our long-standing relationship with AT&T continues to be one way we deliver exciting new content to Honda and Acura owners," said Art St. Cyr, vice president of North American Auto Strategy for American Honda. "Honda will continue working to enhance the in-car experience, including the capabilities of the AT&T network and access to top content with WarnerMedia RIDE."

"We're always looking for new and innovative ways to elevate the connected car experience for our customers. With WarnerMedia RIDE, we are delivering a connected experience that's perfect for journeys," said Joe Mosele, vice president, Mobility & Internet of Things, AT&T. "Our collaboration is keeping Honda and Acura owners connected wherever they travel with hours of news and entertainment for the whole family."

WarnerMedia RIDE is available now in the App Store and on Google Play for all U.S. unlimited data plan subscribers. WarnerMedia RIDE is included at no additional cost for existing and new unlimited subscribers.

Trending News