Hollywood

Hyundai enlists K-pop boy band BTS for Earth Day film celebrating nature

Pop band BTS returns as Hyundai spokespeople.

Photo courtesy of Hyundai Motor America

To commemorate Earth Day on April 22, Hyundai has released a new film featuring BTS. In the film, the K-pop group continues to share messaging associated with the automaker's Global Hydrogen Campaign.

The feature includes each BTS member highlighting an element of Earth that "we must treasure" according to a release, including: 'emerald ocean', 'pure-white', 'sky blue', 'sun-kissed', 'crystalline raindrops', 'starlit', and 'woody fresh'.

At the end of the film, the hydrogen-powered Hyundai NEXO appears as a sign of a cleaner tomorrow.

Hyundai x BTS presents for the Earth (Full ver.) www.youtube.com

There are 60- and 120-second versions of the film that premiered on Hyundai's worldwide YouTube channel on the morning of April 22 in South Korea to coincide with Earth Day. It will air as a television commercial in markets worldwide in the coming weeks.

"We hope this film will inspire our customers and fans around the world to take care of our planet in commemoration of Earth Day," said Wonhong Cho, Executive Vice President and Chief Marketing Officer of Hyundai Motor. "We will continue to utilize our Global Hydrogen Campaign with BTS as a platform to raise awareness of the environmental challenges of our time and to champion hydrogen for a more sustainable future."

In February, Hyundai and BTS had their first film in the campaign debut in Times Square. That film had a similar theme, celebrating the natural elements of the planet.

BTS had previously been named Hyundai Global Brand Ambassadors. As part of their ongoing partnership with the brand, they arrived at the Grammy Awards on January 26 in a Nexo. They've also starred in a campaign for the Hyundai Palisade.

The power of hydrogen has started to become more of a talking point within the automotive industry. Toyota is also a big proponent of the fuel and has promised to built a 145-acre prototype city that runs on the gas a the base of Mt. Fuji. The Japanese company recently debuted the second generation of their Mirai sedan, which runs exclusively on hydrogen power.

Nikola, a new vehicle manufacturer, recently debuted its hydrogen-powered pickup truck designed in tandem with Heavy D from the "Diesel Brothers" TV show, the Nikola Badger.

Trending News

 
 

The Santa Fe Hybrid offers plenty to like.

Hyundai

The 2021 Hyundai Santa Fe Hybrid is all-new for 2021, and features an impressive list of standard features, great safety scores, and family-friendly space. If you're looking for a new SUV, it's hard to imagine a better fit for an urban family, or any other family, for that matter. Beyond a few small complaints, the Santa Fe Hybrid offers plenty to like.

Here are three things to like about the 2021 Hyundai Santa Fe.

2021 Hyundai Santa Fe Hybrid The Santa Fe Hybrid brings great passenger space and an upscale interior.Hyundai

It offers plenty of passenger and cargo space

The Santa Fe offers roomy seating for up to five adults with more than reasonable head and legroom in both rows. Second-row passengers have room to move, and don't end up jockeying for position with taller front-seat passengers. When the SUV is packed with people and needs to haul gear, it's more than capable of doing that, too, as it offers 36.4 cubic feet of space behind the second row and up to 72.1 cubic feet with the second-row seats folded down. Making the space more accessible, power-folding second-row seats and a hands-free power liftgate are standard.

2021 Hyundai Santa Fe Hybrid All trims come decked out with safety equipment.Hyundai

It delivers excellent fuel economy

The Santa Fe Hybrid returns impressive fuel economy numbers, especially in town, making it an excellent urban family runabout. The EPA estimates that the SUV can deliver 33 mpg in the city, 30 mpg on the highway, and 32 mpg combined. The Santa Fe Hybrid Blue returns 36 mpg in the city, 31 mpg on the highway, and 34 mpg combined. That's several miles per gallon better than the standard Santa Fe and better than some sedans.

2021 Hyundai Santa Fe Hybrid Fuel economy is better than many smaller cars.Hyundai

It earned great safety scores

The 2021 Hyundai Santa Fe earned a Top Safety Pick award from the Insurance Institute for Highway Safety (IIHS). That score is due in part to the Santa Fe's Good marks in crash tests, but the SUV's long list of standard safety kit helps, too. All models come with forward collision-avoidance assist with pedestrian, cyclist, and junction turning detection, lane keeping assist, driver attention warnings, lane following assist, and a rear occupant alert system. Optional features include blind spot collision-avoidance assist, rear cross-traffic collision-avoidance assist, a parking distance warning system, and a highway driving assist system.

Trending News

 
 

Frightening security

Boston Dynamics' robot to patrol Kia factory

The robot is being tested as a security patrol unit.

Hyundai

Breaking into an auto manufacturing facility was already a very bad idea, but new security tech being tested by Hyundai Motor Group makes it downright terrifying as well. In addition to cameras, sensors, and armed security guards, would-be burglars at a Kia plant in South Korea now have to face off with a semi-autonomous robot dog.

The Boston Dynamics quadruped robot, named Spot, is being tested as a safer and more effective way of providing security patrols to the plant. The dog is one of several robots designed and tested by the firm, which has long terrified the internet with its physically capable electronic beings.

Boston Dynamics Spot Robot The robot uses various sensors to detect danger and intruders.Hyundai

If you haven't seen it, the Boston Dynamics robot dog is frightening enough on its own, so it's an excellent choice to provide factory security. The robot uses an integrated thermal camera and 3D LiDAR to detect people around it, and can monitor high-temperature situations and fire hazards. It can be controlled remotely through a secure webpage, which allows personnel to see what's going on in the factory without putting themselves in danger.

The robot is capable of navigating tight spaces and can identify issues not visible to the human eye. It's also able to semi-autonomously navigate its environment, and has been developed with task management and deep learning-based vision technology. Boston Dynamics says that its tech can be expanded to other types of robot platforms.



The robot dog is currently in the pilot stage at Kia's plant in South Korea. It will be used to support late-night security patrols and increase safety for workers. Hyundai Motor Group will assess the robot's effectiveness and suitability for the job before expanding its use in other industrial sites.

Trending News