Hollywood

Hyundai enlists K-pop boy band BTS for Earth Day film celebrating nature

Pop band BTS returns as Hyundai spokespeople.

Photo courtesy of Hyundai Motor America

To commemorate Earth Day on April 22, Hyundai has released a new film featuring BTS. In the film, the K-pop group continues to share messaging associated with the automaker's Global Hydrogen Campaign.

The feature includes each BTS member highlighting an element of Earth that "we must treasure" according to a release, including: 'emerald ocean', 'pure-white', 'sky blue', 'sun-kissed', 'crystalline raindrops', 'starlit', and 'woody fresh'.

At the end of the film, the hydrogen-powered Hyundai NEXO appears as a sign of a cleaner tomorrow.

Hyundai x BTS presents for the Earth (Full ver.) www.youtube.com

There are 60- and 120-second versions of the film that premiered on Hyundai's worldwide YouTube channel on the morning of April 22 in South Korea to coincide with Earth Day. It will air as a television commercial in markets worldwide in the coming weeks.

"We hope this film will inspire our customers and fans around the world to take care of our planet in commemoration of Earth Day," said Wonhong Cho, Executive Vice President and Chief Marketing Officer of Hyundai Motor. "We will continue to utilize our Global Hydrogen Campaign with BTS as a platform to raise awareness of the environmental challenges of our time and to champion hydrogen for a more sustainable future."

In February, Hyundai and BTS had their first film in the campaign debut in Times Square. That film had a similar theme, celebrating the natural elements of the planet.

BTS had previously been named Hyundai Global Brand Ambassadors. As part of their ongoing partnership with the brand, they arrived at the Grammy Awards on January 26 in a Nexo. They've also starred in a campaign for the Hyundai Palisade.

The power of hydrogen has started to become more of a talking point within the automotive industry. Toyota is also a big proponent of the fuel and has promised to built a 145-acre prototype city that runs on the gas a the base of Mt. Fuji. The Japanese company recently debuted the second generation of their Mirai sedan, which runs exclusively on hydrogen power.

Nikola, a new vehicle manufacturer, recently debuted its hydrogen-powered pickup truck designed in tandem with Heavy D from the "Diesel Brothers" TV show, the Nikola Badger.

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The Ioniq 5 will be the first dedicated electric model designed on Hyundai's new battery electric vehicle platform.

Photo courtesy of Hyundai Motor Group

Hyundai Motor Company, the parent of the Kia, Hyundai, and Genesis brands, has released a new series of photos and videos teasing the forthcoming Ioniq 5. The midsize crossover is slated to Abe the first model in the company's Ioniq dedicated battery electric vehicle (BEV) lineup brand.

It will also be the first vehicle that is underpinned by Hyundai's new Electric-Global Modular Platform (E-GMP). The architecture is similar to what General Motors unveiled with its Ultium platform. The vehicle, Hyundai says, will showcase a "fundamental shift in design approach" for the company where vehicles are designed around the platform rather than modifying existing vehicles to put in BEV power systems like what is in the Kona EV.

Hyundai Ioniq 5 car teaser preview back Photo courtesy of Hyundai Motor Group

The fresh design elements in the Ioniq 5 include Parametric Pixels, the smallest unit of digital imaging, as well as the CUV's color, material, and finish (CMF) direction that works to connect digital functionality with its analog counterpart. The car's front end features pixel-inspired lights, u-shaped and squared off at the corners. Its clamshell hood spans the entire width of the car, which is a concerted effort to minimize panel gaps and increase aerodynamics.

The wheels feature aero-optimized design and come in 20-inch diameter, the first ever fitted to a Hyundai EV.

"Ioniq 5 presents an all-new customer experience through innovative EV design that is evocative of the icon that established Hyundai's design DNA," said SangYup Lee, Senior Vice President and Head of Hyundai Global Design Center. "Beginning with Ioniq 5, our dedicated BEV lineup brand will redefine the relationship between people and their cars, establishing a new standard against which all BEV design experiences will be measured."

In addition to the photos, Hyundai released videos that preview the Ioniq 5's core technologies. Three feature "ultimate camping" scenarios where owners are able to use the Ioniq 5's general power supply (110/220V). In each video, the camper is seen using IONIQ 5's 3.5KW of V2L-supplied power, which they use to roast a turkey in a large oven, listen to music on high-end audio speakers, and exercise on a treadmill—all at a camping site.

Hyundai Ioniq 5 car teaser preview front wheel Photo courtesy of Hyundai Motor Group

The '5 Min Challenge' video highlights Ioinq 5's ultra-fast charging capability that enables it to drive more than 62 miles with only a 5-minute charge (WLTP).

You can watch all the videos below.

Ioniq 5: Ultimate Camping (teaser) - Scene 1. Cooking

Ioniq 5: Ultimate Camping (teaser) - Scene 2. Sound

Ioniq 5: Ultimate Camping (teaser) - Scene 3. Running

Ioniq 5: 5 Min Challenge (teaser) - Trailer

IONIQ 5 will debut in a virtual world premiere event in February 2021.

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The BMW xDrive system celebrates its 20th birthday this year.

Photo courtesy of BMW

The year was 2001. It was the second year of a new millennium that had gone ahead without much disruption despite all of the concerns about Y2K. It was the advent of modern infotainment systems and BMW was on the cusp of debuting their new iDrive system.

The technology first appeared on the BMW 7 Series, which was ridiculed for a whole host of reasons, with iDrive just another part of what critics thought was wrong with the car.

A new, four-minute video from BMW released to coincide with the beginning of CES celebrates (?) just how far the iDrive system has come in 20 years. Why the question mark? The video is the perfect example of the age old tale of the boy who likes the girl but to hide it he constantly picks on her and shows off in front of his friends, with a smattering of disrespecting your elders.

A story of generations. BMW is a part of CES 2021. www.youtube.com

The entire video takes place in a darkened garage with the 7 Series voiced by an aging male who uses words like "whippersnapper" to ridicule the forthcoming BMW iX, comparing it to a "Tomagachi" and accuses it of being a toy car because it's not in production yet. The iX is voiced by a female who accuses the 7 Series she calls "grandpa" with "sniffing at the gas pumps too long".

The iX accuses the 7 Series of being past its prime, saying that it's impossible to talk to "their generation". The two voices rattle through the various features of their iDrive systems and while the iX's voice goes over that system's, the 7 Series voice replies with a swear word that refers to feces from a male cow.

Then the iX voice explains what infotainment intelligence means to the 7 Series while touting that the iX "knows everything because I'm always online".

BMW iDrive Evolution: BMW 7 Series with iDrive (2001)

Photo courtesy of BMW

After being thoroughly insulted, the 7 Series drives away and the iX seeks them out saying the popular refrain, "I didn't mean it that way" before explaining that without the original iDrive the iX wouldn't exist.

While amusing, the video clearly fits in with social media posts the company has featured recently where they make fun of older buyers, who are also known as the bread and butter of BMW's audience. It's an interesting sales tactic.

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