Hyundai enlists K-pop boy band BTS for Earth Day film celebrating nature
To commemorate Earth Day on April 22, Hyundai has released a new film featuring BTS. In the film, the K-pop group continues to share messaging associated with the automaker's Global Hydrogen Campaign.
The feature includes each BTS member highlighting an element of Earth that "we must treasure" according to a release, including: 'emerald ocean', 'pure-white', 'sky blue', 'sun-kissed', 'crystalline raindrops', 'starlit', and 'woody fresh'.
At the end of the film, the hydrogen-powered Hyundai NEXO appears as a sign of a cleaner tomorrow.
Hyundai x BTS presents for the Earth (Full ver.) www.youtube.com
There are 60- and 120-second versions of the film that premiered on Hyundai's worldwide YouTube channel on the morning of April 22 in South Korea to coincide with Earth Day. It will air as a television commercial in markets worldwide in the coming weeks.
"We hope this film will inspire our customers and fans around the world to take care of our planet in commemoration of Earth Day," said Wonhong Cho, Executive Vice President and Chief Marketing Officer of Hyundai Motor. "We will continue to utilize our Global Hydrogen Campaign with BTS as a platform to raise awareness of the environmental challenges of our time and to champion hydrogen for a more sustainable future."
In February, Hyundai and BTS had their first film in the campaign debut in Times Square. That film had a similar theme, celebrating the natural elements of the planet.
BTS had previously been named Hyundai Global Brand Ambassadors. As part of their ongoing partnership with the brand, they arrived at the Grammy Awards on January 26 in a Nexo. They've also starred in a campaign for the Hyundai Palisade.
The power of hydrogen has started to become more of a talking point within the automotive industry. Toyota is also a big proponent of the fuel and has promised to built a 145-acre prototype city that runs on the gas a the base of Mt. Fuji. The Japanese company recently debuted the second generation of their Mirai sedan, which runs exclusively on hydrogen power.
Nikola, a new vehicle manufacturer, recently debuted its hydrogen-powered pickup truck designed in tandem with Heavy D from the "Diesel Brothers" TV show, the Nikola Badger.