New Model News

Is GM bringing Hummer back?

Rumor has it that General Motors is reviving the Hummer nameplate.

Photo by Getty Images

The electric pickup truck wars appear to be getting reinforcements. The Wall Street Journal reported Friday that General Motors will revive the Hummer name and use it to launch new, all-electric pickup truck and SUV models under the GMC brand in 2022.

When AutomotiveMap reached out to GMC for comment, however, a spokesperson said, "The WSJ story is speculation and we don't have anything to confirm or comment on."

Hummer GM All-Car Showdown A Hummer is driven at the Annual Rollin' 24 Deep: GM All-Car Showdown held at Paramount Pictures on July 12, 2005 in Hollywood, California. Photo by Getty Images

Early in 2019, it appeared GM would be moving into this space with help from EV startup, Rivian. That deal fell through in February, however, and Rivian subsequently formed a partnership with GM's crosstown rival Ford. Ford is moving forward with an electric F-150 and Tesla reportedly received over 200,000 deposits for its Cybertruck just days after its unveiling. So it's no surprise that GM would build an electric pickup truck. What is surprising is the use of the Hummer name.

In the early 2000s, Hummer was the darling GM, selling over 250,000 high-priced, high-margin SUVs from 2002 through 2007. But, when gas prices spiked and the housing bubble burst sending the stock market tumbling, Hummer's sales followed suit. Just two years later GM sold fewer than 4,000 Hummers and pulled the plug on the brand.

The original Hummer H1 was a civilian version of the military-spec M998 Humvee, produced by AM General. Its very first customer was Arnold Schwartzenegger, who purchased two. GM expanded the line to include the H2, a full-size SUV built on its heavy-duty truck platform, and H3, basically a re-skinned and re-badged Chevy Tahoe.

H3T Hummer Truck A Hummer H3T truck is displayed prior to the start of the 2004 Greater LA Auto Show at the Los Angeles Convention Center December 30, 2003 in Los Angeles, California. Photo by Getty Images

Rumors of a new Hummer have been around since 2018, but only gained traction in November of 2019 after the GM/UAW strike ended. In the settlement GM committed to keeping its Hamtramck, Michigan assembly plant open to build electric trucks for Cadillac, Chevy, GMC, and a mysterious "M-brand."

If ever there were a time to bring back the Hummer re-imagined as a high-end electric vehicle, this is it. Sales of luxury SUVs and trucks are at an all-time high as premium manufacturers flock to the segment. You can now get highly capable, high dollar SUVs BMW, Mercedes-Benz, Land Rover, Lexus, and even Bentley and Rolls-Royce. Mainstream manufacturers like Jeep, Hyundai, Ford, and Ram are expanding the availability of luxury features like heated and ventilated leather seats with contrast stitching, premium audio systems, and digital cockpits into their pickup trucks and SUVs.

Some have questioned the wisdom of reviving a name that is known for gas-guzzling as a brand for an electric truck. In an editorial just last week, Detroit Free Press auto critic, Mark Phelan wrote, "Not to put too fine a point on it, but a lot of people hate Hummer. Particularly the educated, wealthy, early adopters GM would want to attract with a line of electric luxury SUVs."

Will GM revive the Hummer? If the Wall Street Journal is correct, we'll know for sure on Super Bowl Sunday. They're reporting that LeBron James will star in a commercial for the Hummer during the big game. AutomotiveMap be keeping our eyes on this one and have more news on the new all-electric Hummer as it develops.

Trending News

 
 

New plug-in hybrid SUV

2022 Jeep Grand Cherokee 4xe starts at $59,495

The Grand Cherokee 4xe is premium, inside and out.

Jeep/Stellantis

Last year, Jeep electrified the Wrangler, its most iconic model, with an innovative plug-in hybrid powertrain (PHEV). Not long after, the brand announced a similar version of the Grand Cherokee. The upscale electrified off-roader offers plenty of standard tech and features, solid safety equipment, and 25 miles of all-electric range. Today, Jeep announced pricing for the SUV, which will start arriving in dealers this spring.

2022 Jeep Grand Cherokee 4xe The 4xe powertrain delivers up to 25 miles of all electric range. Jeep/Stellantis

Pricing for the 4xe lineup starts at:

  • Grand Cherokee 4xe: $59,495
  • Grand Cherokee Trailhawk 4xe: $64,280
  • Grand Cherokee Overland 4xe: $67,555
  • Grand Cherokee Summit 4xe: $71,615
  • Grand Cherokee Summit Reserve 4xe: $76,095
The Grand Cherokee 4xe comes with a turbocharged 2.0-,item inline-four that combines with two electric motors for a total output of 375 horsepower and 470 pound-feet of torque. The 4xe powertrain includes plug-in hybrid technology, which enables all-electric driving. In the Grand Cherokee, there's up to 25 miles of electric range, which could enable a completely gas-free ownership experience for people with short commutes. Once the electric range is exhausted the vehicle functions like a normal hybrid, and the batteries must be recharged to replenish range.

2022 Jeep Grand Cherokee 4xe The Grand Cherokee joins the Wrangler 4xe in Jeep's electrified lineup.Jeep/Stellantis

Fortunately, the 4xe's premium starting price buys a premium SUV, even at the base level. Standard features include Capri leather upholstery, a 10.1-inch touchscreen and 10.25-inch passenger display. A dual-pane panoramic moonroof and heated power seats are also standard. A full suite of advanced safety systems come standard as well. All 4xe trims come with full-speed forward collision warnings, blind spot monitoring, rear cross-traffic alerts, adaptive cruise control, lane departure alerts, LED headlights, and more.

Trending News

 
 

The 2023 Sequoia is all-new and a huge improvement over its predecessor.

Toyota

The Toyota Tundra and Sequoia were two of the oldest vehicles on the market, but that's all different now. The new Tundra is already on the streets, and today Toyota released a load of specs and details on the all-new 2023 Sequoia. The full-size SUV gets a major update for the new model year with completely fresh styling, impressive new tech, and a powerful standard engine. We don't have pricing details yet, but Toyota says the 2023 Sequoia will be available starting in summer 2022.

2023 Toyota Sequoia In addition to new styling, the SUV gets a twin-turbo hybrid V6 powertrain and a load of updated tech.Toyota

Five trims of the Texas-built SUV will be offered: SR5, Limited, Platinum, TRD Pro, and Capstone. All 2023 Sequoia models get the impressive twin-turbo V6 hybrid i-Force Max engine from the all-new Tundra. It makes 437 horsepower and 583 pound-feet of torque, and sends it to the rear or all four wheels through a ten-speed automatic transmission. The powertrain delivers a max towing rating of up to 9,000 pounds, which is a solid number and a massive increase over the previous Sequoia.

Toyota offers automatic-leveling air suspension and adaptive suspension settings with modes for Comfort, Sport S+, and Custom. The Sport drive modes also improve throttle response and changes transmission shift points. The electric motor handles most propulsion duties below 18 mph, but after that the gas engine steps in. The motor is constantly involved when the truck is in Tow/Haul mode.

2023 Toyota Sequoia TRD Pro models get under-body cladding and beefier tires.Toyota

Similar to the high-end treatment given to the Tundra, Toyota will offer a Capstone trim for the new Sequoia that brings unique upholstery and trim materials, 22-inch chrome wheels, power side steps, American Walnut inlays, and more. That said, even the standard Sequoia SR5 offers plenty of standard gear. A 12.3-inch digital gauge cluster is standard, along with heated seats and more. An available Premium Package adds an enormous 14-inch infotainment display, power third-row seats, a hands-free liftgate, and additional power outlets.

Toyota Safety Sense 2.5 will also be standard for the SUV. The system includes a pre-collision system with pedestrian detection and daytime cyclist detection, adaptive cruise control, automatic high beams, and rear seat reminders. Blind spot monitoring with rear cross-traffic alerts is also standard.

2023 Toyota Sequoia The new Capstone trim is a super-plush trim with an interior rivaling those in many luxury brands.

Trending News