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Is GM bringing Hummer back?

Rumor has it that General Motors is reviving the Hummer nameplate.

Photo by Getty Images

The electric pickup truck wars appear to be getting reinforcements. The Wall Street Journal reported Friday that General Motors will revive the Hummer name and use it to launch new, all-electric pickup truck and SUV models under the GMC brand in 2022.

When AutomotiveMap reached out to GMC for comment, however, a spokesperson said, "The WSJ story is speculation and we don't have anything to confirm or comment on."

Hummer GM All-Car Showdown A Hummer is driven at the Annual Rollin' 24 Deep: GM All-Car Showdown held at Paramount Pictures on July 12, 2005 in Hollywood, California. Photo by Getty Images

Early in 2019, it appeared GM would be moving into this space with help from EV startup, Rivian. That deal fell through in February, however, and Rivian subsequently formed a partnership with GM's crosstown rival Ford. Ford is moving forward with an electric F-150 and Tesla reportedly received over 200,000 deposits for its Cybertruck just days after its unveiling. So it's no surprise that GM would build an electric pickup truck. What is surprising is the use of the Hummer name.

In the early 2000s, Hummer was the darling GM, selling over 250,000 high-priced, high-margin SUVs from 2002 through 2007. But, when gas prices spiked and the housing bubble burst sending the stock market tumbling, Hummer's sales followed suit. Just two years later GM sold fewer than 4,000 Hummers and pulled the plug on the brand.

The original Hummer H1 was a civilian version of the military-spec M998 Humvee, produced by AM General. Its very first customer was Arnold Schwartzenegger, who purchased two. GM expanded the line to include the H2, a full-size SUV built on its heavy-duty truck platform, and H3, basically a re-skinned and re-badged Chevy Tahoe.

H3T Hummer Truck A Hummer H3T truck is displayed prior to the start of the 2004 Greater LA Auto Show at the Los Angeles Convention Center December 30, 2003 in Los Angeles, California. Photo by Getty Images

Rumors of a new Hummer have been around since 2018, but only gained traction in November of 2019 after the GM/UAW strike ended. In the settlement GM committed to keeping its Hamtramck, Michigan assembly plant open to build electric trucks for Cadillac, Chevy, GMC, and a mysterious "M-brand."

If ever there were a time to bring back the Hummer re-imagined as a high-end electric vehicle, this is it. Sales of luxury SUVs and trucks are at an all-time high as premium manufacturers flock to the segment. You can now get highly capable, high dollar SUVs BMW, Mercedes-Benz, Land Rover, Lexus, and even Bentley and Rolls-Royce. Mainstream manufacturers like Jeep, Hyundai, Ford, and Ram are expanding the availability of luxury features like heated and ventilated leather seats with contrast stitching, premium audio systems, and digital cockpits into their pickup trucks and SUVs.

Some have questioned the wisdom of reviving a name that is known for gas-guzzling as a brand for an electric truck. In an editorial just last week, Detroit Free Press auto critic, Mark Phelan wrote, "Not to put too fine a point on it, but a lot of people hate Hummer. Particularly the educated, wealthy, early adopters GM would want to attract with a line of electric luxury SUVs."

Will GM revive the Hummer? If the Wall Street Journal is correct, we'll know for sure on Super Bowl Sunday. They're reporting that LeBron James will star in a commercial for the Hummer during the big game. AutomotiveMap be keeping our eyes on this one and have more news on the new all-electric Hummer as it develops.

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Polestar currently operates four showrooms in the U.S.

Photo courtesy of Polestar

Polestar, an electric performance car brand, will be opening 15 new sales locations in the U.S. by the end of 2021. Called Polestar Spaces, the showrooms are more in line with what Tesla offers and less like a traditional auto dealership.

Each Polestar Space features minimalist Scandinavian-like design, pulling together the heritage of the company with a modern sales environment. Each location is staffed by non-commissioned Polestar Specialists. Test drives can be coordinated on-site or at home.

In the next few months, locations in Austin, Texas; Boston; Denver, Seattle; South Florida; and Washington D.C. will open. Those new showrooms will be established in connection with established retailer groups in the area. Additional information regarding the D.C. and Florida locations is expected soon.

2021 Polestar 2 The fastback Polestar 2 is a head-turner. Photo courtesy of Polestar

The second-half of 2021 will welcome the opening of additional showrooms in Atlanta; Central and South New Jersey; Connecticut; Dallas; Detroit; Minneapolis; Phoenix; and Orange County, California.

Specific showroom details are available at Polestar.com/Spaces.

"In 2019 we stated our goal of servicing 85% of the addressable EV market within a year of the Polestar 2 launch," said Gregor Hembrough, Head of Polestar in North America. "With these 2021 appointments, we will accomplish that and more- especially with our free pickup and delivery servicing within 150 miles of a brick-and-mortar Polestar location."

Polestar Spaces are already open in Los Angeles (Santa Monica) and Manhattan, plus two locations in the San Francisco Bay Area (Corte Madera and Santa Clara).

The automaker currently offers the Polestar 2 for sale in the U.S. AutomotiveMap recently had the opportunity to test drive the car for review.

It was recently confirmed that the Polestar Precept concept is headed to production. The concept version of the car is noted for its sustainable materials and minimalist design.

Additionally, Polestar and Koenigsegg are working on a project.

Further markets for expansion will be announced later in 2021.

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A diamond mesh grille fronts the 2022 Kia K8.

PhPhoto courtesy of Kia Motorsoto courtesy of Kia Motors

Goodbye, Cadenza. Hello, K8. The Kia Cadenza is one of those cars that is easy forgotten about (if you ever knew about it in the first place) and frequently passed over in favor of the Toyota Avalon or the like. Still, most every automotive journalist who has driven it likes it.

So, Kia's taking the lessons learned from the Cadenza and some from the K5 and Stinger, and rolling them into a new large sedan, the 2022 Kia K8. This week the company unveiled the first official images of the car ahead of its debut. This is the first vehicle named the K8 in Kia history.

2022 Kia K8 The K8's headlights have integrated turn signals.Photo courtesy of Kia Motors

2022 Kia K8

"Following our recent company rebrand, we keep moving toward our new brand values with a new model – the K8. This modern sedan has been designed with innovation and elegance at its very core," said Karim Habib, Senior Vice President and Head of Kia Global Design Center. "While paying homage to the K7, the K8 looks to the future. Its progressive exterior takes on character and emotion, and combines those qualities with an expressive looking front and a dynamic swooping rear, giving the K8 a high-quality, premium presence that takes direct inspiration from some of the world's most technically advanced yachts."

As seen in the photos, the car wears Kia's new logo on its badging, and has design lines reminiscent of the vehicles it has taken lessons from. There's a frameless tire nose grille with diamond lattice, turn signals integrated into the headlights, an elongated side profile, chrome finish along the bottom of the doors, and a roofline that trails off into the trunk. It's all very much from the Kia sedan lineup.

Kia promises that the car will have a "first class" interior that establishes "new benchmarks in premium quality". The sedan will deliver a high-performance driving experience yet be comfortable to ride in, according to Kia messaging.

The rear of the Kia K8 features elongated taillights.Photo courtesy of Kia Motors

The Kia K8 is expected to arrive in showrooms later this year but the U.S. might not get it until after it's arrived in Korea and Europe.

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