New Model News

Is GM bringing Hummer back?

Rumor has it that General Motors is reviving the Hummer nameplate.

Photo by Getty Images

The electric pickup truck wars appear to be getting reinforcements. The Wall Street Journal reported Friday that General Motors will revive the Hummer name and use it to launch new, all-electric pickup truck and SUV models under the GMC brand in 2022.

When AutomotiveMap reached out to GMC for comment, however, a spokesperson said, "The WSJ story is speculation and we don't have anything to confirm or comment on."

Hummer GM All-Car ShowdownA Hummer is driven at the Annual Rollin' 24 Deep: GM All-Car Showdown held at Paramount Pictures on July 12, 2005 in Hollywood, California.Photo by Getty Images

Early in 2019, it appeared GM would be moving into this space with help from EV startup, Rivian. That deal fell through in February, however, and Rivian subsequently formed a partnership with GM's crosstown rival Ford. Ford is moving forward with an electric F-150 and Tesla reportedly received over 200,000 deposits for its Cybertruck just days after its unveiling. So it's no surprise that GM would build an electric pickup truck. What is surprising is the use of the Hummer name.

In the early 2000s, Hummer was the darling GM, selling over 250,000 high-priced, high-margin SUVs from 2002 through 2007. But, when gas prices spiked and the housing bubble burst sending the stock market tumbling, Hummer's sales followed suit. Just two years later GM sold fewer than 4,000 Hummers and pulled the plug on the brand.

The original Hummer H1 was a civilian version of the military-spec M998 Humvee, produced by AM General. Its very first customer was Arnold Schwartzenegger, who purchased two. GM expanded the line to include the H2, a full-size SUV built on its heavy-duty truck platform, and H3, basically a re-skinned and re-badged Chevy Tahoe.

H3T Hummer TruckA Hummer H3T truck is displayed prior to the start of the 2004 Greater LA Auto Show at the Los Angeles Convention Center December 30, 2003 in Los Angeles, California.Photo by Getty Images

Rumors of a new Hummer have been around since 2018, but only gained traction in November of 2019 after the GM/UAW strike ended. In the settlement GM committed to keeping its Hamtramck, Michigan assembly plant open to build electric trucks for Cadillac, Chevy, GMC, and a mysterious "M-brand."

If ever there were a time to bring back the Hummer re-imagined as a high-end electric vehicle, this is it. Sales of luxury SUVs and trucks are at an all-time high as premium manufacturers flock to the segment. You can now get highly capable, high dollar SUVs BMW, Mercedes-Benz, Land Rover, Lexus, and even Bentley and Rolls-Royce. Mainstream manufacturers like Jeep, Hyundai, Ford, and Ram are expanding the availability of luxury features like heated and ventilated leather seats with contrast stitching, premium audio systems, and digital cockpits into their pickup trucks and SUVs.

Some have questioned the wisdom of reviving a name that is known for gas-guzzling as a brand for an electric truck. In an editorial just last week, Detroit Free Press auto critic, Mark Phelan wrote, "Not to put too fine a point on it, but a lot of people hate Hummer. Particularly the educated, wealthy, early adopters GM would want to attract with a line of electric luxury SUVs."

Will GM revive the Hummer? If the Wall Street Journal is correct, we'll know for sure on Super Bowl Sunday. They're reporting that LeBron James will star in a commercial for the Hummer during the big game. AutomotiveMap be keeping our eyes on this one and have more news on the new all-electric Hummer as it develops.

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Updated EV

2023 Nissan Leaf pricing announced

The Leaf got a mild facelift for 2023.

Nissan

Nissan is nearing the release of the Ariya, its first new EV in several years. Even so, the brand hasn't forgotten about its first mass-market EV, the Leaf. It was an early entrant in the space, and has been an efficient, affordable, commuter car for over a decade. The car got a mild facelift for 2023, with updated wheels and exterior styling accents. Today, Nissan announced pricing for the Leaf, which starts at just under $29,000.

2023 Nissan LeafThe Leaf feels lively, despite middling power numbers.Nissan

The base Leaf comes with a 40-kWh battery capable of delivering a 149-mile range. Its 110-kW electric motor produces 147 horsepower and 236 pound-feet of torque. The Leaf SV Plus features a 60-kWh battery for a range of 212 miles. It comes with a 160-kW motor that makes 214 horsepower and 250 pound-feet of torque. Nissan backs all Leaf models with an eight-year/100,000-mile battery warranty.

ProPilot Assist comes standard for the Leaf SV Plus, and brings a full suite of advanced driver aids that include adaptive cruise control, driver alertness features, and a surround-view monitor. All Leaf models get Nissan Safety Shield 360, which includes automatic emergency braking with pedestrian detection, lane departure warnings, blind spot monitoring with rear cross-traffic alerts, automatic high beams, and rear automatic braking.

2023 Nissan LeafThe Leaf SV Plus offers up to 212 miles of range.Nissan

The new Leaf starts at $28,895, which includes a $1,095 destination charge. The Leaf SV Plus starts at $36,895. The 2023 Nissan Leaf is on sale now, and may be eligible for federal tax credits of up to $7,500. Depending on where you live, you may also be able to receive a state tax credit or other incentives.

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The 2023 Crosstrek starts at $23,645.

Subaru

Subaru is one of the best at listening to its customers' needs, and the Crosstrek is a great example of that mindset. It's a useful vehicle with plenty of interior space and enough ground clearance to take its passengers well of the beaten path. Today, Subaru announced pricing for the 2023 Crosstrek and Crosstrek Hybrid. The duo will go on sale this summer.

Subaru CrosstrekThe Crosstrek's cabin is adventure-ready and packed with great tech. Subaru

The standard Crosstrek starts at $23,645 before destination and the Crosstrek Hybrid starts at $36,845. Five trims are available for the standard model, including Base, Premium, a new Special Edition, Sport, and Limited. The Hybrid comes in a single trim level. All Crosstrek variants get all-wheel drive with active torque vectoring and 8.7 inches of ground clearance.

The Base, Premium, and Special Edition trims come with a 2.0-liter four-cylinder engine that produces 152 horsepower. The Sport and Limited trims get a 2.5-liter four-cylinder making 182 horsepower. Most models come with a continuously variable transmission, but the Base and Premium trims come standard with a six-speed manual gearbox. The Crosstrek Hybrid comes with a 2.0-liter four-cylinder paired with two electric motors. The plug-in system can deliver 17 miles of electric range.

Subaru CrosstrekThe Crosstrek delivers 8.7 inches of ground clearance.Subaru

True to Subaru form, the Crosstrek comes with a full suite of advanced driver aids, including automatic emergency braking, lane keep assist, lane departure alerts, adaptive cruise, and more. These features are only available for CVT-equipped models. The Limited trim and the Crosstrek Hybrid add automatic high beams, reverse automatic braking, blind spot monitoring, and rear cross-traffic alerts.

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