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Here's how to watch the reveal of the 2021 Ford Bronco and Bronco Sport

Disney's family of channels will feature the Bronco and Bronco Sport as part of a large debut announcement.

Photo courtesy of Ford Motor Company

Ford brand enthusiasts are invited to tune in to watch the reveal of the 2021 Ford Bronco and 2021 Ford Bronco Sport via a number of television channels, social media outlets, and streaming services on July 13 at 8 p.m. Unique content will feature the Bronco and Bronco Sport across Disney properties.

On Monday, July 13, three custom 3-minute films will air on ABC, ESPN, and National Geographic television channels, in each network's first commercial break in the 8:00 p.m. ET hour. All three films will be available on demand on Hulu the following day.

2021 Ford Bronco and Bronco Sport Ford revealed which models will be debuting earlier today.Photo courtesy of Ford Motor Company

On ABC, Bronco will be featured in a three-minute film starring country music singer Kip Moore during "CMA Best of Fest,"the Country Music Association's three-hour concert experience, airing Monday, July 13 (8:00–11:00 p.m. ET). The spot is slated to air around 8:09 p.m. ET.

ESPN will feature a film starring a different Bronco model and professional climber Brooke Raboutou that will air during "SportsCenter." The film will air around 8:11 p.m. ET.

The National Georgraphic channel will feature Academy Award-winning director and acclaimed cinematographer, photographer and professional climber Jimmy Chin spotlighting a different Bronco during "National Parks: Yosemite." Additionally, Chin will judge a hashtag challenge contest and appear in an Instagram Story featuring the Bronco on NatGeo's Instagram account. The feature will go live around 8:13 p.m. ET.

All three films will be available to viewers on Hulu starting Tuesday, July 14. The films will be featured via interactive ad formats, and within a curated collection of outdoor and survival-themed content aligned with the Bronco lifestyle.

The Bronco reveal marks the first time Disney CreativeWorks, Disney's award-winning creative agency, is deploying custom branded content, across multiple networks during prime time on ABC, ESPN, and National Geographic.

"At Disney, we take pride in creating culture and leveraging our unrivaled portfolio of brands to authentically and creatively tell stories during meaningful moments," said Rita Ferro, president, Disney Advertising Sales. "With Ford, we're reimagining what a product reveal can look like by drawing upon our best-in-class sports, entertainment and streaming brands to bring the new Bronco family to life in a way that honors its her.itage and gives viewers an unforgettable experience."

Additionally, Ford's social media channels will carry the reveal and share additional special content with fans on its YouTube, Facebook, Instagram, and Twitter channels starting at 8:00 p.m. ET on July 13 – including additional details on the performance strengths of each new Bronco model. Here are the links to those channels:

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A new Texas-themed version of the Jeep Gladiator is on the way.

Photo courtesy of Stellantis

Jeep has brought the Gladiator's off-road chops to the trails of the Lone Star State. The 2021 Jeep Gladiator Texas Trail is another of the the traditional of special edition vehicles for Texans who occupy the nation's largest truck market. It's the first time Jeep has offered a unique-to-Texas truck.

The new model builds on the Gladiator Sport S trim adding 17-inch Mid-Gloss Back Aluminum wheels wrapped in 32-inch mud-terrain tires, four-wheel drive, standard side steps, and the Trailer Tow Group. The Gladiator Texas Trail has a unique hood and decals that feature the year 1836 in the graphic as a nod to the year of the Texas Declaration of Independence. It also wears a black hardtop, black leather seats embossed with the Texas Trail graphic and comes equipped with the Technology Group and Convenience Group packages.

2021 Jeep Gl The vehicle is ready to be fully accessorized to the buyer's wishes.Photo courtesy of Stellantis

2021 Jeep Gl

The Texas-themed model features the buyer's choice of Jeep's new 3.0-liter EcoDiesel V6 engine that's rated at 260 horsepower and 442 pound-feet of torque or the tried and true 3.6-liter Pentastar V6 power plant, which achieves 285 horsepower and 260 pound-feet of torque.

Jeep has badged each of the models with Trail Rated status. To achieve this status, Jeep vehicles must pass extreme off-road capability challenges.

The Gladiator Texas Trail is available in 10 colors: black, white, Snazzberry, Granite Crystal, Sarge, Nacho, Hydro Blue, Firecracker Red, Billet Silver, and Sting-Gray. Jeep recently introduced a Snazzberry-colored Wrangler.

Each Gladiator comes with the Jeep Wave customer service program, which includes three years of maintenance, 24/7 phone/online support, trip interruption/first-day loaner coverage, and VIP access to Jeep events.

The 2021 Jeep Gladiator Texas Trail has a starting MSRP of $40,435 (plus $1,495 destination) and is currently available at Texas dealers.

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Ford dealerships will be adding Bronco showrooms to their portfolio in the coming year.

Photo courtesy of Ford via Automotive News

Reporting by Automotive News reveals that Ford is enabling its dealership network to opt-in to build Bronco-specific showrooms. The stores are designed to be near or connected to existing Ford dealer locations, but will feature the Bronco horse logo rather than the traditional Ford Blue Oval.

Ford currently has two Bronco models: Bronco and Bronco Sport. All this for two models? Not quite. Ford is reportedly working on a Bronco-based pickup truck. Could it be Ranger Raptor-like? We'll have to wait and see.

Renderings of Bronco storefronts feature those models and vintage versions of the beloved off-roader alongside 3,800 square feet of building space that includes an outdoor fire pit and room to display three vehicles. There's also a wall that showcases Bronco merchandise including some of the over 200 accessories Ford is promising will be available for Bronco models.

Ford Bronco standalone showroom renderings

Photo courtesy of Ford via Automotive News

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The overall aesthetic is very much in line with what you'll see at your local REI. There's back-painted ceiling lining, exposed concrete, a gray stone entryway, and wood accents throughout the modern structure as well as plenty of windows that show it all off.

Dealers are able to modify the design that Ford has come up with. One dealer, in Arizona, told Automotive News that he is planning to build out a 12,000-square-foot space but hasn't included a fire pit in the plans because of the location's desert climate.

If dealerships don't opt for a separate showroom, dealerships can choose from other Ford-backed options to display the Bronco that are more traditional in nature. Andrew Frick, the head of Ford sales in the U.S. said that there are three options: a standalone showroom, an expansion of existing showrooms or displays that can be added to a showroom. All the options are available and recommended, but not required, kind of like the Sasquatch Package on the Bronco itself.

"It's an announcement to the world we're back; the Bronco is back," Tim Hovik, owner of San Tan Ford in Gilbert, Ariz., and chairman of Ford's national dealer council, told Automotive News. "It's such an iconic product that in an absolute way, we feel a Ford dealer is really adding almost an additional franchise."

Last month, Ford revealed that of its 190,000 reservations for either the two- or four-door Bronco, two-thirds of those have turned into firm orders. Deliveries of the redesigned Bronco are slated to begin in June. Early models are already making their way out onto the streets under the car of Ford employees.

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