COVID-19

Honda pledges $1 million to food banks and meal programs in the wake of COVID-19

Honda is pledging at least $1 million in donations as it kicks off charitable spending in the era of COVID-19.

Photo courtesy of American Honda Motor Co., Inc

Honda is committing $1 million to food banks and meal programs across the United States, Canada and Mexico in communities that are most vulnerable for food access during the COVID-19 pandemic. The automaker is also matching up to $1,000 for each individual gift that Honda employees make that benefit their local communities.

"We are focusing our societal response on three vital and immediate human needs," said Rick Schostek, Executive Vice President of Honda North America, Inc. "We are addressing food insecurity at a time when many families are struggling, investigating the potential to use our manufacturing know-how to produce medical equipment to help those battling COVID-19, and deploying our associate 'virtual volunteers,' to help people in need."

In addition to the $1 million dollar pledge to address food insecurity, Honda's response includes a number of activities to support community and government efforts aimed at combatting the COVID-19 pandemic:

  • Inventoried our stocks of Personal Protective Equipment at our North American facilities and have donated much of this equipment, including N95 face masks, to support frontline healthcare providers.
  • Deploying our 3-D printers to manufacture visors for protective face shields that will be used by medical providers. And we continue investigating the ability to meet critical manufacturing needs related to medical equipment, including partnering with other companies.
  • Engaging and empowering Honda associates throughout North America while at home, to serve as "virtual volunteers," to help non-profits and people in need in their local communities while respecting the requirements of social distancing. This will include reaching out to many of its nonprofit partners to assess their needs and determine opportunities to support them with virtual tasks at a time when nonprofit resources are stretched.
  • Offering payment extensions and deferrals, as well as late fee waivers for existing Honda and Acura finance customers impacted by the pandemic, and a 90-day deferred payment to qualified customers for new vehicle sales that are financed by Honda and Acura Financial Services.

Honda recently changed the business plans for their plants in North America in response to the coronavirus crisis.

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Nuts & Bolts

 
 

The front of the concept is very EV in its design.

Photo courtesy of Honda

The Honda SUV e:concept debuted in China this week signaling what's ahead for a future mass-production model of the Honda brand's first electric vehicle to be introduced in China. While what's sold in China doesn't always make it to American shores, there are a few things to be learned by taking a closer look at the concept.

We know that the vehicle's powertrain is electric. How many motors? What type of battery? How much power? In a nutshell, we have no idea. However, that could be where Honda's relationship with General Motors kicks in. A recent agreement to share platforms and co-build future vehicles builds on the electric vehicle platform sharing agreement the two automakers signed in April. In the first agreement agreement, Honda agreed to work with GM to develop two new electric vehicles based on GM's global EV platform powered by Ultium batteries.

Honda SUV e:concept The sloping roofline of the concept is indicative of another Honda model.Photo courtesy of Honda

The concept's sweeping looks are more crossover than SUV. While there's plenty of doubt that the model will be a two-door vehicle when it arrives in showrooms, its overall aesthetic is new for Honda, though it has hints of the current-generation CR-V and Accord in its nose.

The roofline of the SUV and side profile look a lot like the 2020 Honda Avancier, a true crossover that got its start as a station wagon and now sits as the company's flagship in China. If indeed this model is an electric Avancier, it means that the U.S. market is unlikely to see it.

From a business perspective, this makes sense. Electric vehicles are not nearly as popular in the U.S. as they are in China and Europe, where they have been regulated into residents' lifestyles. Additionally, the U.S. electric vehicle charging infrastructure leaves much to be desired.

2020 Honda Avancier

Photo courtesy of Honda

Cars built for the Chinese market also do not have to meet the same strict safety testing standards as American vehicles so they can be made for less and sold for less. Upping to U.S. standards costs more and, when shipping and taxes are added in, the model may be priced out of sensibility for American Honda customers.

Wherever it's destined to go, the Honda will be a mass-production electric vehicle.

The company is committed to equipping the car with a number of safety technologies including omnidirectional advanced driver assistance systems, the next-generation Honda SENSING safety and driver-assistive system with improved recognition, predication and decision-making performance, as well as the next-generation Honda Connect, which features an AI assistant interface, smartphone link, and wireless updates.

Honda SUV e:concept The model features a unique black end with slim lights.Photo courtesy of Honda

Expect to see the next steps in the evolution of this concept in the coming year, even if it's just in spy photos.

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WWE logos are shown on screens before a WWE news conference at T-Mobile Arena on October 11, 2019 in Las Vegas, Nevada.

Photo by Ethan Miller/Getty Images

They're used to taking it to the mat, but this autumn, the stars of the WWE will be taking to the internet as part of a partnership with Hyundai to produce a 10-episode video series that features storytelling centered around the passion for enriching people's lives. "Drive For Better" will appear on WWE's digital platforms throughout the second half of the year.

"As an official sponsor of WWE, we are excited to be working together to share the personal stories of the Superstars and help put a smile on people's faces," said Angela Zepeda, CMO, Hyundai Motor America. "We both believe everyone deserves better and this series is representative of that."

"WWE and Hyundai's shared passion for supporting local communities truly makes this a rewarding partnership," said John Brody, Executive Vice President and Global Head of Sales & Partnerships, WWE. "We are extremely grateful to Hyundai for their commitment and hope this series will inspire people across the country at a time when it's needed most."

The first episode of the series features WWE Universal Champion Roman Reigns and his recent virtual visit with patients at the Children's Hospital of Orange County. It debuted in July and is posted on WWE's digital platforms and the Superstars' social media channels along with other episodes in the series.

The series is part of a larger partnership between Hyundai and WWE. The two brands have delivered custom content integrations across WWE's global media platforms throughout 2020. Hyundai is also the Co-Presenting Partner of WWE Clash of Champions on Sunday, September 27 and will receive weekly exposure in Monday Night Raw and Friday Night SmackDown programming throughout the month of September.

In addition to the episodic programming, the partnership will work to promote Hyundai Hope On Wheels during Childhood Cancer Awareness Month. Hyundai Hope on Wheels is a charitable organization that recently provided millions of dollars in grants to aid with COVID-19 testing.

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