Tis The Season

You never knew you needed a Dodge Hellcat Reindeer onesie in your life until now

Eileen Falkenberg-Hull
Nov 26, 2019, 12:04 pm

Dodge has introduced a new Hellcat-themed onesie just in time for the holiday season.

Photo by Getty Images/courtesy of Dodge

Your engine can roar to life, but when the fire is going and you're snuggled up on the couch with your loved one watching Netflix and sipping cocoa, there's only one outfit you should be wearing. Clearly it's the new Dodge Hellcat reindeer onesie, which has just gone on sale at Dodge's online lifestyle shop.

The 100-percent polyester fleece onesie has a bright red hue that is reminiscent of the red in the Dodge logo. It zips up in the front (naturally) and features a crew neck. It comes in sizes small through 3XL, proving it could be a good fit for most anyone, not unlike a Dodge Charger or Challenger.

Most importantly, the Dodge Hellcat Reindeer is embroidered on the right chest of the garment in contrasting white stitching. The Dodge word logo and rhombus are on the left in white and gray. The Dodge rhombus is also on the left leg in white.

Like Dodge customers, the garment is considered "one of a kind" according to the website.

If the $69.95 price tag of the onesie is too much of a stretch for your budget, consider the equally as handsome dark gray Hellcat Redeye Reindeer t-shirt which is just $17.95 (plus $5.95 shipping and handling - rush delivery is available for considerably more).

Among the other holiday gifts the automaker is touting are a 1320 Angry Bee ornament, "Ugly" holiday sweater, and a Demon whiskey barrel and stand.

Other FCA brands have holiday shops as well. Alfa Romeo's features finer items like a leather duffle bag and vanilla latte candle (with a leather wrap, natch) among the driving gloves and blanket choices.

Fiat offers a Fiat 500 children's pop up tent for just $30.95.

Jeep's gifts are among the coolest with two Hallmark ornaments to choose from: a 1982 CJ-8 Scrambler and a Wrangler Rubicon R/C Off-Road 1:16. There are Gladiator socks for the enthusiast and a drone and a pedal go-kart for the Jeep fan that just must have branded merchandise.

Ram has Stanley drinkware for sale, a Buck "55" lockback knife with the Ram logo featured on its blade, and a canvas and leather apron.

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Advertising

New Dodge commercial takes inspiration from 'Talladega Nights', features new song by AC/DC

Dodge is celebrating its high-ranking J.D. Power survey results with a new commercial.

Photo courtesy of FCA US LLC

There were so many classic lines. Chief among them is, "If you ain't first, you're last." Dodge is showcasing its historic top spot inn J.D. Power's Initial Quality Study with a new "Talladega Nights: The Ballad of Ricky Bobby"-inspired commercial. The brand was also ranked first in the J.D. Power Automotive Performance, Execution and Layout Study.

The ad features actor Gary Cole as a younger Reese Bobby on a chase after his 10-year-old son Ricky Bobby. The 60-second spot is named "Family Motto" and set to the music of AC/DC's "Shot in the Dark", which is the first music released by the band in six years.

2020 Dodge commercial Talledega Nights Actor Gary Cole reprised his role for the commercial.Photo courtesy of FCA US LLC

"In our 60-second film, we needed to stay 100 percent true to the spirit of the original film, while simultaneously communicating the Dodge brand's record of 'firsts' as ranked by our owners," said Olivier Francois, Chief Marketing Officer. "Maintaining brand authenticity extended beyond Sony Pictures, including our music alliance with Columbia Records and AC/DC, in addition to Gary Cole reprising his role as Reese Bobby, and having the original movie's cinematographer, Oliver Wood, involved with this project. Together, we were able to accomplish this epic creative endeavor celebrating the Dodge brand's first-place wins, which could almost be envisioned as a deleted scene from the original movie."

Here's how the spot unfolds according to Dodge:

The spot opens circa 1981 in Talladega County with Reese Bobby, in a new 2021 Dodge Durango SRT Hellcat, on a walkie talkie imploring his young son Ricky Bobby, who appears to be driving a 2021 Dodge Charger SRT Hellcat Redeye and who yells, 'I wanna go fast,' to pull the vehicle over. During the chase, Ricky Bobby calls out to his best friend Cal Naughton Jr., who appears to pull up next to Ricky in a 2020 Dodge Challenger SRT Super Stock and who proudly proclaims, 'I had Mountain Dew for breakfast,' to help him outrun his father by using the infamous Shake 'n Bake maneuver (with a twist!), leaving his father proud and asking his son to remember the family motto, 'if you ain't first, you're last.'

Family Motto | Dodge www.youtube.com

"Dodge is honored to be the first domestic brand to rank No. 1 in not only the J.D. Power Initial Quality Study, but also the J.D. Power Consumer APEAL Study (mass market) in the same year," said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. "And Dodge is launching three 700-plus-horsepower muscle cars this year with the new Challenger SRT Super Stock, Durango SRT Hellcat and Charger SRT Hellcat Redeye, proving that we firmly believe our new 'Family Motto,' 'if you ain't first, you're last.'"

The spot is related to a larger Dodge marketing campaign. The Dodge Power Dollars 2020 incentive program, $10 cash allowance per horsepower on 2020 Dodge Challenger, Charger, and Durango models.

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New Model News

Special edition 2021 Jeep models celebrate the birthday of the long-running nameplate

Jeep has debuted a lineup of models that celebrate the company's 80th anniversary.

Photo courtesy of FCA US LLC

The 2021 Jeep 80th Anniversary Editions are a special lineup of models that celebrate a birthday few nameplates reach. The 80th Anniversary Edition grade adds a host of equipment with commemorative enhancements to each model in the Jeep lineup.

2021 Jeep Wrangler 80th Anniversary Edition

2021 Jeep Wrangler 80th Anniversary Edition

Photo courtesy of FCA US LLC

Jeep is making the Wrangler 80th Anniversary Edition available in Granite Crystal, Bright White, Hella Yella, Black, Firecracker Red, Sting Gray, Sarge, and Snazzberry paint colors.

The exterior enhancements to the model include Neutral Grey Metallic grille bezels, headlamp rings, and fog lamp bezels as well as body-color fender flares, and 80th Anniversary commemorative badging. Each 80th Anniversary model rides on 18-inch Granite Crystal-painted wheels wrapped in Bridgestone Dueler 255/70R18 all-terrain tires.

Inside, the model has black diamond embossed cloth seats with an 80th anniversary tag. Light Tungsten interior accent stitching, Anodized Gunmetal dash mid-bolsters, and Light Tungsten accent stitching on the Berber floor mats add color to the model.

The Wrangler has remote start, an 8.4-inch infotainment touch screen, Apple CarPlay, Android Auto, and satellite radio.

The 2021 Jeep Wrangler 80th Anniversary Edition has a starting price of $35,990 for two-door models and $39,490 for four-door SUVs. Each comes with an additional $1,495 destination charge.

​2021 Jeep Gladiator 80th Anniversary Edition

2021 Jeep Gladiator 80th Anniversary Edition

Photo courtesy of FCA US LLC

Buyers can get their special edition Gladiator with a Granite Crystal, Bright White, Black, Firecracker Red, Hydro Blue, Sarge, or Snazzberry paint job.

It has a similar features list to the Wrangler, which includes 18-inch wheels painted in Granite Crystal and Bridgestone Dueler 255/70R18 all-terrain tires. Neutral Grey Metallic grille bezels, headlamp rings, and fog lamp bezels sit at the front while body-color fender flares grace the sides of the truck. Each model comes with 80th Anniversary commemorative badging.

The interior features list is the same too. It has black diamond embossed cloth seats with an 80th anniversary tag, light Tungsten interior accent stitching, Anodized Gunmetal dash mid-bolsters, and Light Tungsten accent stitching on the berber floor mats.

The Gladiator has remote start, an 8.4-inch infotainment touch screen, Apple CarPlay, Android Auto, and satellite radio.

The starting MSRP of the Jeep Gladiator 80th Anniversary edition is $41,740. Each model also comes with a $1,495 destination fee.

​2021 Jeep Grand Cherokee 80th Anniversary Edition

2021 Jeep Grand Cherokee 80th Anniversary Edition

The Jeep Grand Cherokee 80th Anniversary Edition will only be sold as a 4x4. It is priced at $44,335 plus a $1,495 destination fee.

The model is available in Granite Crystal, Walnut Brown, Bright White, Diamond Black, Slate Blue, Sangria, and Velvet Red paint jobs. it rides on 20-inch wheels that have a Granite Crystal finish. The exterior also features 80th Anniversary commemorative badge.

Each Grand Cherokee 80th Anniversary Edition model features leather seats and Light Tungsten interior accents. The SUV has an 8.4-inch infotainment touch screen, Apple CarPlay, Android Auto, and satellite radio.

It also gets Jeep's ProTech II Package, which includes full-speed forward collision warning with active braking, ParkSense Parallel/Perpendicular Park Assist, adaptive cruise control with stop and go, LaneSense Lane Departure Warning with Lane Keep Assist, rain-sensing windshield wipers, and advanced brake assist.

2021 Jeep Cherokee 80th Anniversary Edition

Like the Jeep Grand Cherokee 80th Anniversary Edition, the Jeep Cherokee 80th Anniversary Edition will be sold just in a 4x4 drivetrain. It will be priced at $33,805 plus a $1,495 destination charge.

Jeep will sell the model in the buyer's choice of Granite Crystal, Slate Blue, Hydro Blue, Olive Green, Spitfire Orange, Sangria, Velvet Red, Light Brownstone, Bright White, and Diamond Black paint colors. 80th Anniversary commemorative badging is on the SUV.

Each special edition Cherokee rides on 19-inch wheels with a Granite Crystal finish.

The cabin features premium leather seats with Light Tungsten accent stitching, power front seats with lumbar, dual-zone automatic climate control, remote start, 8.4-inch infotainment touch screen, Apple CarPlay, Android Auto, satellite radio, and a dual-pane sunroof. Anodized Gun Metal interior accents, a black headliner, and berber floor mats complete the look.

2021 Jeep 80th Anniversary Edition model full lineup

Photo courtesy of FCA US LLC

2021 Jeep Compass 80th Anniversary Edition

The Jeep Compass 80th Anniversary Edition is also available just as a 4x4. Its $29,695 price tag is lower than that of the same edition of the Cherokee. It too has a $1,495 destination charge.

Jeep is selling the SUV in Granite Crystal, Laser Blue, Jazz Blue, Olive Green, Redline, White, Diamond Black, and Velvet Red paint colors. It has 19-inch Granite Crystal-colored wheels and 80th Anniversary commemorative badging.

The interior of the Compass has leather seats with Light Tungsten accent stitching, a power driver's seat with lumbar, automatically dimming rearview mirror, remote start, 8.4-inch infotainment touch screen, Apple CarPlay, Android Auto, satellite radio, and navigation. It also includes Piano Black and Anodized Gun Metal interior accents, black headliner, and berber floor mats.

​2021 Jeep Renegade 80th Anniversary Edition

2021 Jeep Renegade 80th Anniversary Edition

The smallest Jeep, the Renegade, also comes in an 80th Anniversary Edition variant. It has a starting MSRP of $27,595 and only comes in a 4x4 configuration. A $1,495 destination charge is also applicable.

Jeep is offering the model in Granite Crystal, Alpine White, Bikini, Black, Colorado Red, Jetset Blue, Omaha Orange, and Slate Blue paint colors. It rides on 19-inch wheels with a Granite Crystal finish and has 80th Anniversary commemorative badging.

Dual-zone automatic climate control, Anodized Gun Metal interior accents, black headliner, and berber floor mats come standard on the model. It also has an 8.4-inch infotainment touch screen, Apple CarPlay, Android Auto, satellite radio, and navigation.

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