Milestones

A Minnesota couple drove this Mitsubishi Mirage for 414,000+ miles (and gave it horns)

The Huots drove their 2014Mitsubishi Mirago for over 400,000 miles.

Photo courtesy of Mitsubishi Motors

Jerry and Janice Huot spent 414,000 miles driving the Purple Won, but it wasn't their first choice. When the Huots arrived at White Bear Mitsubishi in White Bear Lake, Minnesota to trade in a Cadillac, they wanted a vehicle with better fuel economy. They saw that a Mirage got 44 mpg and they ended up driving it home.

The 2014 Mitsubishi Mirage survived six winter in rural Minnesota. The only reason it won't be surviving its seventh is because White Bear Mitsubishi dealer principal Richard Herod III offered to trade them the for a new 2020 Mirage earlier this year. When they arrived at the dealership that day, they didn't plan on trading it in.

2002 Mitsubishi Mirage The Huots purchased the Mirage from White Bear Lake Mitsubishi.Photo courtesy of Mitsubishi Motors

"I had brought it into the dealership for regular service and was saying hello to all the people we've gotten to know there when Richard came by," said Jerry. "When he heard about how many miles we had on the car, he said he wanted to use it for advertising, so he worked with us to get great deal on a new 2020 Mirage."

The Purple Won arrived at the dealership for trade wearing a "Purple Won" custom license plate and a purple paint job. The couple conceived the vanity plate's message by combining the car's color with the nickname of Price, who hailed from and lived in Minnesota.

The Huots had a lot of fun over the course of those 414,000 miles. One year Jerry dressed up the Mirage with horns for Janice's birthday in honor of her favorite football team, the Minnesota Vikings.

The Mirage lived a full life of many acts. It served as a commercial delivery vehicle, hauled rocks and mulch for a landscaping project and required nothing but standard maintenance.

2002 Mitsubishi Mirage The car had over 414,000 miles on the odometer when it was traded in.Photo courtesy of Mitsubishi Motors

"Janice drove it mostly for the first 7,000 miles or so, but when winter came, she wanted all-wheel-drive, so she got a 2015 Mitsubishi Outlander Sport," Jerry shared. "But then I started using the Mirage for my business. I am a courier. I deliver samples from various doctors' offices to labs, so I drive up and down the state and around town in Minneapolis all the time. The Mirage never missed a beat. It got me up and out of our gravel driveway, even in the middle of winter, when others got stuck in the snow."

2020 Mitsubishi Mirage The Huots with their 2020 Mitsubishi Mirage, complete with custom vanity plate.Photo courtesy of Mitsubishi Motors

The Huots never babied the Mirage. It was stored outside year-round. Naturally, it needed some repairs from time to time. "We had to replace the wheel bearings sometime after 150,000 miles, and the starter motor was replaced at somewhere between 200,000 and 300,000 miles, but that was all covered under warranty," Jerry said. "Otherwise, regular oil changes seemed to do the trick."

The Huots haven't divulged if they have any mileage goals for their new Mirage.

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Mitsubishi Motors North America is adding 10 new dealerships in the U.S.

Photo courtesy of Mitsubishi Motors North America

Mitsubishi Motors North America has added 10 new dealer partners to its nationwide sales network. The company is also investing in dealership upgrades and launching a number of new models in the coming year.

The list of new dealerships includes:

  • Auto World Mitsubishi in Bedford, Ohio
  • Crossroads Mitsubishi-Lumberton in Lumberton, North Carolina
  • Foundation 45 Mitsubishi in Houston, Texas
  • KDK Mitsubishi in Brunswick, Ohio
  • Nielsen Mitsubishi in Rockaway, New Jersey
  • Redondo Mitsubishi in Redondo Beach, California
  • Route 17 Mitsubishi in Ramsey, New Jersey
  • South Shore Mitsubishi in Freeport, New York
  • Team Mitsubishi – Hartford in Hartford, Connecticut
  • Jim Shorkey Mitsubishi-Youngstown in Youngstown, Ohio
Foundation 45 Mitsubishi is located just off I-45 on the east side of the interstate about halfway between Houston and Spring, Texas. It is next to CarMax.
Arrotta's Mitsubishi in Spokane, Washington also just completed construction, undergoing an extensive renovation as part of the brand's new Visual Identity Program. Dealerships that undergo renovations evolve to feature a retail space colored in muted black and gray tones with red accents. There is clean branding throughout the showroom and "Drive Your Ambition" brand messaging is present.

"We continue to invest in and improve every aspect of the vehicle shopping experience with our dealer partners, and we are thrilled to have 10 new partners join the Mitsubishi Motors brand," said Mark Chaffin, Chief Operating Officer, MMNA. "2021 is a pivotal year for Mitsubishi Motors, with one all-new and three substantially revised vehicles that are now arriving in dealer showrooms. New or long-standing, it's an exciting time to be a Mitsubishi dealer, and we're looking forward to working together with all of our dealer partners to make the most of this opportunity for mutual success."

New versions of the Mitsubishi Eclipse Cross and Outlander will be making their way to dealer lots in the U.S. The revised Eclipse Cross and completely redesigned Outlander are just two of the new models that Mitsubishi is planning to sell in North America this year.

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The new ClickShop interface allows customers to shop for and purchase a vehicle online.

Photo courtesy of Mitsubishi Motors North America

If you like a Mitsubishi but don't like your local Mitsubishi dealership, there's good news. Today Mitsubishi Motors North America has launched a 24-hour digital showroom on mitsubishicars.com that allows customers to start, pause, restart, and complete the car buying process from the comfort and convenience of their home.

Called ClickShop, the process is designed to make the buying process as click, click, car." It rolls together the ability to browse real-time inventory; build a custom deal, with pre-populated, applicable incentives, including payment, trade, and taxes; submit their credit application and book an in-person or virtual appointment. Customers are also not required to submit their contact information to unlock deals.

"Mitsubishi Motors has so much to be proud of in 2021," said Mark Chaffin, Mitsubishi Motors North America Chief Operating Officer. "We are delivering a bold, capable and stylish lineup of vehicles that will result in one of the freshest showrooms in the industry, and we are delivering a fast, fair and fun car-buying experience to our customers. Tools like ClickShop allow us to deliver on what really matters to the modern customer by using data in a thoughtful, strategic way."

Still wondering how it works? Mitsubishi has a handy video you can watch the explains the process.

Between now and the end of the second quarter of 2021, Mitsubishi Motors will launch three revised vehicles and one all-new, ground-up redesign.

"We want people to feel good about buying a car, after all it is one of the most expensive purchases people will make in their lifetime," said Richard Herod III, White Bear Mitsubishi (White Bear Lake, Minn.) Dealer Principal. "This means we have to meet them where they are, be respectful of their time and sensitive to their budget, and we must be transparent. ClickShop allows us to show up for and support our customers, even before they walk in the door."

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