Here's how to be one of the first to drive the new Land Rover Defender in the U.S.
Land Rover doesn't just make adventuremobiles. They also make luxury lifestyle transportation solutions. As capable as a Land Rover SUV is, it's also as stylish.
The idea behind that blend is the anthesis of the 4xFAR live music festival event. 4xFAR combines lifestyle, culinary, adventure, and music experiences on January 18-19, 2020 at the Empire Grand Oasis in the Coachella Valley.
"The new Land Rover Defender is an iconic vehicle reimaged for the modern era. We've created the 4xFAR Festival to introduce the Defender back to the U.S. in a fresh and exciting way by bringing together a unique experience combining adventure, culinary arts, and music in an unforgettable weekend," said Kim McCullough, Vice President of Marketing, Jaguar Land Rover North America.
Land Rover will host the 4xFAR festival, where event goers will be the first in the country to drive the new 2020 Land Rover Defender.Photo courtesy of Land Rover
The festival was created in honor of the arrival of the 2020 Land Rover Defender on U.S. shores. Alongside the traditional lifestyle elements, event goers will be able to test out the Defender on a purpose-built off-road course, alongside the full range of current Land Rover vehicles. There will also be displays of Land Rover heritage vehicles and parking corrals for Land Rover Club members.
The musician lineup is impressive. The line-up is led by Grammy-winning Anderson .Paak & The Free Nationals with Mark Ronson & Q-Tip, as well as two-time Grammy nominated live electronic duo Sofi Tukker. The unique programming continues with former The War on Drugs frontman turned solo artist Kurt Vile and the Violators, and British-Japanese electronic house producer Maya Janes Coles. Additionally, Young The Giant, English songwriting prodigy Mahalia, surf-rock icons Tijuana Panthers, synthesizer expert LP Giobbi, and Brighton's Chappaqua Wrestling join the lineup. More artists will be announced closer to the event date.
An adventure area will include workshops in slacklining, rock climbing, yoga & mobility, mountain biking, campsite mixology, navigation & wilderness safety, along with other demos and activities throughout the weekend.
Celebrity brand ambassadors including professional volleyball player Gabby Reece and big-wave surfer Laird Hamilton, the United States Equestrian Federation and the United States Ski and Snowboard teams will be at the event.
There will also be activations from art and design companies, interactive photo moments, VIP amenities, and exclusive branded and curated goods and apparel.
Tickets for the event start at $185 and can be purchased at www.4xfar.com.
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