Electric Vehicles

Harley-Davidson launches LiveWire all-electric motorcycle brand

Harley-Davidson is making LiveWire its new electric vehicle brand.

Photo courtesy of Harley-Davidson

LiveWire is more than just a motorcycle. It's now a brand. Harley-Davidson has borrowed the moniker from its all-electric LiveWire motorcycle for its next chapter much in the same way that Audi is using E-Tron for its electric vehicle lineup. This proclamation is a next chapter in the LiveWire journey, which was started in 2019 as a single motorcycle offering.

"One of the six pillars of The Hardwire Strategy is to lead in electric – by launching LiveWire as an all-electric brand, we are seizing the opportunity to lead and define the market in EV," said Jochen Zeitz, chairman, president and CEO of Harley-Davidson. "With the mission to be the most desirable electric motorcycle brand in the world, LiveWire will pioneer the future of motorcycling, for the pursuit of urban adventure and beyond. LiveWire also plans to innovate and develop technology that will be applicable to Harley-Davidson electric motorcycles in the future."

LiveWire Harley Davidson logo The LiveWire brand will launch its first motorcycle in July.Photo courtesy of Harley-Davidson

The first LiveWire branded motorcycle is scheduled to launch on July 8, 2021 and will make its in-person premiere just one say later at the International Motorcycle Show, which is scheduled to run through July 11 at FivePoint Amphitheater in Irvine, California.

Ahead of its debut, Harley-Davidson is revealing a few details about the new line saying that it "draws on its DNA as an agile disruptor from the lineage of Harley'-Davidson" and that it capitalizes on "a decade of learnings in the EV sector".

The motorcycle maker will first focus on the urban market but is planning to expand LiveWire beyond that. Brand reps will worth with participating dealers within the Harley-Davidson network blending a digital presence and physical retail format that is tailor-made for the local market.

Select locations will have dedicated LiveWire showrooms. This sales experience will debut in California and allow customers to experience LiveWire in an "immersive and innovative way", according to the company.

LiveWire operations will be semi-separate from Harley-Davidson's. The brand will be headquartered virtually with initial hubs in Silicon Valley, CA (LiveWire Labs) and Milwaukee, WI.

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What was your best car-related experience this year?

Chris Teague

This year has been a lot of things, but it hasn't been boring. Even if we focus only on the car world, there's plenty to talk about, from microchip-related new vehicle shortages to the wave of new electric vehicles hitting the market. That leaves us with a question for all of you: What was the best or most memorable car moment for you in 2021? I'll get the conversation started.

Porsche Cayenne GTS My SoCal Cayenne śaw snow for the first time in its nearly 200k-mile life last week.Chris Teague

I'd spent a good portion of 2021 wanting a new-old car to drive when I wasn't testing a new vehicle. That's harder than you'd think for someone who thinks, talks, and writes about cars all day, because there are so many interesting, risky, and downright funky options out there in every price range. The added headache for me was that I'd chosen to shop for a "fun" car in one of the most volatile car markets ever seen. Even the extremely high-mileage "untouchable" European cars I wanted to buy were commanding ridiculous prices.

After a solid few months of waffling between various rattletrap Mercedes-AMG, BMW M, and Audi S/RS cars, I landed on an option that had escaped me before: The Porsche Cayenne. First-generation Cayennes are a real bargain now, but the 955/957 (Porsche's internal code for the SUVs) can experience major problems that occur with or without regular maintenance and care. I was determined to buy one, and wasn't overly concerned about mileage, as long as I could count the number of owners on one hand. There was a beautiful 2009 Cayenne GTS with 90,000 miles but nine owners, a gorgeous 2004 Cayenne Turbo with a concerning engine tick, and many more just like them. Finally, I decided to risky-click a 196,000-mile Cayenne GTS in Southern California. It had one owner and one dealer-owner for a month or two prior to sale, its condition looked decent in photos, and I was able to negotiate a reasonable enough price that shipping it from San Diego to Maine wasn't a huge problem.

Porsche Cayenne GTS The pics look great, but hands-on tells another story.Chris Teague

I had two traveling Euro mechanics check the car out, and both confirmed that it was well-worn but mechanically sound, so I jumped. Ten days later, on a snowy, icy, dark Maine afternoon, the Cayenne arrived. Cosmetically, there were a few things the dealer and mechanics failed to mention, but overall, it looked good. The SUV passed Maine safety and emissions testing without problem, got a new set of Michelins, and I was on my way.

Porsche Cayenne GTS I'm in danger, but thankfully this should be a reasonable fix.Chris Teague

A few days of driving revealed what I was really in for. A check engine light revealed a camshaft position sensor error and the Cayenne displayed a nasty vibration at idle. A new sensor and motor mounts, and I'm on my way. I'll update you as more things break or miraculously work, but I want to hear your memories from 2021.

Email me at chris@automotivemap.com, and I will compile the best and most interesting stories for a story on New Year's Day. May you all have a wonderful 2022.

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The VW Jetta and Jetta GLI received substantive updates for 2022.

Volkswagen

The 2022 model year is an important one for Volkswagen. Beyond the load of tech and safety improvements it announced earlier this year, 2022 brings a new crossover to the VW catalog. The venerable Jetta and its sport counterpart, the GLI, received substantive updates for the new model year, and today, Volkswagen announced pricing details for both models.

2022 Volkswagen Jetta GLI The GLI gets VW's excellent 10.25-inch digital gauge cluster.Volkswagen

Pricing for the cars will start at $20,195 for the Jetta and $30,995 for the Jetta GLI before a $995 destination charge is applied. Volkswagen shuffled the turbocharged 1.5-liter engine from the new Taos crossover to the standard Jetta line for the new model year and the GLI gets a 228-horsepower 2.0-liter four-cylinder. Both cars get a six-speed manual transmission as standard equipment and both can be upgraded with either an eight-speed automatic transmission in the Jetta or a seven-speed dual-clutch transmission in the Jetta GLI.

The Jetta and GLI come with new front and rear bumpers, new exterior color choices, and updated wheel designs. The base Jetta S gets standard features that include 16-inch wheels, LED headlights and taillights, a digital gauge cluster with VW Digital Cockpit, a 6.5-inch display, blind spot monitoring, and rear cross-traffic alerts.

2022 Volkswagen Jetta GLI The Jetta offers a roomier option for buyers outgrowing the Golf hatchback.Volkswagen

The GLI lineup has been shaved to just the Autobahn trim for 2022, which comes with a VAQ limited-slip differential, an adaptive damping system, drive mode selections, a sport exhaust, 18-inch wheels, a 10.25-inch digital cockpit gauge cluster, an 8-inch touchscreen, a BeatsAudio stereo, SiriusXM radio, and a suite of advanced driver aids.

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